Out of all the franchise opportunities you hear about these days, this one has a side effect...

Transcription

1 Out of all the franchise opportunities you hear about these days, this one has a side effect...

2 ore Power

3 To You! Our story is a labor of love. Power Pizzeria Story It was a late night on South Beach and I had just finished DJ ing at my usual Friday night spot. Tired and hungry, I walked into a pizza place to grab a slice before driving home. While waiting for my pizza, I looked around and saw the usual Miami crowd; and I heard many customers commenting on how bad they felt about cheating on their diets. I thought to myself, There has to be a better way to do this. And that s how, after a long night and at 5:30 in the morning, the idea behind Power Pizzeria was born. Nearly everyone loves pizza, but after all the fat and sodium in a typical pizza, not everyone feels great after they re done eating. I wanted to change the game and create a product that people could enjoy; a product that made them feel good both before and after eating. So that s what I did. Power Pizzeria lets customers have the food they love, without the guilt. I like to consider our products a non-guilty indulgence. Life is fun and meant to be enjoyed. That is why I created a place for people who like to enjoy life, share good times with family and friends, and of course listen to great music, too. (After all, if it weren t for my passion for music, I never would have walked into that pizza restaurant on that late Friday evening!) I welcome you to Power Pizzeria. When you become a franchise owner with Power Pizzeria, you, too, can help your customers enjoy our products and you can enjoy building and growing your own business, just as much as I enjoyed creating the concept. More Power To You! E.J. Martinez

4 ow that you ve heard ur story, here s why e re in business.

5 First and foremost, we believe in feeling good about what we are eating and serving to our friends and family. We strive to set our own standards instead of following the status quo. If there is one way to describe ourselves and our products, it would be as a delicious, non-guilty indulgence! What We Make: What separates us from the other is the way we make our pizza. Using a formula created by our founder and a skilled nutritionist, we blend whey protein in all our pizza dough. We top our delicious pizzas with fresh all-natural ingredients. In addition to our delicious pizzas, we offer a wide variety of fresh salads, wraps, baked all-natural chicken wings and multigrain pastas. Our definition of fresh is measured by some of the highest standards. Dough is made in-house and served fresh. Veggies are cut in-house. Our sauce is organic with no added sugar. Meats have no additives or fillers, and we use an all-natural cheese. No fake stuff! How We Do What We Do: We do it by creating an environment for our customers and ourselves that radiates the way we feel and the way we care about our friends and family. It s an environment that promotes an active, healthy and fun lifestyle for people of all ages, especially those who appreciate a place where they can socialize, relax and share good times. Exceptional Service: We provide knowledgeable and friendly service. No table numbers here. We always take our customers names when they order and personally serve them with a smile. We want to make them feel welcomed and comfortable, because we love what we do and we want every dining experience they have with us to be a special occasion. What This Means to You as a Franchise Owner: If you are a person who appreciates good tasting, healthy food, likes to enjoy life, and wants to feel good about what you are eating and serving to your family and friends, Power Pizzeria is the place for you! We understand you, and we are committed to giving you the support and tools you need to replicate the unique Power Pizzeria food, ambience, and service we ve become known for -- all in your own exciting location. Exceptional Delivery Service Rather share Power Pizzeria with family and friends at your home or office? No worries. We offer delivery and carryout as well for all of our delicious menu items! Our drivers are trained to always greet our customers with a smile.

6 Starting Your Own POWER PIZZERIA COULD BE Easier Than You Think. When we say More Power To You we mean it. We re here to help you grow your business. From providing guidance on finding the right location and designing your store, to training, food purchasing and marketing, our franchise program is designed to help you operate an efficient business from day one. Location. Location. Location. It s an old real estate rule that works in the restaurant business, as well. Finding the right place for your store is key, and that s why we provide you with time-tested formulas you can use to help find the right location. Selection is based on area demographics, household incomes within a 3-mile radius of the store, surrounding businesses and the competitive environment. Design & Build-Out. Creating an inviting environment that promotes an active, healthy lifestyle for pizza lovers of all ages is important to us. Our design/architectural resources are backed by decades of experience in restaurant planning and design, and can provide you with architectural drawings to assist you in building out your store. Training, Hiring and Management. How do you build a great team? It s all in the way you train and motivate your employees. Our training program is designed to help you become the best restaurateur and franchise operator you can be. You will spend time at our corporate support center where you will receive both classroom and hands on training. One of our training specialists will also be at YOUR location around the time of your opening. Food Purchasing Power! As a Power Pizzeria franchisee you have access to vendor resources that are selected to be part of our purchasing programs, who can supply you with top quality ingredients at preferred pricing. Operations Made Simple. Your store will be equipped with one of the most modern and sophisticated POS systems in the industry. This will allow you to control and monitor the important aspects of your operation. Not a CPA? No worries. Our accounting vendors can generate the reports that you will need to help make sure that your Power Pizzeria franchise is running efficiently. Marketing and Advertising. As a franchise owner, you will be able to leverage the Power Pizzeria website, including online ordering and social media platforms. Our branded advertising materials will also help you keep the Power Pizzeria brand top of mind for your customers! From box toppers, to sales promotions, posters, direct mail, print, online broadcast or outdoor advertising, we have an established set of materials ready to be personalized for your store. We Stand Behind Our Franchise Owners. Thanks to the fact that we have been operating our own company stores in South Florida for over 6 years, we have experience in operating effective restaurants. Only after we were satisfied with how we built our experience and customer base, did we decide to offer franchise opportunities. Now, we are committed to stand behind our franchisees. With opportunity to tap into the Power Pizzeria concept, you can be sure we ll be there with you every step of the way.

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8 Welcome to

9 POWER PIZZERIA! The Trend. The Stores. The Product. The Opportunity. Trends call for Healthier Options: There is an increasing demand among consumers for better food choices and healthier meals for children. As the population becomes more educated there is also more interest in how food is prepared, including nutrition facts and ingredient information. In the past few years, there has been a growing demand for natural and organic ingredients. Power Pizzeria provides an answer to today s consumer demands. In a study conducted in 2010 by the reputable market research firm of Penn, Schoen & Berland, key findings for the Power Pizzeria offering, brand, and product were very positive. Respondents were enthusiastic about the Power Pizzeria concept and indicated that choosing Power Pizzeria makes them feel good about themselves. The study took a close look at motivating benefits of the brand, which described Power Pizzeria as a premium pizza brand that delivers: A special occasion to share with family and friends A way to feed the whole family a healthier, fun meal conveniently and at an affordable price A number of ways to help people stay healthy, manage weight and calorie intake, lower fat and carbohydrate intake compared to other pizzas Multi-use Stores Make a Difference: Out of the top 10 pizza franchise chains in the U.S., 85% were take-out/delivery type stores; 10% were quick serve and 5% were family style/sit down restaurants. Different from other one-dimensional concepts, Power Pizzeria offers a multi-use store, which attracts consumers to eat at our stores, come in for take-out, or order by phone or online for delivery. From the music that we select, to the serving dishes, glass and cupware, to the décor, furnishings and wall coverings, each Power Pizzeria store reflects the fun and healthy environment that reinforces our brand. It s all designed to keep customers coming in and coming back for more; and it s designed to generate multiple potential revenue streams for the restaurant owner!

10 Power Pizza, Protein, Pinwheels, Pastas...and More! Healthful Tastes to Satisfy Just About Everyone Our hand-tossed, from scratch pizzas are made with fresh, all-natural ingredients, including sauce made from hand-selected vine-ripened tomatoes with no added sugar, and natural cheeses with no added hormones, preservatives, fillers or artificial ingredients. Our special dough, available in original or whole wheat, is blended with whey protein, which gives our pizzas that extra power. Whey protein adds little to no fat, includes essential amino acids, is soluble, easy to digest and safe for all ages, from infants to seniors, and helps preserve lean muscle tissue while promoting fat loss. When you add additional items such as our signature pizza pinwheels, delicious strombolis and calzones, baked chicken wings, plus fresh salads and wraps, multi-grain pastas, appetizers, freshly baked desserts, and more, you can offer up a varied, unique, and health-oriented menu that is unmatched by any other concept out there today. The Opportunity Is Yours to Take: The numbers are staggeringly in your favor. Italian food still ranks as the most popular ethnic food in America by the National Restaurant Association, 1 and according to the American Business Lists, 2 the U.S Pizza industry has grown in recent years to a $32+ BILLION per year industry, with pizza restaurant growth continuing to outpace overall restaurant growth. 3 So it s no surprise that approximately 3 BILLION pizzas are sold in the U.S. each year. In fact, 94% of the population of the U.S. eats pizza, and 93% of Americans eat AT LEAST one pizza per month. 4 All told, Americans eat approximately 100 acres of pizza EACH DAY, or about 350 slices per second. Each man, woman and child in America eats and average of 46 slices, (23 pounds), of pizza per year. The entire Power Pizzeria menu is developed to appeal to a broad customer base giving you plenty of potential to grow your business!

11 Power Up. A Franchise Opportunity built on Power. Owning a Power Pizzeria franchise can be very rewarding on so many levels. That s because you ll be part of an organization that believes in offering pizza lovers a quality, healthier product, combined with a fun experience and all for a great value. Everything we do is for one purpose alone to help our entire network of friends, family, and franchise owners reach our common goals. For the right person, with Power Pizzeria there is a real opportunity to build a strong business. If this sounds interesting to you, let s get started! Take your first step to become a Power Pizzeria owner by filling out the enclosed confidential information request form. Thank you for your interest in Power Pizzeria!

12 This advertisement is not an offer for the sale of a franchise. An offer can only be made by a disclosure document filed first with appropriate agencies of the respective filing states. Such filing does not constitute approval by such agencies. 1 National Restaurant Association 2 American Business Lists, Omaha Nebraska 3 Food Industry News 4 Parade Magazine Power Pizzeria Corporate Headquarters 175 SW 7 Street #1510 Miami, FL franchising@powerpizzeria.com powerpizzeria.com