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1 visual identity guidelines Prepared by the College Relations Department Revised 2015

2 TABLE OF CONTENTS INTRODUCTION 2 OFFICIAL COLORS 3 LOGO 4 SECONDARY LOGOS 5 SIZE MINIMUMS 6 INCORRECT USAGE 7 TYPOGRAPHY 8 SEAL 8 BUSINESS ITEMS 9 RETIRED LOGOS AND 10 MARKETING THEMES COLLEGE RELATIONS DEPARTMENT Susanne Reynolds Media Coordinator Bainbridge State College 2500 East Shotwell Street Bainbridge, GA office fax VISUAL IDENTITY GUIDELINES Bainbridge State College 1

3 INTRODUCTION Graphic identity is an external expression of the vision, core values, personality, and goals of an institution. The need to establish standards is vital in making the Bainbridge State College brand represent the institution s unique characteristics. The process of branding builds strength through consistency both in message and performance. Consistency is needed to ensure that public perception of Bainbridge State College reflects the personality, mission, and educational offerings of the college. Bainbridge State College s Visual Identity Guidelines were developed to provide direction in the use of BSC colors and symbols in: All printed and electronic materials, such as brochures, fliers, presentations, and Web pages All types and styles of signage All business items including letterhead, envelopes, and business cards These guidelines serve as the foundation for the BSC brand so that our image and identity are projected clearly and consistently in the mediums through which we communicate. To keep the BSC logo and brand prevalent, no division, department or other BSC entity may create its own logo. Exceptions may be allowed for externally focused units. The College Relations Department is in charge of monitoring visual identity issues (including logo usage) and guiding all campus departments in proper implementation. Any questions of usage or style unaddressed by the Visual Identity Guidelines are subject to review and approval by the College Relations Department. VISUAL IDENTITY GUIDELINES Bainbridge State College 2

4 OFFICIAL COLORS Whenever possible, use the logo, printed in its specified Pantone color(s), or black or reversed. It is acceptable to use a process color conversion of either Pantone color. The representation of color throughout this guide is not an exact match due to the limitations of the digital reproduction process. For this reason, please refer to a Pantone swatch book for color matching. PRIMARY COLOR GREEN Pantone 350 C C = 83 R = 56 M = 43 G = 79 Y = 84 B = 59 K = 47 SECONDARY COLORS BRONZE Pantone 7503 C C = 40 R = 165 M = 38 G = 156 Y = 69 B = 115 K = 3 Pantone 873 M (Metallic) is also acceptable. GREY Pantone Cool Grey 1 C C = 15 R = 225 M = 10 G = 224 Y = 13 B = 220 K = 0 VISUAL IDENTITY GUIDELINES Bainbridge State College 3

5 LOGO REGULATION AUTHORITY All Bainbridge State College identity marks are the property of the University System of Georgia. Federal trademark law requires that the use of any trademark be monitored in order to maintain legal claim to that mark. Board of Regents policy requires that individual institutions assume oversight of their own marks. The rules outlined in this publication are necessary to protect and oversee those identity marks. These visual identity rules apply to anyone who might use a Bainbridge State College identity mark: all schools, departments, divisions, offices, faculty, staff, students, alumni groups, local businesses, nonprofit organizations, printers, and all other outside vendors. For questions regarding logo usage, contact the College Relations Department at Basics of Name Use Consistency is critical to proper identity promotion. The College should always be known by its proper name, Bainbridge State College. The full name Bainbridge State College should appear the first time it is mentioned in all documents, on the front cover of all publications, in the opening credits of all videos/films, and on all official Bainbridge State College websites. Bainbridge State and BSC are acceptable in second and subsequent references. VISUAL IDENTITY GUIDELINES Bainbridge State College 4

6 SECONDARY LOGOS A standard text treatment is allowed in the horizontal version of the Bainbridge State College logo. Only schools, departments, divisions or programs may use a secondary logo. The secondary logo must be 2.5 inches wide with a one (1) point line separating the logo with the name of the division/department. All division/department names must be scaled to fit in one line within the dimensions of the logo. The division/department name must be centered, in all caps, and in the La Gioconda font in BSC green. All secondary logos must be approved by the College Relations Department before being used. OFFICE OF ADMISSIONS INSTITUTIONAL ADVANCEMENT SCHOOL OF ARTS AND SCIENCES COLLEGE RELATIONS DEPARTMENT VISUAL IDENTITY GUIDELINES Bainbridge State College 5

7 SIZE MINIMUMS REQUIREMENTS.41 For maximum impact and readability, and to ensure clear reproduction, a minimum logo size has been established. The Bainbridge State College logo should not be less than one (1) inch wide, as shown. 2.5 Please use discretion so that the signature is legible in all contexts, yet does not overwhelm the main content of the piece PLACEMENT To ensure the best possible visibility and impact, the logo must always be surrounded by a minimum clearance zone of.1875 inches. No graphic elements or text should invade this zone When placing the logo on various background colors, determine which color is best for contrast and visual reproduction. If the logo is placed over a photograph, position it in an uncluttered area to maximize visibility and impact VISUAL IDENTITY GUIDELINES Bainbridge State College 6

8 INCORRECT USAGE The Bainbridge State College logo should originate from one of the approved graphics available in various formats for Macintosh, PC, and the Web from the College Relations Department. Do not try to re-create any of these graphics. Common mistakes may occur if they are re-created, such as changing the signature s proportions, stretching the type, changing the font, and using incorrect colors or type sizes. These and other alterations are specifically prohibited. Although only a few common incorrect usage examples are shown here, there are other unacceptable formats which apply to the BSC logo. Please contact the College Relations Department with questions. Do NOT change the colors of the graphics from the approved ones listed in this manual. Do NOT show the logo in an unapproved color combination. Do NOT place other graphics on or close to these graphics. AINBRIDGE STATE COLLEGE Do NOT recreate the graphics digital files are available from the College Relations Department (showing a changed typeface). Do NOT print the graphics over a pattern. Do NOT fill with patterns. Do NOT distort the proportion of the graphics. Do NOT apply special effects or fill patterns to the graphics. Do NOT alter the composition of the graphics. VISUAL IDENTITY GUIDELINES Bainbridge State College 7

9 SEAL The Bainbridge State College seal is the most dignified and restricted symbol of the College. It is meant to function as a stamp of validation and is used to recognize achievement and honors bestowed by BSC at formal or academic functions and in legal applications. Use of the BSC seal is limited to the following: Special commendations and events from the University System of Georgia and the BSC Office of the President Official College documents Formal and presidential documents such as diplomas, certificates, legal documents and contracts TYPOGRAPHY FONT The La Gioconda OS TT font is the official Bainbridge State College font. Departments and divisions without access to La Gioconda can alternately use Trajan Pro as a complimentary font to give their print and screen materials an official look. Please contact the College Relations Department if you plan to use this alternate font, particularly on materials that will be distributed externally. ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz VISUAL IDENTITY GUIDELINES Bainbridge State College 8

10 PUBLICATIONS Departments and divisions must maintain the use of standard business items and correspondence. All official letterhead, envelopes and business cards should be ordered through the College Purchasing Department at COLLEGE BUSINESS CARDS DAVID POLLOCK Director of Online Learning and the Center for Teaching Excellence OFFICE OF ADMISSIONS 2500 East Shotwell Street P. O. Box 990 Bainbridge, GA P: (229) F: (229) A UNIT OF THE UNIVERSITY SYSTEM OF GEORGIA COLLEGE STANDARD LETTERHEAD No college letterhead may contain the name of individuals. Stationery is to be used for official business. Other logos are not permitted on College stationery. The Office of the President is the only office exempt. The use of tinted paper other than standard white is not authorized. OFFICE OF ADMISSIONS 2500 East Shotwell Street P. O. Box 990 Bainbridge, GA P: (229) F: (229) BAINBRIDGE.EDU OFFICE OF ADMISSIONS 2500 East Shotwell Street P. O. Box 990 Bainbridge, GA P: (229) F: (229) BAINBRIDGE.EDU VISUAL IDENTITY GUIDELINES Bainbridge State College 9

11 RETIRED LOGOS AND SEALS In 2013, the Board of Regents changed the institution s name from Bainbridge College to Bainbridge State College. As such, all logos, seals and graphics reflecting Bainbridge College are considered retired and any materials bearing these marks must be recycled or replaced with the appropriate mark. BAINBRIDGE COLLEGE LOGO BAINBRIDGE COLLEGE TREE BAINBRIDGE COLLEGE SEAL 40TH ANNIVERSARY LOGO During fiscal , Bainbridge State College celebrated its 40th year since opening for students in BSC designated a special 40th anniversary logo for usage during that time period. As of January 1, 2015, the 40th anniversary logo is considered retired and should no longer be used. VISUAL IDENTITY GUIDELINES Bainbridge State College 10

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