Introduction to Alibaba Group

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1 Introduction to Alibaba Group The largest online and mobile commerce company Michael Mang Head of International Business Development and Marketing, APAC & MENA, Alibaba.com

2 The Alibaba Group Story In 15 years, Alibaba Group has become the largest online and mobile commerce company in the world in terms of gross merchandise volume.

3 1999 Employees: 18 Office: Jack Ma s Hangzhou apartment

4 2014 Employees: More than 26,000** Offices: 90 offices in mainland China and 19 offices outside mainland China** * In terms of gross merchandise volume in 2013, according to the IDC GMV Report ** Data as of June 30, 2014

5 Alibaba Group Business Scale and Size Total GMV US $296 billion (RMB 1,833 billion) Mobile GMV US$ 71 billion (RMB 442 billion) Annual orders 14.5 billion Packages generated (2) 6.1 billion Annual active buyers 279 million Paying customer relationships (3) 3.6 million+ Annual active sellers 8.5 million Countries where buyers are located (4) 190+ Notes: (1) Unless otherwise indicated, all figures are specific to our China retail marketplaces for the 12 months ended June 30, (2) Specific to our China retail marketplaces for the 12 months ended June 30, (3) The sum of merchants on our (i) China retail marketplaces who paid fees and/or commissions to us in the 12 months ended June 30, 2014, plus (ii) wholesale marketplaces with current paid memberships as of June 30, (4) Includes registered countries and territories of (i) buyers that sent at least one inquiry to a seller on Alibaba.com and (ii) buyers that settled at least one transaction on AliExpress through Alipay, in each case in the 12 months ended June 30, 2014.

6 Alibaba Group Eco-System Online marketing technology C2C online marketplace Cloud Computing and data management B2C online shopping platform Local Services Online Travel Advertising Network Mobile OS Group shopping platform Smart TB OS Shopping search engine Digital Entertainment Merchant Services Internet Communications Third-party payment platform Global B2B e-commerce platform Domestic B2B e-commerce platform Mobile Applications Global Consumer e-marketplace Logistics Logistics Information Platform

7 ecommerce Ecosystem Financing Online marketing Other Participants Logistics (1) infrastructure O2O Social network (1) Digital Entertainment Logistics Partners Sellers (2) Buyers Consumer protection program Transaction safety program Feedback & rating system Rules of marketplace TECHNOLOGY DATA TEAM Alibaba online and mobile commerce infrastructure Notes: (1) Through minority investments or joint ventures (2) Through arrangements with Alipay, our related company

8 B2B2C Model Alibaba.com Global Businesses Singaporean Businesses Chinese Businesses Chinese Consumers (Tmall Global)

9 Introduction to Alibaba.com The largest B2B marketplace for global trade

10 What Is Alibaba.com? English-language global wholesale platform with registered users in 240+ countries and regions Thousands of product categories in 40+ industries China s largest global online wholesale marketplace by revenue in 2013, according to iresearch One of the top 3 most-visited websites in the business category as measured by Alexa.com* No. 1 in E-Commerce category No. 1 in International Business and Trade category * Alexa.com data as of October 2014

11 Overseas Buyers on Alibaba.com 12,000,000 10,000,000 New Overseas Users on Alibaba.com (Q Q3 2014) 8,000,000 6,000,000 4,000,000 2,000,000 - Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q

12 Product Offerings An expanding suite of tools and services enabling buyers and suppliers to establish presence on the Internet and enjoy an increasingly seamless and secure online workflow: Sourcing Tools and Trade Services Trade Assurance AliSourcePro Wholesale Checkout Memberships International Free Members Verified Member Gold Supplier Trust and Safety Features Supplier Assessment Onsite Check Inspection Service

13 Trade Assurance ABC Search Wholesale Checkout Low MOQ AliSourcePro Personalized Sourcing Inspection Service Wireless App Anytime, anywhere

14 THANK YOU

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