Table of Contents. Abstract. Abstrak. Publications. Acknowledgement. List of Tables. List of Figures. List of Abbreviations

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1 Table of Contents Abstract Abstrak Publications Acknowledgement List of Tables List of Figures Appendix List of Abbreviations i ii iii iv x xii xiii xiii CHAPTER 1 BACKGROUND TO THE STUDY 1.1 Introduction Research Background Objectives of the Study Theoretical Underpinnings Stakeholder Theory Resource-based View (RBV) The Scope of the Study Potential Contribution of the Study Organisation of the Study 17 CHAPTER 2 LITERATURE REVIEW 2.1 Introduction Perspectives of Corporate Social Responsibility 19 v

2 2.3. CSR Orientation The Constructs of CSR Orientation CSR and Marketing Capabilities CSR and Organisational Learning Organisational Learning CSR and Enviropreneurship CSR and Organisational Performance Organisational Performance The Relationship between Social Concern and Marketing Capabilities The Relationship between Economic Concern and Marketing capabilities The Relationship between Corporate Citizenship Culture and Marketing Capabilties Marketing Capabilities as the Mediator between Social Concern and Organisational Performance Marketing Capabilities as the Mediator between Economic Concern And Organisational Performance Marketing Capabilties as the Mediator between Corporate Citizenship Culture and Organisational Performance Markeitng Capabilties is Related to Organisational Performance Proposed Conceptual Framework Research Propositions Chapter Summary 136 vi

3 CHAPTER 3 RESEARCH METHODOLOGY 3.1 Introduction 137 Part 1: RESEARCH METHODOLOGY 3.2 Methodology Overview Research Design Unit of Analysis Research Instrument Questionnaire Scaling of Measurement Pre-testing Sampling Procedures Response Rate Data Coding and Entering Negatively Worded Questions 149 PART 2: CONSTRUCT MEASUREMENTS 3.13 Operationalisation of Constructs Measurement Scales Social Concern Economic Concern Corporate Citizenship Culture Organisational Learning Enviropreneurship Organisational Performance 170 vii

4 PART 3: VALIDITY AND RELIABILITY ASSESSMENTS 3.15 Introduction Validity Content Validity Construct Validity Methods of Assessing Construct Validity Reliability 184 PART 4 RELIABILITY AND VALIDITY RESULTS Validating the Elements of CSR Orientation Exploratory Factor Analysis for Marketing Capabilities Profile of Respondents Profile of Overall Organisations Chapter Summary 215 CHAPTER 4 RESEARCH RESULTS 4.1 Introduction Assessment of Normality Skewness and Kurtosis Multicollinearity Outliers Structural Equation Modeling Stages in Structural Equation Modeling The Role of Mediating Effect The Antecedents of CSR The Relationship between CSR Orientation and Marketing Capabilities 233 viii

5 4.6 Mediating Effects of Marketing Capabilities between CSR Orientation and Organisational Performance The Relationship between Marketing Capabilities and Organisational Performance Path Modeling: Integrated Model Results: Integrated Model Chapter Summary 251 CHAPTER 5 SUMMARY, IMPLICATIONS, FUTURE RESEARCH AND CONCLUSION Introduction Discussion: Overview of the Findings Results and Discussion for on an Integrated Model Linking CSR Orientation, Marketing Capbilities, and Organisational Perormance Contribution of the Study Theoretical Contributions Methodological Contributions Managerial Implications Limitations and Suggestions of the Study Conclusion 269 BIBLIOGRAPHY 270 ix

6 LIST OF TABLES Table Page 2.1 The Two Schools of Thought of CSR Definition of CSR Definitions of Organisational Learning Negatively Worded Questions Scale of Items Used Measures for Social Concern Measures for Economic Concern Measures for Corporate Citizenship Culture Measures for Organisational Learning Measures for Organisational Performance Summary of Goodness-0f-Fit Indices Exploratory Factor Analysis and Reliability Analysis of The CSR Orientation Constructs Descriptive Statistics, Average Variance, Composite Reliabilities and Constructs Intercorrelations Exploratory Factor Analysis and Reliability Analysis of Marketing Capabilities Constructs Results of Confirmatory Factor Analysis The Magnitude, Direction and Statistical Significance of the Estimated Parameters between Latent Variables and their Indicators Correlation between Construct of Organisational Learning and AVE Descriptive Statistics, Average Variance Extract, Composite x

7 Reliabilities a,and Construct Intercorrelations Profile of the Organisations Measures of the Constructs and Descriptive Statistics Multicollinearity Diagnostics The Overall Fit of the Full Mediation and Partial Mediation Model The Relationship between CSR and Marketing Capabilities Mediating Effects of CSR Orientation through Marketing Capabilities on Organisational Performance The Relationship between Marketing Capabilities and Organisational Performance Direct, Indirect and Total Effects of CSR Orientation to Marketing Capabilities to Organisational Performance 245 xi

8 LIST OF FIGURES Figure Page 2.1 Proposed Conceptual Framework First order One-Factor Model First order Six-Factor Model Second Order Factor CFA Measurement Model for Commitment to Learning CFA Measurement Model for Shared Vision CFA Measurement Model for Open-Mindedness CFA Measurement Model for Organisational Learning CFA Measurement Model for Innovativeness CFA Measurement Model for Risk-Taking CFA Measurement Model for Enviropreneurship Direct and Indirect Effects The Full Mediation Model The Partial Mediation Model The Integrated Model 244 xii

9 APPENDIX Appendix A The Questionnaire LIST OF ABBREVIATIONS AGFI AMOS CE CFA CFI CMIN/df CR CSR DiscCz df EFA FMM EM EtCCz EconCZ FR GFI KMO Adjusted Goodness of Fit Index Analysis of Moment Structure Corporate Environmentalism Confirmatory Factor Analysis Comparative Fit Index Normed Chi-Square Critical Ratio Corporate Social Responsibility Discretionary Citizenship Degree of Freedom Exploratory Factor Analysis Federal of Malaysian Manufacturer Enviropreneurial Marketing Ethical Citizenship Economic Citizenship Regulatory Forces Goodness of Fit Index Keiser-Meyer-Olkin Index xiii

10 MI OP PC RMR RMSEA SE SEM SPSS TLI Modification Index Organisational Performance Public Concern Root Mean Square Residual Root Mean Square of Approximation Standard Error Structural Equation Modeling Statistical Package for the Social Sciences Tucker Lewis Index xiv

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