Global Strategies of Qualcomm

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1 Global Strategies of Qualcomm Jun Yamada Chairman and President Qualcomm Japan Inc. November 9, 2009

2 Why QUALCOMM logo on cellular phone? License of of IPR (Patents) 2

3 Qualcomm as a semiconductor company Generates more than 60% of of revenues #1 #1 in in wireless #1 #1 in in fab-less 3

4 Qualcomm today 175+ CDMA licensees 105+ licensed for WCDMA/TD-SCDMA 144 worldwide locations Number of employees : 16,100 Revenues : $10.4 billion Fortune 500 Company Member of the S&P 100 & 500 Indexes 4

5 Current Business Model Enabler Do not deliver end-products Offer outcome of R&D to partners worldwide through : License Semiconductor Services Applications 5

6 History and Evolution 1985 : Qualcomm founded 1988 : CDMA concept first introduced 1989 : Field demonstration in San Diego 1993 : TIA adopted CDMA as a wireless standard R&D 1995 : 1 st CDMA service launched in Hong Kong 1996 : Korea and USA started CDMA services 1998 : Japan (KDDI) launched CDMA service Vertical Integration 1999 : Infrastructure division sold to Ericsson 2000 : Handset division sold to Kyocera 2000 : 1 st 3G service (CDMA2000) launched in Korea 2001 : 1 st WCDMA service launched by NTT DOCOMO 2009 : Over 830 million 3G subscribers worldwide Enabler 6

7 Focus on Research & Development (Billions) Qualcomm Yearly R&D Expenditures 7

8 Qualcomm - Ericsson Video NHK Special April 25, 1999 March 1999 : Ericsson and Qualcomm Reach Global CDMA Resolution 8

9 Qualcomm Patent Portfolio Grows Extensively While Royalty Rate Has Not Increased Standard QUALCOMM s CDMA Patent royalty Portfolio rate of < 5% has not increased Growing portfolio is licensed New licensed innovations may be incorporated into licensed products with no increase in standard rate 10,100 * Standard Royalty Rate: < 5% H Cumulative U.S. Patents (Issued Patents & Filed Applications) 9 * Standard Royalty Rate: < 5% of the wholesale selling price of complete CDMA handsets in commercial volumes

10 Lower Priced Handsets A Key Driver of Market Growth $367 $311 $287 $272 $254 $270 WCDMA Lowest Price $217 $141 $129 $141 $128 $128 $135 $105 $124 $78 $67 $53 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q Note: WCDMA Phones Sold per Calendar Quarter; lowest price represents complete phones sold in quantities of approx 50,000 units or higher Data derived from licensee reports. Does not include modules or modems. Source: QUALCOMM Incorporated

11 Subscriber Growth: Developing Markets China 597% CDMA Growth India 167% CDMA Growth CDMA CDMA GSM 591M 608M GSM 490M 30M 211M 89M 258M 238M Sources: China subscribers: WCIS+ (Feb 09); India subscribers: COAI, TRAI and AUSPI (Jan 09); BDA 3G & BWA report, Jan CDMA subscribers presented above include evolutions of CDMA2000, WCDMA & TD-SCDMA.

12 Now, cell phone is much like PC Horizontal Integration Technologies/IP s Chips & Components OS software User Interface & Apps 12

13 1G/2G and 3G : Different Competitive Landscape (Market Share) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Other Nokia Motorola Qualcomm Business Model Promotes Global Competition Other Nokia Motorola Siemens Samsung Other Nokia Motorola Siemens Samsung Other Nokia Motorola Ericsson / SEMC Ericsson / SEMC Ericsson / SEMC Sanyo Samsung 36 Other Nokia Motorola LG Kyocera AMPS 1999 TDMA 2000 GSM 2001 GSM Q1'06* CDMA2000 Q1'06* Samsung Panasonic 8 Other Nokia NEC Motorola LG WCDMA Q1'06* 1G 2G 3G Sanyo Samsung Other Nok ia Motorola LG Kyocera CDMA2000 Q3'08* Samsung Panasonic Other Nokia NEC Motorola LG WCDMA Q3'08* 13 * Based on a 4 quarter running average from Q2 05 to Q1 06 Note: Vendors with a market share under 5% have been placed in the Other category Sources: Analog & TDMA Gartner Group, 2000; CDMA, GSM (2001 & Current) & WCDMA - Strategy Analytics, May 2006, Vendor Share, Global Handset Market Update, Nov 08 Strategy - Analytics

14 Now is Better In the past, the mobile phone market offered little in terms of choice. Why? Because only the largest manufacturers could afford to invest in technology development effectively locking out smaller, newer and more innovative companies. Then QUALCOMM introduced a business model that focused on significant R&D investment, chipset and software development, and patent portfolio licensing to any manufacturer that wanted to enter the wireless arena. The effect was increased competition and innovation, faster time to market for manufacturers, and more choices for consumers. Everyone wins. The future of wireless is now. Learn more at 14

15 Qualcomm - Nokia April 2007 : License agreement expired in part. July 2008 : Announced that Qualcomm and Nokia entered a new 15-year agreement. New long term agreement through 2022 Settlement of all litigations February 2009 : Announced that Qualcomm and Nokia are planning to work together to develop advanced UMTS mobile devices. Product launch in mid-2010, initially for North America 15

16 Expanding the Wireless Ecosystem New New Innovations Innovations New New Partners Partners & & Devices Devices APPLICATIONS & SERVICES MOBILE BROADBAND HORIZONTAL MODEL 16 MANUFACTURERS VERTICAL MODEL New New Services Services

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