SWOT Assessment: EMC Data Protection Suite

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1 SWOT Assessment: EMC Data Protection Suite Analyzing the strengths, weaknesses, opportunities, and threats Publication Date: 02 Sep 2014 Product code: IT Roy Illsley

2 Summary Catalyst Organizations are demanding higher levels of system and network availability as well as cost-effective business continuity. However, all this must often be managed and maintained by a single department with one IT budget, which can lead to the creation of tensions between the conflicting demands and priorities of production requirements where access and speed are desired qualities, but must also provide resiliency and recovery. EMC has a heritage in data storage and protection and has used this background to develop a suite of products that provide a comprehensive data protection capability that covers all aspects, from continuous availability to data archiving. Key messages EMC uses a tiered capacity-based pricing model for its Data Protection Suite, and allows the user to mix Avamar or NetWorker shared capacity as needed. EMC Avamar has deep API level integration with VMware s vcloud Director. EMC NetWorker now supports the cataloging and discovery of snapshots on NAS. EMC Data Protection Advisor brings the power of analytics to the management of data protection and provides the ability for organizations to become proactive in data management. Ovum view Backup and recovery are aspects of systems management that are typically forgotten about until they are needed. However, managing the production systems and the backup systems as a single entity has significant benefits, as well as significant challenges. Technology advances have created the position where providing the infrastructure to provide resiliency does not have to mean redundant and expensive capacity, and the systems can be used as part of an active backup plan. Despite this, security and management remain key issues with all aspects of data protection, and Ovum believes that this area represents the next wave of product innovations. The rise of analytics has become synonymous with greater insights, and data protection is an area that EMC has recognized will benefit from early use of this technology. Recommendations for enterprises Why consider EMC Data Protection Suite? EMC has pioneered the concept of holistic data management, and its architecture is engineered to deliver all the features and capabilities needed by the different operational activities. Ovum likes EMC s approach to pricing its solution, and the flexibility to use whatever combination of Avamar and NetWorker shared capacity means that organizations can ensure the solution meets changing business needs. When this is combined with the Data Protection Advisor capability, EMC represents a serious data protection solution that meets the twin criteria of being simple to use, yet secure and comprehensive in its capabilities Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 2

3 SWOT analysis Strengths Integrated de-duplication Backing up all the data and moving it between storage tiers consumes considerable time and resources, and when much of that data is duplicated data this represents an expense for no real value. EMC has a well-developed de-duplication capability that comes built in to its Data Protection Suite. EMC benchmarking shows that its de-duplication can yield up to 90% reduction in backup data volume. Optimized for virtual environments EMC Data Protection Suite works with both VMware ESXi and vcloud Director as well as Microsoft s Hyper-V. The integration with VMware is at a deeper level than that for Microsoft, although investment is being made on both hypervisors. For example, service providers can use the Data Protection Suite s API-level integration to exploit the vcloud Director capabilities to build new service offerings based on EMC Data Protection solutions. Weaknesses Video content remains a problem for the entire data protection industry Video is the one type of content that the entire data protection industry cannot optimize. The issue is that the different compression techniques and formats used do not lend themselves to a single approach to optimization. EMC has made some progress, but admits that it has not achieved an industry breakthrough. Coverage in the SMB market EMC is well known in the upper mid-market to large enterprise space, but its penetration in the SMB market remains low. EMC does offer Mozy as an option to the Data Protection Suite and this provides a cloud backup service that is applicable to the SMB market. Ovum believes that as data protection becomes a must-have capability irrespective of size, this sector (SMB) represents an opportunity and a threat to EMC. If startups serving this sector gain momentum they could expand to the mid-market sector and beyond and disrupt EMC s market position. Opportunities To move the data protection market away from just backup and recovery The backup and recovery market with its proprietary backup save sets has created the conditions where corporate data is locked in to the backup vendor s solution. Ovum believes that if enterprise data protection is to fulfill its potential then these data silos must be replaced. EMC has the basis with its technologies to begin to open up corporate data so that organizations can exploit greater value from all the data they have. To open up data protection to a wider audience Most users of EMC s solutions are the IT administrators responsible for data protection. However, as data responsibility becomes more federated to line-of-business users, the solutions need to embrace newer forms of managing, requesting, and executing data protection under a central governance 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 3

4 structure. EMC has all the components needed to achieve this and needs only to package them in a way that can be purchased by line-of-business users. Threats Cloud services offer all types of data protection cheaper than traditional solutions The growth of cloud services that offer backup and recovery as well as all other discrete types of data protection represents a shift in the market. However, Ovum cautions that while these cloud service solutions meet the simplicity-of-use objective, they often fall short on other aspects of data protection. The threat to EMC is that these just good enough approaches are appealing to the SMB market where price is important. The shift in data center architecture The architecture used in the data center is moving from the traditional rack-mounted server and separate storage solution to a more converged approach. While the growth in converged infrastructure solutions has yet to show it is challenging the mainstream storage vendor revenues, its potential disruption cannot be ignored. EMC has solutions for the expansion of virtualization, but it is the movement of software-defined data centers that represents the biggest future challenge. Data sheet Key facts about the solution Table 1: Data sheet: EMC Product name Data Protection Suite Product classification Data protection Version number EMC Avamar v7.1, EMC NetWorker v8.2, EMC Data Protection Advisor v6.1 Release date June 2014 Industries covered All Geographies covered All Relevant company sizes All Platforms supported Languages supported Licensing options Capacity-based pricing Deployment options Routes to market Mixed URL Company headquarters Hopkinton, MA, US European headquarters London, UK North America headquarters Hopkinton, MA, US Asia-Pacific headquarters Hong Kong Source: Ovum 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 4

5 Appendix Methodology Ovum SWOT Assessments are independent reviews carried out using Ovum s evaluation model for the relevant technology area, supported by conversations with vendors, users, and service providers of the solution concerned, and in-depth secondary research. Further reading The Fundamentals of Backup and Recovery, IT (March 2014) Author Roy Illsley, Principal Analyst, Infrastructure Solutions Amrita Choudhury, Analyst, Infrastructure Solutions Ovum Consulting We hope that this analysis will help you make informed and imaginative business decisions. If you have further requirements, Ovum s consulting team may be able to help you. For more information about Ovum s consulting capabilities, please contact us directly at Copyright notice and disclaimer The contents of this product are protected by international copyright laws, database rights and other intellectual property rights. The owner of these rights is Informa Telecoms and Media Limited, our affiliates or other third party licensors. All product and company names and logos contained within or appearing on this product are the trademarks, service marks or trading names of their respective owners, including Informa Telecoms and Media Limited. This product may not be copied, reproduced, distributed or transmitted in any form or by any means without the prior permission of Informa Telecoms and Media Limited. Whilst reasonable efforts have been made to ensure that the information and content of this product was correct as at the date of first publication, neither Informa Telecoms and Media Limited nor any person engaged or employed by Informa Telecoms and Media Limited accepts any liability for any errors, omissions or other inaccuracies. Readers should independently verify any facts and figures as no liability can be accepted in this regard readers assume full responsibility and risk accordingly for their use of such information and content. Any views and/or opinions expressed in this product by individual authors or contributors are their personal views and/or opinions and do not necessarily reflect the views and/or opinions of Informa Telecoms and Media Limited Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 5

6 CONTACT US INTERNATIONAL OFFICES Beijing Dubai Hong Kong Hyderabad Johannesburg London Melbourne New York San Francisco Sao Paulo Tokyo 2014 Ovum. All rights reserved. Unauthorized reproduction prohibited. Page 6

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