Experience. Inspiration.

Transcription

1 Experience. Inspiration.

2 Welcome to Commune. We hope you like what you see. We ve lots more to show and for every one of the work examples we ve added in this document has a successful case study to go with it, each showing good results for our Client. Call us to find out more on We d love to talk about what we can do for you.

3 Maddening and brilliant. Maddening because Commune s concepts address the brief I should have written, rather than actually wrote Brilliant because the results come rolling in. Maurice Cheng, CEO, IPP

4 I have worked with Mike Reynolds, Creative Partner at Commune, for the last 10 years. Not only is he a likeable guy to work with he has a wealth of experience and understands that results and branding matter. I am constantly impressed with his creativity and ability to channel the creativity to meet a brief. As Marketing Director and then Managing Director of Jordans I used Mike to develop advertising which played an important role in the Jordans growth story. It derived great results between 2000 and 2006 Jordans were recorded as the fastest growing brand of breakfast cereal (value) by AC Nielsen. Not bad when your main competitors are Kellogg s, Weetabix, Nestle, Quaker and retailer brand. Mike also helped develop an integrated campaign where website imagery and tone of voice for the brand seamlessly linked with the advertising. I find Mike an excellent 'sounding board' for early strategic thought as he has wide ranging experience of large and small businesses and 'guerrilla' 'and blue chip brands. I am now working on developing a new brand as MD of Lake House and as soon as my communications brief is written I will be giving Mike a call. Ed Olphin, Jordans Cereals

5 I wanted to extend a big thank you to Commune with whom we have worked in the area of developing campaigns to reach the Third and Public Sectors. With limited budgets, they were able to maximise our spend, and produce some effective creative that spoke relevantly to a diverse but targeted audience. They demonstrated a good understanding of these sectors and delivered their work on time and to budget. Always willing to help, and add value, the team at Commune have been a pleasure to deal with. Tanya Goddard, Head of Recruitment, The Institute of Directors

6 I am very impressed with the speed and creativity of your work. What makes a real difference to me is that you listen carefully and put in the elements that are asked for and then you also use your own thoughts and suggestions too. This makes it a very collaborative process and so we should all feel proud of the final results. Lynne King, Commercial Director, South Caernarfon Creameries

7 What we do Marketing Strategy & Planning Brand Development Marketing Communications Programmes Advertising Direct Marketing & Digital/e Marketing Design & Corporate Identity Development Online Advertising and all that goes with it Media Planning and Buying CRM Sales Promotion Media Relations Corporate Communications and IR Market Research & Market Testing

8 Commune people Anthony Barry has launched four advertising and direct marketing agencies and sold three of them. He has worked as a Client as Marketing Manager of Virgin Radio and before that, Les Routiers. He ran WCRS/Eurocom DMA and founded 3 DM agencies, one of which was Campaign's fastest growing gdirect marketing agency for 2 years running. He has worked with Clients in the UK, in Europe and Japan, across almost every market sector from FMCG to Technology, from Travel & Tourism to Fashion creating business to consumer and business to business campaigns for some of the biggest brands in the UK and some of the smallest and sat on Barclaycard s Marketing Panel managing their 40million customer acquisition and retention activity. Mike Reynolds has been Creative Director of seven London advertising agencies, two of them in the top ten including McCann Erickson and JWT. He has successfully built and sold two advertising agencies. He has won all major prestigious advertising awards including D&ADs and Lion d Or, and has sat on many advertising awards judging panels and chaired the International Hollywood Advertising Awards in the UK. He is genuinely multi discipline from DM to SP, ads to CRM. He has worked extensively internationally, in Europe, Africa andthe United States. He has made over 200 TV commercials and directed more than 40. He has worked on most of the Top 100 World Brands brands as varied as Nescafé Gold Blend, Seiko, Friends Provident, Carling, Levis, Woolworths, Unipart and Jordans Cereals. He helped launch Sky TV and sat on Barclaycard s Marketing Panel and was creatively responsible for their 40million customer acquisition and retention campaigns. He has written articles about advertising for magazines and newspapers including The Times. Marianne Jones is one of the UK s top customer management experts and has joined Commune to work on CRM programmes for its clients. Marianne s background includes stints with leading agencies such as Wunderman and Oglivy & Mather before starting her own consultancy more than 10 years ago. Her career has covered many market sectors. Highlights include the launch of BT Telemarketing services (0800 and 0345 services) an integrated programme that won the John Caples International Award for best business loyalty programme; She also developed and ran pan European activity for Ericsson Mobile phones, Novell Networks, 3Com and Seagate, Kodak Star Alliance.

9 Experience. Inspiration.

10 Print, brochures, leaflets

11 CLIENT Barclaycard Youth

12 CLIENT Edison Investment Research

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16 CLIENT The Law Society

17 CLIENT Barclaycard Gold

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19 CLIENT People s Choice

20 CLIENT Nexus Vehicle Management

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22 CLIENT Tick Tock Tea

23 CLIENT Krauthammer International Product sheets, DM, B2B press Pan European: 42 brochures each in 17 languages

24 Promotions and point of sale

25 CLIENT Feel Good Drinks

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27 Exhibitions and events

28 CLIENT Jordans

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30 Web design and build

31 CLIENT Supreme Petfoods

32 CLIENT Lake House Table

33 CLIENT Google & Salesforce New online initiative promoting Sl Salesforce to business community via Google live webinars with Q&As with registered audience

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38 CLIENT Selfridges

39 CLIENT Dolphin Capital Partners

40 Direct mail

41 CLIENT Barclays y Premier

42 CLIENT La Redoute

43 CLIENT Krauthammer International

44 CLIENT Daxon

45 CLIENT Pedigree Petfoods

46 e Marketing

47 CLIENT Institute of Directors

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49 CLIENT Pedigree Petfoods

50 CLIENT Google & Salesforce

51 Print advertising

52 CLIENT Max Factor

53 CLIENT Tick Tock Tea

54 CLIENT Symbol Technologies

55 CLIENT Institute of Directors

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58 CLIENT Jordans

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62 CLIENT India Tourism

63 CLIENT Friends Provident

64 CLIENT Lake House Table

65 CLIENT London Transport Museum

66 Packaging & livery

67 CLIENT South Caernarfon Creameries

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69 CLIENT Tick Tock Tea

70 CLIENT Jordans Cereals

71 CLIENT Lake House Table

72 CLIENT Dragonfly Tea

73 What can we do for you?

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