MEDIA PLANNER CONTACT: PestWorld magazine PestWorld magazine microsite epestworld weekly e-newsletter NPMAPestWorld.org website

Transcription

1 MEDIA PLANNER PestWorld magazine PestWorld magazine microsite epestworld weekly e-newsletter NPMAPestWorld.org website CONTACT: Shane Holt Project Director Naylor, LLC Toll-free: (800) ext Fax: (352)

2 ABOUT NPMA The National Pest Management Association is a non-profit organization established in 1933 in support of the pest management industry s commitment to the protection of public health, food and property. This commitment is displayed both in the continuing education of pest management professionals and the dissemination of timely information to homeowners and businesses. THE NPMA ADVANTAGE 75% $7.5 BILLION NPMA represents over 7,000 members globally. 93 out of the top 100 pest management companies are members of NPMA. NPMA represents 75% of the gross domestic revenue of the industry. Nationally, pest management is a $7.5 billion a year industry. NPMA members spend $1.8 billion a year on products and services. Over 100,000 service personnel are employed by the pest management industry. NPMA publications reach key players in the pest management industry globally, including CEOs, Presidents, Owners, Senior Technology Officers, Chief Marketing Executives, Researchers, and more. NPMA members are always looking for the following products and services: + Pest Control Equipment/Products + Lawn Care Equipment/Products + Mold Remediation Suppliers + Cell Phones + Credit Cards + Insurance + Legal and Security Video Systems + Vehicle Equipment and Accessories + Computer Systems Technology + Software + Web Developers + Hand-Helds + Human Resource Consultants + Ad Agencies

3 MEDIA MENU PestWorld Magazine The official bi-monthly at important industry trends, available in both print and digital. This communication tool attracts the attention of the largest pest magazine of NPMA offers an in-depth look management companies, suppliers, and distributors in the industry. Pestworld features articles about the latest products and services, developments in technologies, sales products, business applications and more. Showcase your products and services to the nation s most successful pest management companies through this important publication. PestWorld Magazine Microsite The online extension of PestWorld magazine and enewsletter provides visitors with access to current and past issues of both PestWorld and epestworld as well as compact articles on relevant industry topics. epestworld enewsletter Our weekly enewsletter, delivered to over 10,000 readers, provides members with up-to-date industry information and the latest association news. NPMAPestWorld.org Website Advertising The official website of NPMA provides important information on industry resources and tools, relevant events, and related pest management news. On average, our website receives over 61,847 page views, 16,093 visits, and 9,485 unique visitors every month.

4 PestWorld MAGAZINE Net Advertising Rates All rates include an ad link in the digital edition of the magazine Revisions and Proofs: $50 Position Guarantee: 15% Premium Rates are per insertion. 1x - 2x 3x - 4x 5x - 6x Double Page Spread $3, $3, $3, Outside Back Cover N/A $3, $2, Inside Front Cover N/A $2, $2, Full Page $2, $2, $2, /2 Page $1, $1, $1, /3 Page $1, $1, $1, /4 Page $1, $ $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. For complete online guidelines, visit: Premium Media Packages *Based on availability NPMA offers premium bundled media packages to fit your marketing needs! Our full-year online and six-time print advertising opportunities give you a cost-effective way to gain repeat exposure and even more impressions. Platinum PestWorld Magazine Sponsor - $26,000 Magazine: Full page, full color ad for 6 issues Magazine: Digital Skyscraper (200 x 783 pixels) 6 issues Website: Leaderboard Banner (728 x 90 pixels) 1 year Gold PestWorld Magazine Sponsor - $25,000 Magazine: Full page, full color ad for 6 issues Magazine: Digital Sponsorship (550 x 480 pixels) 6 issues Website: Leaderboard Banner (728 x 90 pixels) 1 year Silver PestWorld Magazine Sponsor - $18,500 Magazine: Full page, full color ad for 6 issues Magazine: Digital Sponsorship (550 x 480 pixels) 6 issues

5 PestWorld Magazine Digital Edition Digital edition available here: In addition to print, PestWorld is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser s websites. Each issue is ed to more than 10,000 members and industry professionals as well as posted on the NPMA website. An archive of issues is available, securing a lasting online presence for your ad. Digital Sponsorship Belly Band (550 x 480 pixels) $1, Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available. Digital Toolbar (250 x 50 pixels) $ Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. Digital Skyscraper (200 x 783 pixels) $1, The Digital Skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Digital Belly Band (603 x 324 pixels) $ 1, Your company will be featured as a digital belly band that wraps around the front and back of the digital edition. This prominent location will give your company tremendous exposure to our members. Ad link Included in display ads Ad Links increase traffic from your ad in the digital edition to your company s website or a corporate address. Additional fees apply where noted. The digital edition is sent to over 1,000 inboxes! Online Specifications For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

6 PestWorld 2017 EDITORIAL CALENDAR Issue Theme Features Space Reservation Materials Deadline Ship Date January/ February The Legislative Issue + Legislative Previews + Legislative Day 2017 October 31, 2016 November 2, 2016 December 19, Winning the War For Talent March/April Team Development + How to Avoid the Two Most Common Sales Management Mistakes + Recruiting Veterans: Finding Top Talent in Today s Marketplace + Managing the Generations Perspectives from Baby Boomer, Generation X and Millennial Leaders December 29, 2016 January 3, 2017 February 17, Technology Basics: Adding Technology to Your Business May/June Technology + Business Automation: Maximizing Technology in your Business + Why Mobile Friendly Design Is Essential to Your Online Success February 27, 2017 March 1, 2017 April 18, Maximizing Your Data and Protecting Your Investment + 5 Ways to Make Your Small Business More Successful July/August Business Growth + How to Manage a Business and Turn a Profit: Getting Started April 26, 2017 April 28, 2017 June 14, Taking Your Pest Business to the Next Level September/ October Legal Issues + On the Job Safety: Learning from the Past to Protect the Future + Avoid the Top Five Business Legal Mistakes June 29, 2017 July 3, 2017 August 18, Where Your Customers Will Be Coming From in the Next Five Years November/ December Customer Management + What Customers Want: It s Not What You Think! + The Millennial Effect: Changes in Buying Preferences As It Relates to Pest Control September 18, 2017 September 20, 2017 November 3, 2017 Editorial Calendar is tentative and subject to change In Every Issue: + President s Message: An update from the NPMA Presidenty + Heard from the Hill: Updates from NPMA s legislative team on issues directly affecting the industry + Marketing Corner: Tips and tricks to effectively market your company + Ask the Expert: Readers ask the tough questions, and NPMA staff provides expert answers + Membership Programs: A wrap-up of programs provided by NPMA + Calendar of Events: A list of all upcoming association events

7 PestWorld Magazine Microsite The 24/7 home of NPMA s industry content, this microsite provides access to current and archived issues of PestWorld Magazine. + Exclusive online-only content + Sent to 10,000 s + The latest issue and archived issues of PestWorld + Cross-promoted in other NPMA publications and communication pieces + Year-round visibility reinforces brand recognition + Allows dynamic, time-sensitive promotion Online Specifications Leaderboard 728 x 90 pixels 3 rotations $ 1, Months Skyscraper 160 x 600 pixels 3 rotations $ 1, Months Rectangle 300 x rotations $ 1, Months For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

8 epestworld enewsletter Our weekly enewsletter, delivered to over 10,000 readers, provides members with up-to-date industry information and the latest association news. Use your advertising budget wisely and position your company directly in front of our members by advertising in epestworld, our weekly enewsletter delivered to over 10,000 global readers. epestworld contains important information about the latest industry and association news that is viewed on a regular basis. Top Large Rectangles 300 x Positions $11, Months $6,000 6 Months 1 st Sponsored Content Ad $12, Months $6,950 6 Months Medium Rectangles 300 x Positions $8, Months $4,800 6 Months 2 nd Sponsored Content Ad $10, Months $5,750 6 Months Bottom Large Rectangles 300 x Positions $7, Months $3,950 6 Months Online Specifications For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

9 NPMAPestWorld.org Website Advertising Advertising on the NPMA website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to NPMAPestWorld.org to learn about upcoming association events and important industry resources as well as to discover ways to maximize their NPMA membership. Advertising on NPMAPestWorld.org offers several cost-effective opportunities to position your company as a leader in front of key pest management professionals. HOME PAGE Features of NPMA website advertising: + Directs visitors to the landing page of your choice to expedite purchases + Year-round visibility reinforces brand recognition + Allows dynamic, time-sensitive promotion Leaderboard Banner 728 x 90 Run of Site (5 rotations) $3, Months $1,925 6 Months $1,050 3 Month SUBPAGES Square Banner 250 x 250 Subpages Only (5 rotations each) $2, Months $1,525 6 Months $ Months On average, NPMAPestWorld.org receives: 61,847 page views per month 16,093 visits per month 9,485 unique visitors per month *Traffic numbers from July December 2015 Online Specifications For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

10 PRINT ADVERTISING SPECIFICATIONS PestWorld Magazine Magazine Trim Size: 8.375" x " DOUBLE PAGE SPREAD WITH BLEED INCLUDED FULL PAGE NO BLEED FULL PAGE WITH BLEED INCLUDED 1/2 PAGE HORIZONTAL 1/2 PAGE LONG VERT. 1/2 PAGE VERTICAL/ ISLAND 1/3 PAGE SQUARE LIVE AREA: " x 9.5" LIVE AREA: 7" x 9.5" 17" x " 7" x 9.5" 8.625" x " 7" x 4.583" 3.333" x 9.5" 4.583" x 7" 4.583" x 4.583" 1/3 PAGE HORIZONTAL 1/3 PAGE VERTICAL 1/4 PAGE HORIZONTAL 1/4 PAGE VERTICAL 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" Note: Text placed outside the LIVE AREA within any full-page or DPS ads may be cut off. Please keep important elements 0.25" away from trim and center fold. Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or Bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Specs for Outsert/Inserts 1 Page / 1 surface: 8.375" x " 1 Page / 2 surface: 8.375" x " 2 Page / 4 surface: 8.375" x " Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal Flysheets: 8.5" x 11" Ad Material Upload Go to the Naylor website at click on "Client Support." Under Advertisers menu option on the bottom left, click on "Ad Upload". Locate your publication code, advertising order number and advertising code in the box at the top righthand side of your Advertising Space Contract. Simply fill in your company s contact information along with these three pieces of information, attach your files and click "Submit." Production Services, Proofs and Revisions Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge. ONLINE SPECIFICATIONS For more information, visit