Back to Plan for the Future!!

Transcription

1 Back Plan to for the Future

2 Plan for the Future!! Back to

3 Outline of Today s Discussion Introduction Overview of Topic Planning Principles Brian Hanlon VP BRAILSFORD & DUNLAVEY Set Your Vision Sharpen Your Ax! Program the Work Work the Program What are the Key Considerations? A Few Case Studies LSU Central Washington University University at Buffalo

4 Introduction BRAILSFORD & DUNLAVEY Experience Over 300 University Projects Planned Focus Quality of Life Projects Services Concept Development => Implementation Support Staff Interdisciplinary/Broadly Experienced/Cross Trained Leadership Industry Standards / Disseminators of Ideas

5 Key Players: The Decision Maker(s) The Students The Recreation Director

6 Key Players: The Non-Planner (Optional) The Non-Planner s Staff The Planner

7 Key Players: Featuring.

8 The Results: Even if you re on the right track, you ll get run over if you just stand there. Will Rogers

9 Setting Your Vision If I had six hours to chop down a tree, I d spend the first four sharpening the axe. Abraham Lincoln

10 Setting Your Vision "All of the project's benefits must be expressed in specific terms that demonstrate their relevance to furthering the school's mission, reinforcing institutional values, responding to institutional commitments and responsibilities, and improving the school's competitive position in the market."

11 Strategic Planning Approach Where We Are University Recreation Profile Do Nothing? Trend Statement Destination Vision Statement Demographics Good or Bad News! Targeted Facilities Outcomes (case statement) Supply vs.demand Conceptual Usage Patterns Facility Programs & Academic Quality Initiatives of Life Planning Off-Campus Budget Mkt Competitive Position Preliminary Campus Culture Operating & Capital Budgets Cost to Recover Preliminary Policies Financing & Funding Plans Targeted Schedule & Implementation Requirements Action Plan How We Get There

12 Developing Strategy: Strategic Asset Value Analysis Legend: Value of Recreation Facilities X Current Condition O Desired Condition LOW HIGH Value of Recreation Facilities Strategic Objectives By Category I. Enhance Educational Outcomes a. Stress Mitigation (self-directed fitness/wellness) b. Leadership Development (intramurals & clubs) c. Professional Development (student employment) d. Long-term Financial Stability (fundraising) e. Lifetime Skills, Wellness etc. X X X X X O O O O O

13 Developing Strategy: Strategic Asset Value Analysis Legend: Value of Recreation Facilities X Current Condition O Desired Condition LOW HIGH Value of Recreation Facilities Strategic Objectives By Category II. Enrollment Management a. Recruitment Tool (quality of life, campus tour, expectations) b. Retention (consistency / quality of experience) X X O O

14 Developing Strategy: Strategic Asset Value Analysis Legend: Value of Recreation Facilities X Current Condition Legend: O Desired Condition LOW Value of Recreation Facilities HIGH X Current Condition O Desired Condition LOW HIGH Value of Recreation Facilities Strategic Objectives By Category Value of Recreation Facilities III. Campus / Community a. Central Gathering Place X Strategic Objectives By Category III. Campus / Community a. b. Central Faculty Gathering / Staff / Student Place Interaction X X b. c. Faculty Alcohol-free / Staff Social / Student Opportunities Interaction X c. d. Alumni Alcohol-free & Community Social Opportunities Relations X X e. Quality of Life System Integration O d. Alumni & Community Relations X O O O O O O O

15 Developing Strategy: Strategic Asset Value Analysis Legend: Value of Recreation Facilities X Current Condition O Desired Condition LOW HIGH Value of Recreation Facilities Strategic Objectives By Category IV Financial Performance a. Revenue Generation (other than student fees) b. Expense Management (efficiency of operation) X X O O

16 The Strategic Asset Value Story - Recreation Priority Order of Space Needs / Project Concept Architectural & Construction Quality Target Markets / Campus Location Operating Paradigm / Financial Performance

17 Campus Life Program Models and Planning Principles A Common Something for Independent Experience Everyone Endeavors Focus on Several Special Programs/ Activities Focus on More Diverse Programs/ Activities Users Engage in Activities of Their Own Choosing

18 Demand Ideal Program (Cost) Debt Capacity (Value) Institutional Mission & Values

19 The Project Drivers Why Build New? What is the Opportunity? The Project as a Tool

20 Progress Project as a Tool Why Build New? Student Dissatisfaction w/ Current Offerings Recreation Currently Underserved Old / Outdated Facilities w/ Deferred Maintenance Issues Convey a Commitment to QofL and the Importance of Students Provide Recreation commensurate with University Status Social Interaction/Improved Community Create a Sense of Place Improved Leadership Opportunities Development of Professional Opportunities What is the Opportunity? Take Advantage of Strong Student Support Improve Offerings and Programs Bolster Efforts to Attract and Retain New Students Provide a New Facility w/ Components that meet Demand

21 (Ballpark) Planning Principles Plan the Right Capacity for the Market Locate Contiguous to Promising Districts Take Advantage of Landmarks & Civic Treasures Choose a Location Oriented Toward Transit Plan with Respect for the Street Grid Allow Circulation, Ancillary Uses Outside Footprint Orient to Connect with Urban Conditions Disperse Parking Off-Site Master Plan for Collateral Development Plan to Maximize Attendance and Revenue

22 BRAILSFORD & DUNLAVEY D.C. MAJOR LEAGUE BASEBALL PARK PROJECT

23 Washington, DC Ballparks

24 Ballpark Planning Principles Plan the Right Capacity for the Market PNC Park, Pittsburgh

25 Ballpark Planning Principles Locate Contiguous to Promising Development Districts Coors Field, Denver

26 Ballpark Planning Principles Locate to take advantage of landmarks or unique civic treasures Oriole Park at Camden Yards, Baltimore

27 Ballpark Planning Principles MUNI Street Cars Choose a location oriented toward existing and future transit opportunities Caltrain Line Ferries to Bay Points SBC Park, San Francisco

28 Ballpark Planning Principles Plan with respect for the City s street grid Wrigley Field, Chicago

29 Ballpark Planning Principles Yawkey Way, Boston Allow fan circulation and ancillary uses outside the building footprint

30 Ballpark Planning Principles Orient the Ballpark to connect with urban conditions Minute Maid Park, Houston

31 Ballpark Planning Principles Disperse parking to various garages and lots within walking distance off-site Comerica Park, Detroit

32 Ballpark Planning Principles Coors Field, Denver Master plan for positive and compatible collateral development in the area around the ballpark Ballpark Village, St. Louis

33 Ballpark Planning Principles Plan for maximization of attendance and other revenuegenerating opportunities Safeco Field, Seattle

34 Ballpark Planning Principles Plan the Right Capacity for the Market Locate Contiguous to Promising Districts Take Advantage of Landmarks & Civic Treasures Choose a Location Oriented Toward Transit Plan with Respect for the Street Grid Allow Circulation, Ancillary Uses Outside Footprint Orient to Connect with Urban Conditions Disperse Parking Off-Site Master Plan for Collateral Development Plan to Maximize Attendance and Revenue

35 Case Studies URec - LSU Central Washington University University at Buffalo

36 Central Campus New Facility East Campus Facility Renovation Outdoor Recreation Complex URec LSU

37 Case Studies URec Sports Zone - East URec - LSU

38 Admin Weight & Fitness Existing Basketball Courts Existing Pool Admissions Control Stairs Cardio Juice Bar / Lounge Training Climbing Existing Racquetball/ Squash Fitness Assessment Multi-purpose Rooms

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41 Old Nicholson Pavilion New SUB/Rec Old SUB Central Washington University

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43 BJSS Duarte Bryant

44 BJSS Duarte Bryant

45 Academic Spine Student Union Student Union Academic Spine White Road The Lee Road Project Parking Structure Open Green Space/ Quad New Housing, Retail and Mixed Use buildings Baird Point The Lake 3D Rendering University at Buffalo JJ Audubon Parkway Ellicott Complex

46 Cannon Design

47 Cannon Design

48 Cannon Design

49 Cannon Design

50 Cannon Design

51 Cannon Design

52 Cannon Design

53 Conclusion Employ Sound Planning Principles Understand Your Story Identify Your Market and Demand Develop a Responsive Program Appreciate the Risk of Doing Nothing Stay on Track. But Keep Moving!