China Smartphone Market Update James Bruce, Director Mobile Segment. December

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1 China Smartphone Market Update James Bruce, Director Mobile Segment December

2 Mobile Segment: From Wearables to Tablets and Beyond Mobile Segment: From Wearables to Tablets and Beyond And of Course Smartphones

3 ARM Technology in Smartphones ARM Technology in Smartphones

4 Why is China So Important to the Smartphone Market? Why is China So Important to the Smartphone Market?

5 Accelerating Pace: Connectivity to Handsets to Smartphones Accelerating Pace: Connectivity to Handsets to Smartphones Global Population Handset Subscriptions Smartphone Subscriptions

6 Economic Growth In Local Markets Mid-range devices account for ~90% handset sales China is largest market for smartphones and tablets Huge diversity of SoCs for Chinese OEMs Economic Growth In Local Markets China: 1000 s of OEMs, >1Mn Chinese Apps, >1Bn Consumers Range of SoC Providers Right Product Range for the Local Market Range of Price Points and Form Factors Source: Counterpoint Q China Smartphone Market Share All have ARM-based devices

7 China Smartphone Market is Very Diverse China OEMs and ODMs address many different markets China Smartphone Market is Very Diverse * GMS= Google Mobile Services

8 China OEM s Showing Market Traction Worldwide China OEM s Showing Market Traction Worldwide Source: IDC and ARM

9 Top 10 Chinese OEM s Within China Local league table is different from overall worldwide market share Some OEM s are export focused Each OEM s has a particular price point focus Highlighted in green The white box market is very strong in China Top 10 Chinese OEM s Within China

10 Xiaomi Changing the Channel Xiaomi is selling handsets near to cost Revenue model is based upon selling services This works well in China because there is no one app store Xiaomi has changed the distribution model Historically smartphones have been sold through traditional retail with many layers Xiaomi has a direct to consumer only model Cuts out the middleman Allows tight inventory control Other OEMs are responding to Xiaomi Lenovo has set up a direct-to-consumer brand Xiaomi Changing the Channel

11 The Unique China App Ecosystem The Unique China App Ecosystem 200+ China Ecosystem Partners

12 The Move to LTE Chinese Operators Need LTE Smartphone usage increasing High population density Significant investment by all operators China Mobile 570K LTE base stations 70M LTE subscribers by end of 2014 China Unicom Deploying in 201 cities Targeting 100M new LTE subscribers in 2015 China Telecom are deploying LTE in 40 cities The Move to LTE

13 China Si Partner Ecosystem Qualcomm Addressing the entire ecosystem, from $75 smartphones to $500+ Default choice for export focused handsets Mediatek $30 to Super-mid smartphones Mediatek s reference designs have enabled a wide range of handset designs Many export designs are based on these Spreadtrum Present designs focused on <$50 smartphones HiSilicon Cat 6 LTE modem technology Huawei only All Si partners have roadmap to ARMv8-A China Si Partner Ecosystem

14 ARM s Opportunity in Smartphones ARM s Opportunity in Smartphones 20x$ 10x$ 4x$ 2018 ARM Royalty Opportunity per Device 1x$ is a unit of royalty equal to the royalty that ARM receives from a voice-only phone Source: Gartner and ARM Smartphone Shipments (m, units) 2,000 1,800 1,600 1,400 1,200 1, % CAGR 14% CAGR 17% CAGR ARMv8 Cortex-A big.little Mali Physical IP ARM Technology ARMv8 Cortex-A big.little / octa core Mali Physical IP ARMv8 Cortex-A Mali Physical IP 2018 Smartphone Chips $15-$20 <$5 $5-$15 $5-$10 $2-$3 $1-$2 Overall Smartphone Device CAGR: 10% Total ARM Royalty CAGR: 15-25%

15 ARM s Opportunity in Mid and Entry Level Smartphones ARM s Opportunity in Mid and Entry Level Smartphones Source: Gartner and ARM 2,000 1,800 1,600 1,400 1,200 1, % CAGR 14% CAGR 17% CAGR Smartphone Shipments (m, units)

16 Summary China Smartphone ecosystem is very diverse Markets for end devices Range of OEM s Range of silicon partners used Ecosystems China very good at delivering value $30 3G smartphones $81 Quadcore LTE smartphones $300 Cortex-A15 big.little phones 2015 is a year of market transition Significant LTE deployment Very strong transition to ARM v8a Summary

17 What Does This Mean for ARM? Large dynamic market creates great opportunities Consumers are highly engaged with their smartphones Technical specifications are important Virtuous upgrade cycle Transition to LTE creates opportunities Handset replacement cycle Upgrade of ARM technology Ecosystem is focused on delivering ARM technology at new price points ARMv8-A big.little Multi-core Mali Graphics What Does This Mean for ARM?

18 Thank you for listening

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