PINK LADY DESIGN CONTEST RULES AND REGULATIONS Contents

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1 PINK LADY DESIGN CONTEST RULES AND REGULATIONS Contents 1 Name and purpose of the contest 2 Themes 3 Entrants and conditions of entry 4 Submission of entrants designs 5 Designs 6 Rules concerning presentation 7 Intellectual and industrial property 8 Jury and selection of winners 9 Contest schedule 10 Award ceremony 11 Production of the winning design on shopping bags 12 Processing of personal data 13 Acceptance of the rules 14 Disputes 1 Name and purpose of the contest Association Pink Lady Europe, 145, avenue de Fontvert LE PONTET, France, company unit registration number (SIRET): , VAT No.: FR , is organising The Pink Lady Design Contest for the first time. The purpose of the contest is to enable young designers to propose ideas and creations concerning the world and representation of the Pink Lady brand for consumers and the general public. The aim of the contest is to provide a springboard for young design and graphic arts students by offering them: A new design space Actual production of the winner s creative design on Pink Lady communications plateforms, including one million shopping bags distributed in European markets. Payment of a prize of 2,500 including tax to the winner. The creations proposed must be conceptually and aesthetically innovative. 2 Themes There are four themes for the contest. Candidates may submit a project for one or more themes, listed below. The first three themes express the intrinsic values of the Pink Lady brand. THEME 1: NATURE The Pink Lady apple takes seven months to develop. It is the first apple tree to bloom in March and the last to be harvested in October. Thanks to this long growth period, it can draw the very

2 best from the seasons, nature and the know-how of growers to slowly and fully develop its crunchiness, fragrance, juiciness and unique refreshing qualities. The Pink Lady apple benefits from the devoted care of apple growers who practice sustainable tree farming, with respect for nature and biodiversity. This mode of cultivation is based on preserving a natural balance, with a priority on natural solutions. THEME 2: A DELIGHTFUL TASTE The Pink Lady apple is about pleasure and delight for the taste buds! Its crunch, combined with subtle notes of vanilla, peach, honey, rose and spices, bestow a unique taste, in a perfect balance of sweet and tart. Its rich aroma blends well with many other flavours, making it a favourite among creative chefs. THEME 3: GLAMOUR The Pink Lady apple is first and foremost about elegance, with its characteristic colour and its perfect complexion it even looks delicious! Its curves and fragrance, its fine texture and juice also makes it the most sensual of apples. This is the true apple of love : its inimitable colour, its glamour and heart-shaped sticker are all part of the appeal. THEME 4: CARTE BLANCHE A free artistic vision of the Pink Lady is encouraged, while still adhering to the brand s intrinsic values. Respect for people: the Pink Lady apple is the fruit of sharing. Such a generous fruit can only come from generous work! Pink Lady apple growers love their work and carry a tradition of passion and know-how. They encourage young apple growers who wish to join in the noble adventure. Working through an association fosters the sharing of experience and involves growers in good governance. Respect for time: An apple that takes seven months to ripen means seven months of caring in the orchard! Growing Pink Lady apples cannot be improvised! It takes time to allow each apple to fully develop and time to nurture the fruit through the entire process. Respect for the planet: A sustainable approach where all stakeholders in the Pink Lady production chain are committed to preserving a natural balance and the environment. Together, they work to minimise the impact of their activities and food waste. 3 Entrants and conditions of entry The contest is open to all design, fashion and graphic arts students over the age of 18 and, in particular, students at:. Design schools

3 . Arts schools design department. Decorative arts schools,. Graphic arts schools. Fashion schools With the exclusion of employees of Association Pink Lady Europe and companies involved in organising the contest, as well as members of their families and any other person related to their family. The designs must be submitted in English. Entries can only be made on an individual basis. Each entrant is free to enter for one or all of the themes proposed. They must present a different design for each theme. It is forbidden to submit the same design under different names. Association Pink Lady Europe does not reimburse the expenses incurred by entrants who take part in the contest. The complete rules of the present contest are filed with SCP AYNÉ, GUILLEMAIN, DURROUX, LANÇON, SCHUYTEN, holder of a bailiff s office located at 161 rue Yves Montand, Parc 2000, CS , Montpellier cedex 4, France They can be obtained by written request sent to Association Pink Lady Europe, 145, avenue de Fontvert, LE PONTET, France Postage costs are reimbursed at the second-class rate in force (only one request per entrant throughout the duration of the contest). They can also be consulted during the contest on the website 4 Submission of entrants designs To submit their design, entrants must fill in the entry form between 18 April and 18 May 2016, on the website by providing their first name, surname, address, name of their school and the address of any personal website of the entrant. If the entrant submits a design for each specified theme, he/she must fill in an entry form for each theme, and submit the design images for each theme. Designs will not be accepted by any other means (letter or ). A confirmation will be sent in reply, validating submission and receipt of the design and allocating an entry number. Association Pink Lady Europe reserves the right to exclude from the contest any entrants who does not respect all of the conditions and obligations specified in the present rules. Any declaration that proves to be false shall result in the immediate exclusion of the entrant. Designs that do not comply with the specifications, received in bad condition, after the deadline, or that are of a

4 contentious nature, will be eliminated from the contest. 5 Designs Entrants must take into account the following points: > The design is the visual and creative expression of the Pink Lady world imagined by the entrant for one of the themes proposed. > Each design must include in its visual representation the Pink Lady heart logo and its wordmark. > The design must be original and in particular must not already exist on the market > The design must be aimed at the widest audience possible 6 Rules concerning presentation The designs must comprise the following: For each theme the entrant must submit three JPG images of the design, maximum size 2 MB each. For each theme the first image should be the 3D simulation of the shopping bag using the 3D template supplied The second image must measure cm. This corresponds to the large side of the shopping bag according to the 2D template supplied. The third image must measure cm. This corresponds to the small side of the shopping bag according to the 2D template supplied. The 2D and 3D templates of the shopping bag, heart logo and wordmark are available on the website thepinkladydesigncontest.com The Pink Lady heart logo and wordmark are available in Illustrator format on thepinkladydesigncontest.com Entrants can comment their design work (intentions, motives, history of the creation) directly in the submission form. The designs will not be returned to entrants at the end of the contest 7 Intellectual and industrial property 7.1 The intellectual property and resulting rights relating to the creation belong to the entrant. The entrant guarantees that the creation belongs to him and does not infringe any rights belonging to third parties. In particular he assures Association Pink Lady Europe that: > The creation is original and has not been presented in connection with any other competition or forum, either in writing or orally; > The entrant is the sole designer of the creation; > The creation does not infringe third party rights; > At the time of presentation of the creation, the entrant was the

5 sole holder of the intellectual property rights for the creation; > The creation was not created for a professional activity or to provide a service to a third party. The entrant releases Association Pink Lady Europe from all liability in the event of a claim by a third party for infringement of its rights and expressly guarantees the repayment to Association Pink Lady Europe of any compensation, expenses and penalties (including legal and procedural costs) related to such claims. 7.2 Association Pink Lady Europe intends to produce the winning design on its Pink Lady communications media, including one million shopping bags distributed on Pink Lady s European markets. For this reason, the winner transfers his reproduction and distribution rights to Pink Lady Europe for all its communications media and all countries, for a period of 99 years. 7.3 The entrants expressly authorise Association Pink Lady Europe to publish, communicate, display and disclose orally, graphically or in writing, free of charge, the designs presented in connection with this contest. All entrants agree to receive media coverage (photo, CV etc.) and authorise Association Pink Lady Europe, free of charge, to use their right of personal portrayal on all communications media linked to the present contest. 8 Jury and selection of winners The designs received from the candidates between 18 April and 18 May 2016 will be displayed on the website starting on 19 May An initial short list of 10 candidates will be drawn up based on the number of votes received for each design between 19/05/2016 and 12 noon CET on 09/06/2016. The number of votes for each design will be visible on throughout the duration of the contest. Internet users can vote for several designs in several categories, up to a limit of one vote per design and category. Any person can vote, apart from employees of Association Pink Lady Europe and companies involved in organising the contest, as well as members of their immediate families. The entrants can share their creation to encourage voting. If there is an equal number of votes for the 10 candidates who received the most votes, the short list can include more than 10 candidates. The short list will then include all of the candidates who received the same number of votes as the last candidate who received the most votes. Association Pink Lady Europe reserves the right to select up to five extra designs not included in those that received the highest

6 number of votes. Association Pink Lady Europe will publish a short list of candidates on 9 June This list will be filed with SCP AYNÉ, GUILLEMAIN, DURROUX, LANÇON, SCHUYTEN, holder of a bailiff s office located at 161 rue Yves Montand, Parc 2000, CS , Montpellier cedex 4, France After drawing up the initial short list, a jury comprising of representatives of Association Pink Lady Europe and communications and design professionals will meet from 9 to 15 June 2016 to choose the winner for all categories combined. The jury will announce the name of the winner on 15 June To assess the designs, the jury will consider the following criteria: > Creativeness > Whether the design is based on current trends > Whether it is suitable for presentation to the general public > Simplicity > Easy to understand > Aesthetic qualities > Whether it expresses the intrinsic values of the Pink Lady Europe brand The jury s decisions are final and without appeal regarding the organisation of the contest and in all disputes. 9 Contest schedule > Launch of the contest: 18 April 2016 > Submission of designs on the website from 18 April > Deadline for submission of designs: 18 May 2016 > Start of voting by internet users: 19 May 2016 > End of voting by internet users: 9 June 2016 > Announcement of short-listed candidates: 10 June 2016 > Jury: from 9 to 15 June 2016 > Announcement of the winner: 15 June Award ceremony > A cheque for 2,500 tax included will be awarded to the winner chosen by the jury. > More than a million copies of the winner s design will be distributed on communications media such as shopping bags. Association Pink Lady Europe will personally contact the winner to inform him of the prize. The award ceremony will take place in June 2016; information regarding the date and place will be given to the winner later. If the winner is unable to attend, Association Pink Lady Europe will send the cheque by post. 11 Production of the winning design on shopping bags

7 Association Pink Lady Europe will contact the winner by to obtain a 300 dpi high resolution version of the creation in cm and cm formats. If necessary the winner will send Pink Lady the original copy of the work, and Association Pink Lady Europe will produce a high resolution scan of the design at its own expense in order to reproduce it on the shopping bags. Association Pink Lady Europe reserves the right to optimise the creation according to the brand s constraints and requirements, in agreement with the winner. Association Pink Lady Europe reserves the right to decide whether or not to include its logo and brand signature on the winner s creation, as well as to include in the legal notice the winner s first name and surname and the name of the school he belongs to, which the winner expressly accepts. 12 Processing of personal data Entrants personal data are processed by Association Pink Lady Europe in accordance with Law No of 6 January 1978 concerning Data Processing, Data Files and Individual Liberties. Entrants can exercise their right to access, modify and delete their personal data by contacting the company. 13 Acceptance of the rules Participation in this contest implies full and unqualified acceptance of these rules and any amendments to them, which constitute a contract between the parties. In the event of a case of force majeure, Association Pink Lady Europe reserves the right to postpone, shorten, extend or cancel this contest, for which it cannot be held liable. Consequently, the candidates shall refrain from making any claim or request for compensation in this regard. 14 Disputes In the event of a dispute, the parties shall endeavour to settle the dispute amicably.