Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO

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2 Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact

3 Generate organic search engine traffic to website Generate qualified leads and sales Build Brand and awareness Track conversions, sales and lead inquiries Improve conversion rates and lower cost Increase keyword ranking on search engines Increase website link popularity Increase Page and Domain ranking authority Increase website visibility for search engines Increase Return on Investment

4 Immediate Short Term Traffic Pay Per Click Advertisement Effective way to advertise to acquire leads immediately on 1 st page Search Engines Target more specific searches Auction-based bidding for association with search terms / keywords Ads ranking based on Pay Per Click Long Term Traffic Non paid Traffic More cost effective for long term ROI Generate significant amount traffic if rank on 1 st page search results Crawling the Web to create index of pages Ranking based on SEO Referral Traffic Promote brand awareness, monitor your reputation, and connect with potential consumers Connect with Consumers Advertisement in these networks for Fixed CPC or service fee

5 Depending on how competitive a keyword is and how much investment is put into link building it may take anywhere from 2 weeks to 1 year to see a significant result. SEO is an on going process, when you stop SEO your competitors will not and that will lead to drop in keyword ranking and traffic.

6 Campaign will be setup and ads can distributed to all 3 major search engine. Google will draw the largest audience but not always will have the best conversion rate compare the Bing and Yahoo.

7 Paid Search (SEM) Local Map (SEO) Organic Search (SEO)

8 Case study show 14% of Google clicks are on paid search ad and 86% of clicks are on organic search results.

9 How much is the top spot on Google actually worth? According to data from the Chitika network, it can be worth millions, double the traffic of the # 2 position. In order to find out the value of SEO, Chitika looked at a sample of traffic coming into their advertising network from Google and broke it down by Google results placement. The # 1 spot drove 34.35% of all traffic in the sample data, almost as much as the # 2 through 5 position combined, and more than the # 5 through 20 put together. This data here provides a good idea of how much traffic in percentage a website can expect for ranking at the top 20 search engine results listing.

10 Keyword research Competition Analysis Analyze competitors links and anchor text used Focus on Google Top ranking factors Target high volume keywords that cost the most from PPC Target keywords with good conversion from PPC Create organic keyword ranking baseline Benchmark current organic traffic baseline Review website for opportunities for improvement Optimize web pages for target keyword term with fresh and unique content Blogging using targeted keywords Improve Google maps and local business ranking by link building to local business directories, reviews, citations and more. Social Media Optimization Link Building (off page SEO) Utilize Google Webmaster to see what other opportunities for keywords Monitor traffic and conversion using Google Analytics

11 Keyword Research Competition Analysis Negative Keyword Research Optimize landing pages Optimize forms Optimizing campaign to the correct target audience Writing call to action ads Geo Target Cities, Regions, Specific Demographic Conversion Setup Conversion Optimizer A/B Landing page testing Target more relevant and specific keyword searches to Improve CTR, Increase quality score, lower cost per click

12 Posting relevant content Initiate fan interaction Increase followers Build Brand Generate lead referrals to website Run ads to target a certain demographic Monitor conversions

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14 Per Google, More mobile-friendly websites in search results Starting April , Google will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Ask Us How You Can Get A Free Mobile Website Setup With Any Of Our Services

15 Enhance Meta Tags to target keywords Keyword usage on web page Internal Linking structure Navigation architecture URL Structure Fix crawl errors and any web page errors Consider a new redesign SEO friendly website with no Flash.

16 Link building Search Engine Submission Article Posting Blog Posting Social Media Sharing & Bookmarking Press Release Distribution Video Submission Local Business Citations Photo Sharing Product Listings Document Sharing Business Directory Submission Increase inbound links to your website inbound links is one of the top ranking factor for Google and other search engines

17 Increase Google My Business, Bing Local, Yahoo Local Map Rankings Local Business Listing Business listing optimizations Citations and Reviews

18 Assistance with social media accounts Creating background for social media landing pages Assistance with optimizing YouTube videos Viral Marketing Strategy Branding Strategy Manage social media feeds Setup and Run Marketing Ad Campaigns

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20 Assistance with creating Google Analytics and Google Webmaster accounts Monitor your website traffic, creating conversion goals and funnels to measure SEO success.

21 Reports are posted on our Project System bi-weekly and monthly. 1. Keyword Ranking Report of before and after benchmark 2. Google Analytics website traffic report 3. Link Building excel report of all links that we build

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24 Link Building Report in Excel Get access to all accounts we create to build you links All links we build we post links on excel sheet 100% transparent

25 Superior Customer Support and Communication. We provide daily phone support, , chat, video, Skype, and a project management system to allow our client s to see the workflow activity and collaboration between our team and clients.

26 White Hat SEO Best Practices. Up to date with to Google Algorithm. Manual link building Certified SEO and SEM experts with proven track record World Class SEO and PPC software and tools Up to date with the latest SEO, PPC strategy, technology and trends Proven results with small businesses to fortune 500 companies Superior communication and project management system. Better Business Bureau Accredited Guaranteed Positive Results with 90 Days Money Back Policy

27 SEO Plan 1 $200 / Month SEO Plan 2 $400 / Month SEO Plan 3 $600 / Month SEO Plan 4 $800 / Month SEO Plan 5 $1000 / Month Target up to 3 keywords and 1 URLs Up to 30 Link Building 1 Free Article/ Blog Writing On Page SEO Project System Drop Box Access (Up to 10 hrs of work) Target up to 6 keywords and 3 URLs Up to 60 Link Building 2 Free Article/ Blog Writing On Page SEO Project System Drop Box Access (Up to 20 hrs of work) Target up to 8 keywords and 5 URLs Up to 80 Link Building 3 Free Article/ Blog Writing On Page SEO Dedicated SEO Manager Project System Drop Box Access Target up to 10 keywords and 7 URLs Up to 120 Link Building 4 Free Article/ Blog Writing Social Media Adwords/Bing PPC On Page SEO Dedicated SEO Manager Project System Target up to 12 keywords and 9 URLs Up to 150 Link Building 5 Free Article/blog Writing Social Media Adwords/Bing PPC On Page SEO Dedicated SEO Manager Project System (Up to 30 hrs of work) Drop Box Access (Up to 40 hrs of work) Drop Box Access (Up to 50 hrs of work) All Plans Includes On Page SEO (work hours will be allocated for what services is need most) Keyword Research Competitive Analysis On Page Optimization (title tag, meta tags, H1 tags, keyword usage on page, url structure, site navigation, sitemap, internal linking, redirects and more. We will determine how much time to optimize the number of pages) Google Web Analytics and Google Webmaster tools installation and configuration Social Media assistance (twitter, Facebook, Google Plus, YouTube and more) Monthly Keyword Ranking, Traffic, Link Popularity and Conversion report Unlimited SEO Support and Consultation

28 SEO Plan 6 $1500 / Month SEO Plan 7 $2000 / Month SEO Plan 8 $2500 / Month SEO Plan 9 $3000 / Month SEO Custom Plan $3000+/ Month Target up to 20 keywords and 14 URLs Up to 220 Link Building 7 Free Article & Blog Writing Social Media Adwords/Bing PPC On Page SEO Dedicated SEO Manager Project System Drop Box Access (Up to 70 hrs of work) Target up to 30 keywords and 18 URLs Up to 300 Link Building 10 Free Article & Blog Writing Social Media Adwords/BIng PPC On Page SEO Dedicated SEO Manager Project System Drop Box Access (Up to 90 hrs of work) Target up to 40 keywords and 22 URLs Up to 350 Link Building 13 Free Article & Blog Writing Social Media Adwords/Bing PPC On Page SEO Dedicated SEO Manager Project System Drop Box Access (Up to 110 hrs of work) Target up to 50 keywords and 6 URLs Up to 450 Link Building 16 Free Article & Blog Writing Social Media Adwords/BIng PPC On Page SEO Dedicated SEO Manager Project System Drop Box Access (Up to 130 hrs of work) Please call for consultation on your requirements All Plans Includes On Page SEO (work hours will be allocated for what services is need most) Keyword Research Competitive Analysis On Page Optimization (title tag, meta tags, H1 tags, keyword usage on page, url structure, site navigation, sitemap, internal linking, redirects and more. We will determine how much time to optimize the number of pages) Google Web Analytics and Google Webmaster tools installation and configuration Social Media assistance (twitter, Facebook, Google Plus, YouTube and more) Monthly Keyword Ranking, Traffic, Link Popularity and Conversion report Unlimited SEO Support and Consultation

29 PPC Plan 1 PPC Plan 2 $200 / Month + (Free Setup) Monthly Budget Spend Less Than $ Campaigns, 25 Ad Groups & 500 Keyword Setup Keyword Research Competitive Analysis & Avg. Cost per Click Negative Keyword Research Written Ad Excel Matrix Campaign Setup Up to 3 written ads per ad group A/B Testing Landing Page Conversion Optimizer Conversion Goal Setup Daily and updates Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, quality score Choice of search engine to advertise: Google, Bing and Yahoo $100 Free Adwords Coupon for new accounts $400 / Month + ($200 Setup Fee) Monthly Budget Spend Between $1000-$ Campaigns, 50 Ad Groups & 1000 Keyword Setup Keyword Research Competitive Analysis & Avg. Cost per Click Negative Keyword Research Written Ad Excel Matrix Campaign Setup Up to 3 written ads per ad group A/B Testing Landing Page Conversion Optimizer Conversion Goal Setup Daily and updates Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, quality score Choice of search engine to advertise: Google, Bing and Yahoo $100 Free Adwords Coupon for new accounts

30 PPC Plan 3 6%-12% of Monthly Spend + ($500 Setup Fee) 9-12% of Monthly Budget Spend of $6000-$15, % of Monthly Budget Spend of $16,000+ Unlimited Campaigns, Unlimited Ad Groups & Unlimited Keyword Setup Keyword Research Competitive Analysis & Avg. Cost per Click Negative Keyword Research Written Ad Excel Matrix Campaign Setup Up to 3 written ads per ad group A/B Testing Landing Page Conversion Optimizer Conversion Goal Setup Daily and updates Weekly, Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, conversions, quality score and customer reports Choice of search engine to advertise: Google, Bing and Yahoo $100 Free Adwords Coupon for new accounts

31 3 Feeds $100 / Month 6 Feeds $200 / Month Data Feed Conversion to correct format Import up to 4 Free engines like Google Merchant, Bing Shopping, The find and Oodle Manage the product listing weekly Optimize the feed to be SEO friendly Data Feed Conversion to correct format Import feed up to 10 shop comparison sites including 4 Free engines like Google Merchant, Bing Shopping, The find and Oodle Manage the product listing weekly Optimize the feed to be SEO friendly * More than 6 Data Feeds Please contact us for a custom quote

32 Mobile Website Setup ($100 setup, monthly hosting $15) Phone Call Conversion Tracking ($50 Setup + $50 monthly service + phone # cost, +.05 per min) Website template customization starting at $300. Website Design & Development starting at $30-40/hr Mobile App Design & Development starting at $30-40/hr Website Hosting starting at $15/month

33 Thank You and contact us for a live online demo. John B Yang CEO / Search Engine Marketing Consultant

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