Search Engine Optimization (SEO) & Content Marketing

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Jeffry Davis
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Search Engine Optimization (SEO) & Content Marketing UNILOG CIMM2 USERS GROUP 3 FOUNDATIONAL PRINCIPLES OF CUSTOMER ADOPTION There is no build it and they will come. 1. Usability Matters 2.

1 Search Engine Optimization (SEO) & Content Marketing UNILOG CIMM2 USERS GROUP 3 FOUNDATIONAL PRINCIPLES OF CUSTOMER ADOPTION There is no build it and they will come. 1. Usability Matters 2. Design Matters 3. Marketing Matters MARKETING MATTERS Google can only provide results for the pages that it knows about. How many pages are indexed by Google on your site? Use site:yourdomain.com on Google to search your individual site.

2 FACEBOOK FOR DISTRIBUTORS I know, I know it sounds crazy. Remarketing from visiting your site Remarketing give updates and value Regular marketing always a CTA (Call to action) Audience insights SEO STRATEGY Focus & Keyword Research On page ranking Link Building WATCH OUT There are a lot of scam artists out there. They make promises that can t be true. If they seem too good to be true, then they most likely are. $20 / mo SEO is crap SEO. FOCUS What are your site goals? Adoption or acquisition? Who do you think is the competition? Local and national? What products are you trying to rank for? Write your press release ahead of time. KEYWORD RESEARCH Keyword research is a task that you should constantly be doing. Use the Google Keyword Planner SEMRush.com Type in your product name and click get ideas Identify keywords with product names Start with 10 products, then 20 and so on Target long-tail keyword phrases and write high quality content around them 2 kinds of long tail information intent commercial intent Long tail research tool: keywordtool.io Informational long tail words to look for What is How product ABC works

3 How to connect to Product ABC Ways to Best way to Commercial long tail word to look for Best Product ABC Reviews Product ABC buying guide Review Best Top 10 Specific brand name Specific product Product category Cheap Affordable Comparison ON PAGE RANKING Most important tags Meta Title Meta Description H1, H2 tags Put yourself in your customers shoes. How do they find information - new customers and current customers? PRODUCT PAGES Have unique product descriptions Keyword friend URLs Google hates duplicate content A note on third party data If you buy data from third parties like AD - there are a number of strategies to avoid duplicate content. On example is an append strategy appending your brand name, company name, add categories, etc. to purchased content / data. Put your long tail details in In the title In the description

4 In the headers In the copy In the alt tags Feature the best product description in the industry. Amazon Business is in process to build the best product data in the business Customer Product data Supply Chain CTA - call to action - buy button - your last priority Blog Have a content strategy and stick to it. Find relevant long-tail keywords (commercial and informational). Create high-quality content that educates and inspires your readers to take action. Don t be pushy when you review a product. Rather, guide your readers through storytelling. Write detailed (up to words) product reviews and articles. Make it easy for customers and readers to share your blog content. Install a share bar Use guest blogging to promote your content and gain natural links. Accept high-quality guest articles pertaining to your product or industry from authors Order of importance: PDP Product Detail Pages Search results Category pages Navigation / Attribute pages Home page Contact Us / Locations Blog LINK BUILDING Broken links Donate money to get links from non-profits Scholarships - EDU links

5 Sponsor local events and conferences / links Guest blogging Manufacturers / Suppliers link request Social Media factors - +1, Tweets, Likes signals ADVANCED SEO TECHNIQUE Buy a PR 2+ domain With age (4 years +) Expireddomains.net Create a blog Hire a writer Link to your site (and others) Make it natural HOW OFTEN SHOULD YOU CHANGE YOUR CONTENT? Regularly timing is not as important as consistency. OTHER CONSIDERATIONS YouTube / Vimeo Social strategy Site Speed Pingdom Google wants your pages to be usable Mobile Domain age THANK YOU Thank you for having me. Please reach out any time with questions. Links to my materials ecommerceandb2b.com/cimm2 Justin King ecommerceandb2b.com justin@ecommerceandb2b.com

9You can help build your customer base and attract more visitors to your ebay

TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies