TELEDYNE TECHNOLOGIES

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1 TECHNOLOGIES Identity Guide TECHNOLOGIES April 2013

2 Dear Teledyne Colleagues, As our reputation and visibility grows, our need for consistency in presentation of our company name and image becomes vital. Therefore, it is essential for all Teledyne companies to adopt and apply the company identity correctly. The number and type of variations presented to external audiences also needs to be clearly defined. This Identity Guide seeks to produce a unified presence for all Teledyne companies. I ask for your cooperation and support in using Teledyne s Identity Guide. Robert Mehrabian Chairman, President and Chief Executive Officer Teledyne Technologies Incorporated TECHNOLOGIES IDENTITY GUIDE

3 CONTENTS Introduction... iii Tagline Usage Logo Versions Logo Usage Logo Color Usage Unacceptable Logo Usage Logo Usage with Photos Acceptable Graphic Usage of Logo Building Signage Recommended Typography Stationery Specifications Business Card Design No. 10 Standard Business Envelope Design x 12 Catalog Envelope Design Letterhead Design Suggested Signature Guidelines TECHNOLOGIES IDENTITY GUIDE

4 INTRODUCTION Graphic Standards Teledyne has created a set of graphic standards designed to ensure that its communications across the board have a unified look and feel. They include usage of common logos, as well as matters concerning typography, official colors, and formatting. Logos A logo is a specified design, symbol or style of type associated with the company name. The shape, color, typeface, arrangement and usage are all distinctly different from those in a similar market. Teledyne strives to assure that all communications and marketing materials produced are of a quality consistent with Teledyne s desired brand image. The logo must be incorporated into all communications and must be regularly applied within the guidelines of the identity guide. When communication materials are produced by Teledyne departments, external agencies, or freelance graphic designers, it is critically important to follow the company standards. A library of approved company logos can be found at If you have any questions, please contact: Corporate Administration: (805) Kathy White: (805) TECHNOLOGIES IDENTITY GUIDE iii

5 1 Logo Versions

6 TAGLINE USAGE Tagline Usage The tagline should be used with the Teledyne logo and not as a standalone element. Other usage can be reviewed by Corporate on a case by case basis. Consult Corporate Administration if there is uncertainty regarding usage (refer to page iii for contact information). TECHNOLOGIES IDENTITY GUIDE 1.1

7 LOGO VERSIONS Logo Versions Shown here are examples of the basic logo versions to be used in identifying Teledyne Technologies companies. Each logo version consists of the Teledyne logo, company name and tagline. Keep the logo and other elements together as provided in the electronic master files. Each logo version must always be used as a total unit and its parts should never be broken up, used separately or rearranged except in various options approved by the corporate headquarters (see section iii for contact information). Please see sections 1.4 thru 1.6 for examples of acceptable use of the logo. It is not necessary to choose a single logo version (oneline or two-line) and use this exclusively. Each company may use the two styles interchangeably as required by design of the printed material involved. In some cases a company with a long name may request to use a three-line version (such as for printing on promotional items). Versions: One-Line Version SCIENTIFIC & IMAGING Two-Line Version SCIENTIFIC & IMAGING Three-Line Version SCIENTIFIC & IMAGING When scaling the logo up or down to achieve the desired size, all elements must be enlarged or reduced as a unit. A library of approved company logos can be found at Consult Corporate Administration if there is uncertainty regarding usage (refer to page iii for contact information). Name and Usage It is optional to include the full, legal name of the company on business cards. Always include the company s full, legal name above the address line for stationary, contracts, etc. MICROWAVE SOLUTIONS Teledyne Wireless, LLC Address line REYNOLDS Teledyne Reynolds, Inc. Address line TEKMAR Teledyne Instruments, Inc. Address line Shortened versions of the company logos (without the full, legal name) are acceptable for use in some marketing applications such as signage, promotional giveaway items and posters, and for internal correspondence (e.g. internal memos). Note: When using the shortened version for items such as signage, promotional giveaway items or embroidery, the tagline,, may be omitted. TECHNOLOGIES IDENTITY GUIDE 1.2

8 LOGO USAGE Use of the Logo In all signature usage, the name Teledyne and the company name must be preceded by the Teledyne rhomboids symbol. If the logo is to be used without the other signature elements, the logo and signature elements must appear somewhere as a unit on the same page (as in a brochure or advertisement) or somewhere within the tradeshow display (such as a display header if the logo is used as backdrop design). There will be circumstances when only the logo is visible (such as small products or clothing). Please see section 1.5 for examples of unacceptable use of the logo. Minimum Sizing The Teledyne Technologies logo must not be reproduced any smaller than 1/4" of an inch in height, other than for printing on promotional items. Area of Isolation The logo and signature carries more impact when it is clear of competing visuals. (1/2 X) space should surround the logo and signature on all sides. X 1/2 X 1/2 X DALSA A background color, pattern or photograph may extend through this area, as long as it provides a high degree of visual contrast with the logo. 1/4" DALSA What type of file is required? gif or jpeg file: png file: eps: For use on the web or where a small file size of relatively low resolution needed. For use in Microsoft Office documents and when a transparent background is needed. Created using Adobe Illustrator which is a Vector graphics program, meaning it can be scaled smaller or larger and will not degrade, it will be sharp and crisp at virtually any size. To open this document, you must have an.eps program, but you can place the.eps file into a document (Word for example). This type of file is usually given to a vendor outside the office - fabricators, show exhibitors, designers, etc. They can size the logo based on need of the client. TECHNOLOGIES IDENTITY GUIDE 1.3

9 LOGO COLOR USAGE Use of Color The official Teledyne Technologies corporate color is PMS There are four acceptable color combinations that have been provided for reproduction. 1. Blue and black 2. All Blue 3. All black 4. Reversed out white from dark background color. Always use official reproduction artwork. The blue logo and black logotype with the blue tagline is the primary logo signature arrangement. 2-Color and 4-Color Process The color swatches below refer to using Adobe Illustrator and Adobe InDesign. It is recommended that use a professional graphic designer to achieve correct color output. Pantone 2935 (CMYK and RGB) Cyan:100 Magenta: 47 Yellow: 0 Black: 0 Red: 0 Green: 118 Blue: 192 Pantone Black Cyan:0 Magenta: 0 Yellow: 0 Black: 100 Red: 0 Green: 0 Blue: 0 CONTROLS 1. Logo and tagline PMS 2935, logotype black CONTROLS 2. All elements PMS 2935 CONTROLS 3. All elements black CONTROLS 4. All elements white reversing out of background color TECHNOLOGIES IDENTITY GUIDE 1.4

10 UNACCEPTABLE LOGO USAGE Practices to Avoid The logo and signature should never be altered in any way. The examples at the right show versions of the logo and signature that should never appear. DO NOT distort logo. ANALYTICAL INSTRUMENTS DO NOT alter size relationship between logo and typography. ANALYTICAL INSTRUMENTS DO NOT use other graphic elements such as borders or rules. ANALYTICAL INSTRUMENTS DO NOT introduce unauthorized colors. ANALYTICAL INSTRUMENTS DO NOT change type faces. ANALYTICAL INSTRUMENTS TECHNOLOGIES IDENTITY GUIDE 1.5

11 LOGO USAGE WITH PHOTOS Logo Usage with Photos Never use the logo signature in a photograph where the image conflicts with the logo signature. Use the logo signature in a photograph only when there is a solid area large enough to maintain the area of isolation. Unacceptable logo usage. Acceptable logo usage. TECHNOLOGIES IDENTITY GUIDE 1.6

12 ACCEPTABLE GRAPHIC USAGE OF RHOMBOID Acceptable Graphic Usage of Rhomboid You may use the Teledyne rhomboid creatively when using it by itself and not in conjunction with the other signature elements, (e.g. trade show display backgrounds). If the rhomboid is to be used as a design element, then the proper Teledyne logo must appear somewhere within the design (refer to Use of Logo in section 1.3). TECHNOLOGIES IDENTITY GUIDE 1.7

13 2 Building Signage

14 BUILDING SIGNAGE Building Signage The usage of Teledyne Technologies company names on buildings and informational signs follow the same requirements outlined in Section 1.1. The proper relationship of the Teledyne Technologies logo and signature elements must be maintained as shown in Section 1.1. Three-Dimensional Signs The company name may be applied directly to the building surface in the form of three-dimensional letters made of a suitable material, as shown on the right. Painted Signs When the signature is painted on panels or free-standing signs, it should be positioned comfortably within the confines of the sign edges without crowding (see Area of Isolation illustration in Section 1.). The background should be white and borders, edges or other confining elements should be avoided. Please refer to color usage in Section 1.4 for color specifications. Visitor Parking REYNOLDS TECHNOLOGIES IDENTITY GUIDE 2.1

15 3 Recommended Typography

16 RECOMMENDED TYPOGRAPHY Recommended Typography The standard Teledyne signature block uses Univers and Futura fonts as represented within this guide. We recommend using Times and Arial fonts for digital business correspondence. There are no specific font requirements for graphic design projects, but we recommend using a professional graphic designer for the font selection. TECHNOLOGIES IDENTITY GUIDE 3.1

17 4 Stationery Specifications

18 STATIONERY SPECIFICATIONS Stationery Specifications The specifications for business cards, letterhead and envelopes should be followed closely when Teledyne Technologies company stationery is printed. Teledyne Technologies corporate office has selected a dedicated printer with proper templates to ensure consistent standards. Other printers may be used as needed. If you have any questions, please contact: Corporate Administration: (805) Kathy White: (805) TECHNOLOGIES IDENTITY GUIDE 4.1

19 BUSINESS CARD DESIGN 0.125" 0.625" REX GEVEDEN President and Chief Executive Officer 1.25" 0.3" SCIENTIFIC & IMAGING 1049 Camino Dos Rios Thousand Oaks, California Phone: Fax: " LOGO Color: PMS black TYPOGRAPHY Name: 8 pt. Futura Regular, all caps, flush left Title: 7 pt. Futura Book, caps + lower case, flush left, leading 9 pts. Address: 7 pt. Futura Book, caps + lower case, flush left, leading 9 pts. Color: Black SUGGESTED PAPER STOCK Strathmore Writing Bright White Cover or Equivalent Generic 88 Pasted Plate Finish TECHNOLOGIES IDENTITY GUIDE 4.2

20 NO. 10 STANDARD BUSINESS ENVELOPE DESIGN 0.375" 1024 Camino Dos Rios, Thousand Oaks, CA " 0.3" SCIENTIFIC COMPANY 1" LOGO Color: PMS black TYPOGRAPHY 8 pt. Futura Book, centered Color: Black SUGGESTED PAPER STOCK Strathmore Writing Bright White 24 lb. or Equivalent Generic Wove finish 4.3

21 9 x12 CATALOG ENVELOPE DESIGN 1.5" ISCO 4700 Superior Street P.O. Box Lincoln NE ADDRESS SERVICE REQUESTED LOGO Color: PMS black TYPOGRAPHY 10 pt. Futura Book, flush left Leading 14 pts. Color: Black SUGGESTED PAPER STOCK Strathmore Writing Bright White 24 lb. Wove finish 0.375" 0.75" 1.5" TECHNOLOGIES IDENTITY GUIDE 4.4

22 LETTERHEAD DESIGN 0.75" 0.75" 0.75" 0.75" NAME Title Second line if required 0.3" SCIENTIFIC COMPANY 1.375" 1049 Camino Dos Rios Thousand Oaks, California Phone: Fax: TYPOGRAPHY Name: 8 pt. Futura Book, flush left, all caps Title: 8 pt. Futura Book, flush left, caps + lower case Leading: 11 pts. Color: Black LOGO Color: PMS black TYPOGRAPHY 8 pt. Futura Book, flush left Leading 11 pts. Color: Black SUGGESTED PAPER STOCK Strathmore Writing or Equivalent Bright White 24 lb. Generic Wove finish TECHNOLOGIES IDENTITY GUIDE 4.5

23 SUGGESTED SIGNATURE GUIDELINES Listed below is an example of the suggested signature approved for Teledyne business units. Minimum 0.15" Your Name - Arial - 10 Bold Your Job Title - Arial - 10 Regular Default single space leading 0.3" Minimum 0.15" Teledyne Reynolds, Inc. - Arial - 10 Regular Company Address - Arial - 10 Regular City, State, ZIP Code Toll Free: your 800 number Phone: your direct dial phone number Fax: your department Fax number Your address Follow us at: - Arial - 10 Regular Facebook: your Facebook link Twitter: your Twitter link Website: your website link Default double space leading Default single space leading Default double space leading Default single space leading For employees that work for multiple business units, here is an example of an approved signature. 0.3" Minimum 0.15" Minimum 0.15" Your Name - Arial - 10 Bold Your Job Title - Arial - 10 Regular LABORATORY AND FIELD INSTRUMENTS Teledyne Isco, Teledyne Tekmar and Teledyne Leeman Labs - Arial - 10 Regular Company Address - Arial - 10 Regular City, State, ZIP Code Toll Free: your 800 number Phone: your direct dial phone number Fax: your department Fax number Your address Follow us at: - Arial - 10 Regular Facebook: your Facebook link Twitter: your Twitter link Website: your website link Default single space leading Default double space leading Default single space leading Default double space leading Default single space leading TECHNOLOGIES IDENTITY GUIDE 4.6

24 TECHNOLOGIES 1049 Camino Dos Rios, Thousand Oaks, California (805) Fax (805) Revised April 2013

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