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1 Style Guide 1

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3 Erie Community College Style Guide Given both the multifaceted nature of Erie Community College and the wide array of the college s publications utilizing print, Web and other visual media it is important to maintain a strong, consistent visual presence for the college and create an integrated look and feel to ECC publications. The Style Guide is the college s way of creating a strong, unified set of visual standards for representing ECC s multiple departments, programs and offices. By setting standards for all uses of school colors, fonts, logos and the official college seal and thus influencing everything from campus signs to high-tech digital media the guide creates a visual identity that unites the college community. This visual identity gives our institution a familiar and welcoming public presence, immediately recognizable to the many people we serve, while enabling ECC s departments and other units to communicate their unique identities within the overall Erie Community College brand. Elements of the Visual Identity The Erie Community College visual identity comprises the different versions of the college s name, fonts, logo, colors and the college seal. For each of these elements, acceptable practices of presentation are outlined in this guide. The names, logos, colors and seals in this guide are the only ones that may be used for communications in print or electronic form and on other materials. If you have questions or would like to request an exception to the approved usage presented in this guide, please contact the Public Relations Office. 3

4 Logo & Seal Official College Logo The official college logo is comprised of the State University of New York acronym SUNY running along the side of the lowercase letter acronym ECC. The lower case letters where chosen to represent a more personable approach to education, while the block sans sarif writing is a symbol of technology, advancement and strength. Together they create a cohesive unit geared toward achievement and success. E R TO ELEARN C T O S E R V E C O L L E G E I E T O S E A R C H I T Y C O M M U N Official College Seal The official college seal is reserved for formal uses, such as authenticating diplomas, transcripts and other official documents. It is not to be used for any other purposes. Any questions about the appropriate use of the official college seal should be referred to the Public Relations Office. Description The official college seal is a circular plaque, with Erie Community College surrounding an inner triangle, a timeless symbol of strength and stability. On the inner triangle is the original ECC logo, signifying the college s adaptability and ability to re-invent itself with the changing times and technology. 4

5 Signature Logo College Names There are three acceptable nomenclature options for our college: 1. Erie Community College, State University of New York. This is our full, most formal name; it is used on all communications intended for national audiences. 2. Erie Community College. This is our less formal name, and it may be used to communicate internally and with external groups who are familiar with our college and its stature within the State University of New York system. 3. ECC. This is our most informal name; it is our preferred casual name. Please see the ECC Editorial Style Guide for more indepth explinations and procedures on how the college name should appear, what is acceptable, as well as other standards for writing. Official College Signature Logo The Erie Community College signature combines the merged ECC logo with supporting typography (also known as a logotype) creating the keystone of ECC s visual identity. Merged SUNY ECC Logo Logo type Font: Minion Pro Font: Helvetica Neue Condensed Bold ECC Signature The combination of these elements makes the identification of our college striking, dramatic and immediate. The merged lower case letters ecc are hand-drawn and are therefore unique from commercially available fonts. The bold ECC logo, sarif font (Minion Pro) and sans sarif font Helvetica Neue used in the logotype work together to blend modern and traditional images. The weight of the bold lettering used in our logo and logotype emphasize our Erie Community College name; using lower case is a welcoming, more inviting modern touch. The delicate sarif font dignifies our stature within the State University of New York system. 5

6 Signature Variations & What not to do What not to do with the ECC logo The logo must not be altered in any way and should always be used in the proportion and configuration shown. Reproportioning or rotating the logo within the logo, or including it as part of a larger image, diminishes visual impact and undermines the goal of creating a strong image. If you have any questions or concerns about what is acceptable and what is not please contact the Public Relations Department. Stretch logo horizontal Stretch logo vertical Use a color other than an official ECC color 6

7 Unit Signature Logo ECC Unit Signature Human Resources Font: Minion Pro Font: Helvetica Neue Condensed Bold Unit Signature Logos A unit logo is a way of adapting the ECC signature to fit the needs of a particular office or department. Unit logos conform to and support the overall college signature and therefore promote the Erie Community College brand. At the same time, however, they promote a clear, prominent and recognizable identity for each particular unit or department. Unit logos are available for use by departments and other units, at the discretion of the appropriate college officer (associate vice president, dean, chair, etc.). The dominant feature of the identity is the merged ECC logo it is seen first, and it is the image that stays the longest in the mind s eye, establishing the unique identity of each respective department. The unit name is displayed at the upper right of the merged ECC logo. Our formal name Erie Community College completes the identity and is located directly beneath the department name, creating the ECC Departmental Unit Signature logo. Public Relations Financial Aid Counseling Services Admissions Office 7

8 Fonts Official Fonts Helvetica Neue and Minion Pro are the official college font families and are used in our signature logo s supporting typography. Neither Helvetica Neue nor Minion Pro is bundled with standard Microsoft Office systems. When producing print materials using software programs such as MS Word, substitute Garamond or Times New Roman for Minion Pro, and substitute Arial or Helvetica for Helvetica Neue. When working with commercial printing companies and design firms, request the use of our official college fonts. Suitable for text or body copy: Minion Pro abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Recommended for heads or subheads; not suitable for text or body copy: Minion Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Suitable for text or body copy: Helvetica Neue abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Recommended for heads or subheads; not suitable for text or body copy: Helvetica Neue Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Recommended for heads or subheads; not suitable for text or body copy: Helvetica Neue Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Recommended for heads or subheads; not suitable for text or body copy: Helvetica Neue Black Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

9 Colors Official Colors To ensure that the official college colors are displayed accurately no matter what the medium, use the color conversion chart shown below. Choosing the values shown in the conversion chart will guarantee the closest match to the official colors prescribed by ECC s visual style guide. Black Pantone 188 (Secondary, dark red for formal documents only) C 33, M 92, Y 71, K 37 R 122, G 37, B 49 # 7a3521 Pantone 187 (Primary, official ECC red) C 22, M 100, Y 86, K 14 R 172, G 26, B 47 # ac1a2f Pantone 186 (Secondary, bright red for Athletic Department only) C 13, M 100, Y 88, K 3 R 204, G 9, B 47 # cc092f Pantone Cool Gray 5 C 31, M 24, Y 25, K 0 R 179, G 179, B 179 # b3b3b3 Pantone Cool Gray 2 C 15, M 11, Y 13, K 0 R 214, G 214, B 212 # d6d6d4 90% Black 9

10 Signatures Official ECC signature: The template is a suggested format for our official Erie Community College signature. Using a standard signature will maintain a strong, consistent visual presence for the college, create a unified look and feel for our electronic communications and help reinforce our brand. Complete default signature: First and last name (bold) Title Erie Community College OFFICE/DEPARTMENT name OFFICE/DEPARTMENT location Address Phone: (716) 851-xxxx Fax: (716) 851-xxxx or OFFICE or DEPT URL Abbreviated default signature: First and last name (bold) Title Erie Community College Phone: (716) 851-xxxx or OFFICE or DEPT URL ADD LOGO: ADD LOGO: Sample complete default signature: John Doe Sample Signautre Officer Erie Community College Public Relations Department City Campus 121 Ellicott Street Buffalo, NY Phone: (716) Fax: (716) Sample abbreviated default signature: John Doe Sample Signautre Officer Erie Community College Phone: (716)

11 Retractable Banner Sample The reverse sans sarif type carries fourth a clear, clean and strong message to our target audiance. STUDENT TRANSPORTATION SERVICES Erie Community College s Student Transportation Services Program was implemented to meet the transportation needs of all registered students, making education more accessible at each of its campuses. (716) or visit 11

12 Poster Sample OPENHOUSE Background image at 15% opacity adds a subtle touch of texture and visual stimulation. FALL SESSIONS 4:30-6:30P.M. MONDAY OCTOBER 26 CITY TUESDAY OCTOBER 27 NORTH WEDNESDAY OCTOBER 28 SOUTH Learn about Erie Community College s career-focused degree and certificate programs. Find out about scholarships, financial aid and four-year transfer opportunities. City, North and South Campus tours will be available, along with refreshments and prize giveaways. Instant admissions available for non-competitive academic programs. Please bring your sealed,official high school transcript or your original GED /High School Equivalency (with test scores). For more information: 851-1ECC or visit 12

13 Advertisment Sample The subtle arch design, a symbol of stability and strength compliments the architecture of our historic City Campus building and provides visual interest and flexibility. 13

14 Table Top Banner Sample GREEN BUILDING TECHNOLOGY AND NANOTECHNOLOGY Preparing Today for Tomorrow s Jobs Two-Year Degree and One-Year Certificate Programs 90% black may be used as an alternative to 100% black to give the design a fresh, modern feel. Through the two-year Nanotechnology degree program and one-year Green Building Technology certificate program, ECC is proud to offer courses crafted to train the region s next generation of skilled manufacturers for Western New York s newest industries, including those throughout the Buffalo Niagara Medical Campus and SolarCity. Learn about green building design, construction and environmental science Qualify for entry into fields like electronics and semiconductor fabrication technology Benefit from ECC s affordable and award-winning classroom-to-career education Visit or call 851-1ECC 14

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16 Erie Community College Style Guide Produced by the Public Relations Department Lance Konkle Director of Public Relations Beverly Schuster Senior Clerk Stenographer Amy Krasinski Events Specialist Michael Farrell Public Information Officer Jerome Williams Graphic Designer (716) 851-1ECC 16

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