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1 media kit 2015/16 mandate T o give newcomers to Canada the opportunity to see themselves and their newcomer experiences reflected in the media; to better engage, educate and improve accessibility for newcomers via print and digital media; to build cross-cultural awareness by sharing the norms, traditions and stories of all cultures; to introduce newcomers to their adopted communities and accessible opportunities. VICTORIA VANCOUVER ISLAND

2 Editorial Launched in November 2013, Here! Magazine is Vancouver Island s language and culture magazine for newcomers to Canada. Editorial departments include: feature articles current culture/news stories related to newcomer experiences work here profiles of local employers with helpful hints on employment eat here reviews of authentic multi-cultural restaurants read here spotlight on Canadian literature rent here guide to rental housing new here profiles of newcomers learn here thematic language lessons money here guide to banking, finance, credit and investment Canada here history, citizenship and culture information Readership A diverse, multi-age, multi-ethnic group with varying levels of education residing in different communities on Canada s west coast. They are new consumers in the sense that they are just starting to brand identify and grow personal and professional relationships in their adopted neighbourhoods. Current Circulation Community and explicit-request delivery throughout Greater Victoria area quarterly delivery subscription & retail sales individual, retail stores, immigrant settlement service providers, and educational institutions digital version (including ads) online at

3 Advertising Specifications publication trim size: 8.5 x 11 ad sizes: (width x height) Spread x mm x 279.4mm Full Page " x 11" 215.9mm x 279.4mm Bleed: Extend 1/4" on all sides beyond the trim size. Safety: Allow 1/2" safety on all sides for live matter not intended to bleed. Allow 1/4" gutter safety for spread. 2/3 Page Vertical " x 10.15" mm x mm 1/2 Page Horizontal " x 4.9" 190.5mm x mm 1/3 Page Horizontal " x 4.9" mm x mm 1/3 Page Vertical " x 10.15" 57.05mm x mm 1/8 Page Horizontal " x 2.25" 1/6 Page Vertical " x 4.9" 57.05mm x mm 88.9mm x 57.05mm Creative Services: if advertising materials are not supplied, in-house design and production services are available. See Advertising Calendar for copy and artwork due dates. See Advertising Requirements for technical specifications. Contact phone: VICTORIA VANCOUVER ISLAND

4 Spread $1,900 Full Page $750 2/3 Vertical $450 1/2 Horizontal $450 1/3 Horizontal $350 1/3 Vertical $350 1/6 Vertical $200 1/8 Horizontal $200 Inside Front Cover $900 Inside Back Cover $900 Back Cover $950 All prices are in Canadian dollars and do not include G.S.T. ISSUE AD SPACE RESERVATION MATERIALS FOR CREATIVE SERVICES DUE Advertising Rates effective December 2015 delivered and targeted advertising with a 90-day shelf life attracting new residents & consumers digital version (including ads) online at 25% discount for organizations with charitable status* 20% discount for 4 ad insertions per year* add 10% for position guarantee (excluding cover positions) *only 1 discount category can apply Advertising Calendar FINAL AD MATERIALS DUE DISTRIBUTION Spring 2016 February 26 March 4 March 11 April Summer 2016 May 20 May 27 June 3 July Fall 2016 September 2 September 9 September 16 October Winter 2016/17 November 15 November 18 November 30 January

5 Advertising Requirements Digital Files Note: Advertiser is responsible for supplying appropriate artwork by the Materials Due date. All advertising is subject to the publisher s approval. Advertiser and advertising agency assume liability for all content of advertisements printed. All cancellations must be received in writing prior to the Space Reservation date. All ads must be prepaid before printing of ad. All invoices due within 30 days of receipt. We accept Visa, Mastercard, or cheque payable to: Bramble Ink InDesign, Photoshop, or Illustrator files are accepted. Include all fonts (screen and printer) and graphics used in the ad. Graphics must be supplied as EPS or TIFF files and must be in CMYK mode with all fonts properly embedded. Must not contain RGB, LAB or indexed colours. All graphics must have a resolution greater than or equal to 300 dpi. High resolution (1200 dpi or greater) PDF files are also accepted. All component files and resources (linked EPS and TIFF images at or greater than 300 dpi) must be embedded. All fonts must be properly embedded. Ads submitted in other programs may be subject to additional conversion and production charges. File Uploads Upload files to our website: ( to request a link to our upload page ) OR files to: (Ads sent via cannot exceed 10MB gross file size. Request a link to our upload page if necessary) Ad materials are held for a period of 12 months.

6 Online Advertising Rates static rotating homepage leaderboard $500 $100 community calendar page vertical banner $300 $60 community circle vertical banner $300 $60 full centre-page insertion in digital edition $500 All prices are in Canadian dollars and do not include G.S.T. Specifications and Requirements rotating (10 seconds) or static linked banner ads cap of 5 advertisers per rotating banner device-adapted 3-month digital presence not CPI high visitor loyalty cost-effective alternative to print 25% discount for organizations with charitable status* 20% discount for 4 ad insertions per year* Leaderboard 728 x 90 pixels Vertical Banner 120 x 240 pixels Full-page insertion (see print advertising specifications)

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