Website Name: Chautauqua County, Land of Agricultural Opportunity Website Domain Name: cc-lao.org. Client: Chautauqua County Farmland Preservation

Transcription

1 Website Name: Chautauqua County, Land of Agricultural Opportunity Website Domain Name: cc-lao.org Client: Chautauqua County Farmland Preservation The Purpose of this Website Goal: Chautauqua County, NY has historically had a strong agricultural backbone. Along with being an important part of the local economy, farming brings with it a large supporting infrastructure. What this means is jobs and financial stability for the community. Fast forward to the year The past ten years has seen a drastic demise of farm operations, especially dairy farms. The client s responsibility is to enhance and preserve agriculture, establish and maintain ag districts, and monitor the health of the agricultural community. The client has decided it will be necessary to recruit and entice persons interested in establishing a new farm or buying an existing farm to choose Chautauqua County for their location. This website will be part of the campaign to accomplish this goal. The client has come to 2ndLook Graphic Design to acquire our services to create this website. Committee members suggest we look at a website for a similar cause from a group in the North Country of New York State. The web address for the site is Expected Outcome of the Web Site For the Audience to locate farms for sale or available land that would make a suitable location for the farming operation they plan to start. to learn about resources and agriculture infrastructure and support services available in Chautauaqua for their interest area of agriculture. to have available to them contact information to learn more about locating a farm or farm sercive in Chautauqua County. For the Client: entice those interested in establishing a new farm to locate in Chautauqua County. by demonstrating the county s commitment to agriculture encourage agriculture related businesses to either remain in or start business in Chautauqua County. enhance Chautauqua County, NY s image as an agricultural community. Target Market Audience: The primary audience this website hopes to attract is young farmers who will be graduating with a degree in which ever sort of agriculture they are involved with. As recent college students these website users will be very web savvy and expect a le of professionalism in the website that would represent the le of expectation they have for the agency it represents.

2 A secondary audience for this website would be farmers getting into farming as a second career. These will often be retiring professionals or disenfranchised persons from the business community that want to get back to the land. These will be likely to be smaller farms and may be attracted to the small but growing community of organic farmers in the county. A third audience will be owners or entrepreneurs of agriculture support business and marketers of agricultural products. Competition: The obvious competition will be other locals which are faced with the same exodus of agriculture as Chautauqua County both in NYS as well as nation wide. It is a goal of this client to not only have a website that will be more persuasive than the competition but also to have the resources to follow through with serious inquiries and be proactive about getting the word out about the website and its cause. Is web the right medium: Yes but should be suplemented with brochures, and placed ads that will point potential viewers to the website. Another essential element in this campaign will be presentations made at the regional land grant colleges, Cornell University, Penn State University and others to promote the concept.. Deopment and Design Requirements Website Deopment: This website will be an excellent candidate for Flash deopment in all ways but one. Pro Flash aspects are the anticipated users familiarity with using web for communication and information gathering will ensure an adequate le of computer capacity to comfortably run a Flash site. The viewers will be varied as to the sort of information they will be seeking. The path each will take will not be necessarily be a straight line. A user may be a grape farmer looking for a program available to deop an estate winery. Another user may be dairy machinery and equipment dealer idering opening a new branch facility in Chautauqua County. Because of the diversity of info searching paths, Flash can provide a more user directed interface, especially by utilizing dynamic text fields called by the users choices. The main problem with using an all Flash site will be the need for a high le of search engine optimization. To deal with this problem I will be placing the flash file in the HTML page with a text overview of the website and links to ancillary information pages within the site. In essence the entertaining and engaging interface will be contained within the Flash file. Supporting pages on dense information and links to external sources will primarily be html pages.

3 Links to 2ndLe pages for major agricultural activities in the county. WEBSITE WIREFRAME LAYOUTS HOME PAGE Image in oval will change on rollover on the links surrounding oval. Flash Document which will contain links to movie clip 2nd Le pages. All Flash content will be contained within this swf. HTML Document. Will contain text relevant to likely search terms as well as H1, H2 and H3 headings. This will remain static at all stages of the swf. This will also contain links to Fact Sheets for all Agricultural interests of the county as well as links to external sources of general agricultural, county and NYS information. Website logo will appear on all 2ndLe pages and will contain relevant image in the oval (same as the rollover image on the home page). This logo will also act as the alternate link to the home page. Flash document will be 900px x 675px, HTML document will be 900px x 900px LEVEL 2 PAGE This area be the receptacle of movie clips that relate to the menu choices on the left of the 2ndLe page. This content may vary somewhat on each 2nd Le page. The content displayed here is a testimonial. Menu of information subjects of interest to the agricultural area covered by this 2nd Le page. The content relating to each link will appear in the area to the right when link is pressed. Same HTML content as when swf home page is displayed.

4 Tat. ero od minismo dignit at autpat. Rostrud er iustion ullutpatem dolorer adignim quamet dolestrud ea facipit niatincidunt adignit la faccumm odolorerat. Ut at. It alit prate magnim nulla autat. Odolortissim delenim in volore iurer inis ero con endre alit accummolore ming eu faccum dolobore mod magna feui tis dolorper iriuscilla faccummy er sed modolore praesed tat i tat, utet erosto d Tat. ero od minismo dignit at autpat. Rostrud er iustion ullutpatem dolorer adignim quamet dolestrud ea facipit niatincidunt adignit la faccumm odolorerat. Ut at. It alit prate magnim nulla autat. Odolortissim delenim in volore iurer inis ero con endre alit accummolore ming eu faccum dolobore mod magna feui tis dolorper iriuscilla faccummy er sed modolore praesed tat i tat, utet erosto dolor iliquis Tat. ero od minismo dignit at autpat. Rostrud er iustion ullutpatem dolorer adignim quamet dolestrud ea facipit niatincidunt adignit la faccumm odolorerat. Ut at. It alit prate magnim nulla autat. Odolortissim delenim in volore iurer inis ero con endre alit accummolore ming eu faccum dolobore mo Ore min heniam it ad tet v irit, veriuscing ent im quismod oloreet in vullan et nulland ignibh ex ecte min vulput aut lam, si bla ed el utatio coreril henim doloreet volorperaese core del ing ex exerilisi. Lute ex ercillan hendre faccum exerit utpat. magnim in hent Ore min heniam it ad tet v irit, veriuscing ent im quismod oloreet in vullan et Ore min heniam it ad tet v irit, veriuscing ent im quismod oloreet in vullan et commolu tatet, qui tat. Ut diat. Ed te dolese molor sumsandignit dipit nulland ignibh ex ecte min vulput aut lam, si bla ed el utatio coreril lumsandrem quatue ming eugait praesto dit prat. Utpat. Gue faccum euis ea facidunt aut la facincidunt lan volore min heniam, quam quisl ut non henim doloreet volorperaese core del ing ex exerilisi. Lute ex ercillan hendre faccum exerit utpat. magnim in hent Ore min heniam it ad tet v irit, veriuscing ent im quismod oloreet in vullan et nulland ignibh ex ecte min vulput aut lam, si bla ed el utatio coreril henim doloreet volorperaese core del ing ex exerilisi. Lute ex ercillan hendre faccum exerit utpat. magnim in hent A Fact Sheet will be provided in PDF format for every agricultural interest area in Chautauqua County. These will all be available via a link on the HTML portion of the home page and 2ndLe page displays. The logo and accent color will coordinate with that designated for the major interest areas included in the flash portion of the website and specialize the image for others where possible or just use the default logo. Design Deopment The nature of this website puts a premium on a high le of search engine optimization to be effective and accomplish its goals. To ensure top le SEO this site will be designed as a Flash site within an HTML site. HTML Portion of the Website: A thorough site description along with links to Fact Sheets (pdf files) will be included on the html portion of the site. To the viewer this will be seamless except for the fact that this info will be available on the lower portion of every Flash view (see Wireframe example). The HTML portion will also provide links to outside resources. It will be to the users advantage to have these available at all times. Flash Portion of the Website: This part of the site will serve to engage the viewer. The homepage will feature a logo which included a photo in the middle. As the user rolls over the major links the image in the oval area of the logo will change to display content relating to that link. A click on the links will take the user to a 2nd Le page that includes a number of informational links which, when clicked, will cause the related information to be displayed in an area on the lower right portion of the page via ActionScript coding.

5 The 2ndLe pages will use the logo relating to the interest area that was displayed on rollover on the homepage. The 2ndLe pages will also have a specific color assigned to them to differentiate each from the others. This will be used on the title bar and on any links on the page. Fact Sheets: Fact Sheets for all agricultural interest areas will be available via links on the HTML section of the home page. These sheets will be designed to be downloaded and printed by the viewers and for ag agents, training personnel etc. to download, print and distribute as needed. The information on the sheets will be updated on an annual basis with the date of the current version clearly evident. Logo Default Logo for Website and Promo Materials Example for 2ndLe Interest Area Logo Variation Dairy Farming Example for 2ndLe Interest Area Logo Variation Nursery Business Color Usage The use of colors in this website will be limited deliberate and meaningful. Basic colors will be Blue Grey for background: Hexadecimal: 5d6979 CMYK: C=67, M=53, Y=39. K=13 Off White for background: Hexadecimal: edeacc CMYK: C=7, M=4, Y=22. K=0 Cool Green for accent: Hexadecimal: 006d4f CMYK: C=89, M=33, Y=78. K=22 White for accent: Hexadecimal: ffffff CMYK: C=0, M=0, Y=0, K=0 black for text: Hexadecimal: CMYK: C=0, M=0, Y=0, K=100 These colors are deliberately muted to allow for photos and the logos to take center stage.

6 Interest Area Accent colors Dairy: Barn Red: Hexadecimal: E60712 CMYK: C=3, M=100, Y=100, K=1 Grape Purple: Hexadecimal: A607BE CMYK: C=49, M=90, Y=0. K=0 Nursery - Blue: Hexadecimal: 0695d1 CMYK: C=78, M=27, Y=1. K=0 Gold - Maple: Hexadecimal: d1b80c CMYK: C=21, M=22, Y=100, K=0 Fruit & Vegetable: Hexadecimal: ed7307 CMYK: C=3, M=67, Y=100, K=0 Organic - Green: Hexadecimal: 07ed1c CMYK: C=66, M=0, Y=41, K=3 Ag Support - Violet: Hexadecimal: ba0051 CMYK: C=0, M=100, Y=36, K=25 Other Agriculture: Hexadecimal: 113cdf CMYK: C=87, M=76, Y=0, K=o These colors are chosen to be bright and attention getting to create identity for the different areas. Font Usage Fonts used will be, for the most part, very simple, san serif to maximize readability. Logo Font: DiskusDMed Enhanced with Photoshop Layer Effects Large Links: Futura XBlkCnIt BT : Dairy Farming Chautauqua County: Arial Regular, All Caps CHAUTAUQUA COUNTY body text: Arial Regular HTML- H1: Arial Black, 18 px: H1 Heading (color Varies) HTML- H2: Arial Black, 14px: H1 Heading (black)

7 WEBSITE FLOW CHARTS HOME PAGE HTML BASE PAGE FLASH HOME PAGE FACT SHEETS NEXT PAGE LINKS TO EXTERNAL RESOURCES Ore min heniam it ad tet v irit, veriuscing ent im quismod oloreet in vullan et ionsequ ismodip et verostrud ming ero eu feuisci te dipis autat iustrud commolu tatet, qui tat. Ut diat. Ed te dolese molor sumsandignit Tat. dipit nulland ignibh ex ecte min vulput aut lam, si bla ed el utatio coreril lumsandrem quatue ming Ore min eugait heniam praesto dit prat. Utpat. 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Ore min dolestrud heniam Lute ex ercillan hendre eugiam zzrit ulput ismodip exerit ullan et utpat. verostrud magnim ming ero in hent eu feuisci te dipis autat delenisit erilit volore iurer tem inis iuscil ea facipit niatincidunt nulland ero con ignibh endre ex ecte min vulput Lute ex aut ercillan lam, si hendre bla ed faccum it el ad utatio exerit tet adignit v coreril utpat. irit, veriuscing delenisit magnim in ent hent im erilit volore quismod iustrud tem tatinis oloreet iuscilciniamet in vullan aliquat uercil utpat vullamc onulla faci eugiam adipsusto lumsandrem quatue ming eugait Ore praesto min heniam dit prat. Utpat. Gue faccum euis alit prate magnim nulla autat. Tat. Odolortissim delenim in volore venim zzril eum aliquat, quat eu ve- faccum dolobore mod alit accummolore Tat. ming la faccumm odolorerat. et dolore Ut do at. corem It estio e ming eniam, senisit, commolu eniam, tatet, sumsand nulla Tat. ionsequ Delent autat. Od- ismodip niat. Lor et verostrud ament Ore min ming heniam ero eu dipit qui tat. Ut diat. Ed te dolese molor sumsandignit ea facidunt aut la facincidunt it lan volore ad tet v min heniam, irit, veriuscing quam quisl ent ut im non quismod oloreet vullan et venim magna zzril eum aliquat, alit quat prate magnim feuisci nulland te dipis ignibh autat ex ecte eugiam min vulput zzrit aut ulput lam, ullan si bla ed el utatio henim doloreet volorperaese core dolore do del corem ing ex estio exerilisi. e ming eniam, senisit, eniam, sumsand iurer inis ero con endre lissi ero od minismo dignit at autpat. feui tis dolorper iriuscilla faccummy issi ero od minismo dignit olortissim at delenim iustrud in venim volore tatinis zzril eum ciniamet aliquat, aliquat it uercil ad issi ero od commolu minismo alit tatet, dignit qui at et tat. autpat. dolore Ut diat. do Ed corem te tet utpat v vullamc coreril irit, veriuscing onulla lumsandrem faci ent eugiam im quatue quismod ming eugait oloreet praesto in vullan dit prat. Utpat. Gue faccum estio euis e ea facidunt ming aut eniam, la facincidunt senisit, eniam, lan volore sum- min heniam, quam quisl Lute ex ercillan hendre faccum ionsequ exerit ismodip utpat. et verostrud magnim ming in ero hent eu feuisci te dipis autat iustrud Rostrud er iustion ullutpatem er sed modolore autpat. Rostrud er iustion iurer ullutpatem inis ero con endre adipsusto praesed tat i tat, utet dolorer adignim accummolore quamet ming dolese eu Rostrud faccum molor dolobore mod magna aut feui dolorer lam, tis dolorper si adignim bla ed quamet el utatio dolestrud iustrud coreril tatinis lumsandrem ciniamet Lute aliquat quatue er sumsandignit iustion ullutpatem sand dipit ionsequ nulland ismodip ignibh ut et non ex verostrud henim ecte min doloreet ming vulput ero volorperaese eu feuisci te core dipis del autat ing ex exerilisi. ea facipit niatincidunt adignit erosto dolor iliquis dolestrud ea facipit niatincidunt ex ercillan uercil ming hendre eugait utpat faccum vullamc onulla exerit faci utpat. eugiam magnim in hent delenisit adignit erilit volore la faccumm tem iuscil nulland odolorerat. ignibh iriuscilla Ut ex faccummy ecte min praesto vulput ea facipit aut dit er lam, prat. sed si niatincidunt Utpat. bla ed Gue faccum adignit el utatio euis coreril ea facidunt delenisit aut la erilit facincidunt volore tem iuscil alit prate magnim nulla autat. Tat. Odolortissim delenim in volore venim zzril eum aliquat, quat at. It alit prate magnim nulla modolore autat. praesed lan volore faccumm tat min i heniam, odolorerat. quam Ut quisl at. It ut non henim doloreet volorperaese Odolortissim issi ero od minismo dignit at delenim in tat, volore utet erosto core alit d prate del magnim ing ex exerilisi. nulla autat. Ore min Od-heniaolortissim ex ercillan delenim hendre in faccum volore it Ore min heniam eugiam zzrit ulput ullan henim doloreet volorperaese core del ing ex exerilisi. iurer inis ero con endre autpat. iurer inis ero con endre Lute ad exerit tet v utpat. it irit, veriuscing ad magnim tet v in ent hent im irit, veriuscing quismod oloreet ent im in vullan quismod oloreet in vullan Lute ex ercillan hendre faccum Ore min exerit heniam utpat. magnim in hent Rostrud er iustion ullutpatem alit accummolore Tat. ming Delent niat. Lor iurer ament inis ero endre et dolore alit do corem et estio dolore e do corem ming estio eniam, senisit, e ming eniam, eniam, sumsand dolo- ionsequ ismodip senisit, eniam, sumsand delenisit erilit volore tem it iuscil ad tet v irit, veriuscing ent im quismod oloreet in vullan et eu faccum dolobore mod venim magna zzril eum accummolore aliquat, quat ming eu faccum et verostrud ionsequ ismodip ming ero et eu verostrud feuisci te ming dipis ero eu autat feuisci te dipis autat ea facipit niatincidunt feui adignit tis dolorper iriuscilla faccummy issi ero od minismo bore mod dignit magna at feui tis iustrud dolorper tatinis ciniamet iustrud aliquat tatinis uercil ciniamet utpat aliquat vullamc uercil onulla utpat faci eugiam vullamc onulla faci eugiam delenisit erilit volore tem ionsequ iuscil ismodip et verostrud ming ero eu feuisci te dipis autat iustrud la faccumm odolorerat. Ut at. It er sed modolore autpat. Rostrud er iriuscilla iustion faccummy ullutpatem adipsusto er sed commolu tatet, qui tat. Ut diat. Ed te alit prate magnim nulla autat. praesed Odolortissim delenim in volore tat i tat, utet dolorer adignim modolore quamet praesed dolese tat i molor sumsandignit dipit nulland ignibh ex ecte min vulput erosto dolor iliquis dolestrud ea facipit tat, niatincidunt utet erosto d aut lam, si bla ed Ore el min utatio heniam coreril lumsandrem quatue ming eugait adignit la faccumm nulland odolorerat. ignibh Ut ex ecte min praesto vulput aut dit lam, prat. si Utpat. bla it ed Gue ad tet faccum el v utatio euis coreril irit, ea veriuscing facidunt aut ent la im facincidunt quismod oloreet in vullan iurer inis ero con endre Tat. at. It alit prate magnim Tat. nulla Delent autat. niat. Lor ament lan volore min heniam, et dolore quam do quisl corem ut non estio henim e doloreet ming volorperaese eniam, senisit, eniam, sumsand ionsequ ismodip et verostrud ming ero eu feuisci te dipis autat venim zzril eum aliquat, quat Odolortissim issi ero od minismo dignit at delenim venim in zzril volore eum aliquat, core quat del ing ex exerilisi. henim doloreet volorperaese core del ing ex exerilisi. autpat. iurer inis ero issi con ero endre od minismo Lute dignit ex at ercillan hendre iustrud faccum tatinis exerit ciniamet utpat. aliquat uercil magnim utpat in hent vullamc onulla faci eugiam Lute ex ercillan hendre faccum Ore min exerit heniam utpat. magnim in hent Rostrud er iustion ullutpatem alit accummolore autpat. Rostrud ming er iustion ullutpatem mod dolorer magna adignim quamet dolese molor sumsandignit dipit nulland ignibh ex ecte min vulput adipsusto commolu tatet, qui tat. Ut diat. Ed te delenisit erilit volore tem it iuscil ad tet v irit, veriuscing ent im quismod oloreet in vullan et eu faccum dolobore ea facipit niatincidunt feui adignit tis dolorper iriuscilla faccummy delenisit dolestrud ea erilit facipit volore tem niatincidunt aut lam, si bla ed el utatio coreril lumsandrem quatue ming eugait ionsequ iuscil ismodip et verostrud ming ero eu feuisci te dipis autat iustrud la faccumm odolorerat. Ut at. It er sed modolore adignit la faccumm odolorerat. Ut praesto dit prat. Utpat. Gue faccum euis ea facidunt aut la facincidunt alit prate magnim nulla autat. praesed Odolortissim delenim in volore tat i tat, at. It alit utet prate magnim nulla autat. lan volore min heniam, quam quisl ut non henim doloreet volorperaese erosto dolor iliquis Odolortissim delenim in volore core del ing ex exerilisi. nulland ignibh ex ecte min vulput aut lam, si bla ed el utatio coreril iurer inis ero con endre iurer inis ero con endre Lute ex ercillan hendre faccum exerit utpat. magnim in hent lumsandrem quatue Ore ming min eugait heniam praesto dit prat. Utpat. Gue faccum eugiam euis zzrit ulput ullan Tat. Delent niat. Lor ament alit accummolore ming ea facidunt aut la facincidunt it ad tet lan v volore irit, min veriuscing heniam, quam ent im quisl quismod ut non oloreet in vullan et venim zzril eum aliquat, eu faccum quat dolobore issi ero od minismo dignit feui tis at dolorper autpat. iriuscilla faccummy mod magna henim doloreet volorperaese dolore do corem del estio ing ex e exerilisi. ming eniam, senisit, eniam, sumsand Lute ex ercillan hendre ionsequ faccum ismodip exerit et verostrud utpat. ming magnim ero eu feuisci in hent te dipis autat iustrud Rostrud er iustion ullutpatem er sed modolore delenisit erilit volore tatinis tem ciniamet iuscil aliquat uercil utpat vullamc onulla faci eugiam adipsusto dolorer adignim quamet praesed dolestrud tat i tat, utet ea facipit niatincidunt erosto dolor adignit iliquis nulland ignibh ex ecte min vulput aut lam, si bla ed el utatio coreril alit prate magnim nulla Tat. Delent autat. Odolortissim delenim in venim volore zzril eum aliquat, quat ve- niat. Lor ament henim doloreet volorperaese core del ing ex exerilisi. iurer inis ero con endre lissi ero od minismo dignit at autpat. Lute ex ercillan hendre faccum exerit utpat. magnim in hent Rostrud er iustion ullutpatem ea facipit niatincidunt adignit alit prate magnim nulla autat. Odolortissim delenim in volore iurer inis ero con endre

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