Contact. Les Smith Event Director Portland Marathon

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1 Sponsor Opportunities

2 Contact For more information about how your business or organization can benefit from a partnership with the Portland Marathon and its Events, please contact: Les Smith Event Director Portland Marathon lsmith@bullardlaw.com Mamie Wheeler Assistant Event Director Portland Marathon mamie@portlandmarathon.org

3 Introduction A wide variety of sponsorship opportunities are available for all types of businesses and organizations through the Portland Marathon and its supporting events. Each sponsorship package is customized to meet the goals and objectives of each organization to maximize exposure for branding, products and services. Sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, providing differentiated marketing platforms, facilitating direct business benefits and providing valuable networking and hospitality opportunities. - Journal of Management and Market Research Why become a Portland Marathon sponsor? Increase awareness Promote sales of service(s)/ product(s) Enhance credibility Associate with a health-related community event Partner with a respected, high quality, established event 2

4 About the Portland Marathon Our Mission A high-quality, non-profit event* Promote physical activity and healthy living A community-focused, regional event Make a positive impact on the local community, region and partners Create inspired, diverse sponsor and charity partnership opporunities Our Vision Serve as a model of a well-organized Marathon Event Provide an opportunity for charitable, nonprofit, and other organizations and teams to raise funds for their cause Provide our established high-profile event brand for sponsors and partners to associate with in a profitable long-term marketing relationship Showcase and promote the beautiful area of Portland, Oregon and the Northwest showing its abundance of activities and attractions Reflect the Green aspects of a forward thinking city by promoting environmental responsibility Generate a spirit of community involvement and volunteerism * The Portland Marathon, Inc. is an established IRS nonprofit 501(c)(3) organization (Tax ID Number ( ) and Oregon nonprofit corporation (Registry Number 18651) 3

5 Who We Are Portland Marathon Events + Programs 26.2 mile Marathon run 7,000 participants 26.2 mile Marathon walk 1,500 participants 13.1 mile Half Marathon 3,200 participants National Guard shadow events in Iraq and Afghanistan 2,000 participants 8 events since K non-competitive family walk, limited charity field 500 participants 10K Downhill Dash Run, limited charity field 250 participants Kid s Fun Run & Family Festival (Saturday before Marathon) 500 participants Training Run & Walk Clinics Sports & Fitness Expo, 2-days 2-3,000 participants annually 15,000 to 18,000 visitors Additional Activities (Attendance varies) VIP Receptions 3-Day Event Director s College Post-event Awards Ceremony & Party Pasta Parties 5 Receptions International Who s Who of Event Directors Award Winners Multiple Venues 4

6 Sponsor Opportunities We know that every business and organization has different goals and needs. Therefore, sponsorships with the Portland Marathon are fully customizable. Opportunity elements that can be utilized by a Portland Marathon sponsor to maximize the potential of a sponsorship budget include: 5 Potential category specific product exclusivity through entitlements and activation Logo Identification: Pre-Event, Event and post-event marketing materials and media On-site product/service branding, signage, sampling, showcasing and display Participation in one of the most popular community events in the Northwest with a highly sought after participant demographic Access to online communication platforms: Newsletters, blasts and social networks Hospitality and VIP opportunities Database marketing opportunities Showcase your community involvement & social responsibility Opportunity to engage your employees in our fully administered Health and Wellness Program Activate marketing platform at local and regional levels Finally, and most important, sponsoring and working with the Portland Marathon is FUN!

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8 + Health and Wellness Program A turnkey program for charities, non-profits and corporations of all kinds to encourage constituents & employees to run for a reason, while implementing or complimenting a corporate wellness program to benefit their organization. Choose a cause and join the Portland Marathon Health and Wellness Program. Choose from a list of Portland Marathon Official Charities or designate a charity of your choice to become an affiliate charity. Give your run/walk achievement even more meaning by raising money for a charitable cause.

9 + Run for a Reason Sponsors Create a team with your co-workers, departments, corporate alliances, or sponsors as part of the Corporate Challenge Companies & Corporations Implement the program to establish or compliment programs already in place to improve employee wellness and reduce medical insurance premium costs Charities Provide constituents and sponsors with a fully administered program to increase fundraising (15-20 charities raise $2.5 million annually). Community Groups Put a team together to volunteer and participate in the Direct Giving Program: More than $200,000 given annually to non-profits Everybody Create a team, choose a charity, and Plug in to the program! 8

10 What They Are Saying... It was fabulous as always! The volunteers were amazing! Thanks everyone! - Jan Love the post-race area with so much room, food and support! - Aimee You guys put on a top-notch event! Thanks Portland. - Joe First time here - came all the way from Austin. Incredible race. Thanks to all who helped! Portland is magic. - Allen Loved my first marathon! A beautiful day, super organized and great volunteers. - Diane Industry Recognition The Portland Marathon finishers medals are unlike any other Race Center NW The race itself is entirely unique characteristic of a vibrant city Race Center NW Top 10 First Time Races Runner s World One of the Top 10 International events Runner s Magazine (Germany) One of the friendliest, best-organized, most family-oriented running/walking events in the country Runner s World Race Director, Les Smith, is known around the world as one of the most organized and capable race directors anywhere NW Runner Event Director of the Month Active Endurance.com Offers more entertainment than any marathon in the U.S. and lots of goodies in the race s swag bag. Pittsburgh Post Gazette Consistently rated as one of the best in the U.S. and among either the top 10 or 20 in the world - London Runner s World and Runners World (U.S.) One of the Ten Greenest Races Runner s World Best-Organized Marathon in North America Ultimate Guide to Marathons Best in the Northwest City Sports Most Walker-Friendly Marathon in North America Ultimate Guide to Marathons Marathon with the Best Entertainment on Course City Sports Host of Annual World Marathon Nordic Walking Championship since 2004 Course sanctioned by US Track & Field Association, Road Runners Club of America, 9 Association of International Marathons & Road Races and the IAAF

11 Event Demographics Here is a quick glance at the Portland Marathon demographics. Where are our participants visiting from? Our events draw participants from all 50 states and 21 countries: Portland Area Who are our participants? 28% 25% 44% 3% Oregon, out of Metro Area, Overnight Other states Int l 55% Female 45% Male 51+ yrs yrs 51+ yrs yrs yrs yrs yrs yrs yrs yrs The National average for marathons is just 41% women (Source: Running USA) Our participant s average education Level: College + 1 year The Portland Marathon Sports & Fitness Expo is the largest three-day convention in Portland with an estimated economic impact of $25 million. Hotel tax dollars to the City pays actual cost of our event plus 3 times over! 19% of participants are CEOs, COOs, CFOs, CMOs, Managers, Corporate Executives and small business owners. More than 4,500 local volunteers on Event weekend More than 40,000 spectators on Event day 10

12 Benefits of Sponsorship Here are some examples of the benefits your organization can receive as a sponsor of the Portland Marathon. Other elements of the additional sponsorship opportunities as negotiated, including title to event and event component programs. Logo Placement Premier sponsor logo placement Sponsor logo printed on participant bib numbers Sponsor logo printed on start and finish banners Sponsor logo & link on PortlandMarathon.org Sponsor logo on selected mile and km markers Sponsor name/logo n the backs of volunteer t-shirts (number determined by level) Sponsor logo in press releases, regularly scheduled advertising blasts and newsletters as appropriate Use of Event logo for sponsor print advertising, promotion or in-house publications for term of sponsorship Recognition Sponsor submission available on sponsor press release page on the Portland Marathon web site Insertion of sponsor provided announcement in event press kit Sponsor provided banner(s) for use at pre-event clinic(s) and/or seminar(s) Sponsor provided banner(s) at related marathon events, i.e., pre-event press conference, VIP Reception, Expo, etc. 11

13 Sponsor provied banner(s) at post-event awards ceremony Sponsor provided banners displayed along the event route (number to be determined) Full or half page ads in the Portland Marathon pre- and post-event souvenir magazines, determined by level of sponsorship Sponsor name included in Portland Marathon promotion materials Sponsor mentions over PA system at expo and on event day Customer Relationship Building Full or half page welcome letter and congratulations from sponsor printed in preand post-event souvenir magazine Product samples, coupons and/or company brochures placed in the event participant s packets. May also include thank you packets or materials prepared for volunteers Vendor booth for product sampling and product giveaways at the Portland Marathon Sports and Fitness Expo Networking Complimentary event registrations (number to be determined) Sponsor entitlement to use of Event premiere travel program for travel discounts and/or promotion of select travel property Complimentary passes to the VIP Party (number to be determined)

14 Abbreviated Levels of Sponsorship The levels of sponsorship are designed with the opportunity of flexibility to provide each sponsor with the package that best suits their goals and provides the best fit between sponsor and the Portland Marathon. General Categories Exclusive Presenting Major Contributing Supporting Partners Pricing reflects inclusion of all or some of the listed benefits. These levels reflect general sponsorships only. Inquire Inquire $50-$75K $25-$50K $10-$25K $10K - Below Specialty items are priced individually and can bring added value to a general sponsorship. The level of sponsorship will also determine the sponsor logo display size and range of use by the event. Each component to product/service value of supporting or partner category to be no less than 3:1 (Cash/Product). Join us!

15 The marathon is a charismatic event. It has everything. It has drama. It has competition. It has camaraderie. It has heroism. Every jogger can t dream of being an Olympic champion, but he can dream of finishing a marathon. Fred Lebow New York City Marathon co-founder PortlandMarathon.org

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