SPONSORSHIP OPPORTUNITIES
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1 IN E DIGITAL ERA 29 JUNE SPONSORSHIP OPPORTUNITIES
2 IN E DIGITAL AGE 29 JUNE BACKGROUND Staged annually in Australia since 2008, the Sports Fan Summit is regarded by many as the Southern Hemisphere s premier sport marketing event and one of the very best Fan Engagement conferences worldwide. IN E DIGITAL ERA The Sports Fan Summit achieves extremely strong attendance from Australia s and New Zealand s professional teams and leagues (two thirds of delegates since 2008). When combined with delegates from venues and from Major/Mega events, 73% of delegates come from those directly involved in professional sport. One differentiating factor of the Sports Fan Summit is the presence of a loyal delegate community; 32 organisations having sent delegates in at least 5 separate years. Delegates are actively supportive of brands and suppliers that contribute to the Sports Fan Summit. The Best Practice focus of the Sports Fan Summit means that delegates are consciously seeking out solutions and services that will help drive their organisations forward. Addressing the wishes of delegates eager to better understand how various technologies can assist them, the theme of the Sports Fan Summit is Fan Engagement in the Digital Age. This provides a huge opportunity!
3 IN E DIGITAL AGE 29 JUNE DETAILS OF PREVIOUS DELEGATES 1% 5% 11% 9% Sector of the industry 10% 21% 42% Professional Teams Leagues & Govering Bodies Venues Events Sponsors Agencies Other suppliers to the industry 238 registrations from the global league community since All 16 NRL clubs have attended the Sports Fan Summit: 8 year s attendance - NRL itself (64 registrations) 7 year s attendance - Canterbury Bulldogs (33); NQ Cowboys (18); South Sydney (15); Manly Sea Eagles (10) 6 year s attendance Brisbane Broncos (13) & Penrith Panthers (13) 5 year s attendance - Parramatta Eels (10) Code Composition of Teams, Leagues & Governing Bodies 29% 23% 10% 16% 5% 6% 8% 3% Other Codes Racing Netball Football Cricket Rugby Union AFL Rugby League 57% Job Seniority 43% GM, CXO, VP, SVP, CEO or Director Middle Management 198 registrations from the AFL community since All 18 AFL clubs have attended the Sports Fan Summit: 8 year s attendance AFL itself (45 registrations) 7 year s attendance Essendon (14) 6 year s attendance Western Bulldogs (17) and Brisbane Lions (8) 5 year s attendance Sydney Swans (14), Geelong Cats (10), Carlton FC (9), Hawthorn FC (9), West Coast Eagles (8), Gold Coast Suns (7) & Richmond FC (7) 152 registrations from the global rugby community since year s attendance - Brumbies Rugby (17 registrations); Blues Rugby/Auckland Rugby (17)) 7 year s attendance - QRU/ Queensland Reds (18) 6 year s attendance Australian Rugby Union (13) 5 year s attendance - New Zealand Rugby (9) 73 registrations from cricket within Australia and globally since registrations from Cricket Australia (7 year s attendance). 22 registrations from Cricket Victoria, Stars & Renegades 50 registrations from football globally since registrations from netball since registrations from Netball New Zealand (6 year s attendance). Over 1300 delegates in total and over 800 'uniques' from 380 different organisations have attended previous Sports Fan Summits. There are 32 organisations who have sent delegates to the Sports Fan Summit in five separate years. Combined, League/AFL/Rugby/Cricket have sent over 650 delegates to the Sports Fan Summit since 2008.
4 IN E DIGITAL AGE 29 JUNE PLATINUM SPONSORSHIP The following outlines the details and Elements of a Platinum Sponsorship of the Sports Fan Summit Required Investment = $22,500 Exclusivity at Platinum Sponsor tier and within chosen breakout stream Objective is to achieve not only awareness & understanding of the sponsor s message/position/product, but also acceptance of it as well. That will be achieved by: High level of exposure and cut-through of message/position/product at the Sports Fan Summit Opportunity to explain message/position/product in detail Interaction between delegates & message/position/product At the Sports Fan Summit 7 complimentary registrations (4 from organisation and 3 as invited guests); 7 complimentary invitations to Conference Dinner Presented by sponsorship of best available event/activity. In addition, a Bespoke event/activity created to deliver on brand s objective/s 2 exhibition booths provided in the Showcase Plaza. Dedicated pull-up banner; placement at all relevant activities. Pre-eminent Inclusion in All sponsors banner. Pre-eminent Inclusion in All sponsors screens. Dedicated slides solely for brand Inclusion in the Sports Fan Summit programme. Opportunity to provide all delegates with a promotional item and flyer IN E DIGITAL ERA Total input into selection of Mainstage Keynote speaker and content (can be speaker from sponsor s organisation). Substantial input into format of selected Keynote Six-minute showcase presentation in Mainstage Room. If appropriate, sponsorship of a second Mainstage Keynote - including logo branding and 2 minute intro (dependant on whether sufficient alignment exists) Ownership of one Breakout Stream (naming rights to room, ability to brand room, emceeing rights) - Breakout sessions within that Breakout Stream crafted with brand s objective/s in mind. Breakout speaking slot (speaker from sponsor s organisation). Sponsorship of 1 Breakout spot (includes logo branding & 2 minute intro) Additional Elements over Gold Sponsorship Keynote Speaking opportunity Input into breakout sessions Pre-eminent position in logo lock-up Greater pre-summit profile Bespoke Summit function/activity 2 additional registrations to Summit & Conference Dinner Additional logo exposure Exclusivity. Pre-eminent inclusion in logo lock-up. Logo placement & written mention in Newsletters featuring own and sponsored mainstage Keynotes and also in Newsletter featuring owned Breakout stream Hyperlinked Brand logo on website home page. Dedicated Landing page, including full list of relevant current and historical articles and videos. Logo inclusion within website pages and images featuring owned breakout stream and sponsored sessions. Ad (if space allows) in any printed material. 2 x Pre Summit broadcasts. Electronic delegate list (post Summit)
5 IN E DIGITAL AGE 29 JUNE GOLD SPONSORSHIP The following outlines the details and Elements of a Gold Sponsorship of the Sports Fan Summit Required Investment = $15,950 Objective is to achieve not only awareness of sponsor s message/position/product, but also understanding of it That will be achieved by: High level of exposure and cut-through of message/position/product at the Sports Fan Summit Opportunity to explain message/position/product in detail IN E DIGITAL ERA Sponsorship of a Keynote (includes logo branding and 2 minute intro). Six minute showcase presentation in Mainstage Room Ownership of one Breakout Stream (naming rights to room, ability to brand room, emceeing rights). Breakout speaking slot (speaker from sponsor s organisation). Sponsorship of 1 Breakout spot (includes logo branding & 2 minute intro) At the Sports Fan Summit 5 complimentary registrations, 3 from organisation and 2 as invited guests; 5 complimentary invitations to Conference Dinner Presented by sponsorship of Tuesday or Wednesday Lunch. Opportunity to host (at sponsor s cost) a private function within Summit 1 exhibition booth provided in the Showcase Plaza. Dedicated pull-up banner; placement at sponsored lunch and owned Breakout stream. Prominent Inclusion in All sponsors banner. Prominent Inclusion in All sponsors digital screens. Inclusion in the Sports Fan Summit programme. Opportunity to provide all delegates with a promotional item and flyer Prominent inclusion in logo lock-up. Written mention in Newsletters featuring sponsored mainstage Keynote. Logo and written mention in Newsletter featuring owned Breakout stream Hyperlinked Brand logo on website home page. Dedicated Landing page, including full list of relevant current and historical articles and videos. Logo inclusion within website pages and images featuring owned breakout stream and sponsored sessions. Ad (if space allows) in any printed material. 2 x Pre Summit broadcasts. Electronic delegate list (post Summit) Additional Elements over Silver Sponsorship Ownership of breakout stream Breakout speaking opportunity 6-minute Mainstage presentation. Prominent position in logo lock-up Much greater website presence Sponsorship of Tuesday or Wednesday Lunch 2 additional registrations to Summit & Dinner
6 IN E DIGITAL AGE 29 JUNE SILVER SPONSORSHIP (SPEAKING OPPORTUNITY) The following outlines the details and Elements of a Silver Sponsorship of the Sports Fan Summit Required Investment = $9,500 Objective is to achieve high awareness of sponsor s message/position/product That will be achieved by: Communication of views and messages during pre-event marketing IN E DIGITAL ERA Breakout speaking slot (speaker from sponsor s organisation) Provision of a breakout speaking opportunity At the Sports Fan Summit 3 complimentary registrations and 3 complimentary invitations to Conference Dinner Written mention in Newsletters featuring Breakout session Option of 1 exhibition booth provided in the Showcase Plaza Option of inclusion in All sponsors banner and inclusion in All sponsors digital screens Dedicated Landing page, including full list of relevant current and historical articles and videos. Logo inclusion on images featuring breakout session Opportunity to distribute a light marketing flyer or White Paper to all delegates 1 x Pre Summit broadcast. Electronic delegate list (post Summit) Additional Elements over Bronze Sponsorship Breakout Speaking spot Written mention in Newsletters featuring Breakout session Dedicated landing page on conference website Greater website presence Logo inclusion on images featuring breakout session ONE additional registration to Summit & Dinner
7 IN E DIGITAL AGE 29 JUNE SILVER SPONSORSHIP (FOCUS ON PROFILE) The following outlines the details and Elements of a Silver Sponsorship of the Sports Fan Summit Required Investment = $9,500 Objective is to achieve high awareness of sponsor s message/position/product That will be achieved by: High level of exposure of message/position/product at the Sports Fan Summit High cut-through of message/position/product at the Sports Fan Summit At the Sports Fan Summit IN E DIGITAL ERA 3 complimentary registrations and 3 complimentary invitations to Conference Dinner Sponsorship of a Keynote (includes logo branding and 2 minute intro) Sponsor of 1 Breakout spot (includes logo branding & 2 minute intro) Inclusion in logo lock-up. Written mention in Newsletters featuring sponsored mainstage Keynote and also in Newsletter featuring sponsored Breakout session Presented by sponsorship of a refreshment break 1 exhibition booth provided Inclusion in the Sports Fan Summit programme. Opportunity to provide all delegates with a promotional item. Distribution of a light marketing flyer may be able to be negotiated Hyperlinked Brand logo on website home page. Dedicated Landing page Logo inclusion on images featuring sponsored sessions 1 x Pre Summit broadcast. Electronic delegate list (post Summit) Additional Elements over Bronze Sponsorship Sponsorship of a Keynote Sponsorship of a Breakout session Inclusion in logo lock-up Greater website presence Sponsorship of refreshment break ONE additional registration to Summit & Dinner
8 IN E DIGITAL AGE 29 JUNE BRONZE SPONSORSHIP The following outlines the details and Elements of a Bronze Sponsorship of the Sports Fan Summit Required Investment = $5,500 Objective is to achieve profile for sponsor s message/position/product That will be achieved by achieving exposure of the message/position/product at the Sports Fan Summit IN E DIGITAL ERA Sponsor of 1 Breakout spot (includes logo branding & 2 minute intro) At the Sports Fan Summit 2 complimentary registrations and 2 complimentary invitations to Conference Dinner 1 exhibition booth provided Inclusion in All sponsors banner. Inclusion in All sponsors digital screens Inclusion in the Sports Fan Summit programme. Opportunity to provide all delegates with a promotional item. Distribution of a light marketing flyer may be able to be negotiated Written mention in Newsletter featuring sponsored Breakout session Brand logo on website home page. Logo inclusion on images featuring sponsored session 1 x Pre Summit broadcast Electronic delegate list (post Summit) Additional Elements over Summit Exhibitor Sponsorship of a Breakout session Website presence ONE additional registration to Summit & Dinner
9 IN E DIGITAL AGE 29 JUNE SUMMIT EXHIBITOR The following The outlines following the outlines details the and details Elements of Exhibition of a Bronze opportunities Sponsorship at of the Sports Fan Summit Required Investment = $2,745 Objective is to achieve presence at the Sports Fan Summit. That will be achieved by exhibiting at the Sports Fan Summit The Showcase Plaza exhibition space IN E DIGITAL ERA The Showcase Plaza is located close proximity to the main Conference Hall. Entry to the Sports Fan Summit will be through the Showcase Plaza and all coffee, Lunch and networking breaks will be held in the Showcase Plaza. The Showcase Plaza exhibition space provides an invaluable opportunity to exhibit products and services, undertake product demonstrations and network with a captive audience, conveniently and cost-effectively gathered together at a single location. Electronic delegate list (post Summit) At the Sports Fan Summit 1 complimentary registration to the Sports Fan Summit Many delegates will have specific aspirations and business goals relating to the content they hear at the Summit. A number will be open to investigating products, services and technologies that assist in implementing ideas and concepts emerging from the Sports Fan Summit. 1 exhibition booth provided in the Showcase Plaza Recognition in the Sports Fan Summit programme. Opportunity to provide all delegates with a promotional item. Distribution of a light marketing flyer may be able to be negotiated
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