Concert Series July 4, 16, 23 & 30, 2014 Festival & Parade August 16, 2014

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1 Concert Series July 4, 16, 23 & 30, 2014 Festival & Parade August 16, 2014 Celebrate Woodinville is a fresh event in the Woodinville community with an audience we d like to help YOU reach. Festival sponsorship will drive traffic to your business, grow brand awareness, and help you connect with consumers in the Woodinville market in an entertaining and engaging atmosphere. Our packages start with the assets you ll see listed in the bullet points here, and we are also open to customization based on each of our Sponsor s goals and budget. We appreciate our Sponsors and want to help you reach our 5,100+ attendees in the best way you see fit. We look forward to coming up with creative ways to do so! Event Overview The mission of Celebrate Woodinville is to bring Woodinville residents together for family-oriented events, encourage a sense of community, and promote Woodinville s wineries, local businesses, agriculture, and unique character to visitors from the Puget Sound Region. Celebrate Woodinville is a partnership between the City of Woodinville, the Greater Woodinville Chamber of Commerce and Woodinville Wine Country.

2 Executive Summary Two demographic surveys were conducted for the 2013 Celebrate Woodinville Summer events, including one at a July concert and one at the first-ever daytime festival held in August. The following are highlights of the combined results: Zip Code of Residence The majority of people attending both events were from the immediate Woodinville area, with the next highest attendance from those living in the Bothell and Mill Creek areas. Areas Concert Festival Combined Woodinville 41.6% 52.9% 49.6% Bothell/Mill Creek 17.7% 13.0% 14.4% Kirkland 7.1% 8.3% 8.0% Snohomish/Monroe 8.8% 2.9% 4.6% Seattle 3.5% 4.3% 4.1% Redmond/Sammamish 2.7% 3.6% 3.3% Kenmore 3.5% 2.9% 3.1% Bellevue 0.9% 2.9% 2.3% Edmonds/Lynnwood 3.5% 1.4% 2.1% Renton /South King County 1.8% 1.4% 1.5% Other/Unknown 2.7% 2.5% 2.6% Out of Area 6.2% 3.6% 4.4% Source of Event Information Information Sources Concert Festival Combined Woodinville Weekly, Woodinville 33.0% 40.6% 38.6% Patch, Seattle Times, King 5 Friend/Family 25.0% 20.8% 21.9% Drove/walked/biked by 11.6% 9.3% 9.9% Facebook 5.4% 9.3% 8.2% Flyer/Poster 4.5% 7.7% 6.8% Businesses/Groups* 10.7% 5.4% 6.8% Took Part In the Event 6.3% 2.6% 3.5% Internet/Websites* 1.8% 2.9% 2.6% Other 1.8% 1.6% 1.6% * Specific mentions included: Eastside Gymnastics, Gathering Fabric Quilt Shop, Woodinville Toddlers Group, YMCA, Rotary, Juggling Class, Church, Wine Event, Wilmot Website, and Molbaks.

3 Celebrate Woodinville Demographics 80% say they are likely to very likely to support a business that sponsored the event 77% say they are likely to very likely to purchase something while at the festival 66% Female % Gender 34% Age-Adults % 65+ 9% Male % % % Residence Woodinville 50% Bothell/Kenmore/Mill Creek 17% Kirkland/Redmond/Bellevue 12% Snohomish/Monroe/Edmonds/Lynnwood 7% Seattle 4% South King County 2% Other/Out of Area 8% Ethnicity/Race White/Caucasian 83% Asian/Pacific Islander 8% Multiracial 5% Latino/Hispanic 2% American Indian/Alaskan 1% Black/African American 0.5% Other 0.5% 11 to 13 14% Age-Children Age-Children 15 to 18 13% 5 to 10 36% < % 2 to 4 23% Education Education Household Income Household Income Technical/ Associates 12% Some College 12% Bachelors 48% Masters+ 24% High School 4% $100,000- $149,999 26% $75,000-99,999 15% $50,000-74,999 13% $150, % $25,000-49,999 13% < $25,000 5%

4 Marketing Campaign Sponsors of Celebrate Woodinville are featured prominently within all pre-event marketing for the Festival. The information below is a snapshot of the 2013 campaign and will give you a good idea of our plans for the 2014 campaign as well. Promotion for Celebrate Woodinville included: o 15,028 visits between June 1, 2013 and August 15, 2013 o Visitors generated 40,683 pageviews Banners o 4 roadside banners strategically placed throughout Woodinville Press Release o 11 Press Releases, 3 Articles for print o Sent to Woodinville Weekly, Woodinville Patch, 425 Magazine, Bothell/Kenmore Reporter, Redmond Reporter, Tasting Room Magazine, Visit Seattle, WA Tourism Alliance Print Materials o 2,500 Postcards o 250 Posters o 6 ads in Woodinville Influence Magazine o 5 ads in the Woodinville Weekly newspaper Facebook o Increased likes from 200 to over 760 o Made over 100 posts

5 2014 Platinum Sponsorship Package Designation as Platinum Sponsor for Celebrate Woodinville 2014 First Right of Refusal for Naming Rights of a chosen event. We look forward to discussing your goals and providing you with options for 2014! Pre-event Benefits Sponsor Name or Logo on all printed promotional event marketing materials, including but not limited to: Posters, Postcards, etc. (Based on date of contract.) Sponsor Name included in publicity materials or press release or press kit. (Based on date of contract.) Sponsor Name or Logo in all online & print event advertising, such as the Woodinville Weekly. (Based on date of contract.) Sponsor Name or Logo in WCC digital newsletters. (Based on date of contract.) Sponsor Name or Logo in three promotional e-blasts to WCC members. (Based on date of contract.) Sponsor Logo and Link on Celebrate Woodinville website, listed as Platinum Sponsor. Sponsor Logo and Link on WCC website, listed as Platinum Sponsor for Celebrate Woodinville. Sponsor recognition included in posts via Celebrate Woodinville Facebook and Twitter sites (minimum of one post). On-Site Benefits at Concerts in the Park Opportunity to briefly speak at opening of each concert. Reserved area in wine garden for 20 guests at each concert, in order to provide your clients and friends with a VIP experience. 10 x10 tent and 6 Table at each concert to promote your business to attendees. On-Site Benefits at the Community Parade Given (1) Position on Parade Judging Panel. (6) Reserved seats, in order to provide your clients and friends with a VIP experience. (1) Complimentary Parade Entry (to be used by Sponsor business only). On-Site Benefits at the Community Festival Reserved area in wine garden for 20 guests at concert, in order to provide your clients and friends with a VIP experience. 10 x10 tent and 6 Table to promote your business to attendees.

6 2014 Gold Sponsorship Package Designation as Gold Sponsor for Celebrate Woodinville 2014 Pre-event Benefits Sponsor Name or Logo on select printed promotional event marketing materials, including but not limited to: Posters, Postcards, etc. (Based on date of contract.) Sponsor Name included in publicity materials or press release or press kit. (Based on date of contract.) Sponsor Name or Logo in select online & print event advertising, such as the Woodinville Weekly. (Based on date of contract.) Sponsor Name or Logo in WCC digital newsletters. (Based on date of contract.) Sponsor Logo and Link on Celebrate Woodinville website, listed as Gold Sponsor. Sponsor Logo and Link on WCC website, listed as Gold Sponsor for Celebrate Woodinville. Sponsor recognition included in posts via Celebrate Woodinville Facebook and Twitter sites (minimum of one post). On-Site Benefits at Concerts in the Park 10 x10 tent and 6 Table at each concert to promote your business to attendees. On-Site Benefits at the Community Parade (4) Reserved seats, in order to provide your clients and friends with a VIP experience. On-Site Benefits at the Community Festival 10 x10 tent and 6 Table to promote your business to attendees.

7 2014 Silver Sponsorship Package Designation as Silver Sponsor for Celebrate Woodinville 2014 Pre-event Benefits Sponsor Name included in publicity materials or press release or press kit. (Based on date of contract.) Sponsor Name or Logo in WCC digital newsletters. (Based on date of contract.) Sponsor Logo and Link on Celebrate Woodinville website, listed as Silver Sponsor. Sponsor Logo and Link on WCC website, listed as Silver Sponsor for Celebrate Woodinville. Sponsor recognition included in posts via Celebrate Woodinville Facebook and Twitter sites (minimum of one post). On-Site Benefits at Concerts in the Park On-Site Benefits at the Community Parade On-Site Benefits at the Community Festival 6 Table to promote your business to attendees.

8 Please join us in 2014! For more information about Sponsorship of Celebrate Woodinville, please contact: Kimberly Ellertson Director of Marketing