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1 PROSPECTUS SUSECON 2016 Washington Marriott Wardman Park Washington D.C., USA November 7-11 Sponsorship and Exhibition Opportunities susecon.com

2 SUSECON Overview The Event SUSECON is the premier global open source conference for SUSE customers, partners and community enthusiasts to come together to learn, to network and to meet SUSE engineers, product managers and executives. Attendees learn about the latest developments in enterprise-class Linux, OpenStack, storage, container and other open source projects from technical experts, ecosystem partners and their peers from around the world. SUSECON is consistently praised by SUSE customers, partners, press and analysts as an outstanding technical conference focused on the needs of the enterprise IT consumer. SUSECON delivers outstanding value and technical content through: Technical presentations at all levels Technology demonstrations Hands-on workshops Industry partner technology showcase Customer case studies Keynotes from industry leaders

3 The Community SUSECON is more than just an annual event where our customers and partners come to listen to us talk about ourselves. SUSECON is a community of SUSE technology users who share and learn from each other about how the technology we all love also improves their business. SUSE experts and partners continue to share their technical vision throughout the year via webcasts, blogs, social media and other outlets. SUSECON is not just an event, but the culmination of a year of collaboration where peers come together to witness and celebrate the results of their efforts. SUSECON sponsors are invited to join us at the physical event and also to actively participate in the SUSE Community throughout the year.

4 SUSECON People SUSECON attendees are among the most dedicated open source users in the world taking key open source technologies to the heart of the enterprise. They apply their technical knowledge in the real world. More than half of SUSECON attendees work for companies with over 2,000 employees across a variety of industries. The majority of attendees work in IT roles within these companies, making SUSECON the ideal place to showcase your technologies: in front of the people who will actually use them!

5 SUSECON 2016 Sponsorship Highlights Increased Interaction and Value for Sponsors and Attendees SUSECON sponsorships make every effort to maximize both the volume and the quality of sponsor-attendee interactions. The conference is designed to create a higher level of attendee engagement with Sponsors than the average conference. We invite Sponsors to be an integral part of the attendee experience by actively participating in all aspects of the conference. Here are some key elements of the 2016 sponsorship deliverables: SUSECON Full Conference Passes for Customers. The best way for you to showcase your solutions running on SUSE is to have customers talking about it. Your sponsorship provides a generous number of full conference passes for you to distribute among your customers in addition to your own employees. Unlike other conferences, there is no such thing as a booth only pass at SUSECON. All sponsor passes grant full access to event keynotes, classes, training and evening events. If you would like assistance in identifying potential attendees to consume your sponsor passes, SUSE is ready to help you identify candidates around the globe that you can sponsor at the conference, allowing them to attend as your guest. Technology Showcase. This hub of activity at the event is where SUSE shares its own demo space with sponsors, maximizing quality attendee time in this environment. Dedicated showcase hours include daily lunches as well as other key networking times. There are no conflicting conference activities during this time, ensuring maximum exposure to attendees. While attendees are encouraged to be in sessions during all scheduled session times, you are welcome to use the showcase area for scheduled and impromptu meetings throughout the day. During one evening of SUSECON week, the evening conference activity will feature a conference party inside the showcase. SUSECON will continue to provide a turnkey kiosk solution for all sponsors and exhibitors in the Technology Showcase, so you don t have to spend your marketing budget on shipping booth properties. See the individual sponsorship level descriptions for more details. The Passport to Prizes program in the Technology Showcase is an innovative enhancement to the traditional bingo card. Each sponsor utilizes their scanner to award points to attendees who come to their booth. They award higher point totals to attendees who spend more time with the sponsors. Point totals are used to award valuable prizes during the keynotes to the most active attendees. Keynote Exposure. Cornerstone Sponsors will be able to participate in a keynote session. SUSECON keynotes are delivered in a unique conversational style, in which key sponsors are invited on-stage to discuss specific topics with SUSE executives.

6 Presentation Opportunities. Cornerstone, Platinum and Gold Sponsors have the opportunity to deliver a 10-minute presentation in the Partner Technology Theater located in the Technology Showcase. Presentations will be delivered during the lunch breaks and the conference party. They may also elect to deliver a technology breakout session that will be included on the conference agenda as part of their Sponsorship Credit Activities. A limited number of Silver Sponsors may also be included in these presentation opportunities as the conference agenda permits and at the discretion of event management. Sponsor Hospitality Suites and Meeting Rooms. In 2016, Cornerstone, Platinum and Gold Sponsors will have the opportunity to host Hospitality Suites as well as take advantage of private meeting rooms at the venue. This will allow them to create a more intimate experience with key attendees of their choosing. See the individual sponsorship level descriptions for more details. On-going Community Involvement. We want our sponsors to continue their involvement with attendees throughout the year. To do this, we are providing opportunities to participate with the community well after the event by delivering guest blogs, webcasts and custom content that can be hosted on SUSECON.com and affiliated SUSE forums and web sites. Sponsor the Way You Want Each level of sponsorship at SUSECON 2016 comes with set benefits, including SUSECON full access passes, Technology Showcase kiosks, etc. In addition to these entitlements, each sponsor is also given a number sponsorship credits to apply toward the marketing promotional opportunities of their choice. These MPOs may include: Technology Breakout Sessions Attendee s Keynote chair drops Bar, food and activity sponsorships Community activities And more Sponsorship credit opportunities will be awarded starting September 1. The SUSECON Sponsorship team will give first priority to Cornerstone Sponsors, then Platinum Sponsors, etc., awarded in the order in which the sponsors signed up. Requests submitted after September 1 will be considered only in order of submission at each level. As you consider your sponsorship level for SUSECON 2016, think about which options best fit your needs. We also welcome sponsor input into the sponsorship benefit packages; please feel free to suggest sponsorship ideas that can enhance the event and help build the SUSECON community. We look forward to hearing from you!

7 SUSECON 2016 Sponsorships At-a-Glance Cornerstone Sponsor $40,000 Platinum Sponsor $25,000 Gold Sponsor $12,500 Silver Sponsor $5,000 Exhibitor $3,000 Returning 2015 Sponsors receive 5% discount at same or higher level. CORE SPONSORSHIP BENEFITS SUSECON Full Conference Passes Customer Full Conference Passes Logo Placement on susecon.com Company Description 200 words 150 words 150 words 100 words 75 words Kiosk Counters (turnkey) Up to 4 Up to 3 Up to Logo Displayed on On-site Signage Pre-event Social Media Complimentary Hospitality Suite Pre-event Press Technology Showcase Passport to Prizes Collateral on susecon.com 3 pieces 2 pieces 2 pieces 1 piece 1 piece SUSECON hosted Sponsor Webcast Conference Bag Insert Partner Technology Theater * Keynote Participation SPONSORSHIP CREDIT ACTIVITIES Customize Your Sponsorship: Select 4 Select 3 Select 2 Select 1 N/A Technology Breakout Session Max. 3 Max. 2 Max. 1 Max. 1** Keynote Chair Drop (Max 3/keynote) Pre-event (opt-in list only) Post-event (opt-in list only) N/A N/A Lunch or Break Sponsorship Conference Party Bar/Food Station SUSECON hosted Sponsor Webcast *Based on availability. First-come, first-served. **Based on availability. Silver Sponsor technology breakout sessions must feature customer case study.

8 SUSECON 2016 Cornerstone Sponsorship Price: $40,000 (2015 sponsors receive 5% discount at same or higher level) Limit: 3 The Cornerstone Sponsorship is the premier sponsorship level at SUSECON. As the name implies, the sponsorship represents an outstanding and productive relationship that we can showcase for our attendees. Cornerstone sponsors represent the highest level of mutual commitment between our organizations and, consequently, the highest level of combined value to our mutual customers. Cornerstone Sponsorships are available by invitation only. Cornerstone Benefits SUSECON full conference passes: 25 Full access passes for sponsor personnel. Access to all SUSECON activities Additional passes may be purchased at any time at the early bird rate SUSECON full conference customer passes: 15 Passes to be used exclusively for the invitation of customers or channel partners SUSE will assist with identification of target customers and partners for scholarship if desired Technology Showcase turnkey kiosk: Up to four (4) demo counters centrally placed in the Technology Showcase area - Kiosk signage and power included (furniture, monitor, etc., not included) Specialized signage featuring your company name prominently displayed to attract attention to your kiosk *Note: Technology Showcase official open times will be during breaks and lunch on Tuesday, Wednesday and Thursday, as well as during the conference party. The showcase area will remain continuously accessible to sponsors as needed Pre-event marketing exposure: Logo placement on SUSECON web site 200-word company description on SUSECON web site Announcement of sponsorship in social media channels Announcement of sponsorship in pre-event press activities Announcement of sponsorship in outbound to SUSE customers and prospects Invitation for one sponsor representative to pre-event press briefing On-site marketing exposure Invitation for a Sponsor executive to participate in a SUSECON Keynote session - On-stage discussion with SUSE executive about company relationship with SUSE and key customer benefits Complimentary hospitality suite - SUSE will provide a room (31 x15 ) in close proximity to the Technology Showcase and Breakout Rooms for Sponsor s sole use from Tuesday-Thursday. Furnishings, catering, etc, will be the responsibility of the Sponsor Dedicated slide and thank-you in keynote presentation One (1) Partner Technology Theater session (10 minutes)

9 Inclusion in the Technology Showcase Passport to Prizes program Two (2) conference bag inserts for all attendees Prominent display of partner logo on SUSECON partner signage Profile in the SUSECON mobile app Real-time social media highlights on SUSE channels Evening event participation for all Sponsor personnel Additional opportunities available through sponsorship credits (see below) Post-event marketing exposure SUSECON web site: logo and description placement for 6 months following event SUSECON web site: host up to three (3) pieces of sponsor collateral for 6 months SUSECON hosted Sponsor Webcast Create a minute pre-recorded webcast with SUSE that will be hosted on the SUSECON web site for up to 6 months following the event Prominent logo visibility in YouTube videos posted post-conference Additional opportunities available through sponsorship credits (see below) Customize your sponsorship with four (4) sponsorship credits to be used as desired on additional activities. See Sponsorship Credit Activity List for details (p. 18). 15% discount on additional Marketing Promotional Opportunities (see p. 20) Cornerstone Sponsorship Turnkey Kiosk Overhead view. Four counters on single kiosk. Kiosk layout may be modified. Individual counters may be eliminated or replaced as desired (i.e., may be replaced with rack, chair, etc.) Artist rendition monitors and keyboards not included Sponsor provides print-ready graphic art and SUSECON produces signage

10 SUSECON 2016 Platinum Sponsorship Price: $25,000 (2015 sponsors receive 5% discount at same or higher level) Limit: 5 Platinum Benefits SUSECON full conference passes: 15 Full access passes for sponsor personnel. Access to all SUSECON activities Additional passes may be purchased at any time at the early bird rate SUSECON full conference customer passes: 10 Passes to be used exclusively for the invitation of customers or channel partners SUSE will assist with identification of target customers and partners for scholarship if desired Technology Showcase turnkey kiosk: Up to three (3) demo counters centrally placed in the Technology Showcase area - Kiosk signage and power included (furniture, monitor, etc., not included) Specialized signage featuring your company name prominently displayed to attract attention to your kiosk *Note: Technology Showcase official open times will be during breaks and lunch on Tuesday, Wednesday and Thursday, as well as during the conference party. The showcase area will remain continuously accessible to sponsors as needed Pre-event marketing exposure: Logo placement on SUSECON web site 150-word company description on SUSECON web site Announcement of sponsorship in social media channels Announcement of sponsorship in pre-event press activities Announcement of sponsorship in outbound to SUSE customers and prospects On-site marketing exposure Slide in keynote presentation highlighting Platinum Sponsors and mention by name One (1) Partner Technology Theater session (10 minutes) Inclusion in the Technology Showcase Passport to Prizes program Two (2) conference bag inserts for all attendees Prominent display of partner logo on SUSECON partner signage Profile in the SUSECON mobile app Real-time social media highlights in SUSE channels Evening event participation for all sponsor personnel Additional opportunities available through sponsorship credits (see below)

11 Post-event marketing exposure SUSECON web site: logo and description placement for 6 months following event SUSECON web site: host up to two (2) pieces of sponsor collateral for 6 months SUSECON hosted Sponsor Webcast Create a minute pre-recorded webcast with SUSE that will be hosted on the SUSECON web site for up to 6 months following the event Prominent logo visibility in YouTube videos posted post-conference Additional opportunities available through sponsorship credits (see below) Customize your sponsorship with three (3) sponsorship credits to be used as desired on additional activities. See Sponsorship Credit Activity List for details (p. 18). 10% discount on additional Marketing Promotional Opportunities (see p. 20) Platinum Sponsorship Turnkey Kiosk Overhead view. Three counters on single kiosk. Kiosk layout may be modified. Individual counters may be eliminated or replaced as desired (i.e., may be replaced with rack, chair, etc.) Artist rendition monitors and keyboards not included Sponsor provides print-ready graphic art and SUSECON produces signage

12 SUSECON 2016 Gold Sponsorship Price: $12,500 (2015 sponsors receive 5% discount at same or higher level) Limit: 10 Gold Benefits SUSECON full conference passes: 10 Full access passes for sponsor personnel. Access to all SUSECON activities Additional passes may be purchased at any time at the early bird rate SUSECON full conference customer passes: 5 Passes to be used exclusively for the invitation of customers or channel partners SUSE will assist with identification of target customers and partners for scholarship if desired Technology Showcase turnkey kiosk: Two (2) demo counters centrally placed in the Technology Showcase area - Kiosk signage and power included (furniture, monitor, etc., not included) *Note: Technology Showcase official open times will be during breaks and lunch on Tuesday, Wednesday and Thursday, as well as during the conference party. The showcase area will remain continuously accessible to sponsors as needed Pre-event marketing exposure: Logo placement on SUSECON web site 150-word company description on SUSECON web site Announcement of sponsorship in social media channels Announcement of sponsorship in pre-event press activities Announcement of sponsorship in outbound to SUSE customers and prospects On-site marketing exposure Slide in keynote presentation highlighting Gold Sponsors and mention by name One (1) Partner Technology Theater session (10 minutes) Inclusion in the Technology Showcase Passport to Prizes program One (1) conference bag insert for all attendees Prominent display of partner logo on SUSECON partner signage Profile in the SUSECON mobile app Real-time social media highlights in SUSE channels Evening event participation for all sponsor personnel Additional opportunities available through sponsorship credits (see below)

13 Post-event marketing exposure SUSECON web site: logo and description placement for 6 months following event SUSECON web site: host up to two (2) pieces of sponsor collateral for 6 months Prominent logo visibility in YouTube videos posted post-conference Additional opportunities available through sponsorship credits (see below) Customize your sponsorship with two (2) sponsorship credits to be used as desired on additional activities. See Sponsorship Credit Activity List for details (p. 18). 5% discount on additional Marketing Promotional Opportunities (see p. 20) Gold Sponsorship Turnkey Kiosk Overhead view. Two counters on single kiosk. Kiosk layout may be modified. Individual counters may be eliminated or replaced as desired (i.e., may be replaced with rack, chair, etc.) Artist rendition monitors and keyboards not included Sponsor provides print-ready graphic art and SUSECON produces signage

14 SUSECON 2016 Silver Sponsorship Price: $5,000 (2015 sponsors receive 5% discount at same or higher level) Limit: 10 Silver Benefits SUSECON full conference passes: 5 Full access passes for sponsor personnel. Access to all SUSECON activities Additional passes may be purchased at any time at the early bird rate SUSECON full conference customer passes: 3 Passes to be used exclusively for the invitation of customers or channel partners SUSE will assist with identification of target customers and partners for scholarship if desired Technology Showcase turnkey kiosk: One demo counter in the Technology Showcase area - Kiosk signage and power included (furniture, monitor, etc., not included) *Note: Technology Showcase official open times will be during breaks and lunch on Tuesday, Wednesday and Thursday, as well as during the conference party. The showcase area will remain continuously accessible to sponsors as needed Pre-event marketing exposure: Logo placement on SUSECON web site 100-word company description on SUSECON web site Announcement of sponsorship in social media channels Announcement of sponsorship in pre-event press activities Announcement of sponsorship in outbound to SUSE customers and prospects On-site marketing exposure Slide in keynote presentation highlighting Silver Sponsors Inclusion in the Technology Showcase Passport to Prizes program One (1) conference bag insert for all attendees Display of partner logo on SUSECON partner signage Profile in the SUSECON mobile app Evening event participation for all sponsor personnel Additional opportunities available through sponsorship credits (see below) Post-event marketing exposure SUSECON web site: logo and description placement for 6 months following event SUSECON web site: host one (1) piece of sponsor collateral for 6 months Additional opportunities available through sponsorship credits (see below) Customize your sponsorship with one (1) sponsorship credit to be used as desired on additional activities. See Sponsorship Credit Activity List for details (p. 18).

15 Silver Sponsorship Turnkey Kiosk Overhead view. Single counter with background signage. Artist rendition monitors and keyboards not included Sponsor provides print-ready graphic art and SUSECON produces signage

16 SUSECON 2016 Exhibitor Price: $3,000 The Exhibitor opportunity is the lowest level of sponsorship participation available at SUSECON, but still provides significant opportunities to interact with attendees and showcase your solutions. Exhibitor Benefits SUSECON full conference passes: 2 Full access passes for sponsor personnel. Access to all SUSECON activities Additional passes may be purchased at any time at the early bird rate Technology Showcase turnkey kiosk: One demo counter in the Technology Showcase area - Kiosk signage and power included (furniture, monitor, etc., not included) *Note: Technology Showcase official open times will be during breaks and lunch on Tuesday, Wednesday and Thursday, as well as during the conference party. The showcase area will remain continuously accessible to sponsors as needed Pre-event marketing exposure: Logo placement on SUSECON web site 75-word company description on SUSECON web site On-site marketing exposure Inclusion in the Technology Showcase Passport to Prizes program One (1) conference bag insert for all attendees Display of partner logo on SUSECON partner signage Profile in the SUSECON mobile app Evening event participation for all sponsor personnel Post-event marketing exposure SUSECON web site: logo and description placement for 6 months following event SUSECON web site: host one (1) piece of sponsor collateral for 6 months Customize your sponsorship with one (1) sponsorship credit to be used as desired on additional activities. See Sponsorship Credit Activity List for details (p. 18).

17 Exhibitor Turnkey Kiosk Overhead view. Single counter with background signage. Artist rendition monitors and keyboards not included Sponsor provides print-ready graphic art and SUSECON produces signage

18 Sponsorship Credit Activity List SUSECON sponsors can customize their sponsorship by selecting activities from the following list. Sponsors may select as many activities as granted by their sponsorship level. Each activity listed below requires one credit. Sponsorship credit activities will be awarded starting September 1, 2016, with first priority to Cornerstone Sponsors, then Platinum Sponsors, etc., given in the order in which they signed up within their sponsorship level. Sponsor credit activities are based on availability, first-come/first-served. Sponsors receive activity credits in these quantities: Cornerstone..4 selections Platinum..3 selections Gold..2 selections Silver..1 selection (some restrictions) Technology Breakout Session Present your solutions to a highly qualified audience in a session that will be posted and included in the main SUSECON session schedule Option available to Cornerstone Sponsors (max. 3 sessions), Platinum Sponsors (max. 2 sessions), Gold Sponsors (max. 1 session), Silver Sponsors (based on availability). Not available to Exhibitors. Sponsor Breakout Sessions will be presented in dedicated time slots with no conflict against single time-slot SUSE-led presentation sessions, giving you greater opportunity to attract the SUSECON attendee audience It is highly recommended to showcase a customer case study in breakout sessions (mentioned customer name in the session title and abstract) Note: breakout session presenters receive their passes from the overall sponsorship allotment Keynote Chair Drop Your collateral piece or item placed on every chair during one specific keynote session Sponsor is responsible for providing the chair drop material Chair drops are limited to three (3) per keynote address All items must be pre-approved and are placed by SUSECON staff Pre-event Send out an to the SUSECON registered list (opt-in registrations only) content must be pre-approved, and will be distributed by SUSE Not available to Silver Sponsors or Exhibitors Post-event Send out an to the SUSECON registered list (opt-in registrations only) content must be pre-approved, and will be distributed by SUSE Not available to Silver Sponsors or Exhibitors

19 Lunch Sponsorship Sponsored by placards with your logo will be placed on serving stations and eating tables May be combined with other lunch sponsors Break Sponsorship Sponsor a morning or afternoon break. Sponsored by placards with your logo will be placed on serving stations May be combined with other break sponsors Conference Party Bar/Food Station Host Sponsor a bar or food station during the conference party. Sponsored by placards with your logo will be placed on serving stations Each location sponsorship unique to Sponsor. SUSECON hosted Sponsor Webcast Following the conference, re-engage the SUSECON community by recording a joint webcast with SUSE, highlighting your complementary solutions. The recorded webcast will be promoted to the SUSECON community and hosted on the SUSE webcast channel (valid through June 2017). Some credit activities have limited availability, and SUSECON makes no guarantee as to their availability. In some cases, sponsor representatives may only have a limited time to confirm their credit activity choices before the opportunity expires.

20 SUSECON 2016 Marketing Promotional Opportunities If you would like to enhance your sponsorship package with additional promotional opportunities, consider the list below. Some items are available only if not previously committed through sponsorship credits. Other items are entirely new! And, of course, we welcome your suggestions if there is something you would like to try that you don t see on the menu. Always Entertaining: Hospitality Suite Take the opportunity to entertain select SUSECON attendees (or all of them!) SUSECON will provide you with a space to host your guests(31 x15 room) in close proximity to the Technology Showcase and Breakout Rooms. This room will be dedicated for your sole use 24x7 from Tuesday-Thursday (some spaces may also be available on Friday is desired-see SUSECON management for details). Furnishings, catering, etc, will be the responsibility of the Sponsor. $4,000 per day / $10,000 for Tuesday-Thursday Always on the Go: SUSECON Mobile App Sponsor What s the most-often viewed element of any conference? The mobile app! Attendees view event site maps, session abstracts, partner profiles and other important information throughout the duration of the conference. And your logo could be the one the see every time they check their schedule... $10,000 - sole sponsorship Always Business: Private Meeting Room If you would like a dedicated quiet place to sit and meet with SUSECON attendees, get a private meeting room (16 x15 ) in close proximity to the Technology Showcase and Breakout Rooms. This room will be dedicated for your sole use 24x7 from Tuesday-Thursday (some spaces may also be available on Friday is desiredsee SUSECON management for details). Furnishings, catering, etc, will be the responsibility of the Sponsor. $3,000 per day / $8,000 for Tuesday-Thursday Always the Life of the Party: Off-Site Activity Sponsor SUSE will host an off-site party during the conference, with several opportunities for sponsorship, including games, food stations, photo opportunities, and other entertainment options. Put your logo on your favorite activity - or sponsor the entire thing! $5,000 per selected activity / $50,000 exclusive sponsorship Always Awake: Coffee Sponsor Oh, how our attendees love their coffee! Ingratiate your company to the attendees by sponsoring their caffeine fix any time of day during conference hours. All official conference coffee stations will be branded with your logo. $4,000 per day / $10,000 for the entire conference

21 Always Talking: SUSECON Technical Breakout Sessions Didn t get a chance to say everything you wanted to say? Maybe we can help you out. Additional session times may be available for technical training/presentation (based on schedule availability and content approval). $5,000 per single session Always Hungry: Reception, Meal and Break Sponsorships People are never more grateful than when they are eating! Take advantage of the opportunity to market your presence at SUSECON and be recognized with your logo and company name on placards and signage around the serving and eating tables as the exclusive sponsor of a lunch or break during the conference. Break exclusive sponsorship: $1,000 Lunch exclusive sponsorship: $3,000 Always Creative: Design Your Own! Have you done something at other conferences that you d like to try at SUSECON? Do you have a fresh idea you believe our attendees would love? Let s talk! We welcome your creative ideas and suggestions for ways to increase your brand exposure and improve the overall attendee experience at SUSECON. Just let us know what you have in mind!

22 Questions For questions or to sign up as a sponsor, please go to html or direct inquiries to Kent Wimmer at or Kent.Wimmer@suse.com. Disclaimer All attendee-facing activities and promotions must be approved by the SUSECON team. No SUSECON sponsor or attendee shall host or sponsor any activity that conflicts with any scheduled SUSECON activity without express written permission from SUSECON management. In addition, SUSE reserves the right to change, limit, discontinue, cancel or remove any/all sponsorship and exhibition opportunities or to change any floor plans of the exhibit hall as deemed necessary, for any reason, at any time without notice.

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