Sponsorship OPPORTUNITIES. 23rd November nd January 2017 LET S BEGIN

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1 Sponsorship OPPORTUNITIES 23rd November nd January 2017 LET S BEGIN

2 INTRO The Festival CONCEPT The Yorkshire Magical Lantern Festival is a festive celebration, bringing over 60,000 magnificent lanterns to Roundhay Park this winter. Inspired by the inaugural festival at Chiswick House in early 2016, the Yorkshire Magical Lantern Festival brings the same spectacle and atmosphere to Yorkshire, to celebrate the Christmas Period with all the family. The festival will consist of an exciting mix of: Christmas Themed Lanterns Transformed Garden Landscapes Garden Wildlife Lanterns Family Friendly Atmosphere Market Area with Food & Drink Outlets Ice Rink WATCH VIDEO

3 INTRO Brand VISIBILITY The first Magical Lantern Festival took place in early 2016, and achieved outstanding coverage and marketing support, with the following key achievements across brand and event communications. Brand was born in October 2015 with over 5m worth of media coverage UK wide Pre-sold 40,000 tickets before event and achieved 110,000 ticketed visitors Outdoor posters across underground stations seen by over 20 million commuters and tourists The festival was reported and photographed by all major media outlets including: - BBC News - ITV News - Reuters - AFP - Guardian - Telegraph - Daily Mail - Evening Standard - Metro - BBC Radio and many more... Social media growth has been fantastic with 1,000 new Facebook members per week Event with organic reach of 1.1 million

4 MEDIA Endorsements & PRESS QUOTES Press Quotes: A spectacular artistic installation of sculpted lanterns - The Guardian A dazzling extravaganza of lights - The Telegraph An extraordinary array of colourful lanterns - Evening Standard A real-life psychedelic wonderland - Buzzfeed An unforgettable nocturnal adventure for kids and adults alike - Londonist Celebrity Endorsements My daughters were totally in love with the pandas at the Magical Lantern Festival - Myleene Klass Wow, Magical Lantern Festival is simply stunning and a total delight for adults and children - Emilia Fox Loving the Chinese Lantern Festival at Chiswick House. Well worth seeing - Clare Balding It was absolutely stunning, a magical experience - Rula Lenksa Amazing, everyone should go. Magical - Laurence Llewelyn Bowen

5 MEDIA Media & Broadcast COVERAGE Media The inaugural Magical Lantern Festival achieved outstanding organic media coverage both on and offline, showcasing the event and driving visibility and footfall. A selection of these examples can be seen here.

6 MEDIA Media & Broadcast COVERAGE Broadcast In addition to print and online exposure, the Magical Lantern Festival achieved high profile broadcast coverage across TV and Radio. See this outstanding exposure here:

7 MEDIA Paid for MEDIA To maximise exposure, a selection of paid for media and marketing materials are distributed to promote the festival to great result, as detailed in our Visibility section. The Yorkshire Magical Lantern Festival will have 100k of marketing support, covering on and offline channels to ensure maximum event awareness and interest.

8 MARKETING Branding & DIGITAL To supplement external media activity, the Magical Lantern Festival has a strong online presence across a dedicated festival website and social media to enhance visibility and encourage engagement with the brand.

9 EVENT An Iconic venue for AN AMAZING EVENT The Yorkshire Magical Lantern Festival will take place in Roundhay Park, Leeds, running from Thursday 24th November 2016 to Monday 2nd January This stunning venue has been selected to be the perfect backdrop for the festival, with our lanterns nestling in over 700 acres of stunning parkland, the beauty of the park is the perfect complement to the inaugural Yorkshire Magical Lantern Festival. In addition to over 60,000 lanterns and the beautiful setting, visitors will also have the opportunity to indulge in a variety of food and drink outlets making this a full evening experience for families and individuals alike.

10 SPONSORSHIP Audience PROFILE The Yorkshire Magical Lantern Festival will have an anticipated attendance of approximately 100,000 people. The anticipated and demonstrated audience of the Magical Lantern Festival is largely made up of more affluent individuals with a higher than average disposable income, making them a prime target for brand exposure % 31% PURCHASES BY GENDER % TICKETS BOUGHT BY CUSTOMER GENDER AND AGE RANGE

11 SPONSORSHIP Sponsorship OPPORTUNITIES There are three key sponsorship opportunities available, Headline, Gold and Silver: HEADLINE SPONSOR - 30,000 Design of composite event logo and supply of assets Bespoke Lantern Sponsor logo on all event signage and collateral Sponsor logo on all home printed tickets Sponsor logo on all pre-event marketing collateral Featured presence on the Yorkshire Magical Lantern Festival website Coverage across social media channels Presence on Festival promotional video Attendance to the Gala launch event 150 complimentary event tickets Product placement stall at the event

12 SPONSORSHIP Sponsorship OPPORTUNITIES There are three key sponsorship opportunities available, Headline, Gold and Silver: GOLD SPONSOR - 12,500 (2 Packages Available) Sponsor logo on all home printed tickets Sponsor logo on all pre-event marketing collateral Presence on the Yorkshire Magical Lantern Festival website Coverage across social media channels Presence on Festival promotional video Attendance to the Gala launch event 50 complimentary event tickets Product placement stall at the event SILVER SPONSOR - 7,500 (3 Packages Available) Sponsor logo on all pre-event marketing collateral Presence on the Yorkshire Magical Lantern Festival website Coverage across social media channels Presence on Festival promotional video Attendance to the Gala launch event 20 complimentary event tickets Option to purchase product placement stall at the event Further sponsorship opportunities are available upon request.

13 MORE INFO Promoter INFORMATION The Magical Lantern Festival is owned and managed by Weli Creative, a multi-media company specialising in a range of cultural exchange projects between China and the West. Weli Creative have earned a high level of trust, position of respect and a reputable status across the industries it operates in, since it s foundation in The Weli Creative Company portfolio includes TV and Film production, heritage projects, cultural experiences, events and exhibitions. Weli Creative cooperates with China s most influential TV channels including CCTV, Hunan TV, Zhejiang TV, Qinghai TV and has produced a range of programs which have reached global Chinese speaking audiences. As a creative company based in London, Weli Creative possesses in-depth knowledge of Chinese and Western cultures and a wide network of senior contacts across the industry. This offers the company a healthy position from which to deliver educational and entertaining projects of relevance, whilst maintaining a mutual cultural exchange of ideas. The Magical Lantern Festival is Weli Creative s latest project, a festival brand that has ambitions to grow year on year and tour the UK and internationally. It is another culturally rich, highly entertaining and immersive event experience, steeped in a 2000-year rich heritage.

14 If you require any more information please call or Gary McCall at

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