Introduction and summary
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1 Introduction and summary 32 Economic Perspectives
2 Overview of the payments marketplace TABLE 1 Payment CAGR Currency 500 Postal money order % Check % Credit card NR 11.9% Electronic funds transfer % ATM % Debit at point of sale % ACH % Notes: Volumes include payments initiated by business and government, in addition to those by consumers. NR indicates not reported. Columns may not total due to rounding. Sources: Hancock and Humphrey (1997); Federal Reserve Bank of St. Louis, Annual Report, Green Sheet, various years; Faulkner & Gray; National Automated Clearinghouse Association; and Bank for International Settlements. Federal Reserve Bank of Chicago 33
3 Literature review TABLE 2 Financial Income assets Age Education In person Mail Telephone Electronic transfer ATM Debit card Automatic deposit/withdrawal Direct deposit Pre-authorized debit Computer Smart card Note: Statistically significant positive/negative factor (+/ ); not statistically significant factor (0). Source: Kennickell and Kwast (1997). 34 Economic Perspectives
4 35 Federal Reserve Bank of Chicago Analysis
5 Empirical results 36 Economic Perspectives
6 TABLE 3 Nonusers vs. users Low vs. high users Nonusers vs. users Low vs. high users Demographics Age 1.023*** 1.031*** (0.007) (0.008) Female 1.492** 0.623** (0.196) (0.235) Race (0.259) (0.331) College (0.193) (0.219) Market size: under 100,000 a (0.233) (0.278) Market size: 100, , (0.231) (0.271) Market size: 500,000 1,999, (0.251) (0.303) New product adoption Understand direct payment 1.768*** (0.135) (0.199) Understand set-up of direct payment 1.122*** (0.033) (0.036) PC owner 2.106*** (0.195) (0.217) Cellular phone owner (0.204) (0.234) Internet purchase (0.285) (0.340) Consumer financial Household income: $20,000 $39,999 b 2.144*** (0.239) (0.312) Household income: $40,000 $74, ** (0.257) (0.324) Household income: over $75, ** 2.382** (0.352) (0.432) Homeowner 1.439* (0.208) (0.276) Savings account (0.214) (0.266) Credit card 1.485** 0.671* (0.179) (0.222) Regional/national bank account c (0.186) (0.216) Credit union account 1.630*** (0.183) (0.215) Brokerage account (0.269) (0.302) Savings and loan account (0.220) (0.262) Control Control when bill is paid 0.898* 0.873** (0.061) (0.067) Option to stop payment 1.093** (0.041) (0.050) Receipt for payment 0.891*** (0.036) (0.041) Balance checkbook once/month * (0.033) (0.042) Disciplined about finances (0.034) (0.043) Use toll-free number to check balances 0.951* (0.027) (0.032) Person available ** (0.046) (0.056) Convenience Bill paid when out of town 1.065* 1.099* (0.037) (0.051) Saving time (0.047) (0.066) Banks not open convenient hours *** (0.031) (0.038) Incentives Least expensive payment method (0.046) (0.064) Use shopping coupons 1.071** (0.033) (0.040) Avoid penalties for late payments (0.055) (0.074) 5% discount 1.882*** (0.241) (0.379) Privacy/security Not comfortable giving account number to salesperson (0.027) (0.224) Dislike automatic withdrawal 0.806*** 0.914** (0.031) (0.013) Credit card on Internet is secure ** (0.037) (0.044) Personal involvement Enjoy talking with bank teller 1.082** 1.069* (0.031) (0.036) Number in sample Likelihood ratio 387.6*** 120.4*** a Market size reference variable baseline characteristic: under 100,000. b Income reference variable baseline characteristic: $20,000 and under. c Financial institution reference variable baseline characteristics: local bank. *Indicates 0.10 statistical significance level; ** indicates 0.05 significance level; and *** indicates 0.01 significance level. Notes: Standard errors are in parentheses. Of the 956 cases, 400 are nonusers. Of the 556 users of electronic payments, 236 are low users and 320 are high users. See appendix for description of variables. Federal Reserve Bank of Chicago 37
7 TABLE 4 Credit Cable card Insurance c Loan d Mortgage e Telephone Utilities f Demographic factors Age +** +*** +*** +* Race +*** * Lifestage +** * +** Market size +* +* New product adoption Understand direct payment ** +*** Understand set-up of direct payment +** +* +** +** +*** PC owner +*** Purchase on Internet +*** Consumer financial Household income: $20,000 $39,999 a +* Household income: $40,000 $74,999 +** Household income: over $75,000 +** Homeowner +* +** +** +** Savings account +*** Regional/national bank account b ** +* Credit union account * Control Control when bill is paid ** *** ** Option to stop payment +* Receipt for payment *** Balance checkbook once/month +* Disciplined about finances * +*** Use toll-free number to check balances * Person available ** *** Convenience Bill paid when out of town +* +* +** +*** Saving time Banks not open convenient hours +* +** +** Incentives Least expensive payment method Use shopping coupons 5% discount ** +** +* Privacy/security Not comfortable giving account number to salesperson *** *** ** Dislike automatic withdrawal ** *** *** *** *** Credit card on Internet is secure ** Personal involvement Enjoy talking to bank teller +* +*** +* +* +** +** a Income reference variable baseline characteristic: $20,000 and under. b Account reference baseline characteristic: local/community bank. c Market size is under 100,000 people. d Lifestage is young couple, retired couple, or middle parent. e Lifestage is middle-aged single. f Lifestage is middle-aged single, older single, or retired couple. Market size is 100, ,999. *Indicates 0.01 significance level; ** indicates 0.05 significance level; and *** indicates 0.10 significance level. Notes: + Indicates variable increased odds of electronic payment use; indicates variable decreased odds. See appendix for description of variables. Lifestage denotes period in life. For example, young single, middle-aged married with children, or elderly with a roommate are lifestage categories. 38 Economic Perspectives
8 39 Federal Reserve Bank of Chicago
9 40 Economic Perspectives
10 41 Federal Reserve Bank of Chicago
11 Conclusion 42 Economic Perspectives
12 Federal Reserve Bank of Chicago 43
13 Variable Scale Summary statistics 44 Economic Perspectives
14 β β Federal Reserve Bank of Chicago 45
15 46 Economic Perspectives
16 47 Federal Reserve Bank of Chicago
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Disclosure of Account Terms Account Type Min. to open Daily Min Balance to obtain yield Basic Checking $0 N/A Choice Checking $0 N/A Premium Checking $0 N/A Statement Savings, Holiday Clubs $50 $300-24,999
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