Is Privacy A Cloud Illusion? Five Hidden Facts You Need to Know

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1 Is Privacy A Cloud Illusion? Five Hidden Facts You Need to Know 2014 StoAmigo. The information contained within these marketing materials is strictly for illustrative purposes, and the figures herein are not guaranteed for accuracy. The information used in preparing these materials are from sources we believe to be accurate, or reasonably estimated, however StoAmigo has not made any investigation into the accuracy of these sources. StoAmigo does not intend for these marketing materials to be a substitute for appropriate due diligence investigations. StoAmigo, or its agents, and/or affiliates make(s) no further warranties, express or implied, for any reason or purpose to any party in possession of these marketing materials.

2 What is the Cloud? With all the recent headlines and revelations about privacy and security of the cloud, users are becoming more and more concerned about what s happening to their files and who really has access to them. We wanted to share some important facts about the cloud that you may not be aware of. But first, let s define The Cloud. In the simplest terms, cloud computing means storing and accessing data and programs over the Internet instead of your computer s hard drive. This would obviously include cloud storage providers, but what some people don t realize is that the Cloud also includes service providers, photo and video sharing sites, and social media sites. With that in mind, here are five things you need to know about the Cloud: 1. Multiple copies are created in the Cloud Have you ever thought about the number of copies created for everything you put in the Cloud? Let s start with something as simple as sending an attachment. Most people tend to think they attach a file to an , send it to someone and that person opens it. However, there s much more to it. First, that file is in a folder on your computer. When you attach it to an , a copy is made in your program. Another copy is stored online by your service. They also make a backup copy. Then it goes to the inbox of the recipient and one or two copies are stored online before it is opened in the recipient s program, which makes another copy. If the recipient decides to keep it, he will save it somewhere on his computer. That s seven or eight copies right there. If he sends it to other people, the whole process gets repeated. The bottom line is there s no way for you to control the number of copies created, or how and where they are circulated. Every attachment you send creates 7 or more copies of your file 2. Storing files on the Cloud may not be as private as you think With the Cloud, you don t own anything. You already signed it away through the legalistic terms of service with a cloud provider that computer users must agree to. Steve Wozniak, Co-founder, Apple Another often overlooked fact about the Cloud lies in the privacy policies of the cloud providers. Some services are more liberal than others about using and sharing your information. The privacy policies were not created to protect the users; these policies were created to protect the cloud providers. Many of the policies and terms-of-use conditions grant the cloud providers a broad license as to their usage and control over your media. Some even state that you are giving them exclusive rights to your files when you put your files on their systems. Here is a quote from the Terms of Service of a popular social media site:

3 You hereby grant us and our contractors the right to use, modify, adapt, reproduce, distribute, display and disclose content posted on this service solely to the extent necessary to provide the service or as otherwise permitted by these terms. If you haven t read the privacy policies and Terms of Service of your cloud storage provider or favorite social media sites, you may be giving away copies of your files without knowing it. 3. Files don t always get deleted The next point we d like to share involves file deletion. Computer networking relies heavily on redundancy and backup capabilities to ensure the networks remain trouble free and provide quick access and navigation to files and stored media. Consequently it should come as no surprise that when we try to delete a file that s hosted on a web server, other copies almost certainly exist and will continue to do so. Your original file (center) may be deleted, but copies still remain on backup servers. Many providers even state in their terms and conditions that copies of your media will remain on their servers and in their backup facilities after you ve deleted your originals. Here are excerpts from the published terms of some providers: It typically takes about one month to delete an account, but some information may remain in backup copies and logs. Please note that there might be a latency in deleting information from our servers, and backed-up versions might exist after deletion. So remember, just because you don t see it anymore doesn t mean it s gone.

4 4. Where in the world are your files? The fourth thing you should know concerns the physical location of the files stored in the Cloud. All we know is that our media is on a provider s server, but we don t know where the servers are. The fact of the matter is that most services have multiple networks interconnected in various states and countries. It s literally impossible to tell exactly where your files are stored. Realizing that your media could potentially be stored anywhere, the next logical conclusion is that it will be subjected to and governed by differing rules and regulations, depending on the geographic location of the server hosting it. Rarely do consumers know where their files are stored, when they are moved to a different location, or how that may affect the security of their files. Did you know that most cloud storage providers don t actually have their own servers? You may agree to the privacy policy of your provider, but do you know what policies are in place for the company that owns the servers where your data is actually stored? It might be unclear if their policy is the same as your storage provider s, who can see your files and what your rights are in the end. The World Privacy Forum sums it up like this: Indeed, it may be impossible for a casual user to know in advance or with certainty which jurisdiction s law actually applies to information entrusted to a cloud provider. These uncertainties complicate the ability of a user to determine the protections that apply to data entrusted to a cloud provider Who has access to your files might surprise you Finally, one of the largest concerns is, Who has access to the files we store online? Not knowing where your media is coupled with the varying laws, rules and regulations governing it creates a number of very serious questions. Given some of the policy statements and terms of use we ve discussed, how can you be certain that your files are secure and not being accessed by someone you don t know and have not given permission to get into them? Privacy advocates have long been speaking out in regards to our rights to privacy for media and files we store on the internet. The general consensus among legal officials is that our rights to privacy don t typically apply to media stored outside of our home. The Fourth Amendment does not protect communications held in electronic storage such as messages stored on a server, because internet users do not have a reasonable expectation of privacy in such communications. World Privacy Forum 1 World Privacy Forum, Privacy in the Clouds: Risks to Privacy and Confidentiality from Cloud Computing, 2009

5 The message is clear: the safest place to store your media is in the privacy of your own home. Putting your files on an unknown server in an unknown location is basically handing over control and ownership of your files. What s the alternative? As technology continues to evolve rapidly, policies and laws may lag behind. In the resulting state of uncertainty about our rights to privacy in the Cloud, keeping our files in our own possession is the safest course of action. Fortunately there are alternatives available that meet our need for privacy and our desire to have the convenience of cloud computing such as the CloudLocker. The CloudLocker is a personal cloud device that sits in your home or office and allows you to access and manage your files from anywhere. Simply connect it to your network and you re ready to go. CloudLocker is easily managed from any computer or through your portable smart devices with our mobile app. The CloudLocker is a private and secure alternative to public cloud storage, replacing the network and cloud servers by hosting your media and keeping it in your possession. There is no longer a need for attachments. Users can send a customized message that includes a link to the file stored in their CloudLocker. Each share includes unique permission settings that let the user control who can simply view the file, who can share the file with others and who can download it. If you change your mind, you can modify or retract the share at any time. CloudLocker came about from the growth of mobile computing and social media, and here is where its breakthrough technology really shines. When you use CloudLocker to post pictures, videos or any type of file to social media sites, you don t post the file itself. You merely post a link to the file which is stored on your CloudLocker. If you later decide to break the link, the file will not be accessible from the social media site anymore. This is a great safety net for all types of social media and allows users to retain CloudLocker offers a host of fun and convenient features that represent the best of cloud technology, while protecting your right to privacy in a way that a public cloud cannot. CloudLocker connects easily to your home the network rights and to their provides own access content. to your files at home or away. Find out more: For more information on CloudLocker, please visit StoAmigo. All rights reserved.

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