Academic Program Review Strategic Communication Plan. Board of Trustees May 5, 2011
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1 Academic Program Review Strategic Communication Plan Board of Trustees May 5, 2011
2 Academic Program Review Strategic Communication Plan Communication Plan (Chancellor, Provost, Executive Staff, Deans, Department Chairs, AVC UR ) Communications Widely Disseminated to Resonate with Key Constituencies Content of Communication Focus and Frequent Communication Purpose of APR Desired Outcomes Criteria for Evaluation of Programs Relationship to Budget Cuts Relationship to GA Review of Unnecessary Duplication
3 Faculty Concerns Process is unfamiliar to campus community Challenges Budget concerns vs. academic program review Fear of unknown sparks rumors Are we listening and responding?
4 Honor UNCG s historic strengths and maintain the essentials of a higher education experience. Opportunity to better position the university for the future and enhance the quality of education for our students. Key Messages Acknowledge this is a time of uncertainty for UNCG and people are concerned. Inclusive process. There will be opportunity for all voices to be heard.
5 Engagement Understand your audiences and their concerns Tailor approaches and delivery methods to demographics and communication preferences of each audience there will be overlap Target multiple areas to build consensus Develop and consistently integrate key messages into communications Evaluate efforts. Do audiences feel they are being heard? Are we listening and responding?
6 Primary Types of Communication Information Dissemination: Found in all types of communication, often the dominant element in administrative functions. Community Building:Builds consensus. Lays the foundation for efforts to succeed. Persuasive: Aimed at building a case that justifies the desired action.
7 APR Communication Model Face-to-Face, Forums, Media, Word-of-Mouth, Events, Website Video, , Social Media E-Newsletters
8 Key Constituencies Internal Faculty Students Staff Faculty Senate Staff Senate Student Government Association Administration (including BOT) Best Ways to Engage Forums, , web site, video, Campus Weekly, mail, small group meetings Forums, , web site, video, Carolinian, flyers, social media Forums, , web site, video, Campus Weekly, small group meetings Forums, , web site, video, Campus Weekly, small group meetings Forums, , web site, video, Campus Weekly, small group meetings Forums, , web site, video, Campus Weekly, small group meetings Meetings, , website, video
9 Key Constituencies External Alumni & Friends Community Donors Legislators Prospective Faculty & Peers Prospective Students Best Ways to Engage Personal contact, magazine, e-newsletters, web, social media, events, video, media Print and electronic media, web, radio talk shows Personal contact, magazine, e-newsletters, web, social media, events, video, media Personal contact, , media Print and electronic media, web, radio talk shows, video Web, , social media, video
10 Response to Comments & Inquiries Do s Share feedback received Don ts Ignore feedback Respond to all feedback in a timely manner Prepare talking points for committee members, administrators, and BOT usage Determine when Chancellor s voice is needed Write op-ed pieces Use standard responses React to letters to the editor Limit to one spokesperson React negatively to comments during meetings Personalized and multiple forms of communication for different audiences
11 Academic Program Review COMMUNICATION PLAN
12 Faculty/Staff Purpose Time Method Engage UNCG community 04/27/ /28/ /03/ /05/2011 August September Faculty Senate Forum University Program Review Committee Meeting with Department Chairs/Heads and Program Directors, Unit Deans, and Faculty Senate Leaders and Senators Meeting with past Faculty Senate chairs Unit Committee Chair and members retreat Chancellor State of the Campus address Provost Academic convocation Faculty Senate Forum
13 Faculty/Staff (cont d) Purpose Opportunity to provide feedback and ask questions Update to campus community Time May, 2011 through end of process Timed to be released same day BOT receives APR update Method Feedback form on APR web page Campus from Provost or Chancellor
14 Students Purpose Opportunity to provide feedback and ask questions Regular updates of process Frequency May, 2011 through end of process May, 2011 through end of process Method Feedback form on APR web page, undergrad and graduate forums sponsored by student government associations Carolinian articles, social media, flyers, video, forums, web site
15 Alumni, Friends, Community, Donors, Legislators Purpose Inform Community of process Engage Alumni Engage Community Frequency Coincide with key decisions being announced May 2011 through end of process August October Academic Year Method Op-ed pieces, video, web site Summer Magazine (online) Update in Fall Magazine (print) Op-ed pieces, video, web site, social media
16 QUESTIONS?
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