For Immediate Release 10 February, 2015

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1 For Immediate Release 10 February, 2015 Canon New PowerShot SX710 HS and SX610 HS Digital Compact Cameras Combining Compact Body, Up to 30x High Zoom Power with Wi-Fi Shooting and Transfer Function Enjoy Flexible Travel Shooting in High Quality Photos and Movies Canon introduces the new PowerShot SX710 HS and SX610 HS Digital Compact Cameras, offering up to 30x and 18x optical zoom power respectively in a compact and lightweight body perfect for outgoing users to capture both distant and close-up travel scenery and discover interesting topics in everyday life. Coupled with Wi-Fi Remote Shooting 1 and Wireless Transfer 2 function, together with Enhanced NFC 3 connection with Android smart devices, users can enjoy easy shooting and share their interesting discoveries anytime! In particular, PowerShot SX710 HS offers powerful movie shooting capability, supporting Full HD 60p movie recording 4 for clear capture of fast-moving subjects as well as a new Short Clip mode and Enhanced Story Highlight mode to help users treasure all the good memories with stunning movies. It also features Zoom Framing Assist and Enhanced Auto Zoom functions to facilitate easy capture of distant moving subjects. In addition, both cameras incorporate a host of high quality creative functions including a Creative Shot mode that brings more fun and creative effects randomly, and a Hybrid Auto mode to capture all the amazing moments both in photos and movies, allowing users to express their creativity to record the vivid travel memories. HS SYSTEM for high sensitivity shooting with improved movie and image quality PowerShot SX710 HS and SX610 HS feature HS SYSTEM technology for outstanding and fine images even under dim environment. PowerShot SX710 HS incorporates a DIGIC 6 digital image processor and a new 20.3-megapixel high sensitivity CMOS image sensor for enhanced movie recording and imaging 1 Camera Connect should be installed and used on the smart device 2 IEEE b/g/n 2.4GHz band only. Supports smart devices using ios 6.0/6.1/7.0/7.1/8.0; Android /4.0/4.1/4.2/4.3/4.4 3 Supports Android 4.0 or above with NFC function 4 Records at 1920 x 1080 pixels in MP4 format; actual frame rate is 59.94fps

2 performance. With the ultra-fast data processing speed of DIGIC 6, Full HD movie recording at up to 60p frame rate 4 is supported, while bringing improved signal-tonoise ratio to achieve excellent image quality with virtually no noise. Improved high ISO shooting performance can be expected, facilitating handheld shooting to produce sharp images that are rich in details. Benefited from DIGIC 6 s high algorithm power, PowerShot SX710 HS supports approximately 6 frames per second Speedy Continuous Shooting to ensure easy capture of dynamic and decisive moments. PowerShot SX610 HS integrates a DIGIC 4+ digital image processor s ultra-fast data processing speed and a 20.2-megapixel high sensitivity CMOS image sensor s light-gathering capability to improve the signal-to-noise ratio, realizing high resolution and detailed images. DIGIC 4+ can effectively reduce noise in high ISO shooting, ensuring outstanding and sharp images even in low-light situation. 25mm ultra wide-angle high-power optical zoom lens with optical Image Stabilizer (IS) PowerShot SX710 HS and SX610 HS are equipped with a 25mm ultra wide-angle 30x optical zoom lens and a 25mm ultra wide-angle 18x optical zoom lens respectively to meet the needs of travel photography to capture both distant scenery and close-up subjects effortlessly. The 25mm ultra wide end allows easy capture of wide open landscapes and group photos within a limited space, while the tele-end can capture far away subjects flexibly in brilliant details and allow for more versatile framing. Both cameras are also integrated with a lens-shift type Optical Image Stabilizer (IS) to provide optimal compensation that effectively reduces blur caused by camera shake to ensure sharp images. In addition, PowerShot SX710 HS also supports 1cm Macro shooting for capturing close-up shots of tiny objects with incredible details, allowing users to take photos from a whole new perspective. Enhanced Wi-Fi Remote Shooting function with manual exposure modes for more ideal results PowerShot SX710 HS and SX610 HS support Wi-Fi Remote Shooting function 1 via smart devices, realizing more creative shooting angles. This allows users to mount the camera on a tripod and control it remotely to take self-portraits or group photos conveniently, or take photos of the nature and wildlife from a high or low angle flexibly. Upon connection, users can enjoy live view on the smart device, control zooming, flash operation, take and review photos. In particular, this function on

3 PowerShot SX710 HS is further enhanced with added manual exposure modes, offering users a higher degree of freedom to create the desired results. Wi-Fi Wireless Transfer function with Enhanced NFC Connection for quick and easy image sharing PowerShot SX710 HS and SX610 HS feature a built-in Wi-Fi Wireless Transfer function 2 for easy and instant image sharing, printing and backup. A Mobile Device Connect button provides added convenience by simplifying wireless sharing process with a one-touch connection to the pre-set smart phones. With a Wi-Fi network, high quality images and movies captured can be uploaded directly to social networking sites such as Facebook or YouTube, sent wirelessly to smart phones, tablets or to other Canon digital cameras 5 for easy sharing or backup. Images can also be printed directly through wireless connection with printers that support PictBridge (Wireless LAN) technology. In addition, both cameras support an Enhanced NFC connection with Android phones or tablets 3. Simply touch your Android device with NFC function turned on to the NFC icon on the camera body, the Camera Connect application on your device will be launched automatically with connection completed, making image sharing easier and quicker than ever. Both cameras also support GPS function from smart devices 6. With the Camera Connect application on the smart device turned on, accurate GPS data can be received at both indoor and outdoor area. Connect the camera to the smart device after shooting, GPS data including shooting location and time will be transferred and combined with the images, allowing easy image review, searching or creation of travel blog. Full HD Movie and Enhanced Story Highlight mode for more fabulous results PowerShot SX710 HS and SX610 HS support Full HD movie shooting in 1920 x 1080 resolution at frame rate up to 60p 4 and 30p 7 respectively. The 60p frame rate is particularly useful for recording fast-moving subjects to achieve sharp and smooth dynamic movies with significant reduction of afterimage. The versatile MP4 format is supported to allow easy and direct playback on a variety of devices such as smart phones or tablets. Made specially for movie shooting, the built-in Enhanced Dynamic 5 Support Canon digital cameras with Wi-Fi Wireless Transfer function 6 Camera Connect should be installed on smart devices with GPS log function turned on 7 Records at 1920 x 1080 pixels in MP4 format; actual frame rate is 29.97fps

4 IS can significantly reduce shakings that occur when shooting while walking with a handheld camera at wide angle to guarantee smooth and stable movie result, while the Powered IS is made to improve motion compensation at the tele-end. PowerShot SX710 HS also offers a new Short Clip mode and Enhanced Story Highlight mode that allow users to select fast or slow motion and 3 different themed background music respectively for more impressive and interesting movie results. In addition, a Hybrid Auto mode is also featured in both cameras. It is a fusion of Movie Digest 8 and Auto modes to help capture amazing moments with ease. With Hybrid Auto mode, up to 4 seconds of HD movie will be recorded automatically prior to every shutter press to capture a still image. All movies captured during the day will be merged automatically into one single movie of the day for easy review or upload. The Hybrid Auto mode will also select the optimal scene setting automatically out of 24 scenes when capturing a still image. Zoom Framing Assist and Enhanced Auto Zoom functions for easy capture of moving subjects PowerShot SX710 HS offers a Zoom Framing Assist function and Enhanced Auto Zoom function to help users capture distant moving subjects with ease. When a subject goes out of the frame during super telephoto shooting, simply hold down the Seek button near the lens and the camera will quickly zoom out to help relocate the subject. During the process you can adjust the zoom range to determine the final composition. In addition, you can activate the Enhanced Auto Zoom function by a quick press of the Seek button, and the camera will zoom automatically by accessing the number of faces and distance from the subjects when a panning operation is detected to help achieve the optimal framing. When taking portraits, the camera can also detect the subject, lock to focus and maintain the same subject size in the frame by auto-zooming, according to the size selected from Face, Upper Body or Whole Body by users. This can ensure higher success rate and convenient operation when taking portraits in motion. Creative Shot Mode and Creative Filters for more creative imaging expression PowerShot SX710 HS and SX610 HS feature a Creative Shot mode for easy and automatic creation of 5 other funny shots randomly for each shutter press in addition 8 Records at 1280 x 720 pixels; actual frame rate is 29.97fps

5 to the original image. By analyzing information like subject, shooting distance and lighting condition, the camera will make optimal adjustments on various aspects like composition and color, and select the most appropriate filters out of 46 types to create versatile image effects. In addition to Auto mode, users can also choose from 4 categories including Retro, Monochrome, Special and Natural for the ideal result. Scene Detection technology for achieving the best images effortlessly The Scene Detection technology in PowerShot SX710 HS and SX610 HS supports up to 58 and 32 scenes respectively. It can automatically detect shooting distance, lighting condition, color temperature and moving subjects etc, and adjust to the best possible camera settings among the shooting scenes to capture different scenes across a range of lighting conditions. Stylish body in multiple colors and LCD monitor for more travel shooting fun Both cameras feature a compact body design perfect for travel shooting. PowerShot SX710 HS is available in Black and Red while PowerShot SX610 HS comes in White, offering stylish choice of colors for users. In addition, both cameras are equipped with a 3-inch 922,000-dot LCD monitor to facilitate easy framing from any angle, ideal for making creative shots that capture the best of your journey.

6 PowerShot SX710 HS Best travel companion with Ultrazoom Lens and Wi-Fi Function in Compact Body 25mm ultra wide-angle 30x optical zoom lens with optical image stabilizer (IS) New 20.3-megapixel High Sensitivity CMOS (back-illuminated) image sensor DIGIC 6 Digital Image Processor with HS SYSTEM Enhanced Wi-Fi Remote Shooting function 1 via smart devices, manual exposure modes are available Built-in Wi-Fi Wireless Transfer 2, positioning 3, printing 4 and backup function Enhanced NFC 5 connection with Android smart devices Zoom Framing Assist function for easy tele-shooting Enhanced Auto Zoom function, zooming automatically adheres to numbers of faces and distance from human objects during still image and movie shooting 1cm Macro shooting New Short Clip mode, fast or slow motion can be chosen during shooting Enhanced Story Highlight mode, background music can be chosen for playback Creative Filters and Creative Shot mode 3-inch 922,000-dot LCD Hybrid Auto mode 6, a fusion of movie digest and auto modes to capture amazing moments with ease Scene Detection technology, maximum up to 58 different scenes and supporting movie shooting Approx. 6 frames per second high-speed burst in full resolution Full HD 60P movie shooting with stereo sound 7, with enhanced Dynamic IS and Powered IS 2 color variations: Black, Red 1 Camera Connect should be installed and used on the smart device 2 IEEE b/g/n 2.4GHz band only. Supports smart devices using ios 6.0/6.1/7.0/7.1/8.0; Android /4.0/4.1/4.2/4.3/4.4 3 Camera Connect should be installed on smart devices with GPS log function turned on 4 Printers with PictBridge (Wireless LAN) are needed 5 Supports Android 4.0 or above with NFC function 6 Records at 1280 x 720 pixels; actual frame rate is 29.97fps 7 Records at 1920 x 1080 pixels in MP4 format; actual frame rate is 59.94fps

7 PowerShot SX610 HS Your Best Travel Companion with Ultrazoom Lens, Wireless Remote Shooting and Transfer Function 25mm ultra wide-angle 18x optical zoom lens with optical image stabilizer (IS) New 20.2-megapixel High Sensitivity CMOS (back-illuminated) image sensor DIGIC 4+ Digital Image Processor with HS SYSTEM Built-in Wi-Fi Wireless Transfer 1, Remote Shooting 2, positioning 3, printing 4 and backup function Enhanced NFC 5 connection with Android smart devices Creative Shot mode and Creative Filters 3-inch 922,000-dot LCD Hybrid Auto mode 6, a fusion of movie digest and auto modes to capture amazing moments with ease Scene Detection technology, maximum up to 32 different scenes and supporting movie shooting Intelligent IS optimizes image stabilization Full HD movie shooting 7 with enhanced Dynamic IS and Powered IS 1 IEEE b/g/n 2.4GHz band only. Supports smart devices using ios 6.0/6.1/7.0/7.1/8.0; Android /4.0/4.1/4.2/4.3/4.4 2 Camera Connect should be installed and used on the smart device 3 Camera Connect should be installed on smart devices with GPS log function turned on 4 Printers with PictBridge (Wireless LAN) are needed 5 Supports Android 4.0 or above with NFC function 6 Records at 1280 x 720 pixels; actual frame rate is 29.97fps 7 Records at 1920 x 1080 pixels in MP4 format; actual frame rate is 29.97fps The Canon s new PowerShot SX710 HS Digital Compact Camera will be available for sale on 11 February 2015 with suggested retail price of HK$2,980; PowerShot SX610 HS Digital Compact Camera will be available for sale on 13 February 2015 with suggested retail price of HK$2,380. Accessories and respective suggested retail prices are as follows: Model Suggested Retail Price NB-6LH Battery Pack HK$300 CB-2LYE Battery Charger HK$400 ACK-DC40 AC Adapter Kit HK$460

8 About Canon Hongkong Company Limited Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera Kwanon in Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2014, Canon's global revenue was US$30.8 billion. One of the company s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia. CHK adheres to Canon s corporate philosophy of kyosei, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certification. For more information about Canon Hongkong, please visit our website: #### This press release is distributed by Canon Hongkong Company Limited - Domestic Consumer Imaging and Information Group. This press release can be downloaded at

9 Specifications PowerShot SX710 HS PowerShot SX610 HS Image Sensor Type 1/2.3 Type High Sensitivity CMOS (Back-illuminated) Camera Effective Pixels Approx megapixel Approx megapixel Lens Focal Length 25mm (W) - 750mm (T) 25mm (W) - 450mm (T) (35mm film equivalent) Optical Zoom 30x 18x Focus Range Auto 1cm - infinity (W) / 1.4m - infinity (T) 5cm - infinity (W) / 1m - infinity (T) Macro 1cm - 50cm (W) 5cm - 50cm (W) Image Stabilizer (IS) System Lens-shift type Digital Image Processor DIGIC 6 DIGIC 4+ LCD Monitor 3-inch LCD (Approx. 922K dots) Focus Mode AF, Tracking AF, Manual Focus* 1 * 1 Applicable to PowerShot SX710 HS only Metering System Evaluative* 1 / Center-weighted average / Spot* 2 * 1 Control to incorporate facial brightness in Face Detect Exposure Compensation (Still Images) / Exposure Shift (Movies) ISO Speed (Standard Output Sensitivity, Recommended Exposure Index) White Balance * 2 Fixed to center +/- 2 stops in 1/3-stop increments Auto, ISO Auto*, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom * The color of faces is evaluated in Face Detect Shutter Type Mechanical shutter and electronic shutter Speeds 1-1/3200 sec 1-1/2000 sec (Total shutter speed range) Aperture Type Iris Aperture Circular Aperture Maximum f/number f/3.2 (W) - f/6.9 (T) f/3.8 (W) - f/6.9 (T) Flash Flash Range 50cm - 3.5m (W) / 1.4m - 2m (T) Flash Modes 50cm - 3.5m (W) / 1m - 2m (T) Auto* 1, On* 2, Slow-Synchron, Off * 1 Red-eye Correction * 2 Red-eye lamp / Red-eye Correction / FE Lock* 3 / Safety FE* 3 * 3 Applicable to PowerShot SX710 HS only

10 Shooting Specifications Shooting Modes Auto* 1, P, Tv* 2, Av* 2, M* 2, SCN* 3, Live View Control* 2, Creative Shot, Creative Filters* 4, Movie* 5, Hybrid Auto Digital Zoom Continuous Shooting Number of Images Shot (CIPA compliant) Recording Specifications Recording Media Data Type Still Images Movies Number of Recording Pixels * 1 Smart Auto also available for movies * 2 Applicable to PowerShot SX710 HS only * 3 Sports* 2, Portrait, Smart Shutter* 6, Handheld Night Scene, Low Light, Snow, Fireworks, Long Shutter* 7 * 4 Fish-eye, Miniature, Toy camera, Soft Focus* 2, Monochrome, Super Vivid, Poster * 5 Standard, Short Clip mode* 2 * 6 Smile, Wink Self-timer, Face Self-timer * 7 Applicable to PowerShot SX610 HS only Still Images/Movies: Approx. 4x (up to approx. 120x in combination with optical zoom) Approx. 6 shots/sec (In P mode) Approx. 230 images Approx. 315 images (Eco mode) Still Images/Movies: Approx. 4x (up to approx. 72x in combination with optical zoom) Approx. 2.5 shots/sec (In P mode) Approx. 270 images Approx. 400 images (Eco mode) SD memory card, SDHC memory card, SDXC memory card JPEG (Exif 2.3 supported) MP4 (Image data: MP4 (Image data: MPEG4- MPEG4-AVC/H.264, AVC/H.264, Audio data: Audio data: MPEG4 AAC- MPEG4 AAC-LC - monaural*) LC - Stereo*) * Not compatible with AVI format * Not compatible with AVI format Still Images Large: 5184 x 3888 Medium 1: 3648 x 2736 Medium 2: 2048 x 1536 Small: 640 x 480

11 Movies Standard: 1920 x 1080 (60fps* 1 / 30fps* 2 ), (30fps* 2 ), (30fps* 2 ) Miniature Effect: * 3, 640 x 480* 3 Hybrid Auto: 1280 x 720 (30fps* 2 ) * 1 Actual frame rate is 59.94fps * 2 Actual frame rate is 29.97fps * 3 Shooting: 6/3/1.5fps, Playback: 30fps* 2 Standard: 1920 x 1080 (30fps* 1 ), (30fps* 1 ), (30fps* 1 ) Miniature Effect: * 2, 640 x 480* 2 Hybrid Auto: 1280 x 720 (30fps* 1 ) * 1 Actual frame rate is fps * 2 Shooting: 6/3/1.5fps, Playback: 30fps* 1 Direct Print Wireless Direct Print Interface Power Source Dimensions (L x H x D) (CIPA compliant) Weight (CIPA compliant) Printers with PictBridge Function Printers with Wi-Fi PictBridge (Wireless LAN) Function Unified digital input/output (Hi-Speed USB, HDMI, Audio and Video output supported) Wireless LAN (IEEE b/g/n^) NFC Near Field Communication ^2.4GHz band only Battery Pack NB-6LH AC Adapter Kit ACK-DC mm mm Approx. 245g (Camera body only) Approx. 269g (Including battery & memory card) All data is based on Canon s standard testing methods. Subject to change without notice. Approx. 167g (Camera body only) Approx. 191g (Including battery & memory card)

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