McCARRAN INTERNATIONAL AIRPORT ADVERTISING

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1 McCARRAN INTERNATIONAL AIRPORT ADVERTISING MEDIA KIT 2015

2 AIR TRAVELER PROFILES & DEMOGRAPHICS FAQ s Frequent Flyers & Air Travlers vs Non-Flyers Absolutely a Preferred Target Audience! Who is Flying? 87 million Adults 18+ have taken at least 1 domestic flight in the past year! Frequent Flyers: 3+ trips per year, average 6 trips per year Air Travelers: Average 3 trips per year HHI $100,000+ Frequent Flyers: 122% more likely Air Travelers: 66% more likely, overall College Degree Frequent Flyers: 67% more likely Air Travelers: 44% more likely, overall Post Graduate Degree Frequent Flyers: 135% more likely Air Travelers: 70% more likely, overall Spend More Time on the Internet Frequent Flyers: 56% more likely to be a heavy internet user Air Travelers: 26% more likely, overall Spend Less Time Watching TV Frequent Flyers: 30% less likely to be a heavy TV viewer Air Travelers: 20% less likely, overall Source: Scarborough/Arbitron Out-of-Home Alliance Airport Advertising Las Vegas Phoenix Los Angeles/Burbank Portland Salt Lake City

3 Reach your customer First & Last with Extra Large Backlit Dioramas These beautiful 6 x 6 backlit signs are located in gates, walkways, tram holding areas, near restrooms and food courts. Reach both inbound and outbound passengers. Multiple locations increase presence/frequency.

4 Concourse Digital Network Thirty-three locations throughout the airport - full concourse coverage reaching all domestic inbound passengers. Every spot will play a minimum of 19,800 times per day, across the 33 digital locations airport-wide!

5 Taxi Line Digital Approximately 27% of McCarran passengers take a taxi over 15,000 passengers a day. Your message will be the focus as they wait in line. The 12 w x 4 h 2-sided sign hangs directly above the taxi line in Terminal 1. Includes audio! Your spot will play on the Taxi Digital Network a minimum of 684 times per day!

6 Spectaculars throughout McCarran Reach your target audience in a big way with Spectaculars throughout McCarran! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great niche locations like the Rental Car Facility and the Taxi line. Airline visitors see more shows, visit more clubs, stay longer and spend more money than visitors that arrive using other transportation. Reach them first at McCarran! Here s a Sampling of our Spectaculars. Call us for pricing and complete location information. D Escalator D Mezzanine D Concourse Wing C/D Escalator International Arrivals Hallway Rental Car Facility A/B Rotunda

7 Wallwraps at McCarran Great Wallwrap opportunities Supersized to small, and can t be missed! Add impact behind your backlit sign. Make a construction wall a magnificent location. Stand out in Baggage Claim. Use your imagination and we ll do the rest!

8 Displays Showcase your product or brand with a display in key foot traffic locations at McCarran International. Reach convention, tradeshow or special event travelers with a short-term display or Welcome Booth. Displays command attention and won t be missed!

9 D Rotunda Spectaculars and Tram Lobbies Concourse D handled 34% of the airport s total passengers in All these passengers approximately 14 million walk through the Rotunda on their way to and from Baggage Claim. Served by United, American, Delta, US Air and Hawaiian Airlines with both domestic and international travelers.* This is the highest percentage of first-class travelers at McCarran. Every one of these travelers slowly descend into this incredible area via a three story escalator with ample time to absorb the 11 w x 8 h backlit spectaculars that surround the entire rotunda. International visitors in Las Vegas spend 94% more overall vs domestic travelers, and 194% more on shopping with an emphasis on high-end retail. *Arriving from other US cities.

10 Bag Claim Opportunities An average of 1.7 million passengers arrived at McCarran and went through Baggage Claim every month last year. We have some great ways to reach this valuable audience. You benefit when your message is in front of travelers during an average wait time of minutes, and that audience is looking for all the excitement of Las Vegas. Visitors that arrive by air spend 30% more on food and drink than travelers by auto; and over twice as much on shopping, shows and sightseeing!

11 Baggage Claim in The Entertainment Capital of the World There is nothing like the excitement passengers find when they reach Baggage Claim! All incoming passengers pass through here to claim luggage, meet their parties or access transportation. It s an average of minutes to get luggage, and that s the value of placing your message in McCarran s Baggage Claim. What to do? Where to go? What to see? Over 60% of our visitors decide where to gamble and which show to see after they arrive. Airline passengers visit more casinos, spend twice as much on shopping, shows, sightseeing and 30% more on food and beverage. It s a great place to be seen by a tremendous audience!

12 Terminal 3 International Digital Decision makers from International ports will fly direct whenever they can and this network will reach them first. Your message will reach them on five 6 w x 4 h digital walls - three on the escalators into Customs and Immigration and then again in the lobby when they exit. The short :20 loop ensures your message will be seen multiple times. Exit Door Digital Wall 187 weekly flights. Airlines include: Virgin Atlantic, British Airways, Air Berlin, Korean Air, Condor, Arkefly, Excel Airways, Philippine Airlines, West Jet, Air Canada, Aeromexico Digital Walls in International Escalators 2x2

13 Terminal 3 Domestic Digital Your message will be seen over and over on this 9 wall network that reaches travelers as they arrive in Terminal 3. Passengers on the escalators to baggage claim will pass under two 10 w x 6 h digital walls allowing them to see your :04 spot at least three times. As passengers exit bag claim to transportation, your spot will be seen again on the digital screens above the exit doors. Airlines include: Jet Blue, Virgin America, United, Alaska, Frontier, Sun Country, Hawaiian, West Jet, Air Canada, Sunwing Digital Walls in Domestic Escalators Exit Door Digital Wall Exit Door Digital Wall

14 Terminal 3 Domestic Baggage Claim Digital - Static Ownership! Reach passengers from United, Virgin America, Jet Blue and Alaska. Your :15 second message will be seen concurrently on twenty (20) 6 Wx4 H digital walls in bag claim. Each carousel has two incredible walls and wait times can be minutes. Frontier, Alaska Airlines, Jet Blue, Sun Country, Virgin America, United, Sky West, Hawaiian, Air Canada, Sunwing, West Jet

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