International Air Service Development at Boston Logan. June 7, 2012

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1 International Air Service Development at Boston Logan June 7, 2012

2 Presentation Overview Logan Today How Massport Identifies Opportunities What Airlines Look For How Massport Won JAL Service to Tokyo Next International Targets How You Can Help 2

3 Logan International Airport Today Record 28.9 Million Passengers in 2011 Up 5.4% Y/Y Ranked as 3rd Fastest Growing Airport in the United States Up 5.2% in 2012 YTD Served by 34 Air Carriers Including 18 Foreign Flag Carriers and 6 Low-Fare Carriers High-Value Cargo Market Not Dominated by Any Carrier or Any Airline Alliance Not a hub for a U.S. carrier 3

4 Boston Logan Has Nonstop Domestic Service to 72 Destinations Note: Includes Seasonal Service, Source: OAG & Innovata Schedules 4

5 Boston Logan has Nonstop International Service to 31 Destinations Reykjavik Dublin Shannon Ottawa Montreal Halifax Toronto YYZ & YTZ BOS Tokyo NRT Bermuda Cancun Nassau Providenciales Santiago Punta Cana Montego Santo St. Maarten Bay Domingo Aruba Note: Includes Seasonal Service, Source: OAG & Innovata Schedules Terceira Ponta Delgada Amsterdam London LHR Frankfurt Paris Munich Zurich Madrid Lisbon Rome Praia 5

6 Massport Has a Focused, Thorough and Proactive Route Development Strategy Use Industry Data Sources, Analyze, Identify and Prioritize Market Opportunities and the Airlines/Alliances Best Suited to Succeed Monitor and Influence Federal International Regulatory Matters Affecting Boston Air Service Connect Worldwide to Meet with Airlines and to Participate in Industry Conferences Partner with Government, Businesses, and Educational Institutions to Win New Airline Service 6

7 In Selecting New Target Markets for International Service, Massport Considers a Number of Factors Before Approaching Airlines Largest BOS International O&D Markets Without Nonstop Service YE 2Q2011 O&D Average Global Airline Adequate Rank Market Passengers Fare Connecting Hub Aircraft 1 Tokyo 69,187 $1,141 2 Barcelona 60,321 $440 3 Shanghai 57,816 $937 * 4 Tel Aviv 56,949 $674 5 Beijing 56,893 $778 * 6 Vancouver 54,387 $320 7 Athens 50,984 $460 8 Hong Kong 50,741 $1,133 9 San Jose 49,788 $ Guatemala City 47,627 $ Seoul 45,390 $908 * 12 Mexico City 42,613 $ Sao Paulo 39,202 $ Mumbai 38,510 $ Delhi 34,028 $791 * * *Orders Pending 7

8 Airlines Are Attracted to the Strength of the Market Served by Logan 7th Largest Metropolitan Area in the U.S. 5th Highest Per-Capita Income in the U.S. Worldwide Leader in the Diverse, High-Value Industries Finance, Healthcare, Consulting, Higher Education, Biotechnology, Telecommunications, Technology Nation s Center of Education and Innovation Due to 270 Colleges and Universities in New England Attractive Tourist Destination With Over 20 Million Annual Visitors 8

9 While Airports Are Able to Influence Airline Decision Making About New Routes, the Final Say Rests with the Airline and It Is Almost Always Based on Profitability Competitive Profile Major origin and destination traffic (as opposed to connecting) Significant percentage of business and first class passengers Expected route profitability compared with other route choices Strategic fit with airline/alliance route network Presence of significant high-value cargo market Aircraft in fleet appropriate to serve the proposed route Comparison to Other Market Options Opportunity cost Willingness of airport/community to share risk at beginning of service Integration with economic and tourism development partners to ensure success after service start Presence of relevant ethnic population Airport costs International airlines are risk averse In selecting new markets they look for key market attributes and business model fit 9

10 How Do We Win in Such a Competitive Environment? The JAL Example An Unserved Market with No Existing Carrier to Compete for Passengers The Right Aircraft An Airport Incentive Program The Asia Task Force Connected the Customers to the Carrier 10

11 For JAL/AA, many other cities within the 787 range of Tokyo were candidates for new service Amsterdam Munich Milan Vienna Barcelona Rome Seattle Shenyang Toronto Boston Istanbul Qingdao Jeju Washington DC San Francisco Tokyo Fuzhou Saipan Cebu Denpasar-Bali Cairns JAL/AA Rank Market San Francisco Denpasar-Bali Saipan Rome Mactan Milan Istanbul Jeju Munich Seattle Cairns Qingdao Washington Amsterdam Vienna Barcelona Las Vegas Shenyang Fuzhou Toronto Boston Annual Passengers 431, , , , , , , , , , , , , , , ,736 99,247 95,553 88,075 86,794 85,005 11

12 The New Generation Aircraft Made Boston a Competitive Option for Nonstop Service to Asia, and the Economics of the Tokyo Route Look Promising B787 and A350 Designed for Mid-Sized Markets Seats Fuel-Efficient Aircraft Ability to Fly to Long-Distance Markets Fully Loaded from Shorter Runways Boston is Now in the Running for Service to New Regions of the World 12

13 Massport Created an International Air Service Incentive Program to Help Attract and Support New International Flights to Logan Boston Logan International Air Service Incentive Program Targeted to New Destinations in: Asia/India Mideast/Africa Central America/South America and Mexico City Requires Nonstop, Year-Round Scheduled Air Service, Operated at Least 4 Roundtrips/Week, Continuously, for at Least 1 Year Financial Incentives Include: Landing fee rebates Marketing support Nearly every international airport in the world offers financial incentives for new/expanded air service 13

14 Massport Created the Asia Task Force to Help Attract and Support New Nonstop Service to Tokyo Members Include Top Executives from the 250+ Massachusetts and New England Companies and Organizations Which Travel Extensively to Japan and Asia Surveys and Discussions With Asia Task Force Members Provided Key Information On Travel Demand to Japan and Asia Including members overwhelming support for nonstop service over their existing frequent flier club benefits In Early 2011, Massport Arranged Separate Meetings Between the Asia Task Force and Two Airlines Interested in Serving Boston from Their Respective Tokyo Hubs Japan Airlines top executives were impressed to hear directly from their future customers Massport plans to use this Asia Task Force template for other new international targets 14

15 Massport is Focusing on These Top International Opportunities BOS Beijing / Shanghai Tel Aviv Dubai / Abu Dhabi / Qatar Mexico City Delhi / Mumbai Sao Paulo 15

16 Nonstop Service to China is Now Our Top Priority: Boston is the Largest Unserved U.S. Market for Both Beijing and Shanghai and the 4 th and 7 th Largest Unserved Global Market from These Cities Strategy Continue discussions with 4 Chinese carriers and CAAC Air China, China Eastern, China Southern, Hainan Educate Chinese carriers and CAAC about economic relationship between Massachusetts and China Retained dedicated China market representative Demonstrate success of Boston Tokyo Targeted Start Date 1Q 2015 Challenges 787 Delivery Schedule U.S. China Bilateral Agreement Difficulty in obtaining visas for Chinese nationals Limited awareness of Massachusetts beyond Harvard/MIT Cities around the world are aggressively pursuing service to China 16

17 Other International Targets Mexico: Mexico City Carrier Targets: AeroMexico, Volaris Targeted Start Date: 2Q 2013 Israel: Tel Aviv Carrier Target: El Al Targeted Start Date: 4Q 2014 Middle East: Dubai, Abu Dhabi or Qatar Carrier Targets: Emirates, Etihad, Qatar Targeted Start Date: 2Q 2015 Brazil: Sao Paolo Carrier Target: TAM Targeted Start Date: 4Q 2015 India: Delhi/Mumbai Carrier Targets: Jet Airways, Air India Targeted Start Date: 2Q

18 The Regional Economic Impact of New International Service is Significant New Intl Market From BOS Economic Impact of New Intl Air Service (millions) Beijing $113 Delhi $98 Mexico City $57 Sao Paulo $94 Tel Aviv $46 Tokyo $187 Total New Markets $595 Source: ICF SH&E Analysis Note: Annual numbers, steady state, may not add due to rounding Economic Impact figure includes: Direct, Indirect, and Induced economic impacts, as well as Income and Sales Tax 18

19 Working Together, Logan Can Secure Valuable Air Service to New Destinations Broaden the Business Case Beyond the Standard Airline Data Sources Build Air Carrier Awareness of the Economic Relationship Between New England and Our Target Markets Identify Top Business Customers and Strategically Connect Them to the Air Carrier Through a Coordinated, Organized, Efficient Effort 19

20 Massport Contact Information David Mackey Interim CEO and Executive Director Edward Freni Director of Aviation Betty Desrosiers Director of Aviation Planning and Strategy Yil Surehan Director of Airline Route Development 20

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