IDEA GENERATION & QUALITY CONTROL. Presented by heypoletti!

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1 IDEA GENERATION & QUALITY CONTROL Presented by heypoletti!

2 IDEA GENERATION

3 THE FIRST STEP Decide whether you are recording a video or a podcast Your content should be: Educational, Entertaining, Engaging, or a combination of all three!

4 ASK YOURSELF What stories can I tell? What is my authentic voice? How am I unique? Do I know something that my audience can benefit from knowing? What is my perspective? What do I want to learn? How can I learn something along with my audience? How can I share my creative project in a new way, from a fresh angle?

5 WHO IS YOUR AUDIENCE, AND WHY SHOULD THEY CARE? Hone in on your target audience and ask yourself: What do they like to do? What other podcasts would they listen to? Which brands do they follow? What would your podcast/video provide them? What information are they missing that I can provide them? If you know what you re trying to provide, you ll figure out how to more accurately and succinctly provide it

6 NAMING YOUR PODCAST OR VIDEO SERIES Start a brainstorming journal for naming your project Write a Statement of Purpose for your project Lose your fear over choosing bad names Write down words you want to be associated with Think about the flow of the name Ensure your name can evolve with you Check search engines and social media

7 START WITH A STORYBOARD Whether it s sketches or just an outline, you should always plan how your project will play out Typically, it will start with an introduction to what you are creating A storyboard will help you visualize your video, whereas an outline will assist in planning out the flow of your podcast

8 Example of a storyboard, from my Introduction to the Zoom H4n video

9 QUESTIONS TO ASK YOURSELF FOR YOUR VIDEO What sorts of visuals and audio will there be? Photos or images Voiceover, or text on screen Video footage Do you need several types of shots? (Closeups, wide shots, etc.) What is the easiest order in which to shoot your different shots? If there is a voiceover, will you record it during the video production, or afterward?

10 QUESTIONS TO ASK YOURSELF FOR PODCASTING What microphone will you be using? Where will you be recording? Choose a place with low background noise and few interruptions Try not to pick too big of a room, or your recording will have a lot of reverberation Do you want to have a guest on your podcast? If so, plan ahead

11 PODCASTING WITH A GUEST Plan how you will be recording your conversation Skype Telephone In person This can get complicated, so be sure to test it out ahead of time! Typically, you ll record your intro after the fact, so don t keep your guest waiting Share your questions with your interviewee ahead of time, if applicable whatever keeps them at ease!

12 QUALITY IS CRUCIAL

13 TIPS FOR BETTER VIDEO Use a room with plenty of natural lighting especially if you are using a cell phone camera Consider recording audio separately on another microphone, instead of the built-in camera microphone If you are shooting from far away and you re using a builtin camera microphone, the audio will sound distant and there will be a lot of room noise Shoot all similar shots in a row, not necessarily in order of how the video will play Shoot plenty of B-roll footage, even if you don t end up using it all

14 TIPS FOR BETTER AUDIO Turn up the gain on your microphone as high as you can without clipping the signal when you are talking/playing Background noise is difficult to remove, and happens when your recorded signal is too low Don t talk directly into the microphone talk across it Plosive sounds like P s and B s cause the proximity effect that low-end popping that occurs in your level Know your microphone!

15 QUALITY IN EDITING Poor edits make for a poor video, no matter how great of footage was captured Always crossfade your audio Try and feel out the timing of when shots should change use your instinct Choosing a quality typeface for words on screen is important Try not to use outdated or cutesy fonts for your video

16 QUALITY IN EDITING Make sure levels of audio are even across the entire video If your mic is placed in different places for different shots, change the volume between the two so they are about as equal as possible in the edit Make sure the crops of your shots are similar across the entire video Interview shots should have similar angles Make sure the music or sound effects do not overpower the dialogue

17 TRY NOT TO GET OVERWHELMED Take your time! Start slow, with a short video or podcast Look for other examples to give you ideas of how you can create similar content

18 What are the most intimidating aspects of recording a podcast or video to you? Share your thoughts

20 Producing a Video. Media 20

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