QATAR S NO.1 NEWS AND BUSINESS MAGAZINE MEDIA KIT /QATARTODAY /QATARTODAY /ORYXMAGS

Transcription

1 QATAR S NO.1 NEWS AND BUSINESS MAGAZINE MEDIA KIT /QATARTODAY /QATARTODAY /ORYXMAGS

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3 TODAY S READER WANTS A FRESH NEW APPROACH. ONE THAT IS SMART, SOPHISTICATED AND THOUGHT-PROVOKING. WITH AN EYE FOR USEFUL BUSINESS INFORMATION, HIGH QUALITY REPORTAGE AND BOLD INSPIRATION. QATAR TODAY SPEAKS TO ITS AUDIENCE IN THIS UNIQUE WAY. BRAND INSIGHT Focusing on the business and economic environment of Qatar, it is the most widely-read magazine in the country. As Qatar s only News & Business monthly, Qatar Today reaches an audience that is much sought after. The magazine s unique combination of business and trends reportage is valued and appreciated by the country s business leaders, corporate heads, high-ranking ministry/ government officials and affluent households. The flagship title of Oryx Advertising Co, one of the first media houses of Qatar, Qatar Today is valued for its unbiased editorial stance. EDITORIAL MISSION Only Qatar Today provides an insightful presentation of news and events, analysing trends and interpreting its impact. From finance, technology and industry to sports, trade and leisure, Qatar Today helps its readers keep up with the latest. Each issue is packed with a wide range of business and economic news, in-depth perspectives on the financial markets, industry focus, trends, policies and personalities. It also offers authoritative coverage of sports, health, travel, technology, automobiles, food and fashion, all presented in a stunning contemporary design and style. REACH & VISIBILITY Qatar Today offers a reach unrivalled by any other magazine in the country With a steadily growing circulation of over 22,000 and an average per copy readership of four, it reaches over 80,000 readers every month. Apart from brand advertising, Qatar Today has undertaken aggressive subscription promotions and contests for readers. It has been the official media partner for several high profile events, exhibitions and seminars.

4 READER SURVEY 95% of readers rated Qatar Today as the best local magazine 65% of readers rated it as one of the best GCC magazines 87% of the readers rated its editorial quality on a par with international magazines 78% of readers retain their copies for future references 70% of our readers rated it as one of the most reliable source of business and finance news locally 85% rated it as an effective advertising medium ADVERTISING AMBIENCE Qatar Today is the choice of premium international, regional and local brands It carries a unique combination of lifestyle, corporate and product advertising messages. Our associations are long term, reinforcing the trust people have in our brand. A well-defined editorial coverage complemented by an elegant design delivers a perfect ambience to any premium brand looking for an up-market audience. DISTRIBUTION & DELIVERY Qatar Today reaches its readers through a multi-level distribution strategy Available on board Qatar Airways Airport lounge and Qatar Duty Free Copies hand delivered and mailed to a premium database of readers Tie-ups with prestigious clubs, hotels, restaurants and associations Presented to members of the country s premier banks and other financial institutions Media partner for high-profile events, seminars and exhibitions GCC and international distribution through agents Sold at all leading bookshops, newsstands and malls. READER REPORT QATAR TODAY READERS MAKE IMPORTANT CORPORATE DECISIONS. They shape the issues facing major companies and drive decisionmaking processes. Always on the cutting edge of the latest lifestyle trends, they establish the brand choices for others to follow. More than 65% of Qatar Today readers are at senior positions in their respective companies. 2 % NON WORKING/RETIRED I0 % MANAGERS/FRESH GRADUATES/STUDENTS I4 % GOVERNMENT/ MINISTRY OFFICIALS I8 % PROFESSIONALS (FINANCE, MEDICAL, ENGINEERING, EDUCATION) 24 % TOP MANAGEMENT 32 % SENIOR MANAGEMENT

5 BRAND BUILDING QATAR TODAY IS THE ONLY MAGAZINE TO HAVE UNDERTAKEN EXTENSIVE BRAND BUILDING INITIATIVES GPS GREEN PROGRAMME FOR SCHOOLS. GREEN PROGRAMME for SCHOOLS (GPS) an initiative by Msheireb Properties in association with Qatar Today Magazine is the largest and most engaging school programme in Qatar meant to Reach, Inspire and Reward students and schools based on their eco-consciousness. It will help further in engaging the youth in ecofriendly practices and build a green equity in their minds. QATAR TODAY GREEN AWARDS (QTGA) QATAR TODAY SPOTLIGHT Qatar Today highlights the yearly progress made in education, ICT, healthcare and CSR, to energy spheres and gives all stakeholders an opportunity to explain in detail their contribution to the respective sector. Added to this industry specific report, Qatar Today also brings in expert opinions or a detailed account of how the sector has progressed in the country, to make the Spotlight segment comprehensive and informative. The awards were initiated to promote awareness and to recognise outstanding efforts in environment protection. It recognises businesses, institutions, individuals and schools for their efforts to preserve the environment and quality of life in Qatar. QATAR TODAY ROUND TABLE (QTRT) Held every quarter, the forum brings together stalwarts from different fields to discuss and debate about various issues ranging across thought spectrums, as diverse as focus on the education system in Qatar, GCC Monetary Union or branding. For Sponsorship opportunities of these events, or to develop customised event properties please contact: (+974)

6 QATAR TODAY SOCIAL MEDIA Qatar has the fourth highest percentage of Facebook users in the Arab world, according to a new report published by the Dubai School of Government, which has studied social media usage in 22 countries in the Arab world. The report also shows how Twitter usage in Qatar has grown. In 2011, only 1.5 percent (25,733) of residents was active users, compared to 3.8 percent (74,400) this year. Saudi Arabia s usage has rocketed in the same period, from just 127,457 in 2011 to 1.9 million this year. Riding on this wave, Qatar Today also has a good presence on these sites and uses this as a medium to communicate directly to our readers. All Qatar Today articles can now be read on the ipad and are also available to download for free on the Android market. All the important happenings in Qatar are also carried in our online portal. QATAR TODAY AVAILABLE ON FACEBOOK LIKES TWITTER FOLLOWERS 18,000+ QATAR TODAY DIGITAL EDITIONS ios DOWNLOADS PER ISSUE AN AVERAGE OF 40+ PAGE VIEWS DOWNLOAD PER COUNTRY QATAR MIDDLE EAST ASIA OTHER 16% 12% 18% 54% UNIQUE DOWNLOADS PER DAY AVERAGE PAGE VIEWS PER USER TOTAL ipad AND iphone DOWNLOADS Android DOWNLOADS PER ISSUE AN AVERAGE OF 30+ PAGE VIEWS APP SUPPORTING DEVICES iphone, ipad, ipad Mini and ipod 300+ ANDROID DEVICES ONLINE EDITION ON ISSUU.COM VIEWS PER ISSUE AN AVERAGE OF 40+ PAGE VIEWS PER USER TOTAL ANDROID DOWNLOADS IN APP WEB BROWSING PER MONTH PAGE VISITS

7 LANGUAGE ENGLISH PERIODICITY MONTHLY TRIM SIZE 205X270 MM PRINT RUN 22,600 Rates are valid till December 31, 2014 but are subject to change with one month notice. PREMIUMS A 15% premium on card rate is applicable for specific positions, first 25 pages or consecutive pages. DISTRIBUTION BREAK UP 7% HOTELS/ HEALTH CLUBS 2% EMBASSIES 4% CLUBS 8% COLLEGES/ EDUCATIONAL INSTITUTIONS 18% SUBSCRIBERS ISSUANCE AND CLOSING DATES Qatar Today is published monthly on the 5th day of the month. Reservations for space are due on the 15th of the month preceding the issue date. Ad materials are due on the 20th of the month preceding the issue date. No cancellation can be accepted after the ad material deadline. 8% MINISTRIES MATERIAL FORMATS Screen Ruling /inch. Colour separated positives with emulsion side down, along with printed proofs. Ad materials can be sent in digitally in illustrator EPS or Photoshop EPS with printed proofs. ADDITIONAL INFORMATION Rates and production specifications for Gatefolds, Cover Bands, Bookmarks, Thicker paper, Innovations and multiple-page units are available upon request. 9% GCC/ INTERNATIONAL 13% NEWSSTANDS/ BOOK SHOPS 4% CONFERENCES/ SEMINARS 21% TOP PRIVATE COMPANIES 2% LOUNGES 4% PROMOTIONS/ EVENTS ADVERTISEMENT SPECIFICATIONS AND RATES 2014 SIZE/ POSITION SPECIFICATIONS (W X H) RATE (QR) RATE (USD)* FULL PAGE 211 X276MM (LIVE AREA 185 X 250MM) 17,800 4,875 DOUBLE SPREAD 416 X276MM (LIVE AREA 380 X 250MM) - (TRIM SIZE 410X270) 32,300 8,850 IFC + PAGE FACING 416 X276MM (LIVE AREA 380 X 250MM) 56,300 15,425 IFC/IBC 211 X276MM (LIVE AREA 185 X 250MM) 36,225 9,925 OBC 211 X276MM (LIVE AREA 185 X 250MM) 40,250 11,000

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