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1 2015 Media Pack

2 From the airline who brought the world the first transcontinental jet flight, the first VIP lounge and the first loyalty program, comes a stunning suite of magazines worthy of the world s largest airline. Familiar brands, yet refreshed and redesigned to reflect American s leadership position RELAUNCHING 2015 Content where it counts 01

3 By every single measure... American is now the Largest airline in the world Content where it counts 02

4 193m Annual Passengers 6,700 Flights Daily 900 Networked Destinations 336 Airports 56 Countries Content where it counts 03

5 The biggest domestic coverage 27m Alaska Airlines 10m Frontier Airlines 9m Hawaiian Airlines 139m Southwest/AirTran 163m American Airlines 139m United Airlines 162m Delta Air Lines 30m JetBlue Airways 12m Spirit Airlines Source: U.S. Department of Transportation T100/Nonstop Passenger Arrivals Year 2013 Content where it counts 04

6 Nine major US hubs CHICAGO PHILADELPHIA New York 82.9 million passengers to the top ten DMAs LOS ANGELES PHOENIX DALLAS-FORT WORTH WASHINGTON DC CHARLOTTE MIAMI Plus the Northeast Power Corridor shuttle, serving New York, Boston and Washington DC Source: U.S. Department of Transportation T100/Nonstop Passenger Arrivals Year 2013 Content where it counts 05

7 Powerful #1 Carrier to the Caribbean and Latin America Also, internationally, 30 million passengers The largest US carrier to Spain and the UK 35% Share of market 24% 27% 36% Caribbean Central America Mexico South America Content where it counts 06

8 A coveted audience of affluent global spenders Net worth $382,293 MEDIAN HOUSEHOLD INCOME $97,500 MEDIAN INDIVIDUAL INCOME $69,100 PLUS $3.95 trillion in investments In the last year, American Airlines passengers spent... $76.9 billion on Vacations $23.2 billion on fashion $20.1 billion on online shopping $16.6 billion on fine jewelry watches $12.4 billion on home furnishings $10.8 billion on new automobiles $3.9 billion on fine dining $1.9 billion on perfumes colognes Source: 2014 GfK MRI Spring Content where it counts 07

9 $1 trillion Consultation Services Conventions Meeting Sites Travel Arrangements Web Development Software Services IT Purchases of Personal Computer Equipment Software IT Purchases of Networking Equipment Software That s how much American Airlines passengers spent on business purchases in the last year Source: 2014 GfK MRI Spring Content where it counts 08

10 How do we compare? American Way * Net Issue Audience 5,687,000 6,118,000 3,598,000 3,486,000 6,568,000 Median Age Median Household Income $97,500 $93,100 $90,600 $110,000 $98,400 Median Individual Income $69,100 $59,500 $63,700 $56,500 $55,000 Median Household Net Worth $382,293 $319,634 $365,937 $428,226 $395,830 M/F Ratio 54% / 46% 66% / 33% 64% / 39% 45% / 54% 43% / 56% Married/Single Ratio 59% / 41% 52%/48% 57% / 43% 62% / 38% 54% / 46% Index Index Index Index Index Professional/Managerial Top Nine Job Titles Top Management C-Suite Executive HHI $100, HHI $150, HHI $200, HHI $250, Source: 2014 GfK MRI Spring * The New American Way: Unless otherwise noted, figures represent a gross audience of two issues of American Way and one issue of US Airways magazine. Content where it counts 09

11 Three World Class Titles AMERICAN WAY CELEBRATED LIVING NEXOS Content where it counts 10

12 American Way Reaches over 16 million passengers every month Distributed cabin-wide across the entire American Airlines fleet and in Admirals Club premium lounges An incredibly loyal readership, American Way readers send hundreds of s per day 36,500 per year to our editors, the majority via inflight wi-fi Re-launching 2015 Content where it counts 11

13 Celebrated Living Reaches 10.9 million Premium Class passengers as well as global Admirals Club members Published quarterly: March, June, Sept, Dec Super-premium paper stock with an aesthetic worthy of the affluent audience Celebrated Living serves By-Invitation-Only ad base March issue launch Content where it counts 12

14 Nexos Targeted reach to 11.7 million highly-educated Spanish- and Portuguese-speaking passengers Published bi-monthly and distributed on all American Airlines flights to the Caribbean, Latin America and Spain as well as in Admirals Club lounges within those regions Caribbean: 4.9mm pax / Central American Mexico: 3.7mm pax / South America: 2.6mm pax / Spain 0.5mm pax February / March launch issue Content where it counts 13

15 American Way Rates 2015 Rates effective with the January 2015 issue of American Way. Frequency: Monthly 1X 3X 6X 12X Spread $132,300 $125,700 $119,400 $113,400 Full Page $73,500 $69,820 $66,300 $63,000 2/3 Page $51,600 $49,000 $46,500 $44,200 1/2 Page $38,700 $36,750 $34,900 $33,200 1/3 Page $25,800 $24,500 $23,300 $22,100 1/4 Page $19,350 $18,400 $17,500 $15,300 1/6 Page $12,900 $12,250 $11,650 $11,050 Inside Front Cover Spread $183,750 $174,600 $165,800 $157,550 Inside Front Cover Page $91,900 $87,300 $82,900 $78,800 First Spread $163,350 $155,200 $147,500 $140,000 First Right-Hand Page $81,700 $77,600 $73,700 $70,000 Inside Back Cover $81,700 $77,600 $73,700 $70,000 Outside Back Cover $98,000 $93,100 $88,4500 $84,450 All rates are gross. Content where it counts 14

16 Celebrated Living Rates 2015 Rates effective with the March 2015 issue of Celebrated Living. Frequency: Quarterly (March, June, Sept, Dec) 1X 4X Spread $90,000 $86,250 Full Page $50,000 $46,250 1/3 Page $17,550 $13,800 Inside Front Cover Spread $125,000 $103,400 Inside Front Cover Page $62,500 $49,800 First Spread $111,150 $91,500 First Right-Hand Page $55,550 $43,900 Inside Back Cover $55,500 $43,900 Outside Back Cover $66,700 $53,400 All rates are gross. Content where it counts 15

17 Nexos Rates 2015 Rates effective with the February/March 2015 issue. Frequency: Bi-monthly (Feb/Mar, June/July, Aug/Sept, Oct/Nov, Dec/Jan) 1X 3X 6X Spread $53,100 $50,450 $47,900 Full Page $29,500 $28,025 $26,650 2/3 Page $20,700 $19,700 $18,700 1/2 Page $15,500 $14,750 $14,000 1/3 Page $10,350 $9,800 $9,350 1/4 Page $7,800 $7,400 $7,000 1/6 Page $5,175 $4,925 $4,700 Inside Front Cover Spread $73,750 $70,100 $66,600 Inside Front Cover Page $36,875 $35,000 $33,300 First Spread $65,600 $62,300 $59,200 First Right-Hand Page $32,800 $31,100 $29,600 Inside Back Cover $32,800 $31,100 $29,600 Outside Back Cover $39,350 $37,400 $35,500 All rates are gross. Content where it counts 16

18 Closing Dates MAGAZINE ISSUE RESERVATION DATE MATERIALS DUE ONBOARD DATE American Way January 11/17/ /01/ /01/2015 American Way February 12/15/ /05/ /01/2015 Nexos Feb/March 12/15/ /05/ /01/2015 American Way March 01/15/ /02/ /01/2015 Celebrated Living March 01/15/ /02/ /01/2015 American Way April 02/16/ /02/ /01/2015 Nexos April/May 02/16/ /02/ /01/2015 American Way May 03/16/ /01/ /01/2015 American Way June 04/15/ /01/ /01/2015 Celebrated Living June 04/15/ /01/ /01/2015 Nexos June/July 04/15/ /01/ /01/2015 American Way July 05/15/ /01/ /01/2015 American Way August 06/15/ /01/ /01/2015 Nexos August/Sept 06/15/ /01/ /01/2015 American Way September 07/15/ /03/ /01/2015 Celebrated Living September 07/15/ /03/ /01/2015 American Way October 08/17/ /01/ /01/2015 Nexos October/Nov 08/17/ /01/ /01/2015 American Way November 09/15/ /01/ /10/2015 American Way December 10/15/ /02/ /01/2015 Celebrated Living December 10/15/ /02/ /01/2015 Nexos December/Jan 10/15/ /02/ /01/2015 Content where it counts 17

19 Contact Us Marisa Beazel VP, Publishing Ink 2550 South Bayshore Dr., Suite 205 Coconut Grove, FL (+1) Content where it counts 18

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