Hands-On & Up-to-Date Course Modules

Transcription

1 Hands-On & Up-to-Date Course Modules Search Engine Optimization (SEO) Training Course How to Rank Your Website on Page #1 of Google

2 SEO Course Overview Introduction T his intensive 2-day Search Engine Optimization (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses. Knowing how to implement the right white-hat SEO strategies will not only guarantee an increase in website traffic from the right target audience, but also ensure you stay on top of the Search Engine Results Pages (SERPs) in the long run. To better facilitate the learning, each student will be provided with a demo website for practical sessions on keyword research, on-page optimization, and link building. Students will also have the opportunity to work on their own websites should they choose to. In order to reinforce the concepts learned, students will undertake a quiz and/or participate in live exercises, group discussions, role-playing, and Q&A sessions at the end of each module. By the end of the course, students will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, and be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary. For a beginner s introduction to SEO, check out our free guide: Step-by-Step Beginner SEO Tutorial. Course Highlights In this course, students will learn: What to include on any webpage to hit the 1st page of Google (complete with infographics). How to beat the competition when it comes to keyword research. How to earn high quality editorial backlinks with a few simple techniques (completely white-hat). Important ranking factors every SEO needs to know to stay on top of Google. And much more Key Features Up-to-date course modules Hands-on with lots of practical examples Real world examples & case studies Developed by experts with exten- sive experience in the Asia region Structured curriculum After-training support Objectives By the end of this course, participants will: Be able to conduct extensive and effective keyword research. Understand and be able to implement white-hat on-page optimization techniques. Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimization campaigns. Know how to use various SEO tools to conduct competitive SEO analysis. Be able to create ROI-focused SEO campaigns. Be able to optimize a website locally and internationally. Be well-versed in the concepts of SEO, the correct methodology and processes required in place. Be able to oversee and manage Search Engine Optimization campaigns from third party providers. 2

3 SEO Course Outline Chapter 1: Introduction Quiz) Why every business needs SEO and how SEO can boost ROI How SEO can benefit your business: 3 main areas The fundamentals of how search engines function What is PageRank and its place in today s SEO White-hat vs. blackhat SEO Google s most significant and latest algorithm changes How to rank #1 on Google The 4-step SEO process Chapter 2: Keyword Research Instructor-led Mode of delivery (Presenta- tion, demonstration, case studies, small group discussions, role-playing, practical, Quiz) What is keyword research and why is it important How to identify buyer personas 4 types of keywords to target and prioritize How to conduct user intent based keyword research How to evaluate keyword competitiveness Recommended keyword research tools to expand your keyword list Advanced keyword research techniques Chapter 3: On-Site Optimisation demonstration, case studies, small group dis- cussions, role-playing, practical, Q&A, Quiz) What is on-page optimization and why is it impor- tant? On-page SEO cheat sheet Content creation: Best practices Site architecture: Best practices Design and UX: Best practices Mobile optimization and common mistakes to avoid Accessibility for search engine spiders Chapter 4: Link Building demonstration, case studies, small group discus- sions, role-playing, practical, Q&A) Why use links? Anatomy of a quality backlink 3 major off-page SEO ranking factors Social media signals W hat to do if you receive a search engine penalty How to fix a search engine penalty 7 effective link building strategies How to do effective outreach 5 -step link building process (with template) Hands-on Link Building Chapter 5: Local & International SEO, Reporting, and Campaign Management Principles Q&A) Google Local search ranking factors Ways to target your site multi-regionally Using the rel= alternate hreflang tag Managing an SEO team Google Webmaster Tools SEO reporting & how to measure success 4 things to consider before hiring an SEO agency Questions to ask your SEO consultant Mistakes to avoid when hiring an SEO Hands-on on-page optimization Title tags: Best practices Domain & URL: Best practices Meta description: Best practices Image optimization: Best practices How to rank on Youtube and video optimization 3

4 SEO Course Other Information Other Information Who Should Take This Course Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings. Prerequisite Basic computer knowledge. A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page SEO techniques on a demo website. Course Duration 2 Days (10am - 6pm) Certificate Upon completion of the course, students will be awarded a Certificate of Completion. Training Method Instructor-led training Instructor Dylan Sun Recognized as the authority in the fields of Search Engine Marketing and Web Design by some of the World s leading companies, Dylan made it his mission to train and consult businesses and individuals to establish a successful and above all profitable online presence. Throughout his career as a Search Engine Marketing specialist, he has consulted on technical SEO and offered actionable advice on Search Engine Marketing for SingHealth, Starhub, Fuji Xerox Asia Pacific, Academic Institutions, Government Organisations, and companies in the Infocomms, Travel, Hotel, Retail, and B2B & B2C industries. Passionate in all aspects of Digital Marketing, Dylan currently facilitates courses at Equinet Academy. He has also conducted workshops for various organisations including Singapore Institute of Management s (SIM) Marketing Executive Group (MEG). Dylan is also a Google AdWords and Google Analytics certified individual and currently manages campaigns for several companies in Asia, all observing a significant increase in leads and online conversions, leading to a stable profit growth. 4

5 To register for our courses online, visit How did you find out about us? Search Engines Advertisements Word-of-mouth Course Registration Form Course Fee Time Course Dates 1 Search Engine Optimization (SEO) Training Course S$500 10am - 6pm Name of Applicant(s) Contact No Company: Address: Contact Person s Contact Person s Contact No.: Company Details Payment Term ibank Transfer * Cheque * All payments are to be made within 7 working days from date of invoice. Seats will only be confirmed upon receipt of payment. Upon receiving your payment, we will you a receipt and confirmation of your successful application. Transfer full amount to DBS Current Kindly register@equinetacademy.com once you have completed the ibanking transfer. Terms and Conditions Make Cheques Payable to Equinet LLP Mail all cheques to: 137 Cecil Street, #07-05 Hengda Building, Singapore General Upon receiving your online submission, we will then process your application, reserve your seats, and you an invoice. Seats will only be confirmed upon receipt of payment. Upon receiving your payment, we will you a receipt and confirmation of your successful application. Course fees are inclusive of course notes, writing materials, internet connection, and refreshments. Participants are required to bring their own laptops and power adaptors unless stated otherwise. Equinet Academy reserves the right to reschedule any course dates due to unforeseen circumstances. Equinet Academy respects your privacy and will not misuse or sell your personal information. Where will the trainings be conducted? 137 Cecil Street, #07-05 Hengda Building, Singapore What payment methods do you accept? Currently, we accept only cheque, ibanking, and cash payment. Registration and payment must be completed at least one week before the commencement of the course in order to confirm your seats. What are the procedures to claim for SkillsFuture Credit? You may remit payment of the full course fees to us first, and then claim for reimbursement through the SkillsFuture Credit website. Alternatively, you may pay full/partial fees for the course through your SkillsFuture Credit account. To register online, visit /courses/#form By signing and submitting this form, you are acknowledging and agreeing to the above stated terms and conditions. Signature/Date