Website Design Proposal
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1 Website Design Proposal For Peterborough Youth By: Christopher Leroux
2 Agenda Personal Introductions Goals and Objectives Challenges How did we get here? Research Available options Recommendation Discussion
3 Goals and Objectives
4 Goals and Objectives To connect Peterborough youth (Aged 15-25) to the social justice community, working on global issues at a local level. Design an effective website to help facilitate and support the connection of youth interested in overseas experiences. The website will be designed around three concepts: 1) Fostering participative youth involvement 2) Keeping the site locally relevant 3) Having a sustainable website
5 Challenges
6 Challenges Creating a non-profit oriented website Keep youth involved Technological barriers Budget Time
7 How Did We Get Here?
8 How Did We Get Here? 1) First priority was to figure out what Peterborough youth look for in websites 2) Research (Survey and Focus Group) 3) Hiring a website developer (questions had to be created) 4) Come up with proposal (which I am giving now)
9 Research
10 Research Survey Results
11 Surveys (Total # 34) # Returned 8 6 Surveys KWIC Trinity College Fleming OPIRG Place
12 Do you have an interest in social and environmental issues? Each of the 4 survey sites contributed equally to each category 32% 26% 0% 42% Actively Informed and Involved Actively Informed Limited Interest Not Informed
13 16 Do you use the internet to access information about social and environmental issues? People 8 No Yes Actively Informed and Involved Actively Informed Limited Interest Not Informed
14 What types of information do you access related to social issues? Youth School Research Projects Information on Local Groups & Org. Websites for Nat. or Internat. Groups Local Events Info on Action/Political Campaigns Media Reports Local, Provincial and Nat. Gov. Info Personal Websites Info on Volunteering Info on Internat. Exchange/Study
15 Research What Youth are submitting to websites: (From most to least) 1) Photos 2) Articles 3) Forum Entries / Discussions 4) Poems 5) Guest Books
16 Comparison of those who have the internet at home 75% of Canadians have access to the internet. 48% have high-speed access in their homes % % Youth Youth Have internet at home Don't have internet at home
17 Youth Internet Usage Daily Weekly Monthly 59% 32% 9%
18 How much emphasis do you place on website flashiness vs. website content? 53% 35% 25% Flash / 75% Content 50% Flash / 50% Content 75% Flash / 25% Content 12%
19 Research Top Ten Reasons Youth Return To A Website (Just Like David Letterman) 1) Easy To Navigate (Fast) 2) Quality Content (Informative) 3) Constantly Updates (Variety) 4) Simple Page Layout (No overcrowding) 5) Information Is Well Organized 6) Lots Of Pictures And Colour Schemes 7) Has A Search Engine 8) Discussion Boards 9) Clear Headings 10) Does Not Use Frames
20 Research Focus Group Results
21
22
23 Research Taking It Global Website (3/5) The intro page never did load for me (Takes too long to load) All gray background in intro is dull Interesting logo Too much info on main page (confusing) Search option makes the site more interesting Have to become a member to get certain articles is frustrating No banner ads, Yea! Neat icons with mouse over effects
24
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26 Research Youth Empowerment Centre (4/5) Main page is too big won t fit on screen (poor design choice) Headings are not clear (until moused on) Good background colour (white contrasts red and is eye catching) Good layout and ordering of subsections Easy to navigate Not too much clutter Really interesting material to read (Quality Content)
27
28
29 Research Global Citizens for Change (5/5) Colours match and don t hurt the eyes (good colour scheme) Search engine function useful for specific info Powerful imagery (could inspire youth to do something about change) Option of French and English (something we should have?) Virtual tour (Effective use of flashiness) Good amount of text (No overcrowding) Quote on main page is effective FAQ is a good idea Well balanced
30 Research Conclusion 8 Golden Rules 1) Make sure website is easy to navigate and fast 2) Make sure website has quality content (informative) 3) Make sure the website constantly updates (variety) 4) Make sure page layout is simple (no overcrowding) 5) Make sure a search function exists 6) Make sure there are effective pictures and colour schemes 7) Make sure information is well organized 8) Make sure website has some form of discussion medium
31 Available Options
32 Available Options Splash Page (To flash or not to flash) Colours and Schemes Ability to facilitate discussion Placement of Menu Bar
33 Recommendation
34 Splash Page Example
35
36 Main Page Example
37 Profile Example
38 Discussion
Client Name: Project Manager. Business Profiler. Research. Content. Sitemap / Design Specifications. Domain Management. Hosting.
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