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Antony Conley
7 years ago
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2 LARGEST INDEPENDENT AUDIENCE FOR GAMING AND ENTERTAINMENT Playwire Media is a full service digital advertising firm we exclusively represent a portfolio of sites in the gaming and entertainment industries, and are able to create and deliver high impact, multi-platform programs across all of our properties. Our specialty? breaking through the clutter! whether our partners are looking for a strictly digital program, or a fully immersed marketing plan with onsite tie-ins, creative production, and social components, we amplify your message so it s heard loud and clear Confidential 2

HOW THEY GAME Dedicated communities news/reviews, forums, cheats, retail, DLC, MMO, more Core gamers, 18+, spend $180 a year on gaming 5 x more likely to own nextgen console 19M UNIQUE

3 HOW THEY GAME Dedicated communities news/reviews, forums, cheats, retail, DLC, MMO, more Core gamers, 18+, spend $180 a year on gaming 5 x more likely to own nextgen console 19M UNIQUE USERS 6 x more likely to purchase a game, last 3 months 7 x more likely to play online 6 x more likely to purchase games from the PS+ or XBL On average play 18+ hours a week Confidential 3

4 HOW THEY WATCH Dedicated to entertainment TV, Film, Music, Celebrity gossip channels Avg age 28 68% attend a movie opening weekend 82% purchased a digital download last 30 days 39M UNIQUE USERS Sci-fi / Action favorite genre Spend an average 22+ hours watching TV/Film each week Confidential 4

attended an animated movie, in last 60 days 5.

5 WHERE THEY PLAY Kids safe sites catering to boys and girls featuring games, content, and education 89% have watched cartoons in last 30 days 12M UNIQUE USERS 69% have attended an animated movie, in last 60 days 5.5mins avg time spent 6/10 children use a tablet at home 84% of parents directly supervise their children online Confidential 5

6 OPPORTUNITIES AND CAPABILITIES Confidential 6

7 CUSTOM CREATIVES Our in-house creative & production teams deliver large scale stunts that allow our fans to truly engage, driving higher time spent with your brand. Design, development, and video editing are all provided as added value when running a program. Mayhem Unit Animal Planet: Finding BigFoot Site Entry Ovleray Paramount Pictures Transofrmers 4 Comic Strip Overlay Telltale Games: The Wolf Among Us Mobile Entry-Stitial SPHE Spider Man 2 DVD Site Customizer Lego: the movie Interactive Mobile Swipe Overlay VC British Columbia Black Out Unit Confidential AMC: The Walking Dead 7

8 MULTI-SCREEN VIDEO Video is a top performer while targeting related and competitive content. We ve created a simple way to run targeted video across any and all devices. User initiated video only Full screen, long form, pre-roll All traffic is organic Competitor targeting No User Generated Content No in-banner video Confidential 8

9 MOBILE Connect with your audience on the go, whether they are spending time in app, on a mobile site, or creating something custom. Layer on the same effective targeting as desktop, along with mobile specific targeting Operating system, device, connection speed, etc. Confidential 9

10 IN-GAME Target pc gamers in-game while they play some of the top MMO fps titles from valve Video pre-roll message hits gamers in the live stream environment before gameplay and viewing events on the PS4. Advertise in the top console games, i.e. Watch Dogs & NBA 2K, to engage users in a realistic game environment Hit fans of Minecraft on PC with a full page pre-roll video message when they first log on to play Confidential 10

11 SOCIAL ENGAGEMENT Extend editorial coverage beyond the website and activate audiences through our top social channels further amplifying your message. Confidential 11

12 CONTENT AND DISTRIBUTION Create content and guarantee views using our video technology to push out your message and active your exact audience. DESKTOP SMART TV TABLET SMARTPHON E HIT OUR USERS WHEREVER THEY LOG ON SOCIAL MARKETING Confidential 12

13 TARGETING SPECIALISTS A mixture of profile targeting, behavioral targeting, retargeting, and cookie pool data allows us to successfully target the right audience & more importantly, at the right time. Confidential 13

THANK YOU FOR YOUR CONSIDERATION CONTACT INFORMATION: 2015

Channel 4 Digital Media Pack 2015

Channel 4 Digital Media Pack 2015 All4.com All4.com is the brand new website which launched this year which encapsulates the breadth and diversity of Channel 4 channels and programming. Catch up on and