Craig Wacaser Dewitt Dawkins Ryan Vaske Alex Fly

Size: px
Start display at page:

Download "Craig Wacaser Dewitt Dawkins Ryan Vaske Alex Fly"

Transcription

1

2 Presenters Craig Wacaser: Predictive Analytics Solutions, Channel Development Executive, IBM Dewitt Dawkins: Customer Analytics, NA Sales Leader, IBM Ryan Vaske: Principal, Embel Assist Alex Fly: Chief Architect - Predictive Marketing, Embel Assist

3 Why Predictive Marketing? Most customers think companies do NOT know them We have limited opportunities to impact a customer Multi-touch generates significant revenue

4 Overview Topics: Predictive Marketing Platform Overview Scenario Walk-Through Solution & Benefits Best Practices Points of Emphasis: A predictive marketing platform combines predictive and detected insights delivering real-time personalization across customer experiences A predictive marking platform leverages PCI to distill down vast amounts of rich contextual and behavioral data into actionable insights A predictive marketing platform is an adaptive segmentation approach eliminating the business rule driven campaign segmentation and strategies that no longer scale

5 Predictive Marketing Pyramid Leads Customer Responses Customer Preferences Real-time Detection and Responses Optimized Decisioning Optimized Response Models Leverage Rich Behavioral Data Real-time Personalization Segmentation and Cluster Models Demand Generation Tactics Interact Internal Learning

6 Predictive Marketing Building Blocks

7 Close-up Look: Data Infrastructure Performance & Operational Metrics Organization-generated customer/prospect & product purchase data IoT Data Social Data Transactional Data

8 Close-up: Data Integration Emit & receive key business events High volume data integration Continuous feeds of real-time data

9 Close-up: Insight Engine Prioritize high-volume transactional decisions before deployment Learn & understand the data Preliminary data preparation Initial variable reduction Distribute insights for usage in decision & execution engines Leverage or create statistical models to generate insights

10 Close-up: Marketing Execution Engines Provide real-time, relevant offers to customers in session Manage Marketing Projects Leverage contact optimization logic for effective batch campaigns

11 Close-up: Predictive Marketing Performance Management Understand the impact and ROI of each campaign Monitor to ensure statistically accurate Determine the effectiveness of offers

12 Building Blocks & IBM

13 Predictive Marketing Putting it into Practice

14 Flight Search (Customer View) Customer Interaction: - Travel Type: Family Vacation - Passengers: Young Kids - Destination: Cancun - Duration: 1 Week

15 Flight Search (Behind the Scenes) Past Behavioral Insights Personalized Results PCI Real-Time Insights Behavioral Data

16 Flight Confirmation (Customer View) Customer Interaction: - Flight Confirmation Page - Personalized Offers Display

17 Flight Confirmation (Behind the Scenes) Behavioral Data PCI Recent Insights Historical Insights Prescriptive Leads Offer Model Optimized Offer Interact Interact General Learning Engine Offer

18 Travel Reminder (Customer View) Customer Interaction: - Upcoming Travel Reminder - Real Time Contextual Offers - Location and Weather Aware

19 Travel Reminder (Behind the Scenes) Behavioral Data Real-Time Insights Real-Time Propensities Micro-batch Insight Push Travel Reminder PCI Real-Time Contextual Offers Campaign Interact

20 Solution

21 Solution Benefits Benefits: Inbound enrollment rate increase by 18% when compared to historical outbound rates; savings of $250K quarterly 20%+ increase in call center marketing effectiveness. 20%+ reduction in Call center average handle time 30% - 300% IBM Interact acceptance rates increase using PCI attribute compression model score deciles in the learning model $3 million/year+ saved in operating costs

22 Best Practices Highly tuned models Targeted models matching business offerings Deployment methodology Flexible reporting platform Common metrics across models to easily compare Single Offer Library for inbound & outbound marketing Leverage highly scalable database platforms Common consumer identifiers Impactful data from Near Real- Time sources Create offer life-cycle management Streamline tasks & resources Leverage multiple learning methods Event detection to discover issues Job stream design Strong Quality Control Measures

23 Contact Information Ryan Vaske Craig Wacaser Dewitt Dawkins

The Convergence of Data and Analytics in the Corporate World

The Convergence of Data and Analytics in the Corporate World The Convergence of Data and Analytics in the Corporate World Is it possible to draw parallels between commercial experience and tax applications? Jack Noonan President & Chief Executive Officer SPSS Inc.

More information

ORACLE REAL-TIME DECISIONS

ORACLE REAL-TIME DECISIONS ORACLE REAL-TIME DECISIONS KEY BUSINESS BENEFITS Improve business responsiveness. Optimize customer experiences with cross-channel real-time decisions at the point of interaction. Maximize the value of

More information

Gaining Customer Insight through Big Data Analytics

Gaining Customer Insight through Big Data Analytics inform innovate accelerate optimize Gaining Customer Insight through Big Data Analytics Rob Rich MD TM Forum Insights rrich@tmforum.org January 29, 2014 2013 TM Forum 1 Agenda Most promising areas for

More information

BIG DATA: PROMISE, POWER AND PITFALLS NISHANT MEHTA

BIG DATA: PROMISE, POWER AND PITFALLS NISHANT MEHTA BIG DATA: PROMISE, POWER AND PITFALLS NISHANT MEHTA Agenda Promise Definition Drivers of and for Big Data Increase revenue using Big Data Power Optimize operations and decrease costs Discover new revenue

More information

The Future of Marketing Platforms. 2012 IBM Corporation

The Future of Marketing Platforms. 2012 IBM Corporation The Future of Marketing Platforms Agenda Introduction of IBM Smarter Commerce Today s marketing challenges IBM s solutions for marketing Smarter Commerce can help transform every phase of the commerce

More information

Oracle Real Time Decisions

Oracle Real Time Decisions A Product Review James Taylor CEO CONTENTS Introducing Decision Management Systems Oracle Real Time Decisions Product Architecture Key Features Availability Conclusion Oracle Real Time Decisions (RTD)

More information

The Case for Commercial Data The Time to Act is Now

The Case for Commercial Data The Time to Act is Now Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser

More information

Solve your toughest challenges with data mining

Solve your toughest challenges with data mining IBM Software IBM SPSS Modeler Solve your toughest challenges with data mining Use predictive intelligence to make good decisions faster Solve your toughest challenges with data mining Imagine if you could

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

Five Ways to Grow Your Agency with Inbound Marketing

Five Ways to Grow Your Agency with Inbound Marketing Five Ways to Grow Your Agency with Inbound Marketing 1 2 3 4 5 The inbound marketing opportunity for agencies The way B2B prospects research and buy products has changed dramatically over recent years.

More information

Predictive Customer Intelligence

Predictive Customer Intelligence Sogeti 2015 Damiaan Zwietering zwietering@nl.ibm.com Predictive Customer Intelligence Customer expectations are driving companies towards being customer centric Find me Using visualization and analytics

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

Solve Your Toughest Challenges with Data Mining

Solve Your Toughest Challenges with Data Mining IBM Software Business Analytics IBM SPSS Modeler Solve Your Toughest Challenges with Data Mining Use predictive intelligence to make good decisions faster Solve Your Toughest Challenges with Data Mining

More information

Solve your toughest challenges with data mining

Solve your toughest challenges with data mining IBM Software Business Analytics IBM SPSS Modeler Solve your toughest challenges with data mining Use predictive intelligence to make good decisions faster 2 Solve your toughest challenges with data mining

More information

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One hybris Solution Brief HYBRIS MARKETING Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately observe both explicit and implicit cues that signal that person

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

Assessing your email marketing maturity #emailmaturity

Assessing your email marketing maturity #emailmaturity Assessing your email marketing maturity #emailmaturity PATRICK TRIPP Sr. Product Marketing Manager, ADOBE People are checking email around the clock 3.2h 6.3h 91% 87% 18% 3.1h 2 Source: Adobe Consumer

More information

Integrating a Big Data Platform into Government:

Integrating a Big Data Platform into Government: Integrating a Big Data Platform into Government: Drive Better Decisions for Policy and Program Outcomes John Haddad, Senior Director Product Marketing, Informatica Digital Government Institute s Government

More information

Technology and Trends for Smarter Business Analytics

Technology and Trends for Smarter Business Analytics Don Campbell Chief Technology Officer, Business Analytics, IBM Technology and Trends for Smarter Business Analytics Business Analytics software Where organizations are focusing Business Analytics Enhance

More information

PREDICTIVE ANALYTICS IN HIGHER EDUCATION NOVEMBER 6, 2014

PREDICTIVE ANALYTICS IN HIGHER EDUCATION NOVEMBER 6, 2014 PREDICTIVE ANALYTICS IN HIGHER EDUCATION NOVEMBER 6, 2014 WHAT IS PREDICTIVE ANALYTICS? Predictive Analytics helps connect data to effective action by drawing reliable conclusions about current conditions

More information

Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl

Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,

More information

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1

More information

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed

More information

Social Media Marketing

Social Media Marketing Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted

More information

Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved.

Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved. SAS Marketing Optimization Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved. Business pain! I m not getting the best financial

More information

OPTIMIZING YOUR MARKETING STRATEGY THROUGH MODELED TARGETING

OPTIMIZING YOUR MARKETING STRATEGY THROUGH MODELED TARGETING OPTIMIZING YOUR MARKETING STRATEGY THROUGH MODELED TARGETING 1 Introductions An insights-driven customer engagement firm Analytics-driven Marketing ROI focus Direct mail optimization 1.5 Billion 1:1 pieces

More information

Case Study & POC & Demos Information

Case Study & POC & Demos Information Case Study & POC & Demos Information Type: Case Study Name: Multichannel Campaign Management (MCCM) Description: The IBM Company seeks, as vendor, through the multichannel campaign management (MCCM) services,

More information

CHANNEL OPTIMIZATION THROUGH PERSONALIZATION

CHANNEL OPTIMIZATION THROUGH PERSONALIZATION CHANNEL OPTIMIZATION THROUGH PERSONALIZATION 1 Introductions Zimm Zimmermann Vice President, Personalization Platform Marketer Competencies Platform Data Consumer Privacy & Compliance Audience Management

More information

Assessing campaign management technology

Assessing campaign management technology Assessing campaign management technology Introduction Table of contents 1: Introduction 2: 1. Can the campaign management platform be used to build a single marketing view of customers? 3: 2: Can the campaign

More information

Transforming Analytics for Cognitive Business

Transforming Analytics for Cognitive Business Transforming Analytics for Cognitive Business Alistair Rennie General Manager Solutions, IBM Analytics @alistair_rennie IBM Chief Data Officer Strategy Summit Data fuels innovative offerings 28% of car

More information

5 tips to engage your customers with event-based marketing

5 tips to engage your customers with event-based marketing IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

Managing the Next Best Activity Decision

Managing the Next Best Activity Decision Managing the Next Best Activity Decision James Taylor CEO, Decision Management Solutions Treating customers right, every time More information at: www.decisionmanagementsolutions.com No matter what the

More information

Multichannel Customer Listening and Social Media Analytics

Multichannel Customer Listening and Social Media Analytics ( Multichannel Customer Listening and Social Media Analytics KANA Experience Analytics Lite is a multichannel customer listening and social media analytics solution that delivers sentiment, meaning and

More information

OVERVIEW OPTUS CONTACT CENTRE SOLUTIONS BE A GREAT PLACE TO CALL

OVERVIEW OPTUS CONTACT CENTRE SOLUTIONS BE A GREAT PLACE TO CALL OVERVIEW OPTUS CONTACT CENTRE SOLUTIONS BE A GREAT PLACE TO CALL CONTENTS FRIENDLY VOICES, FRIENDLY SERVICES 01 NETWORK HOSTED CONTACT CENTRE SOLUTIONS 02 CUSTOMER INTERACTION AND EXPERIENCE SOLUTIONS

More information

Technology Strategies for Big Data Analytics Paul Bachteal Director, Americas Technology Practice

Technology Strategies for Big Data Analytics Paul Bachteal Director, Americas Technology Practice Technology Strategies for Big Data Analytics Paul Bachteal Director, Americas Technology Practice THRIVING IN THE BIG DATA ERA DATA SIZE VOLUME VARIETY VELOCITY VALUE TODAY THE FUTURE BIG DATA ANALYTICS

More information

IBM Unica and Cincom Synchrony : A Smarter Partnership

IBM Unica and Cincom Synchrony : A Smarter Partnership DATA SHEET Smarter Commerce for Smarter Customers Today s customers are deciding when and where the buying process begins, when it ends, who will be part of it, what order it will follow and how all elements

More information

Predictive Marketing for Banking

Predictive Marketing for Banking Tony Firmani Predictive Analytics Solution Architect Predictive Marketing for Banking Business Analytics software Session Overview Data Drives Decisions Applying Predictive Analytics Throughout Entire

More information

Predictive Analytics in the Cloud. James Taylor, CEO

Predictive Analytics in the Cloud. James Taylor, CEO Predictive Analytics in the Cloud James Taylor, CEO 2012 Decision Management Solutions 2 Your presenter James Taylor! CEO of Decision Management Solutions! Leading expert on Decision Management Systems!

More information

Torquex Customer Engagement Analytics. End to End View of Customer Interactions and Operational Insights

Torquex Customer Engagement Analytics. End to End View of Customer Interactions and Operational Insights Torquex Customer Engagement Analytics End to End View of Customer Interactions and Operational Insights Rob Witthoft Torquex {Pty) Ltd 10/1/2015 Torquex Customer Engagement Analytics Torquex Customer Engagement

More information

KNOWESIS S Jus ad dat

KNOWESIS S Jus ad dat KNOWESIS S Jus ad dat About Sift With Knowesis Sift Communications Service Providers (CSPs) can continuously monitor the contextual state of all individual subscribers. This contextual awareness enables

More information

Matt Mobley Chief Marketing Technology Officer

Matt Mobley Chief Marketing Technology Officer Technology Infrastructure Matt Mobley Chief Marketing Technology Officer Here is what we have talked about so far. Segment Strategy Customer Strategy Portfolio Strategy Program Strategy These strategies

More information

Top Eight Processes for Integrated Marketing Management in 2016

Top Eight Processes for Integrated Marketing Management in 2016 Top Eight Processes for Integrated Marketing Management in 2016 01 February 2016 ID:G00293631 Analyst(s): Kimberly Collins Summary IT application leaders must work with marketing leaders to deliver greater

More information

WHITE PAPER. Social media analytics in the insurance industry

WHITE PAPER. Social media analytics in the insurance industry WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,

More information

Data-driven online sales: time to get the lead out

Data-driven online sales: time to get the lead out Dan Dickinson (@digitalbankguy) Managing Director, Online & Mobile Banking (Canada) BMO Bank of Montreal BMO Financial Group Established in 1817, BMO Financial Group serves more than 12 million personal,

More information

Customer Success Platform Buyer s Guide

Customer Success Platform Buyer s Guide Customer Success Platform Buyer s Guide Table of Contents Customer Success Platform Overview 3 Getting Started 4 Making the case 4 Priorities and problems 5 Key Components of a Successful Customer Success

More information

ANALYTICS CENTER LEARNING PROGRAM

ANALYTICS CENTER LEARNING PROGRAM Overview of Curriculum ANALYTICS CENTER LEARNING PROGRAM The following courses are offered by Analytics Center as part of its learning program: Course Duration Prerequisites 1- Math and Theory 101 - Fundamentals

More information

Higher Education Enrollment Marketing

Higher Education Enrollment Marketing Higher Education Enrollment Marketing THE IMPACT OF LEAD SCORING: A Calculated Approach to Improve Efficiency sparkroom.com Summary In the highly competitive world of higher education enrollment marketing,

More information

What can Media Companies Learn from Events Industry Lead Generation Machine

What can Media Companies Learn from Events Industry Lead Generation Machine What can Media Companies Learn from Events Industry Lead Generation Machine About BrightBull Working with B2B and Event companies to drive leads and revenue through inbound marketing Trusted by: How Do

More information

Descriptive to Predictive to Prescriptive Analytics: Move Up the Value Chain. Suren Nathan CTO

Descriptive to Predictive to Prescriptive Analytics: Move Up the Value Chain. Suren Nathan CTO Descriptive to Predictive to Prescriptive Analytics: Move Up the Value Chain Suren Nathan CTO What We Do Deliver cloud based predictive analytics solutions to the communications industry to help streamline

More information

Technological Tools Trends:

Technological Tools Trends: Technological Tools Trends: Prediction Models, Business Intelligence, Big Data and Multichannel Communications James Grace, Contact Center Consultant What is Big Data? Tema según el cronograma What is

More information

Marta Pichlak-Miarka & Tony Spelkens SAS

Marta Pichlak-Miarka & Tony Spelkens SAS Marta Pichlak-Miarka & Tony Spelkens SAS REAL-TIME PERSONALIZATION IN 5 STEPS MARTA PICHLAK-MIARKA & TONY SPELKENS @PICHLAKMIARKA & @TSPELKENS CUSTOMER INTELLIGENCE CONSULTANTS MINORITY REPORT STYLE ADS

More information

Driving Business Value with Big Data and Analytics

Driving Business Value with Big Data and Analytics Emily Plachy informsny September 17, 2014 Driving Business Value with Big Data and Analytics Business Analytics Transformation Making IBM a Smarter Enterprise Agenda Case studies Human Resources: Detect

More information

Shifting your marketing message from a brand focus to customer value

Shifting your marketing message from a brand focus to customer value Shifting your marketing message from a brand focus to customer value Digital marketing screams new technology. But is effective digital marketing more about your business capability your ability to change

More information

2013 WAN Management Spectrum. October 2013

2013 WAN Management Spectrum. October 2013 2013 WAN Management Spectrum October 2013 Market Context... 2 Executive Summary... 3 By the Numbers... 5 Research Background... 6 WAN Management... 8 Business Impact... 9 Submarkets... 10 Deployment...

More information

BIG DATA THE NEW OPPORTUNITY

BIG DATA THE NEW OPPORTUNITY Feature Biswajit Mohapatra is an IBM Certified Consultant and a global integrated delivery leader for IBM s AMS business application modernization (BAM) practice. He is IBM India s competency head for

More information

How To Get More Business From Big Data And Analytics

How To Get More Business From Big Data And Analytics ACQUIRE, GROW & RETAIN CUSTOMERS: The Business Imperative for BIG DATA & ANALYTICS INSIDESSS Introduction Page 2 The Four Benefits Page 3 Make Your Business Big Data & Analytics Driven Page 4 Acquire Page

More information

Multi-channel Marketing

Multi-channel Marketing RIGHT TIME REVENUE OPTIMIZATION How To Get Started RIGHT TIME REVENUE OPTIMIZATION How To Get Started Summary: The Short List Here s our suggested short list from this paper: Multi-channel marketing is

More information

> Cognizant Analytics for Banking & Financial Services Firms

> Cognizant Analytics for Banking & Financial Services Firms > Cognizant for Banking & Financial Services Firms Actionable insights help banks and financial services firms in digital transformation Challenges facing the industry Economic turmoil, demanding customers,

More information

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures. From heightened

More information

Bruhati Technologies. About us. ISO 9001:2008 certified. Technology fit for Business

Bruhati Technologies. About us. ISO 9001:2008 certified. Technology fit for Business Bruhati Technologies ISO 9001:2008 certified Technology fit for Business About us 1 Strong, agile and adaptive Leadership Geared up technologies for and fast moving long lasting With sound understanding

More information

Efficient, Effective Outreach

Efficient, Effective Outreach White Paper Efficient, Effective Outreach Four best practices for optimizing outbound customer care using today s multi-channel interactive technology and personalization principles By Grant Shirk, Director,

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

Customer Centric Banking. June 2014, IBU Banking, SAP

Customer Centric Banking. June 2014, IBU Banking, SAP Customer Centric Banking June 2014, IBU Banking, SAP EMPOWERED CUSTOMERS ARE 79% 53% 59% Digitally Connected of customers spend at least 50% of total shopping time researching brands online. Socially Networked

More information

Shell CRM 2020. October 2014

Shell CRM 2020. October 2014 Shell CRM 2020 October 2014 MOST CONFIDENTIAL 2 2 THE SITE OF THE FUTURE RETAIL VISION Experience Role in Retail Strategy BEST FUELS RETAILER IN THE WORLD Accelerate Future Heartlands Defend and Grow the

More information

Taking A Proactive Approach To Loyalty & Retention

Taking A Proactive Approach To Loyalty & Retention THE STATE OF Customer Analytics Taking A Proactive Approach To Loyalty & Retention By Kerry Doyle An Exclusive Research Report UBM TechWeb research conducted an online study of 339 marketing professionals

More information

Three Open Blueprints For Big Data Success

Three Open Blueprints For Big Data Success White Paper: Three Open Blueprints For Big Data Success Featuring Pentaho s Open Data Integration Platform Inside: Leverage open framework and open source Kickstart your efforts with repeatable blueprints

More information

A Near Real-Time Personalization for ecommerce Platform Amit Rustagi arustagi@ebay.com

A Near Real-Time Personalization for ecommerce Platform Amit Rustagi arustagi@ebay.com A Near Real-Time Personalization for ecommerce Platform Amit Rustagi arustagi@ebay.com Abstract. In today's competitive environment, you only have a few seconds to help site visitors understand that you

More information

BUSINESS VISUALIZATION THROUGH ANALYTICS. Copyright 2013, SAS Institute Inc. All rights reserved.

BUSINESS VISUALIZATION THROUGH ANALYTICS. Copyright 2013, SAS Institute Inc. All rights reserved. BUSINESS VISUALIZATION THROUGH ANALYTICS. BEFORE AND AFTER SAS ANALYTICS BusinessDecision Analytics 35 % LEADE R 38 25% FOCUSED COHERENCE Data Management RETAIL MANUFACTURING HEALTH CARE BANKING INSURANCE

More information

The Total Economic Impact Of SAS Customer Intelligence Solutions Real-Time Decision Manager

The Total Economic Impact Of SAS Customer Intelligence Solutions Real-Time Decision Manager A Forrester Total Economic Impact Study Commissioned By SAS Project Director: Dean Davison May 2014 The Total Economic Impact Of SAS Customer Intelligence Solutions Real-Time Decision Manager Table Of

More information

12/10/2012. Real-Time Analytics & Attribution. Client Case Study: Staples. Noah Powers Principal Solutions Architect, Customer Intelligence, SAS

12/10/2012. Real-Time Analytics & Attribution. Client Case Study: Staples. Noah Powers Principal Solutions Architect, Customer Intelligence, SAS Real-Time Analytics & Attribution Noah Powers Principal Solutions Architect, Customer Intelligence, SAS Patty Hager Analytics Manager, Content/Communication/Entertainment, SAS Suneel Grover Solutions Architect,

More information

First Tennessee Bank: Analytics drives higher ROI from marketing programs

First Tennessee Bank: Analytics drives higher ROI from marketing programs Smarter Planet Leadership Series First Tennessee Bank: Analytics drives higher ROI from marketing programs Dan Marks, Chief Marketing Officer, First Tennessee Bank On the path to becoming the Chief Marketing

More information

Consequences of Poorly Performing Software Systems

Consequences of Poorly Performing Software Systems Consequences of Poorly Performing Software Systems COLLABORATIVE WHITEPAPER SERIES Poorly performing software systems can have significant consequences to an organization, well beyond the costs of fixing

More information

IBM Next Best Action. Tony Hocevar Business Analytics Growth Markets

IBM Next Best Action. Tony Hocevar Business Analytics Growth Markets IBM Next Best Action Tony Hocevar Business Analytics Growth Markets Agenda Introduction to Next Best Action Demonstration Questions Data is the new oil Ann Winblad Hummer-Winblad The CMO s Dilemma: Analyze

More information

An Overview of the Convergence of BI & BPM

An Overview of the Convergence of BI & BPM An Overview of the Convergence of BI & BPM Rich Zaziski, CEO FYI Business Solutions Richz@fyisolutions.com OBJECTIVE To provide an overview of the convergence of Business Intelligence (BI) and Business

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

Where should DMOs spend their marketing budget?

Where should DMOs spend their marketing budget? Where should DMOs spend their marketing budget? International Seminar on Knowledge Sharing for Tourism Destinations Sandro Cuzzolin sandro.cuzzolin@amadeus.com Francisco Santos francisco.santos@amadeus.com

More information

Scalability in Log Management

Scalability in Log Management Whitepaper Scalability in Log Management Research 010-021609-02 ArcSight, Inc. 5 Results Way, Cupertino, CA 95014, USA www.arcsight.com info@arcsight.com Corporate Headquarters: 1-888-415-ARST EMEA Headquarters:

More information

Content Marketing in 2014:

Content Marketing in 2014: Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign

More information

Enterprise Marketing Automation Platform

Enterprise Marketing Automation Platform Enterprise Marketing Automation Platform Marketing is undergoing a fundamental shift. Emerging channels such as email and mobile have created new and unique opportunities to reach a new generation of customers

More information

Cross Sell. Unlocking the value from your customer relationships. < PREVIOUS NEXT > CLOSE x PRINT. Visit our website: www.lbm.co.

Cross Sell. Unlocking the value from your customer relationships. < PREVIOUS NEXT > CLOSE x PRINT. Visit our website: www.lbm.co. Unlocking the value from your customer relationships < PREVIOUS NEXT > CLOSE x PRINT Call us: 0161 616 Call 0599 us: 0161 616 0599 When cross and up-selling to your customers you tread a fine-line. Get

More information

How can Big Data help an Insurance Company?

How can Big Data help an Insurance Company? www.pwc.com/it/digitaltransformation Big Data Milan, 4th December 2014 PwC headquarter How can Big Data help an Insurance Company? Massimo Iengo Director PwC Speaker Massimo Iengo Director, Digital Strategy

More information

How To Use Big Data To Help A Retailer

How To Use Big Data To Help A Retailer IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the

More information

Canadian Blood Services Integrates CRM in Appointment Management Solution. Annette Blackwell and Kevin MacDonald

Canadian Blood Services Integrates CRM in Appointment Management Solution. Annette Blackwell and Kevin MacDonald [ Canadian Blood Services Integrates CRM in Appointment Management Solution Annette Blackwell and Kevin MacDonald [ Learning Points CBS integrates CRM with external applications both in real time and through

More information

Teradata Marketing Operations. Reduce Costs and Increase Marketing Efficiency

Teradata Marketing Operations. Reduce Costs and Increase Marketing Efficiency Teradata Marketing Operations Reduce Costs and Increase Marketing Efficiency Product Insight Brochure What Would You Do If You Knew? TM What would you do if you knew your marketing efforts could be freed

More information

Under Armour. Adobe Online Marketing Suite Success Story. Under Armour www.underarmour.com. Industry Retail Apparel

Under Armour. Adobe Online Marketing Suite Success Story. Under Armour www.underarmour.com. Industry Retail Apparel Adobe Online Marketing Suite Success Story Under Armour Leading performance apparel company uses the Adobe Online Marketing Suite, powered by Omniture, to create an engaging online shopping experience

More information

Turning Big Data into More Effective Customer Experiences. Experience the Difference with Lily Enterprise

Turning Big Data into More Effective Customer Experiences. Experience the Difference with Lily Enterprise Turning Big into More Effective Experiences Experience the Difference with Lily Enterprise Table of Contents Confidentiality Purpose of this Document The Conceptual Solution About NGDATA The Solution The

More information

Deriving Value From Big Data Visual, Predictive, GeoLocation and Event Analytics

Deriving Value From Big Data Visual, Predictive, GeoLocation and Event Analytics Deriving Value From Big Data Visual, Predictive, GeoLocation and Event Analytics Nick Young Solutions Consultant - APJ nyoung@tibco.com Analytics Insight to Action Value Grow Revenue Reduce Risk Analytics

More information

HOW IS C360 DIFFERENT THAN TRADITIONAL LEAD SCORING?

HOW IS C360 DIFFERENT THAN TRADITIONAL LEAD SCORING? Corporate360 is a leading IT sales intelligence provider. The company's flagship product Tech SalesCloud is a cloud software, designed for IT marketers to avail comprehensive marketing campaign data services.

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING

- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING Digital Marketing Strategies, Trends and Best Practices for Today s Enterprise Executive Content

More information

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT INTRODUCTION Marketing and sales analytics are vital to any inbound marketing strategy, as they arm businesses with significant decision-making

More information

Detecting Anomalous Behavior with the Business Data Lake. Reference Architecture and Enterprise Approaches.

Detecting Anomalous Behavior with the Business Data Lake. Reference Architecture and Enterprise Approaches. Detecting Anomalous Behavior with the Business Data Lake Reference Architecture and Enterprise Approaches. 2 Detecting Anomalous Behavior with the Business Data Lake Pivotal the way we see it Reference

More information

Speech Analytics at Florida Blue

Speech Analytics at Florida Blue Speech Analytics at Florida Blue BIOGRAPHY Tayo Odusanya IT Developer Florida Blue ( 10.5 Years) Advanced Analytics Consultant/Nexidia Voice Analytics SME Education: B.Sc. Electrical Engineering University

More information

SIEBEL CRM ON DEMAND SERVICE

SIEBEL CRM ON DEMAND SERVICE SIEBEL CRM ON DEMAND SERVICE The success of a business depends, in large part, on the quality of customer service that business provides. Siebel CRM On Demand Service gives you the tools you need to enhance

More information

MCCM: An Approach to Transform

MCCM: An Approach to Transform MCCM: An Approach to Transform the Hype of Big Data into a Real Solution for Getting Better Customer Insights and Experience Muhammad Salman Sami Khan, Chief Research Analyst, Global Marketing Team, ZTEsoft

More information

Analytical CRM to Operational CRM Operational CRM to Analytical CRM Applications

Analytical CRM to Operational CRM Operational CRM to Analytical CRM Applications Closing the Loop - Using SAS to drive CRM Anton Hirschowitz, Detica Ltd Introduction Customer Insight underpins Customer Relationship Management (CRM). Without a detailed understanding of customer profiles

More information