WELLA INTRODUCES HAIRDRESSERS AT HEART: A PROGRAM DESIGNED TO EMPOWER STYLISTS THROUGHOUT THEIR CAREERS
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1 Press Contacts: Shana Claudio / / sclaudio@devries-pr.com Stephanie Puleio / / spuleio@devries-pr.com WELLA INTRODUCES HAIRDRESSERS AT HEART: A PROGRAM DESIGNED TO EMPOWER STYLISTS THROUGHOUT THEIR CAREERS Hairdressers at Heart Enables Professional Success With Opportunities for Educational and Monetary Support Woodland Hills, CA (November 2012) - Wella, the salon professional division of P&G, is striving to elevate the hairdressing profession by providing stylists with beneficial opportunities and tools to grow and succeed in their careers. With a careful focus on the critical points of a hairdresser s career, Hairdressers at Heart is better enabling stylists to make it to the next level by providing opportunities for educational and monetary assistance in the form of scholarships, artistic competitions, childcare tuition discounts and grants for community service. SUPPORT FOR ALL EXPERIENCE LEVELS Wella s Hairdressers at Heart initiative features programs and opportunities that support the stylist at four critical stages of his/her career: (1) scholarships help basic school students defray some of their tuition costs while grants for licensed hairdressers help them continue their education; (2) talent development programs such as competitions, mentorship and awards help newly licensed hairdressers hone their creativity; (3) childcare tuition discounts demonstrate understanding and support for the importance of work-life balance; and (4) community involvement charity grants allow salon owners to support their own cause while obtaining a subsidy. For official rules, visit Hairdressers at Heart is designed to meet the most essential needs of stylists and to provide continuous guidance and aid opportunities through the many stages of their careers, said Reuben Carranza, CEO of Wella North America. Wella has always put the stylist at the heart of everything it does, and this initiative is a continuation of that mission. Without stylists dedication, passion and loyalty to our organization, we wouldn t be here today. BASIC AND CONTINUING EDUCATION SCHOLARSHIPS: Wella, in partnership with Beauty Changes Lives, is awarding scholarships both to aspiring stylists and to those looking to grow in their career. The Vidal Sassoon Professional Beauty Education Scholarship Program is a $1.5 million Procter & Gamble fund designed to grant scholarships to stylists who embody Vidal Sassoon s heritage of creativity, craftsmanship, professional drive and love of learning, living the ideals of the artist and the man.
2 Scholarships will be awarded annually to basic level students to attend beauty schools across North America as well as to licensed hairdressers for continuing education exclusively within the Sassoon Academies. To be considered for an award, applicants must complete a written essay or a video testimonial demonstrating their commitment to Vidal Sassoon s creativity and discipline and detailing how they plan to honor his philosophy through professional achievement. Submissions will be accepted and housed at the Beauty Changes Lives scholarship web portal starting December 1 st, 2012, and will be vetted by a panel of key industry veterans. YOUNG TALENT: To cultivate top talent and elevate the profession, Wella hosts annual student and new talent competitions and events, providing a stage for aspiring and new stylists. Through competitions such as International Trend Vision Awards (ITVA) and North American Hairstyling Awards (NAHA), Wella educates, inspires and mentors newly minted hairdressers to celebrate their creativity and help them develop into successful stylists. WORKING HAIRDRESSERS: Wella wants to support stylists work-life balance. Learning Care Group, Inc. helps do this by offering stylists with children the chance to save money with a coupon for discounted childcare services, including back-up care. At the Learning Care Group, Inc., stylists children can receive age-appropriate curriculum designed specifically for them. To be eligible for the Learning Care Group discounted tuition, children must be between the ages of To qualify for discounted back-up childcare services, children must be between the ages six weeks and 12 years. (The program is available only in areas serviced by the Learning Care Group, Inc. Please use the Child Care Center location finder at to find a location near you). SALON OWNERS: Wella will host a competition that helps stylists and salon owners amplify their contributions to charity within their local communities. The Wella Industry Gives Back Grant Competition will invite hairdressers and salon owners to enter for an opportunity to win a grant to subsidize the salon s efforts to benefit the local charity of their choice. Through a video competition spotlighting salons more compelling community outreach programs, 20 salons will receive grants of between $1,000 and $10,000 to help put on fundraisers, mount cut-a-thons or benefit the salon s charity of choice in their local communities. Salon owners and hairdressers will be eligible to submit entries starting January 1, 2013 through March 1, For more information about the Hairdressers at Heart initiative and the different program pillars, visit About P&G Beauty & Grooming P&G Beauty & Grooming products help empowers men and women around the world to look and feel better than they ever thought possible. With 11 billion dollar brands and products available in over 130 countries, P&G s beauty and grooming products delivered sales of over $38 billion in fiscal year 2010/11, making it one of the world s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene, Olay, Head & Shoulders, Max Factor,
3 Cover Girl, DDF, Frederic Fekkai, Wellaflex, Rejoice, Sebastian Professional, Herbal Essences, Koleston, Clairol Professional, Nice n Easy, Venus, Gillette, SK-II, Wella Professionals, Braun, Crest, Oral B, Always, Tampax and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss, Lacoste, and Christina Aguilera. Please visit for the latest news and in-depth information about P&G (NYSE: PG) and its brands. About Procter & Gamble P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II, and Vicks. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands. # # #
4 Press Contacts: Shana Claudio / / sclaudio@devries-pr.com Stephanie Puleio / / spuleio@devries-pr.com WELLA ANNOUNCES THE VIDAL SASSOON PROFESSIONAL BEAUTY EDUCATION SCHOLARSHIP PROGRAM The $1.5 Million P&G Fund is Designed to Grant Scholarships to Beginning Cosmetologists and Working Hairdressers Woodland Hills, CA (September 2012) Wella, the Salon Professional Division of P&G, in partnership with Beauty Changes Lives is awarding scholarships to aspiring stylists in its mission to support the hairdresser and elevate the industry. The scholarships will be granted to promising stylists who embody Vidal Sassoon s heritage of creativity, craftsmanship, professional drive and love of learning, thus furthering the ideals of the industry icon. PROMOTING A THIRST FOR LEARNING Beauty Changes Lives, a non-profit arm of the American Association of Cosmetology Schools, has been chosen as the administering body for the $1.5 million P&G fund. Reuben Carranza, CEO of Wella North America and a member of the Beauty Changes Lives board, said, We share Beauty Changes Lives commitment to the advancement of the beauty professional through education and look forward to elevating exceptional artistry through our talented candidates. Scholarships will be awarded annually to basic level students from beauty schools across North America, including the Sassoon Academies, and licensed hairdressers for continuing education exclusively within the Sassoon Academies. GETTING INVOLVED To be considered for an award, applicants must complete a written essay or a video testimonial addressing their commitment to Vidal Sassoon s rich heritage and how they plan to honor his philosophy through professional achievement. Submissions will be accepted and housed at the Beauty Changes Lives scholarship web portal, and will be vetted by a panel of key industry veterans for basic school scholarships. For continuing education grants, Sassoon International Creative Director Mark Hayes will spearhead the selection process. Starting December 1 st, visit for more information about the program.
5 About P&G Beauty & Grooming P&G Beauty & Grooming products help empowers men and women around the world to look and feel better than they ever thought possible. With 11 billion dollar brands and products available in over 130 countries, P&G s beauty and grooming products delivered sales of over $38 billion in fiscal year 2010/11, making it one of the world s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene, Olay, Head & Shoulders, Max Factor, Cover Girl, DDF, Frederic Fekkai, Wellaflex, Rejoice, Sebastian Professional, Herbal Essences, Koleston, Clairol Professional, Nice n Easy, Venus, Gillette, SK-II, Wella Professionals, Braun, Crest, Oral B, Always, Tampax and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss, Lacoste, and Christina Aguilera. Please visit for the latest news and in-depth information about P&G (NYSE: PG) and its brands. About Procter & Gamble P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II, and Vicks. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands. ###
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