America s #1 Pet Directory MEDIA KIT.

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1 America s #1 Pet Directory 2016 MEDIA KIT

2 Why advertise with Pet Pages? Partner With the #1 Trusted Source for Pet Lovers and the Pet Welfare Community! We are 100% targeted to pet lovers and your potential customers looking for the very best in products and services. Our readers love the quality and local flavor of our publications. They know we consistently deliver a highly informative and entertaining directory packed with important resources catering to their needs and interests. Complete Marketing Program We provide the most convenient and consistent way to reach your audience: IN PRINT ONLINE MOBILE PET EVENTS/EXPOS SOCIAL MEDIA* ANYTIME ANYWHERE Social Petworking Bonus: We highlight the benefits of our advertisers products and services in our very popular Partner Spotlight posts. Your business/service will be featured to over 15,000 highly engaged followers on Facebook, Twitter and Instagram. Long-Term and Lasting Impact Pet Pages aren t thrown away at the end of the week or the month. Our readers keep, use and reference it year round. Many tell us they grab copies to give to their friends pet lovers don t want to be without their Pet Pages! This provides maximum exposure to our Advertising Partners. Our Loyal Readers Your Target Market Our publications target one of the fastest growing demographics in North America. Pet ownership is at an all-time high and growing. Over 68% or approximately 82.5 million U.S. homes have a pet. Increased pet ownership means increased pet spending. This year over $61 billion will be spent on our pets - great news for pet products, retailers and service providers. We make it easy to reach this passionate, committed audience. We Give Back to Our Community We are truly an exceptional pet resource with a strong focus on giving back to the community and promoting pet adoption. In the past 7 years, with the support of our Partners, we have donated: Print & Online Advertising Space Event Listings Animal Welfare Organization Listings Sponsorships Adoption & Fundraising Promotions Auction Items / Rescue Raffle Gifts Publicity Volunteer Hours We remain committed to the strong partnerships we have built with our Shelters, Rescues, SPCA s by continuing to support, sponsor and promote these organizations and their many events throughout the year.

3 Distribution Pet Pages are everywhere they need to be with no wasted distribution. Targeted Distribution: Copies are available free to the public at hundreds of pet-centric, high traffic locations throughout Greater Philadelphia and New Jersey as well as area pet events all year long. Pet Pages are published annually: Philly in January and Jersey in September with a circulation of 90, ,000+ per issue. Our targeted distribution ensures that your product or service is getting into the hands of Pet Lovers looking for YOU! 15% Daycare, Boarding, Training, Groomers, Mobile Groomers 15% SPCA s, Rescues, Shelters and Animal Welfare Organizations Pet Expos, Adoption & Fundraising Events, New Pet Parent Kits Pet Food & Supply Retailers, Pet Boutiques and Specialty Shops Veterinary Offices, Animal Hospitals, Emergency & Specialty Services Expanded Distribution: In addition, we provide expanded distribution for our Advertising Partners through our extensive network of shelters, rescues and SPCA s and at their many events. Pet Pages are included as part of their adoption kits, special events, trade shows, fundraising galas and charity event gift bags throughout the year. We also provide home delivery upon request via our website. Here are just a few of the many events we sponsor and support: Greater Philadelphia Pet Expo (PA) New Jersey Family Pet Show (NJ) PAWS Philadelphia Animal Welfare Society Mutt Strut (PA) L Oreal Because Your Day is Worth it Too (NJ) Morris Animal Refuge Fur Ball (PA) Monmouth County SPCA Fur Ball (NJ) The Philadelphia Phillies Bark in the Park (PA) NJ SPCA Country Pet Expo (NJ) Utley All-Star Animals Casino Night (PA) Fox Chase Cancer Center Paws for the Cause (PA) Dog Walk of the Dead (NJ) National Canine Cancer Foundation Bark and Bowl (PA & NJ) PENN Vet Shelter Medicine Program (PA) American Cancer Society Bark for Life (PA & NJ) With LOVE: Super Adoption Day (PA) Pennsylvania SPCA Good Dog Gala / Bad Dog Ball (PA) Philadelphia Wings Bark in the Bowl (PA) Cat Fanciers Association International Cat Show (PA) Hair of the Dog 5K (NJ) Pottstown Pet Fair (PA) Chester County SPCA Walk-4-Paws (PA) 4th of July Patriotic Pooch Parade at the Jersey Shore (NJ) Delaware County SPCA Bark in the Park (PA) Champions for Children Walk & Pet Parade (NJ) 5% Pet Friendly Partners: Café s, Restaurants, Coffee Shops, Hotels, Apartments 5% Captive Audiences: Commuter Stations, Waiting Rooms, Libraries, Dog Parks, Other PET PAGES began in Florida in 1997 and has grown to 14 print editions, circulating well over 1,000,000 copies throughout Florida, Pennsylvania, New Jersey, Ohio, Georgia, Kentucky, Virginia, Maryland and Washington DC.

4 Print Advertising Specs Page Spread with Bleed 10.5 W x 8.25 H - Bleed: Add.25 on all 4 sides - Total Size: 11 W x 8.75 H Use Caution in Center Gutter 1/4 Page Horizontal 4.5 W x 1.75 H or Full Page with Bleed 5.25 W x 8.25 H - Bleed:.25 on all 4 sides - Total Size: 5.75 W x 8.75 H Full Page 4.5 W x H 1/4 Page Vertical W x H or 1/2 Page Horizontal with Bleed 5.25 W x 4 H - Bleed:.25 on all 4 sides - Total Size: 5.75 W x 4.5 H 1/2 Page Horizontal 4.5 W x H 1/8 Page W x 1.75 H 1/2 Page Vertical W x H 1/16 Page W x 1 H Bleeds and Safe Zones Ads which run to the edge of a page (no margin) require a bleed. A bleed (marked in orange) is an excess portion of an ad which is trimmed off after pages are printed. It is therefore not part of the finished product. The bleed should never contain important information like text or logos. Additionally, important ad content should stay within a safe zone (white dotted line) to avoid getting partially trimmed off. Content is safe about a.25 away from the edge of the page. File Requirements Accepted file types: PDF, EPS, JPG Color space: CMYK Resolution: 300 dpi or higher Fonts: outlined or embedded Submit Files your ad file to advertise@phillypetpages.com and a copy to jayne@phillypetpages.com.

5 Web Advertising Specs Partner Profile business name logo description website link social media map contact info Small Button 180x50 pixels Large Button 180x150 pixels Leaderboard 728x90 pixels Thanks so much for helping our dogs find homes and for all you do for the animals! Our ads have been hugely successful!!! Thanks PHILLY & JERSEY Pet Pages You ve done a beautiful job our practice loves it - we give it out to everyone, it s very good Chester County SPCA (West Chester PA) Avery s Pet Styling Salon (Philadelphia PA) Dr. Walls DVM, Greene Street Animal Clinic (Philadelphia PA) You do an excellent job for a much needed publication like Jersey Pet Pages not sure how we did so long without it we LOVE it - thank you! I saw your booth at the Pet Expo. I absolutely love JERSEY Pet Pages, from the ads to the stories and everything else in between. I wouldn t want to miss an issue Maria S. (Hoboken NJ) Karen E. (Edison NJ)