Company Profile. Proxim Wireless: Performance Matters. Proxim Delivers. Products and Markets. Go to Market

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2 Company Profile Proxim Wireless: Performance Matters. Proxim Delivers. Proxim Wireless is a pioneer and global leader in advanced Wi-Fi, point to point, and point to multipoint outdoor wireless systems that are purpose built for mission critical and high availability communications. With over 30 years of wireless experience, Proxim is recognized for its unparalleled reliability, superior performance and drive for innovation. Products and Markets Marketed under the ORiNOCO and Tsunami brands, Proxim provides a comprehensive product line for a wide variety of market segments including enterprises, service providers, carriers, governments and municipalities, Wi-Fi Operators/Hot spot Operators and other organizations that need high performance, secure scalable wireless solutions. Go to Market Proxim serves customers through a global network of distributors, value-added resellers, system integrators and original equipment manufacturers. Our strong internal sales force also engages in direct-touch, consultative selling with major customers regardless of whether fulfillment is direct or via a channel partner. Our experienced system engineering team is available to provide professional services to both our channel partners and end customers.

3 Introduction Proxim Wireless along with Purple WiFi is making available a broad suite of WiFi based social engagement, marketing and analytics features when deploying Proxim s ORiNOCO suite of outdoor and indoor WiFi Access Point Solutions. This solution will allow ORiNOCO subscribers fast online access through social media login. In return, venues and businesses will benefit from being able to collect contact details, gain additional social likes and follows with real-time analytical insights, customer demographic data, plus an engagement tool to send highly targeted communications to customers. The solution is designed for a wide variety of markets. From venues such as stadiums and resorts to commercial properties such as malls and hotels, all can leverage the solution to propagate targeted and relevant content to end users to improve engagement and drive more revenue.

4 Stadiums Purple along with Proxim Wireless provides a stepping stone towards more meaningful interaction between stadium visitors and fans. Revenue and growth When visitors access WiFi through their social logins, they opt in to share data such as their name, age, gender, hometown and interests. In this way, stadium managers learn a great deal about their visitors. Stadiums can map visitors footfall, which gives them insights into how they move around the venue and engage with retail and hospitality outlets. Informed by these in-depth customer insights, the stadium can send out targeted marketing communications while they are in the venue and thereafter. These might include s, or SMS messages, offering discounts, multi-buys and coupons for food, drinks and merchandise or advance booking opportunities. This enables effective sponsorship and advertising and creates additional revenue streams. This feature provides an attractive opportunity for all team or venue sponsors. Fan Experience For a number of stadiums they lack detailed knowledge on visitors who purchase tickets from external sources. Purple solves this problem by enabling the stadium WiFi network to communicate with everyone when they enter and log on to the WiFi. In addition, fans can find their friends easily within the ground, communicate with others outside, and even watch replays. Using social media channels to interact with the stadium and other fans leads to a richer experience and deeper connection to their team. With Purple s Way finding feature, you can help your visitors locate or navigate to areas around the stadium. Way finding works beautifully with Purple marketing tools and allows stadium owners to provide visitors with useful and targeted information about the venue, services, promotional offers and next events. This platform can also help push app downloads to build brand loyalty and create an extra platform to communicate with visitors.

5 Retail Access Customers log in with ease using Facebook, Twitter, Instagram, or a short form, allowing the retailer to collect key demographic data, contact details and depending on the client hardware type, location data and presence analytics. Analyze The data collected can be used to segment customers into highly targeted groups based on demographics, loyalty and their physical location in the venue. Action By providing tools to drive offers, information and loyalty promotions in real time via the login screens, s, SMS, or the API, Purple WiFi helps to boost revenue and customer loyalty Revenue and growth Identifying and segmenting retail staff devices from those belonging to customer s means that the location of staff can be pinpointed in real time. This would allow for more dynamic resource allocation, ensuring key areas are staffed accordingly during busy periods. Owners also have the ability to segment customers into targeted groups based on demographics, loyalty, their physical location and movement around the space. Ease of implementation Retailers can segment customers into targeted groups based on demographics, loyalty and their physical location and movement around the store. This information can be used to drive offers and promotions in real time to guests, increasing use of services and spend. The ability to gain new social Likes and Follows, greatly increases a retailer s ability to communicate with customers, whether on or off the premises. The login pages can be monetized by featuring advertisements and promotions from third parties, or by highlighting the store s offers, loyalty program, application, or to cross sell other services. Customer Experience Using a combination of location based services and analytics, stores can build an unprecedented level of insight into consumer behavior and opportunities to engage customers directly. Retailers can then gauge what purchases the customer is considering, reference this against loyalty card behavior and send relevant information or offers in real time to their device, at the moment they re looking at an item or in a specific area. Data like , location, gender and age can be collected. This can be used to reward loyal customers who visit frequently to create a more personal experience for the shopper.

6 Smart Cities Access Visitors can log on to the Internet in seconds via social media accounts or a simple registration form. This means they stay connected with work or other commitments and at the same time the city gains valuable social engagement on a digital platform. Analyze Capture key demographic data on visitors and information that helps to recognize their device. This can then be used to analyze presence data such as dwell times and repeat visits in a simple and easy way. Action Communicate key messages straight to an individual or targeted group. This feature may also use our in-built tools to send useful information whilst the API can feed all captured data back into an existing database. Visitor Experience Purple can help generate huge amounts of data that can be used intelligently by City officials. Understanding traffic data will help improve services such as bus routes, street lighting or traffic flow, It will also help the city to move more easily, adapt to change and become more smart to the needs of the population. It will also help to reduce the impact on the environment. Location Services Our portal visualizes how visitors are moving around the city in real-time or historically. It can send highly relevant marketing messages to visitors based on their movements or dwell in a particular location. With Purple s wayfinding feature, it is possible to help your visitors locate or navigate to points of interest situated in the city.

7 Hospitality Access Visitors can log on to the internet in seconds via social media accounts or a simple registration form. This means they stay connected with work or other commitments and at the same time the city gains valuable social engagement on a digital platform. Analyze Capture key demographic data on visitors and information that helps to recognize their device. This can then be used to analyze presence data such as dwell times and repeat visits in a simple and easy way. Action Communicate key messages straight to an individual or targeted group. You may also use our in-built tools to send useful information whilst the API can feed all captured data back into an existing database. Customer Experience Using a combination of location services and real time analytics, bar, restaurant and cafe owners can build an unprecedented level of insight into their patron s behavior, increasing sales opportunities and improving brand loyalty. Revenue and Growth Social media marketing has fast become the new word-of-mouth and is one of the primary functions behind Purple s guest WiFi login process. Using our guest WiFi solution with a choice of social media authentication as a way of logging in, bars, restaurants or cafes gain new social Likes and Follows, greatly increasing a their ability to communicate with customers, whether on or off the premises. Owners also have the ability to segment customers into targeted groups based on demographics, loyalty and in some cases, their physical location and movement around the venue. This information can be used to drive offers and promotions in real-time to patrons, increasing spend stimulation. Operational Improvements Owners can monitor their customers in real-time, to establish best positioning for seating and walkways, display and food counters, promotional merchandise, customer queue lengths and depth to improve customers experience. Identifying and segmenting employee devices from those belonging to customer s means that the location of staff can be pinpointed in real time so businesses can establish who are their best servers or meet and greeters

8 WiFi for Trains and Metro Stations Stations are places where passengers have time on their hands whilst waiting for their departure. Offering Orinoco WiFi with Purple will help to personalize the travel experience, increase engagement and enable monetization through an uplift in purchases throughout the station. This solution allows stations to connect with their passengers via e-shots and social media, encouraging re-booking with information, discounts and offers. Passengers will also be able to receive special offers for the station s shops and cafes, boosting loyalty and spend. Keep People Informed Passengers want to be able to check travel updates in real time. They need to communicate with the outside world, particularly if they are facing delays or redirections, or poor coverage with 3/4G.Using a wayfinding tool, station operators can point passengers to the correct platform and even to their reserved seat. Enable Increased Spend It also creates an engagement tool for operators, retailers and restaurants to promote offers and direct them to relevant landing pages. E-shots and direct engagement via social media encourages passengers to rebook directly with travel operators. The data collected by the WiFi technology also means that stations can learn more about travel habits and adjust services accordingly.

9 Performance Matters. Proxim Delivers. For more information Visit us at

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