mach.com.au Mach TECHNOLOGY style guide version 1.2
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1 TECHNOLOGY style guide version 1.2
2 Technology - All rights reserved Technology Ltd The material in this style guide is protected by copyright under the laws of Australia and, through international treaties, other countries. You may view this style guide and its contents using a PDF viewer and save an electronic copy, or print out a copy, of parts of this style guide solely for your own information, research or study: but only if you (a) do not modify the copy from how it appears unless expressly authorised by Technology and then only in accordance with Technology s conditions; and (b) include the copyright notice Technology on the copy. You must not reproduce, frame, transmit (including broadcast), adapt link to or otherwise use any of the material in this style guide, except as expressly permitted by Technology
3 MACH TECHNOLOGY - STYLE GUIDE Contents 1 Introduction 1 2 Logo 2 White Space Incorrect scale Incorrect font & colour Sub Brands Company slogan & services QES Logo Colours 3 4 Type 4 5 Imagery 5 6 Templates 6 Websites
4 We solve the technology puzzle! 1 Introduction About this style guide This style guide provides the rules and guidelines to create a consistent corporate identity. It is through interaction with all touch points of our brand that long-lasting impressions are made in our customers minds. These impressions form the personal relationships that are integral to our success. The consistency of our corporate identity ensures this relationship is carried through and reinforced with every interaction the customer has with all Technology services and products. By adhering to these guidelines you will be contributing to the creation of our identity and reinforcing the positive relationship we have with our customers.
5 MACH TECHNOLOGY - STYLE GUIDE 2 Logo The Technology Logo The Technology logo should not be altered in any manner that is not described in this style guide. The Technology logo is distributed as an Encapsulated Postscript file (EPS) and should never be recreated. The logo should never be distorted or stretched. The following pages refer to visual examples of the correct use for the Technology logo. The logo for download can be found in the Media Centre section of our website. Full colour Black and white TECHNOLOGY TECHNOLOGY
6 We solve the technology puzzle! 2.1 Logo White Space In order to be displayed clearly, an area of white space must surround the outer portion of the logo. No other elements must be placed within this boundary. The clear space should be the equivalent of the x-height, as displayed below. TECHNOLOGY x -height
7 MACH TECHNOLOGY - STYLE GUIDE 2.2 Logo Incorrect scale The following are examples of incorrect scaling of the Technology logo. TECHNOLOGY TECHNOLOGY
8 We solve the technology puzzle! 2.3 Logo Incorrect fonts and colour mach TECHNOLOGY TECHNOLOGY
9 MACH TECHNOLOGY - STYLE GUIDE 2.4 Logo Sub brands* Six sub brands currently exist under the Technology brand. These echo the main services described in 2.5. CONSULTING APPLICATIONS S E R V I C E S * Please advise Technology before using the sub brand logos.
10 We solve the technology puzzle! 2.4 Logo Sub brands* H O S T I N G PRODUCTS R E T A I L * Please advise Technology before using the sub brand logos.
11 MACH TECHNOLOGY - STYLE GUIDE 2.5 Logo Company slogan The Technology slogan We solve the technology puzzle must be included in all branding and marketing campaigns. We solve the technology puzzle! Company Services The Technology services list must be included in all branding and marketing campaigns. consulting - applications - services - hosting - products - retail
12 We solve the technology puzzle! 2.6 Logo The QEC Logo The QEC (Quality Endorsed Company) logo must be included in all Technology s branding and marketing campaigns. The QEC number, 23801, must always be included at the base of the logo.
13 MACH TECHNOLOGY - STYLE GUIDE 3 Colours Colour Palette Below are the primary colours used by Technology. RED BLUE BLACK Pantone: 485 c Pantone: 661 c Pantone: black c C: 0 M: 100 Y: 100 K: 4 R: 227 G: 27 B: 35 C: 100 M: 98 Y: 16 K: 13 R: 42 G: 44 B: 117 C: 86 M: 85 Y: 79 K: 100 R: 0 G: 0 B: 0
14 We solve the technology puzzle! 4 Typography Typefaces The typefaces are an essential part to the companies branding and are carried trough out all aspects of the promotional marketing. Century Gothic Century Gothic is a geometric sans-serif typeface designed for Monotype Imaging in Century Gothiic is used on the words Technology and We solve the technology puzzle Myriad Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. Myriad Pro can be used for headings, and needs to be in bold. * Note: Calibri should be used for body copy in word documents and s for improved legability. Calibri is the default font used in Microsoft Office 2007, and was designed in 2005 to take advantage of MIcrosoft s ClearType rendering technology.
15 MACH TECHNOLOGY - STYLE GUIDE 5 Imagery Library images Photography and stock imagery must reflect the brand values of Technology. We are currently compiling a stock library database which will be used for future marketing material. Examples of the style and feel are reflected below.
16 We solve the technology puzzle! 6 Templates Documents The latest Word and Powerpoint documents for quotations and presentations can be found on the Wiki under Corporate Documents.
17 MACH TECHNOLOGY - STYLE GUIDE 6.1 Templates Websites All websites built by Technology must contain references to the brand. As default, Website design by Technology should be included in the title of every page. The following should be credited in the head tag: <!--Website designed and built by Technology, DATE XXX --> Each website should use the standard 16x16 favicon: The footer of all web pages must contain the following image, which links to the Technology contact page. The ALT tag should read Contact Technology for website design and hosting solutions. MACH
18 consulting - applications - services - hosting - products - retail bb07-08 noosa civic, 28 eenie creek road, noosaville qld 4566 p: f: e: ask@
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