3. India Male Condom Industry Market Size by Value and Volume Sales, FY 2006-FY 2011

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2 TABLE OF CONTENTS 1. India Contraceptive Industry Introduction 2. India Contraceptive Industry Government Regulations 3. India Male Condom Industry Market Size by Value and Volume Sales, FY 2006-FY India Male Condom Industry Segmentation 4.1. By Free Condom, Social Marketing Condom and Commercial Marketing Condom in Volume Sales, FY 2006-FY By Social Marketing Condom and Commercial Marketing Condom in Value Sales, FY 2006-FY India Female Condom Industry Market Size by Value and Volume Sales, FY 2011 and FY India Female Condom Industry Segmentation 6.1. BY NACO and Open Market in Volume Sales, FY 2011and FY BY NACO and Open Market Sales, FY 2011and FY India Contraceptive Pills Industry Market Size by Value and Volume Sales, FY FY India Contraceptive Pills Industry Segmentation 8.1. By Oral Contraceptive Pills and OTC Emergency Contraceptive Pills in Volume Sales, FY 2006-FY By Oral Contraceptive Pills and Emergency Contraceptive Pills Sales, FY FY India Contraceptive Industry Trends and Analysis Increasing Popularity of Online Shopping Change in Demographics Introduction of Innovative Products and Designs Increasing Sales of Emergency Pills 10. India Contraceptive Market Share of Major Brands India Male Condom Market Share of Major Brands, India Contraceptive Pills Market Share of Major Brands, 2010

3 11. India Contraceptive Industry Future Outlook Cause and Effect Relationship Between Dependent and Independent Factor Prevailing in India Contraceptive Industry India Contraceptive Industry Future Projections, FY 2012-FY Male Condom Sales By Value and Volume, FY 2012-FY Contraceptive Pills Sales By Value and Volume, FY 2012-FY Company Profile of Major Players HLL Life Care Company Overview Business Strategy Financial Performance TTK LIG Company Overview Business Strategy Financial Performance JK Ansell Company Overview Business Strategy Financial Performance Mankind Pharma Company Overview Business Strategy Financial Performance 13. India Macro Economics and Industry Factors: Current and Projections People Living with HIV/AIDS and HIV Infected Cases, FY 2006-FY Reported Number of Abortion, FY 2006-FY Number of Children Born, FY

4 13.4. Male and Female Population, Appendix Market Defination Abbreviations Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion Disclaimer

5 LIST OF FIGURES Figure 1: India Male Condom Market Size by Value in INR Million and Volume in Million, FY 2006-FY 2011 Figure 2: Male Condom Market Segmentation by Free Condom, Social Marketing Condom and Commercial Marketing Condom on the Basis of Volume in Percentage, FY 2006-FY 2011 Figure 3: Male Condom Market Segmentation by Social Marketing Condom and Commercial Marketing Condom on the Basis of Value in Percentage, FY 2006-FY 2011 Figure 4: India Female Condom Market Size by Value in INR Million and Volume in Thousand, FY 2011 and FY 2012 Figure 5: Female Condom Market Segmentation by NACO and Open Market Sales on the Basis of Volume in Percentage, FY 2011 and FY 2012 Figure 6: Female Condom Market Segmentation by NACO and Open Market Sales on the Basis of Value in Percentage, FY 2011 and FY 2012 Figure 7: India Contraceptive Pills Market Size by Value in INR Million and Volume in Million, FY 2006-FY 2011 Figure 8: Contraceptive Pills Market Segmentation by Oral Contraceptive Pills and OTC Emergency Contraceptive Pills on the Basis of Volume in Percentage, FY 2006-FY 2011 Figure 9: Contraceptive Pills Market Segmentation by Oral Contraceptive Pills and Emergency Contraceptive Pills on the Basis of Value Sales in Percentage, FY 2006-FY 2011 Figure 10: Contraceptive Pills Market Segmentation by Oral Contraceptive Pills and OTC Emergency Contraceptive Pills on the Basis of Value in INR Million, FY 2006-FY 2011 Figure 11: Market Share of Major Brands in Male Condom Market in Percentage, 2011 Figure 12: Market Share of Major Brands in Contraceptive Pills Market in Percentage, 2010 Figure 13: India Male Condom Market Future Projections by Value in INR Million and Volume in Million, FY 2012-FY 2015 Figure 14: India Contraceptive Pills Market Future Projections by Value in INR Million and Volume in Million, FY 2012-FY 2015 Figure 15: People Living with HIV/AIDS in India in Thousand and HIV Infected Person in India in Thousand, FY 2006-FY 2015 Figure 16: Reported Number of Abortion in India in Thousand, FY 2006-FY 2015 Figure 17: Number of Children Born in India in Million, FY 2006-FY 2015

6 Figure 18: Average Number of Children Born per Women, Figure 19: India Male and Female Population, in Million,

7 LIST OF TABLES Table 1: Male Condom Market Segmentation by Free Condom, Social Marketing Condom and Commercial Marketing Condom on the Basis of Volume in Million, FY 2006-FY 2011 Table 2: Male Condom Market Segmentation by Social Marketing Condom and Commercial Marketing Condom on the Basis of Value in INR Million, FY 2006-FY 2011 Table 3: Female Condom Market Segmentation by NACO and Open Market Sales on the Basis of Volume in Thousand, FY 2011 and FY 2012 Table 4: Female Condom Market Segmentation NACO and Open Market Sales on the Basis of Value in INR Thousand, FY 2011 and FY 2012 Table 5: Contraceptive Pills Market Segmentation by Oral Contraceptive Pills and OTC Emergency Contraceptive Pills on the Basis of Volume in Million, FY 2006-FY 2011 Table 7: Market Share of Major Brands in Contraceptive Pills Market on the Basis of Revenue in INR Million, 2010 Table 8: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the India Contraceptive Market Table 9: The Sales of Condoms, Steroidal Oral Contraceptive Pills, Copper T, Pregnancy Test Kits, FY 2009-FY 2011 Table 10: Correlation Matrix of the India Male Condom Industry Table 11: Regression Coefficients Output of the Indian Male Condom Industry

8 INDIA MALE CONDOM INDUSTRY MARKET SIZE BY VALUE AND VOLUME SALES, FY 2006-FY 2011 India male condom industry has showcased a phenomenal growth in the past five years from INR ~ million in FY 2006 to INR ~ million in FY In the present scenario, the prevalence of the online retail stores in the country had made it easier for the customers to overcome the hesitation while purchasing condom face to face from the retail stores. This had led to an increase in the usage of condom among men who feel embracement while purchasing condom from the retail stores. The male condom industry in India is an emerging market which is expected to grow at a CAGR of 22% in the next five years. Figure: India Male Condom Market Size by Value in INR Million and Volume in Million, FY 2006-FY ,000 2,500 9,000 8,000 2,000 7,000 (INR Million) 6,000 5,000 4,000 3,000 1,500 1,000 (Million) 2, ,000 0 FY'2006 FY'2007 FY'2008 FY'2009 FY'2010 FY' Value in INR Million Volume in Million Note: FY: Fiscal year ending 31st March

9 INDIA MALE CONDOM INDUSTRY SEGMENTATION BY FREE CONDOM, SOCIAL MARKETING CONDOM AND COMMERCIAL MARKETING CONDOM IN VOLUME SALES, FY 2006-FY 2011 The Indian male condom market in volume terms is dominated by free condom sales from FY 2006-FY 2008 with a contribution of ~% in FY The share has witnessed a decline from ~% in FY 2006 to ~% in FY 2011 in the total male condom market. The social marketing condom has observed an increase in contribution from ~% in FY 2006 to ~% in FY 2011 in the overall market... In the third stage of NACP, the government focused on expanding social marketing programme by increasing retail store to ~ million and condom outlet to ~ lakh by 2012 in order to increase the distribution of social market condoms in the country. The commercial marketing condom has also registered growth in the contribution from ~% in FY 2009 to ~% in FY 2011 Figure: Male Condom Market Segmentation by Free Condom, Social Marketing Condom and Commercial Marketing Condom on the Basis of Volume in Percentage, FY FY % 90.0% 80.0% 70.0% 60.0% In Percentage% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% FY'2006 FY'2007 FY'2008 FY'2009 FY'2010 FY'2011 Free Condom Social Marketing Condom Commercial Marketing Condom Note: FY: Fiscal year ending 31st March

10 INDIA FEMALE CONDOM INDUSTRY MARKET SIZE BY VALUE AND VOLUME SALES, FY 2011 AND FY 2012 In FY 2012 HLL produced ~ female condom in the country in which NACO procured ~ pieces and rest is sold in the open market In FY 2012 HLL produced ~ female condom in the country in which NACO procured ~ pieces and rest is sold in the open market. The country has witnessed a decline in the sales of female condom in comparison to last year FY 2011 due to the improper publicity of female condoms such as no commercial advertisement on TV and lack of initiative made by NACO in spreading awareness in the rural sectors. Figure: India Female Condom Market Size by Value in INR Million and Volume in Thousand, FY 2011 and FY (INR Million) (Thousand) 0.0 FY'2011 FY' Market Size in INR Million Volume Sales in Thousand Note: FY: Fiscal year ending 31st March

11 INDIA FEMALE CONDOM INDUSTRY SEGMENTATION BY NACO AND OPEN MARKET IN VOLUME SALES, FY 2011AND FY 2012 NACO has supplied female condom to approximately ~ thousand sex workers throughout the country which has resulted into approximately ~% reduction in unprotected sex. The subsidized condom sales by the NACO have registered a decline from ~.0% in FY 2011 to ~% in FY NACO used Hindustan Latex Family Planning Promotion Trust promoted by HLL, to distribute their female condoms through NGOs and commercial sex workers. NACO has supplied female condom to approximately ~ thousand sex workers throughout the country which has resulted into approximately ~% reduction in unprotected sex. Table: Female Condom Market Segmentation by NACO and Open Market Sales on the Basis of Volume in Thousand, FY 2011 and FY 2012 Segments FY 2011 FY 2012 NACO Open Market Sales Total FY: Fiscal year ending 31st March INDIA CONTRACEPTIVE PILLS INDUSTRY MARKET SIZE BY VALUE AND VOLUME SALES, FY 2006-FY 2011 The Indian contraceptive market has witnessed a remarkable growth in the last five years from INR ~ million in FY 2006 to INR ~ million in FY 2011 due to an increase in the unprotected sex amongst the youngsters.. The Indian contraceptive market has witnessed a remarkable growth in the last five years from INR ~ million in FY 2006 to INR ~ million in FY The growth has been influenced by the rise in the sales of emergency pills in the country. This is because of the existing higher ratio of unprotected sex amongst the youngsters which led them to use emergency pills in order to avoid pre marital pregnancy.

12 Figure: India Contraceptive Pills Market Size by Value in INR Million and Volume in Million, FY 2006-FY , ,600 1, , (INR Million) 1, (Million) 0 0 FY'2006 FY'2007 FY'2008 FY'2009 FY'2010 FY'2011 Market Size in INR Million Volume Sales in Million Note: FY: Fiscal year ending 31st March INDIA CONTRACEPTIVE PILLS INDUSTRY SEGMENTATION BY ORAL CONTRACEPTIVE PILLS AND OTC EMERGENCY CONTRACEPTIVE PILLS IN VOLUME SALES, FY 2006-FY 2011 During the year 2008 and 2009, the players promoted their brand through aggressive advertisement which can be seen on the many TV channels during the peak hours which has led them to increase their sales across the country. In 2009, Lucknow witnessed a ~% increase in the sales of the emergency pills and the incline in the usage had been seen in the age groups. In July 2010, the government of India had banned the advertisement of the emergency contraceptive pills as they did not inform the consumers about the side effect of the drugs. However, the contribution of emergency contraceptive pills in the total contraceptive market has experienced growth from ~% in FY 2007 to ~% FY 2011

13 Figure: Contraceptive Pills Market Segmentation by Oral Contraceptive Pills and OTC Emergency Contraceptive Pills on the Basis of Volume in Percentage, FY 2006-FY % 90.0% 80.0% 70.0% 60.0% In Percentage% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% FY'2006 FY'2007 FY'2008 FY'2009 FY'2010 FY'2011 Oral Contraceptive Pills OTC Emergency Contraceptive Pills Note: FY: Fiscal year ending 31st March Table: Contraceptive Pills Market Segmentation by Oral Contraceptive Pills and OTC Emergency Contraceptive Pills on the Basis of Volume in Million, FY 2006-FY 2011 Segments FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 Oral Contraceptive Pills OTC Emergency Contraceptive Pills Total Note: FY: Fiscal year ending 31st March

14 INDIA CONTRACEPTIVE MARKET SHARE OF MAJOR BRANDS INDIA MALE CONDOM MARKET SHARE OF MAJOR BRANDS, 2011 The Indian male condom industry has been dominated by 5 major brands such as Kohinoor, Kamasutra, Manforce, Moods and Durex with a contribution of ~% in Kohinoor is the leader with the market share of ~% in 2011 Moods and Durex remained at the fourth and fifth position with the contribution of ~% and ~% respectively in Figure: Market Share of Major Brands in Male Condom Market in Percentage, 2011 Kohinoor Kamasutra Manforce Moods Durex Others Source Notes: Data for Calendar Year ending December

15 INDIA CONTRACEPTIVE PILLS MARKET SHARE OF MAJOR BRANDS, 2010 Primal Healthcare has purchased the production and marketing rights of I-Pill from Cipla at a deal value of INR ~ million on 22nd March 2010 The Indian contraceptive pills market is concentrated among 2 major brands such as I-Pills and Unwanted72. I- Pill is manufactured by Piramal Healthcare and has registered the revenue of INR ~ million in I-Pill has witnessed the contribution of approximately ~% in 2010 in the total contraceptive market in the country. Primal Healthcare has purchased the production and marketing rights of I-Pill from Cipla at a deal value of INR ~ million on 22 nd March 2010 Figure: Market Share of Major Brands in Contraceptive Pills Market in Percentage, 2010 I-Pill - Piramal Healthcare Unwanted72 - Mankind Pharma Others Notes: Data for Calendar Year ending December Table: Market Share of Major Brands in Contraceptive Pills Market on the Basis of Revenue in INR Million, 2010 Players/Brand Revenue in INR Million, 2010 I-Pill - Piramal Healthcare Unwanted72 - Mankind Pharma Others Total

16 INDIA CONTRACEPTIVE INDUSTRY FUTURE OUTLOOK The market of the Indian emergency contraceptive pills is expected to grow at a CAGR of ~% from FY 2012-FY The market is expected to witness new policies by the government of India such as lifting the ban on the advertisement of emergency pills which is expected to increase the sales of over the counter pills in the near future. CAUSE AND EFFECT RELATIONSHIP BETWEEN DEPENDENT AND INDEPENDENT FACTOR PREVAILING IN INDIA CONTRACEPTIVE INDUSTRY Table 1: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the India Contraceptive Market Industry Factors Market Impact Comments Simulative Government Reforms Increasing Pre- Material Sex Increasing Population Rising Awareness amongst the Women People Living with HIV/AIDS Cause: Effect: Cause: Effect Cause: Effect: Cause: Effect Cause: Effect: DISCLAIMER No part of this manual or any material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of AM Mindpower Solutions and any payments of a specified fee. Requests to republish any material may be sent to us.