Join the UK s strongest regional wedding events

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1 Footfall ABC Audited Join the UK s strongest regional wedding events

2 Be a Part of it We re committed to delivering the highest quality, regionally-focused wedding shows in the UK, with the best ratio of visitors to exhibitors. Each event presents the opportunity to meet face-to-face with over 6,000 visitors, all from your catchment area. Category limits We limit both the total number of exhibitors and the number of exhibitors within each product category at each of our shows, to ensure our exhibitors are not over-saturated with competition and to ensure you get maximum return on investment. Our exhibitors and partners all benefit from this unique event model: - A great platform to meet brand new customers from season to season - The perfect place to sample products to a highly targeted audience - Engage with visitors in a fun and vibrant atmosphere - Gain valuable customer feedback and build awareness of your business ASK US ABOUT MULTI-SHOW INCENTIVES Sponsorship Talk to us about the best way for your brand and products to mix with our visitors. We will always tailor a bespoke sponsorship package to meet your specific objectives. Maximise your exposure through alignment with one of our much-loved features. Champagne Bar, Stages & themed features, Themed Restaurants, Front of House, Catwalk, Tasting Sessions, The VIP Experience, Seating & Rest Areas, Planning Workshops, Product Supply & Product Placement Previous Partners and Sponsors include L Oreal, Laura Mercier, Urban Pantry, Lanson, David s Bridal, SPJ UK and Elizabeth Arden. To find out more contact: An amazing show with a great atmosphere, we can t wait to do it again next year! Taylor & Co

3 Our Visitors We re passionate about giving our visitors the ultimate day out for wedding inspiration. Excited brides-to-be and their bridal parties come eager to research, source and buy everything they need for their big day. Our ticket pricing structure ensures that you meet with visitors who are serious and ready to buy, whilst our industry-leading line up of show features and entertainment enhances the visitor experience. The North West Wedding Fair, Event City, Manchester 13,372 visitors (5,632 brides) attended the Autumn 2013 and Spring 2014 editions. The Spring 2014 edition saw an 8.2% increase in footfall compared to Autumn Where Brides Came From Wedding Date 65% of Brides looking for dress at the show 36% of Brides looking for a venue at the fair 28% of visitors opting for VIP package 64% with budget of 10,000 25,000 9% with budget over 25,000 85% would recommend our event to a friend Manchester 50% 2. Cheshire 23% 3. Lancashire 18% 4. Merseyside 6% 5. Other 3% % 8% 30% 52% Perfect Wedding Fair Venues Our carefully selected venues compliment footfall by running immediately alongside a huge range of shops and restaurants. Visitors benefit from free parking and exclusive shopping and dining discounts. Great show, great organisers and great business potential. The question shouldn t be if you should sign up but how do you sign up! Nigel Rayment Boutique

4 Around the Fairs Each one of Mercury Events Wedding Fairs has a varied number of ways for our visitors to spend their day. Catwalk Shows Stunning shows produced by one of the UK s leading choreographers featuring a huge range of wedding dresses, menswear, Mother of the Bride attire, bridesmaid s dresses and accessories. Entertainment Stage Showcasing the best musicians, entertainers and performers to help visitors choose the perfect reception entertainment to suits their tastes. NEW Vintage Inspiration Bluewater Fair visitors dip into a unique treasure trove of vintage style at The Vintage Village, whilst Manchester visitors can take home their own handmade products from a crafts session at the Vintage Crafts Village. NEW Inspired Bakes Visitors to the North West & Excel Fairs can view a display of popular current wedding cake themes at Inspiring Bakes: A Wedding Cake Showcase Tasting Sessions give the audience an unrivalled chance to discover more about wedding dining options, whilst Wedding Planning Sessions allow them to ease any worries with advice from the experts. Champagne Bar & NEW Garden Restaurant Reflection on the days inspiration over some bubbly or a sumptuous afternoon tea The VIP Experience More and more visitors are opting for the VIP ticket package. This includes a reserved seat at the Catwalk Shows, Luxury Goody Bag, a glass of champagne and other varied treats which are updated for each fair. The Essential Bridalwear Collection Bringing together your region s leading bridal boutiques. Visitors can pick their favourites from the Catwalk, with the added bonus of being able to have personal fittings and consultations. Just what North West brides and North West wedding suppliers have been waiting for...a wellplanned and extremely enjoyable event executed to a high standard. Red Floral Architecture

5 Marketing Opportunities As an exhibitor you have access to a multi-channel marketing & PR campaign, guaranteed to deliver thousands of brides from across your region. Digital Generated by our active website and social networking platforms, in addition to banner adverts, editorial and campaigns with leading wedding websites and blogs. Broadcasts Monthly broadcasts and e-newsletters sent to targeted segments of our Bridal database. Direct Marketing Targeted mailings including flyers, postcards and discounted ticket offers. Print Advertising Extended across the leading national and regional trade publications, magazines and newspapers. TV adverts with ITV Granada Radio campaign through Heart FM and Key 103 Outdoor & Mall Campaign Billboards and public transport adverts, along with a major in-mall advertising campaign within our partner shopping centre venues, The Trafford Centre & Bluewater. SMS Our SMS reminders and easy ticket-purchase messages reach out to over 30,000 contacts across the UK. With thanks to our key media partners: It was a great show & we secured a lot of bookings so worked really well! Groove Instinct

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