Kraków the capital of Małopolska

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1 Kraków the capital of Małopolska A population of about 758,000 inhabitants The second largest city in Poland in terms of population size Approximately 8 million inhabitants within a radius of 100 km M. Chomyszyn-Gajewska

2 Traditional goals of visitors 1. Main Market Square M. Chomyszyn-Gajewska

3 Traditional goals of visitors 2.Wawel Royal Castle M. Chomyszyn-Gajewska

4 Traditional goals of visitors 3. Barbican M. Chomyszyn-Gajewska

5 Traditional goals of visitors 4. Jagiellonian University Collegium Maius M. Chomyszyn-Gajewska

6 Strategy for Tourism Development in Krakow ( ) A document adopted by the Krakow City Council in April 2005 as one of its operational programmes. While working on the document, a series of consultations were held, including detailed consultations with prospective entities to implement individual objectives. The Strategy embraces the following issues: A. A vision for tourism development in 2013 B. An analysis of external and internal conditions C. Diagnosis of the state of tourism in Krakow D. Mission E. An overarching objective F. Priorities: Modern tourist and tourism-related infrastructure High quality tourism in Krakow Building up Krakow s position on the tourist market Qualified tourism staff Forecasting tourist demand and programming needs Partnership for tourism development G. Specific objectives: H. Tasks M. Chomyszyn-Gajewska The content of the document also includes: opportunities for financing activities from external funds, anticipated effects of implementation or non-implementation of activities, rules of monitoring and assessing the Strategy.

7 Kraków Infrastructure John Paul II International Airport Kraków-Balice Ltd. Motorway A4 (Dresden/Berlin-Krakow-Lviv) The largest regional and second largest national airport Located west of Krakow, 11 km from the city centre Quick rail/bus service between the city centre and the airport 16 carriers offering flights to 39 cities around the world UMK Archives

8 Hotels, hostels, apartments 131 hotels beds ***** 10 hotels, 1752 beds **** 22 hotels, 3720 beds *** 75 hotels, 6574 beds ** 20 hotels, 1993 beds * 5 hotels, 576 beds M. Chomyszyn-Gajewska 387 hostels, apartments and b&b rooms beds

9 Cooperation with tourist industry Cracow cooperates with local touristic associations: Gremium Hoteliers Association Malopolska Tourist Organisation, Cracow s Chamber of Tourism, Polish Tourism Association - PTTK Cracow s Merchant Congregation Their representatives are the members of Cracow s Touristic Forum by the Mayor of Cracow The Municipality of Cracow cooperates with them in:: monitoring of touristic market, organisation of the events, competitions, fairs of tourism etc. M. Chomyszyn-Gajewska

10 Tourist exhibitions In 2011 Cracow was presented in following touristic fairs: Oslo, Utrecht, Wienna, Brno, Madrit, Bratislava, Helsinki, Dublin, Brussells, Milan, Nuremberg, Budapest, Berlin, Moscow, Paris, Goeteborg, Barcellona, Kiev, London, Gdansk, Warsaw UMK Archives Business Touristic Fairs: CONFEX London EMIF Brussells IMEX- Frankfurt/Main IBTM - Barcellona J.W.Gajewski

11 Krakow Convention Bureau Krakow Convention Bureau activity: The main objective of the Krakow Convention Bureau is to promote the city as an attractive destination for the international conference industry. For this purpose, the Krakow Convention Bureau uses such forms of marketing as: Participating in international business tourism fairs, Publishing and distributing informational and promotional materials, Advertising in domestic and international magazines, Running recommendation programmes, including a recommendation system for PCOs, International cooperation and site inspections for organisers of business meetings and events, and for journalists, Running the website, Exploring the meetings industry market in Krakow.

12 Krakow Convention Bureau We offer assistance in terms of: Initiating new international congresses and conferences that could take place in Krakow, Preparing and carrying out site inspections, Organising Krakow stands at congresses and conferences, Preparing multimedia presentations on the tourist and conferences assets of Krakow, Support as regards bid book preparation, Providing the entirety of informational and promotional materials on the infrastructure and conference services in Krakow, Providing the entirety of informational and promotional materials on Krakow, Information on congress and exhibition centres and other conference locations, Information on locations for special events, Information on motivational events, Information on recommended PCOs, Information on recommended DMCs, Information on events and attractions accompanying business tourism, Information on the calendar of cultural, tourist and sports events.

13 Kraków City with a great spirit Big outdoor events Floating of the Wreaths Juwenalia annual students' holiday The Great Parade of Dragons New Year's Eve on the Main Square Concerts New Year's Concert at the Juliusz Słowacki Theatre Bach Days

14 Kraków City with a great spirit Małopolska and Krakow - approximately 300 venues with conference facilities. Some of the largest halls now include: Conference Centre Gromada (coming soon) 2,200 (4,500 maximum capacity) Auditorium Maximum, Jagiellonian University 1,150 (one room) University of Economics 1,500 Hotels, such as: Best Western Premier Hotel 600 Park INN Krakow 460 Qubus Hotel 450 Historic halls, including: Juliusz Słowacki Theatre 530 Collegium Maius 100 Museum halls, e.g. : Polish Aviation Museum 500 Museum of Urban Engineering 300 Polish Aviation Museum, Krakow

15 Religious tourism A draft action plan for the development of religious tourism in Krakow until 2013 envisages 5 measures under the Promotion of Krakow as a centre of religious tourism Priority: Preparing a set of materials promoting the religious phenomena of Krakow and the region. Promotion of products of Krakow s religious tourism is addressed to selected communities in Poland and the world Developing and maintaining a calendar of events related to religious tourism in Krakow and the region. Organisation of study visits for organisers of pilgrimages and other visits travel agents, parish priests and other opinion-making groups Establishment of an Award of the Mayor of the City of Krakow for the best publication and research paper on the religious phenomena of Krakow M. Chomyszyn-Gajewska

16 Krakow on the fork More then 350 restaurants, offers dishes of various countries: 148 restaurants are recommended by the City in restaurants are mentioned in the Michelin guide: Michelin - Main Cities of Europe 2010 UMK Archives

17 Trail of the old Cracow s fortress J.E.Gajewski

18 Nowa Huta UMK Archives

19 Royal Route for the disabled tourist Scale models located in twelve places in Krakow s centre part of Krakow s new tourist attraction the Royal Route for the Disabled Tourist The Royal Route for the Disabled Tourist is a project implemented by the Municipality of Krakow as part of the Małopolska Regional Operational Programme. The main aim of the project will be to create an attractive tourist route for those suffering visual impairments and physical disabilities. The route allows visitors with disabilities to see the most beautiful historical sights of the city, and is a great history lesson for children and young people. UMK Archives UMK Archives

20 Kraków City with a great spirit FESTIVALS (selected) Misteria Paschalia Sacrum Profanum Coke Live Music Festiwal Krakow International Film Festival Cracovia Danza Court Dance Festival UMK Archives Jewish Culture Festival International Street Theatre Festival Music in the Old Krakow

21 International Congress Hall UMK Archives

22 Number of tourists and visitors coming to Krakow tourists visitors

23 Foreign turists in Krakow in ,00% 25,00% 20,00% 15,00% 10,00% 5,00% 0,00% 26,17% 11,22% 9,08% 8,32% 6,30% 5,17% 3,85% 3,03% 3,03% 2,14% 2,08% Great Britain Germany Italy France Spain USA Ireland Ukraine Russia Slovakia Czech Republic

24 The main purpose for coming to Krakow 40,00% 35,00% 30,00% 25,00% 20,00% 36,23% Sightseeing Rest and relaxation Fun Visiting relatives or friends Religious 15,00% 13,30% Business trip 10,00% 10,09% 9,72% Shopping 5,00% 4,35% 3,78% 3,70% 3,32% Participation in a cultural event 0,00% 1

25 Thank you for your attention Contact: The Municipality of Krakow Department of Information, Tourism and City Promotion Krakow, Plac Wszystkich Świętych 3-4 tel

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