Product Brochure 2016

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1 BETTING SOLUTIONS CONTENT SOLUTIONS GAMING SOLUTIONS Product Brochure 2016 Market-leading turnkey sports betting solutions

2 Contents Introduction 02 Betting Solutions 08 Content Solutions 30 Gaming Solutions 40 Contents 02 Sportradar Group Set-Up 04 Our mission 06 Our vision 07 Pre-Match Betting 10 Life Cycle of Odds 10 Event Creation (Fixtures) 12 Odds Suggestions 12 Trading Tools (Monitoring) 13 Resulting 13 Live Betting 14 Sports Data Widgets 32 Live Match Tracker 34 Live Sports Centre 36 Live Scores 38 Statistics Centre 39 Virtual Sports Betting 42 Virtual Football 44 Virtual Basketball 46 Virtual Tennis 47 Virtual Horse Racing 48 Virtual Dog Racing 49 Goal Flash 50 Live Betting Solutions 14 BetPal 20 Live Monitoring 21 Soccer World of Betradar 52 Contacts 54 Additional Services 22 Our Clients 55 Managed Trading Services 22 Live Channel 24 esports 26 World Numbers Service 28 Introduction 02 / 03

3 Sportradar Group Set-Up 800+ Clients 80+ Countries 30+ State lotteries Betradar is a brand of Sportradar, a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. Sportradar provides cutting-edge solutions and services to media companies, bookmakers, fantasy sports operators, sports federations and state authorities. Headquartered in the beautiful city of St. Gallen in Switzerland, Sportradar has offices or representations around the world. Since it was founded in 2001, Betradar has developed into a key player in the industry. Today, we provide all the necessary services to run a bookmaking operation, such as fixtures, results, odds compiling, trading tools, in-running services, front-end content solutions (including statistics, live scores and live data visualisations), live streaming services, innovative gaming solutions and now A Multi Award-Winning Company esports betting solutions. Our diverse portfolio enables us to meet the challenges and demands of the international bookmaking industry in a forwardlooking manner while helping to maximise the profit of each client. EQT, the leading private equity group in Northern Europe, has invested in our fast-growing company to support Sportradar on its continued growth path with capital for value-enhancing acquisitions, investment in the development of new products and solutions, geographic expansion, and new customer segments. Company founder and CEO, Carsten Koerl, as well as Sportradar s management, remain significant shareholders alongside EQT and will continue to drive Sportradar s future development and growth. Parent company Switzerland Sportradar AG, St. Gallen Group companies Australia Sportradar Australia Pty. Ltd., Sydney Austria Sportradar GmbH, Vienna & Linz China Sportradar HKG Limited, Hong Kong Estonia Sportradar OÜ, Tallinn Germany Sportradar GmbH, Hamburg, Gera & Munich Sportradar Virtual Gaming GmbH, Bremen BTD Group, Munich Gibraltar Sportradar MTS Ltd., Irish Town Norway Sportradar AS, Oslo Sportradar AS, Trondheim Philippines Datacentric Corporation, Taguig City Poland Sportradar Polska Sp. Z O.O., Warsaw Russia Sportradar AG, Moscow Singapore Sportradar Singapore Pty. Ltd. Slovenia Klika D.O.O., Ljubljana Sweden Sportradar AB, Stockholm Switzerland Sports Data AG, St. Gallen Sportradar Digital Media AG, St. Gallen United Kingdom Sportradar UK Limited, London Sportradar Cardiff Limited, Usk Uruguay Sportradar LATAM S.A., Montevideo USA Sportradar US LLC, Minneapolis & San Francisco Sales representations Brazil São Paulo China Beijing Czech Republic Zlin Greece Athens Italy Rome Serbia Belgrade South Africa Durban Spain Barcelona Turkey Istanbul Ukraine Kiev USA New York & Sarasota Introduction 04 / 05

4 Our mission driven by facts We seamlessly integrate sports-related live data and digital content with our clients businesses We deliver essential sports data and audiovisual content, so that the sports experience is even more intense and interactive. Sports fans can anticipate and analyse based on our predictions and statistics; clubs and federations can reach new audiences through innovative commercialisation platforms and the compelling presentation of their sport; sponsors can connect with fans at the critical moments before, during and after the game; and bookmakers can receive services ranging from statistics and odds to fully managed outsourcing solutions. Customer focus, simplicity, an outstanding user experience and process automation characterise all the products and services we deliver. Digital Sports Data & Content Operations Our operating activities include the collection, processing, monitoring and commercialisation of sports data resulting in a diverse portfolio of sports-related live data and digital content for you and your customers. Driven by facts is in our DNA Data Monitoring provider! Data Processing Our vision to turn innovation into value The world is changing fast and technology is constantly moving forward. We are committed to bringing the best innovations to our clients and for more than 10 years we have transformed these innovations into value through our professional services and solutions. The key to success! Our vision is based on the commitment to building long-term relationships with our clients and business partners by offering innovative and competitive services and solutions. However, our commitment to the betting industry and sport in general goes far beyond just being a profitable organisation: we stand for integrity and fair play. Alongside partnerships with market leading companies in the sports betting and media industries, Sportradar also operates a unique Fraud Detection System (FDS) for a range of federations, including UEFA, World Rugby and the International Ice Hockey Federation (IIHF). The FDS has been supporting sports associations, as well as state authorities, with its expertise in detecting bettingrelated manipulation since Sportradar is the only supplier in the market that controls the entire chain of its in-running offer from data collection at the venue right through to the compilation and delivery of odds. All operations and technology developments are handled in-house, allowing us to guarantee the highest quality and security standards and to provide full 24/7/365 support that fulfils the ambitious international requirements of ISO 9001, as certified by TÜV Thuringia. In order to ensure and further improve the unrivalled quality of our product portfolio, we invest in the most motivated and skilled employees, new technologies, and the best support available worldwide. By looking forward, understanding the trends and forces that will shape the future of our industry, and acting quickly to prepare for what lies ahead, we ensure our business continues to thrive. Over 800 clients, including over 30 state lotteries, in more than 80 countries across five continents rely on Sportradar s quality services and solutions from one-man betting offices to global sports federations such as the National Hockey League (NHL), International Basketball Federation (FIBA) and the International Tennis Federation (ITF). We are proud of our achievements, and work hard to deliver on our promise of being a great place to work where people are inspired to be the best they can be. Powerful emotions such as passion, anticipation, optimism and fun link the emotional world of sports and the commercialisation of rational sports data. Sportradar confidently balances both its team of over 1,300 professional and highly motivated employees have one thing in common: a passion for precision and accuracy. SPORTS DATA SPORTS DATA PRODUCTS Data Collection Data Commercialisation Betting Solutions Managed Trading Services Live Streaming Sports Content Solutions Gaming Solutions esports Introduction 06 / 07

5 Betting Solutions Everything needed for creating and managing your sports betting offer Each day bookmakers offer thousands of pre-match and live betting markets on sporting events around the world. The collection and updating of such sports data and odds requires vast resources and substantial financial investment. For that reason, bookmakers need to externalise labour-intensive tasks and increase efficiency by automating processes in a cost-effective manner. At Betradar, we help bookmakers succeed in an increasingly competitive market while reducing operational costs and the risk of running their own labour intensive in-house operation. Furthermore, our Betting Solutions can be tailored for all types of businesses from small retail outlets to large online operations. Best of all, Betradar s new Managed Trading Services product enables you to completely or partly outsource your trading. From providing the fixtures to compiling the odds, monitoring the liabilities to confirming the results all are conducted by Betradar s highly experienced and committed trading team. Contents 08 Pre-Match Betting 10 Life Cycle of Odds 10 Event Creation (Fixtures) 12 Odds Suggestions 12 Trading Tools (Monitoring) 13 Resulting 13 Live Betting 14 Live Betting Solutions 14 BetPal 20 Live Monitoring 21 Additional Services 22 Managed Trading Services 22 Live Channel 24 esports 26 World Numbers Service 28 Automate your business and increase your turnover and profitability with Betradar s highly competitive Betting Solutions Full service portfolio from a single source for an easy launch or extension of all your pre-match and live betting offers Unique bookmaker system to manage your vast sports betting offer All data produced in-house and supervised by our experienced quality team 24/7/365 support guaranteeing the highest quality and security standards Betting Solutions 08 / 09

6 Life Cycle of Odds Automate your business in a cost effective manner Fixtures, odds and results every sportsbook depends on the accuracy of this information and demands correct statistics It is the challenge of every bookmaker to deliver relevant information and there is far more to it than just Team A versus Team B at 3pm, with a 1:0 scoreline. From creating the fixture to adding odds, monitoring the odds movements to confirming the final score all important match details need to be managed closely and efficiently. The modern-day market demands 100 per cent accuracy and therefore requires many resources. Today, Betradar employs an experienced team of over 150 people for its Life Cycle of Odds services alone to provide clients with the best quality service. We can help you automate your processes in a cost-effective manner. At the heart of Betradar s powerful Betting Solutions is the company s bookmaker system, which provides the foundation for our clients betting business. BENEFIT FROM THE WORLD S LARGEST SPORTS DATABASE Get a free test account now and experience the benefits during a two-week trial period: sales@betradar.com EVENT CREATION (FIXTURES) Event Creation is the basis for any successful bookmaking business. We deliver constantly verified and updated fixtures, starting times and background information on more than 40 sports around the world to ensure you can create your own betting offers. In addition to correct fixture times, accurate team and player news is provided to help bookmakers decide how to best manage risk. Betradar s in-house operations are accompanied by an established worldwide network of data journalists and freelancers who help to improve the service and guarantee the highest quality possible. This professional network plays a vital role in Betradar s Event Creation. For soccer alone, we provide over 500 leagues and tournaments. ODDS SUGGESTIONS Odds Suggestions from Betradar contain match bets like 1-X-2 and a large number of additional bet types including Totals, Handicap, Correct Score, First Goal Scorer and many more. Manually traded odds for over 300 bet types are provided and continually updated by our experienced team of professionals, including all relevant match, goal, player, corner and booking-related bets. Starting odds and odds changes for all events are delivered with our Event Creation (Fixtures) product. Additionally, the odds calculation web service Odds Creator enables you to calculate a number of different pre-match special odds types based on pre-defined input parameters such as 1-X-2 and Totals odds. TRADING TOOLS (MONITORING) This service monitors odds and starting times for almost all bookmakers around the globe. Several modules enable you to track over 7 million odds updates every two minutes and 30,000 plus schedules for more than 50 sporting competitions. With Trading Tools you receive a sophisticated, real-time risk management and market monitoring tool with automated alerts for your odds offers. The additional Horse Racing Monitoring service provides a complete market overview of all online fixed odds and exchange betting offers for the day s racing (United Kingdom & Ireland) and worldwide Ante Post races. The American Monitoring service has been designed to extend Betradar s monitoring services into the growing US Sports marketplace. RESULTING Resulting includes fast and verified results and outcomes across all offered matches and bet types. This service covers 100+ countries and over 3,000 competitions with more than 320,000 final results per year to directly settle your bets. Included are basic results like half-time/full-time, as well as specific details, including minutes of goals, goal scorers, cards, etc. Result comparison is a fully automated function for comparing your own results to the Betradar results database. Thanks to the automated alert system, wrong results are now a thing of the past. Betradar s Resulting service is available via the Betradar interface, , and as an XML feed for direct integration. Betting Solutions 10 / 11

7 Life Cycle of Odds Add-on: Mythical Sports Keep your sports-loving customers glued to the action with mythical sports leagues providing fictional matches chosen from key areas of popular interest! Fictional matches are created by utilising our marketleading sports data coverage and settled quickly and easily through one key parameter the goals/points scored per team. Leagues are connected through Betradar s Pre-Match Odds Suggestions, managed by our industry experts and fully configurable within Betradar s bookmaker interface. Statistics and league tables are also available for Mythical Sports. Also available as Mobile Supervision APP for ios & Android EVENT CREATION (FIXTURES) No more manual work setting up markets All data created, verified and supervised in real-time, 24/7/365 by our dedicated team High update frequency with continuous fixture checks and fixture change alerts Valuable information such as worldwide player transfer information, match related news, injury and suspension information Quality assurance with the highest security standards ODDS SUGGESTIONS Odds Suggestions are provided 24/7 and up to 3 weeks in advance with real-time updates All odds are compiled in-house by our experienced bookmakers Numerous configuration options, including margin setting Constant updates avoid arbitrage situations (sure bets) and allow direct use for end customer business Odds calculation web service: Take advantage of Betradar s mathematical odds models and create your own pre-match odds TRADING TOOLS (MONITORING) Your odds and closing times are compared to the entire betting market to minimise errors Fully customisable interface for alerts, markets, sports and other relevant parameters Comprehensive alert system, including detection of wrong results, open bets on matches already started, differences in odds and fixtures, sure bets, removed offers from other bookmakers, and many more Additional American Monitoring Service covers American football, basketball, baseball and ice hockey matches played in the US and Canada RESULTING Accurate and rapid final results provided for over 40 different sports Automated and immediate payouts possible Valuable information, such as lineups, substitutions, half-time/full-time results, overtime results, penalty results, single period results, detailed goal information, card information, etc. Result comparison: A fully automated function for comparing your own results to the Betradar results database FOR DETAILS PLEASE DOWNLOAD OUR PRE-MATCH ODDS SUGGESTIONS MENU FROM BETRADAR.COM. Betting Solutions 12 / 13

8 Live Betting Solutions Live HIGH LEVEL OF AUTOMATION PAIRED WITH NUMEROUS CONFIGURATION OPTIONS Betradar offers the most comprehensive and reliable Live Betting Services in the market. In total, our round-theclock coverage amounts to over 20,000 live events each month for soccer, tennis, basketball, American football, ice hockey, baseball, handball, volleyball, beach volleyball, futsal, badminton, squash, cricket, Aussie rules, rugby league, rugby union, darts, snooker, bowls and table tennis. The events are directly covered from sports venues and by TV, enabling you to trade on almost any major live event in the world. This is why we provide the highest security standards available with up to four people involved in the administration and supervision of each and every match. An auto transmission check is also standardised from the data journalist in the stadium to the live operator, and the match supervisor is in constant communication with our data journalist, the odds administrator and the clients. Betradar s Live Betting Solutions offer complete match administration with profit maximising live odds and are optimised for all types of business. Therefore, Betradar offers two services: our Live Odds Service via XML feeds is your fully automated and integrated in-running trading service for direct use, requiring only very limited resources to offer a broad variety of live betting sports and markets. Our Live Scouting Service meanwhile, is your perfect information source to operate your own in-running trading. Easy launch or extension of live betting offers for sportsbooks No in-house trading required thanks to optional complete match administration and Live Odds Specifically designed for multi-platform use (shops, terminals and online sportsbooks) Data available via XML feed for direct integration and end customer use HIGH FLEXIBILITY WITH INDIVIDUAL PACKAGES OR SINGLE MATCH BOOKING EASY BOOKING PROCEDURE ON BETRADAR.COM Worldwide, highly-trained and quality-controlled network of data journalists Information transmitted by our unique, in-house developed smart device application All information is supervised by our quality and monitoring team Extremely fast and accurate data transmission with the highest security standards 500+ UNIQUE BET TYPES 20,000 LIVE EVENTS PER MONTH 20 SPORTS ITF OFFICIAL DATA PARTNER 65, /7/365 LIVE TENNIS LIVE COVERAGE MATCHES PER YEAR THE RESULT OF BETRADAR S LIVE BETTING COMPET ENCE IS A DIVERSE PORTFOLIO OF UNIQUE LIVE BETTING SOLUTIONS. Data Entry Match administration Live Odds Compilation Risk Management Ticket Handling Customer Service Bet stops, Bet starts, Results Data coverage from TV or venue Real-time odds of 500+ bet types Based on stakes and liability Bet settlement & ticket evaluation Pay-outs & marketing measures LIVE SCOUTING SERVICE LIVE SCOUTING & LIVE ODDS SERVICE LIVE SCOUTING, LIVE ODDS & BETPAL LIVE SCOUTING, LIVE ODDS, BETPAL & MANAGED TRADING SERVICES Betradar Bookmaker Betting Solutions 14 / 15

9 Live Scouting Live Odds Betradar s Live Scouting Service is the perfect information source to operate your own in-running trading. Thanks to our in-house developed technology, we can provide extremely fast, accurate and secure data transmission. Betradar s Live Odds Service, which is delivered quickly and securely via XML feeds, is an automated odds service for direct end customer use that provides over 500 unique odds types. Betradar administers the complete match including Live Odds, bet stops, re-opening and bet clearance all in real-time. Thanks to this full service, bookmakers can fully focus on their risk management and profit optimisation. Today, we have a team of over 150 live traders, mathematicians and highly specialised IT experts working on our live betting services, enabling us to provide unrivalled quality. Betradar s Live Scout Client offers a wide range of live match information with several configuration options so you don t miss any of the action. The graphical view of Betradar s Live Scout Client presents sports-related information, such as attack visualisation and positional data of all the on-pitch action for soccer via icons and overlays. Live odds, in-depth live statistics and individual view settings round off an immersive live sports experience to operate and optimise your own in-running trading. Designed to create profit margins above the market average! Profit-maximising Live Odds for over 500 unique odds types COMPREHENSIVE ALERT SYSTEM FOR EASY MATCH TRADING CONDENSED VIEW OPTIONS AS WELL AS MULTI SCOUT CLIENT VIEW Immediate delivery of validated results to settle your bets directly A high level of automation paired with numerous configuration options enables bookmakers to customise their own individual user settings Live Odds feed configuration options including margin setting, minimum / maximum odds values, Live Odds alerts, and many more Live Betting Coverage % increase in Live Betting coverage from Soccer Tennis Basketball Ice Hockey Other Sports2 total 228, ,000 total 177, ,000 total 193,239 total 176,705 total 184,930 total 176,940 total 153,789 total 149, ,000 total 111,330 CLEARLY LAID OUT MATCH OVERVIEW 100,000 50,000 0 Alerts for bet stop, bet start, dangerous attack, etc. Delivered with live statistics LIVE ODDS Acoustic signals and different colour schemes alert your traders to stop accepting bets 5,000 local data journalists worldwide guarantee highest accuracy and speed Individual user settings LIVE SCOUTING LIVE BETTING (Matches in total) 1 figures for 2016 are forecasts 2 Other sports includes handball, volleyball, American football, futsal, beach volleyball, baseball, badminton, darts, snooker, table tennis, rugby union, cricket, rugby league, bowls, squash and Aussie rules. Betting Solutions 16 / 17

10 Available bet types for Live Odds As a result of the dynamic growth of in-play betting and the increasing complexity of betting industry products, the infrastructure of sportsbook operators and data providers feeds must be perfectly synchronised. In-play betting in particular requires an increased investment in the bookmaker s technology to give punters the opportunity to place their bets in real-time and to immediately settle the bets. Therefore, operators are looking for suppliers to help grow their business by providing constant innovation and the highest possible reliability. To meet these needs we invest in the development of new technologies that ensure the rapid deployment and implementation of our innovative solutions. We will also be increasing the list of sports covered live. Regarding live betting opportunities, we constantly add further betting markets and have extended our portfolio to over 500 unique bet types. Betradar s Live Odds Service has also been proven to generate profit margins above the market average, with the odds themselves calculated using three factors: mathematical modelling, live trader information and our complex market monitoring. Number of unique bet types Live Odds Services Live Scouting Services 96 Soccer 30 Tennis 35 Basketball 27 American Football 90 Ice Hockey 42 Baseball 32 Darts 13 Handball 12 Volleyball 12 Beach Volleyball 25 Futsal 12 Badminton 46 Rugby Union 26 Rugby League 29 Snooker 12 Table Tennis 17 Bowls 24 Cricket Coming soon Squash Coming soon Aussie Rules For more details, please download Betradar s Operations Brochure and Live Odds Menu from betradar.com Betting Solutions 18 / 19

11 BetPal Live Trading has never been easier Live Monitoring The next generation of live odds monitoring BetPal is a sophisticated live trading tool that enables a single trader to simultaneously manage multiple matches with dozens of bet types per match. Using Betradar s mathematical odds models and incorporating a comprehensive alert system, BetPal enables your trading team to work in an efficient way. The product can be used alongside the Live Odds Service to control your lines depending on liability and consequently grants you the needed flexibility to take your position in the market. Using BetPal, you can take advantage of Betradar s odds model to trade with your own starting odds or with our unique event feed. In addition, you can enhance your betting offer by trading matches outside Betradar s live coverage and creating your individual events using the integrated odds model and event feed. This allows you to retain full control over odds, margin and markets on a match-by-match basis. In-Play betting has experienced rapid growth in recent years and Betradar has set out to actively develop and advance the products that track events when they have gone live. Live Monitoring is one of these products and is a great addition to our popular Trading Tools. Designed to house multiple sports and matches simultaneously, the interface relies on visualisations to help you focus where you need to most. Live Monitoring is made possible by the creation of brand new speed-crawlers, that refresh odds every few seconds, giving the interface a real-time window into live betting markets. Comprehensive live trading tool for soccer, tennis, ice hockey, basketball, volleyball and beach volleyball Wide range of event, match and live odds configuration options to perfectly suit your needs and help individualise your betting offer Interact on the Live Odds Service based on liability Integration of Betradar s market leading live data feeds with automatic bet stop management Live score tickers help you stay abreast of all live action Trader Tracker gives a real-time reference of your position within the marketplace Detailed view gives minute-by-minute historical odds data for all events covered by Live Monitoring Comprehensive alert system informs you when your odds have significantly deviated from your competitors Integrated market monitoring tool with automated alerts for your odds offers REAL-TIME WINDOW INTO LIVE BETTING MARKETS AUTOMATED TRADING FUNCTIONALITY MULTIPLE LIVE EVENTS MANAGEMENT INTERFACE MODULAR DASHBOARD INTERFACE USE OF BETRADAR S PROPRIETARY MATHEMATICAL MODELS INTUITIVE COLOUR VISUALS HELP YOU TRACK MULTIPLE MATCHES AT ONCE Betting Solutions 20 / 21

12 Managed Trading Services The tailor-made risk management solution Protecting the integrity of sports Betradar s Managed Trading Services is an effective liability management service for sports betting operators to simplify your daily work. Offering a full suite of operational services from providing the fixtures to compiling the odds, monitoring liabilities to finally settling the bets, our new service offers a complete risk management solution to manage all your betting operations in a fast, efficient and cost-effective manner. By taking our Managed Trading Services, our clients will also be improving our multi award-winning Security Services. Our Fraud Detection System is trusted to monitor over 65,000 matches each year across 11 different sports worldwide. Our MTS clients will know that the data generated by our relationship will strengthen and deepen our FDS s insight, protecting the integrity of the sports that we all care so deeply about. As a core aspect of our latest product innovation, Managed Trading Services allows you to externalise your risk and liability management either partially or completely to Betradar s proven industry expertise and competence. Our experienced team of trading analysts administers the entire process, providing you with the largest and most competitive sports betting offer for both pre-match and live betting. This, in combination with our flexible and performance-based price models, enables you to minimise your financial risks while increasing your turnover and profitability. MANAGED TRADING SERVICES PROCESS FLOW END CUSTOMER FIXTURES AND ODDS DATA FOR PRE-MATCH AND LIVE BETTING OFFER TICKET REQUEST BY END CUSTOMER B O O K M A K E R BETTING OFFER TICKET INFO Risk management through liability and market monitoring TICKET CONFIRMATION OR REFUSAL INFO TICKET ACCEPTANCE TICKET SETTLEMENT INFORMATION S O F T W A R E TICKET ACCEPTANCE OR REFUSAL TICKET PAYOUT END CUSTOMER END CUSTOMER Managed Trading Services can be tailored for all types of businesses and is available across multiple channels Highly competitive betting offer enabling you to succeed in an increasingly competitive market Increase your turnover and profitability whilst minimising your financial risks, thanks to performance-based price models Outsource labour intensive tasks and improve your efficiency by automating processes in a cost-effective manner MANAGED TRADING SERVICES Bookmaker Minimise your financial and operational risks and benefit from Betradar s proven industry expertise and competence FIXTURES / EVENT CREATION ODDS COMPILING RISK MANAGEMENT RESULTING TICKET HANDLING Customer Service, Payouts... Full integration of Betradar s Life Cycle of Odds and Live Betting services without any package limitation and at no extra costs Rely on the most comprehensive pre-match offer available with over 320,000 pre-match events per year on more than 40 sports Take advantage of the broadest live betting offer in the market, offering 500+ bet types on up to 20,000 live matches per month across 20 sports Betting Solutions 22 / 23

13 Live Channel Live streaming for online, mobile and retail betting offers With our Live Channel, optimised for Online and Retail bookmakers, we provide you with a dedicated live streaming product to seamlessly fulfil your customer s demand for information, betting stimulation and match visualisation. Increase your turnover potential by offering punters an immediate incentive to follow the match action. Take advantage of Betradar s Live Channel for sportsbooks, which is provided with a 100% coverage of our market-leading Live Betting Solutions. PRODUCT FEATURES Live sports content across all hours to maximise customer experience and to provide live sport even in off-peak hours One integration guarantees access to the entire portfolio of over 6,900 live events per year Low latency of signal due to streaming technology to keep punters glued to the action Live Channel Retail This is the first time ever that a product combines live statistics, live odds and live pictures of sports events around the world. The retail solution guarantees live sports compiled in full accordance with your betting shop s opening hours, aiming at increasing your revenues on pre-match and in-play betting. The entertaining and bet-stimulating channel helps you to stand apart from your competitors by strengthening brand awareness and customer loyalty. Exclusive and all-day live content with a focus on off-peak hours Unique combination of live stream, live statistics and live odds all on a single screen Sophisticated and cost-efficient signal distribution solution providing for minimal latency Live Channel Online Increase your customers website visit duration and strengthen their bet-stimulation to increase your turnover by providing live pictures of international sporting events alongside your in-play betting offering. Punters receive an immediate insight into the flow of the match without opening additional browser windows and can then place their bets in view. This tailor-made solution offers you the flexibility to meet all the needs of your customer via desktop, tablet and mobile devices. The perfect extension to our Live Betting and Content Solutions to maximise your turnover potential Maximum flexibility with access to events at regular peak hours and prime-time slots Integration of fully hosted Betradar Live Player solution with low deployment and set-up costs Betting Solutions 24 / 25

14 esports Tap into new revenue streams with Betradar esports betting Offering betting on esports represents a unique opportunity for bookmakers to enter a new market, outside the traditional sports genre and thus to address a completely new generation of customers. Currently, there are more than 205 million people passionate about electronic sports, and the audience is growing at an exponential rate. To transform these esports enthusiasts into loyal punters, bookmakers have to offer them a truly immersive entertainment package 100% tailored to their needs. Therefore, Betradar has recently entered into an exclusive data partnership with the Electronic Sports League (ESL), one of the most established names in the esports market with key relationships to game publishers and other industry stakeholders. This prosperous cooperation allows us to provide you with a 360 service package, delivering the highest quality data feeds currently available in esports betting. Full service for esports incl. betting markets, live scores, statistics and live streaming Data provided in cooperation with ESL guaranteeing highest standards Non-traditional sportsbook markets attractive to multiple target groups, from avid gamers to sports punters 1,500+ Live Streams guaranteeing a faster signal than any other source Easy and cost-effective implementation of all products into any business setup All solutions delivered through Betradar s market-proven infrastructure Betting Solutions Our unique product package includes all the tools needed to create your own innovative esports solutions. Ranging from pre-match Life Cycle of Odds, through to Live Scores, Live Odds and a comprehensive Statistics offering, this package offers an immersive betting experience for punters. Live Streaming With our esports Live Channel, you will get a dedicated live streaming solution that fulfils all bettors demands for entertainment, betting stimulation and match visualisation. Thanks to the exclusive partnership with ESL, we will provide the fastest streaming content for ESL tournaments with a signal guaranteed to be faster than any other streaming source. Content Solutions Our esports Content Solutions offer in-depth real-time live scores for each game and tournament as well as comprehensive match and player statistics. All data is delivered in real-time powered by ESL. Security Services Our relationship with ESL also has an integrity element our Security Services will be monitoring betting patterns across all ESL competitions. This multi award-winning Security Services is based on our Managed Trading Services*, which enables our Fraud Detection System to monitor over 65,000 matches each year across 11 different sports worldwide. If you decide to use Betradar s esports products, you can rely on your betting offer having the industry s best manipulation detection system in place. COMPREHENSIVE MATCH & PLAYER STATS PROFIT-MAXIMISING ODDS COMPLETELY COMPILED IN-HOUSE *For more information about Betradar s Managed Trading Services, please read pages 22/23. FASTEST LIVE STREAMS AVAILALBE Betting Solutions 26 / 27

15 World Numbers Service Get access to your own personal World Lottery Channel Take your customers on a journey around the world by letting them place bets on the outcome of lottery draws, happening in different countries at that very moment. Provide them with the chance to experience the thrill and excitement of numbers betting, continuously and throughout the day. Betradar s World Numbers Service is a comprehensive betting solution for retail betting shops. World Numbers Service provides visualisation and live streaming of real lottery draws. Features of the visualisation include upcoming draws, countdown clocks to entice customers, odds on various different bet types, continuous totalling of the balls drawn and number of odd/even balls drawn. The World Numbers Service is an easy and seamless integration within the Betradar Life Cycle of Odds XML feed. Streamline your business, improve efficiency and reduce errors from manual resulting. Betradar s latest product offering World Numbers Service is guaranteed to increase your business revenue streams and help your business capitalise on one of the fastest growing betting sector in the market. Choose between real draws and Random Number Generator (RNG) based draws, or alternatively take the full market offering. BET STIMULATING LIVE STREAMING AND VISUALISATION SPECIAL BET TYPES ON EACH LOTTERY DRAW LIVE LOTTERY DRAWS FROM AROUND THE WORLD EVERY THREE MINUTES, 24 HOURS A DAY 100+ LIVE DRUM DRAWS, 85+ RNG DRAWS Capitalise on one of the fastest growing global market betting sectors Increase your revenue streams and profitability Extensive coverage with improved efficiency Extremely fast and accurate data transmission with the highest security standards Flexibility to offer real drum-and-ball draws only Reduce errors from manually resulting draws whilst providing your customers with fast results Easy and convenient launch using simple web browser Benefit of sharing the Live Channel Retail infrastructure with synergy for integration, providing cross-promotion of products Transmission of streams in three different qualities, meeting any bandwidth requirements in shops World Numbers Service includes Life Cycle of Odds feed including Event Creation, Odds Suggestions and Resulting Broad coverage covering 200 lotteries from over 70 countries Rapid and accurate draw cycles, averaging 4,000+ draws per week Extended market types Draws visualisation Live Streaming Special Bets Offered Sum of balls drawn will be odd/even Sum of balls drawn will be lower/higher than Range of the sum of balls (14 different ranges) Bonus Ball derivatives Betting Solutions 28 / 29

16 Content Solutions Contents Tools designed to help your business bloom Betradar provides state-of-the-art sports content solutions that carry the thrill of live sports events from the venue directly to your end-users. It is this perfect combination of information and entertainment that makes our products the right tools to enhance user experience, strengthen customer loyalty and stimulate further bet engagement. Thanks to our global network of over 5,000 data journalists, we cover more than 320,000 events for almost every sport, league and tournament with a focus on detailed information. All data is closely monitored and transmitted in real-time, guaranteeing the highest level of reliability and quality. 30 Sports Data Widgets 32 Live Match Tracker 34 Live Sports Centre 36 Live Scores 38 Statistics Centre 39 Our dynamic Content Solutions are fully scalable, responsive and feature a modular design, which can be fitted exactly to your preferences and requirements. You can choose between ready-made all-in-one solutions or individually customised solutions across all kinds of devices. The simple and fast integration into any software and platform guarantees a quick time to market. Betradar s Sports Content Solutions will definitely close the entertainment gap of your pre-match and in-play offers, ensuring punters stay longer on your site and generate more clicks and revenue. 320,000 EVENTS 1,900+ COMPETITIONS 500+ SOCCER LEAGUES 110+ COUNTRIES 40+ SPORTS Truly entertaining sports content solutions to stimulate betting engagement Covering almost any sport and league so punters have no need to use third-party content Multi-language and multi-device solutions providing a total betting experience Fully customisable look and feel according to your CI to differentiate from competition Various promotion options to draw attention to new betting opportunities Quick time to market through simple, fast and effective implementation processes Content Solutions 30 / 31

17 Sports Data Widgets Boost your revenues through highly bet-stimulating live sports content Betradar s Sports Data Widgets are the perfect complement for any sportsbook offer, providing punters with entertaining and bet-stimulating content for a broad range of sports. From fixtures, league tables, head-to-heads through to scoreboards, live statistics, commentary or top lists, Betradar s widgets serve bettor s demands for accurate, comprehensive and compelling sports information delivered in real-time. You can choose from a pool of 19 widgets and use them, either individually or combine them in a way you prefer. Moreover, our Widget Centre guarantees an easy, fast and precise customisation of all modules. One further click generates HTML code and your solution is ready for implementation. Through integration of different advertising formats and direct links to your betting offer, our widgets are suitable for your affiliate marketing and are sure to attract new customers to your website. Mobile Development Platform Distinctive solutions created by you Betradar s Mobile Development Platform (MDP) enables you to raise your own betting applications to a new level of bet-engaging sports entertainment, by integrating fully customisable live sports widgets such as Live Match Tracker, Probabilities and real-time Push Notifications. All modules are completely scalable to your requirements and demands. Moreover, you have the option to develop your own unique live score application together with Betradar s software engineers. Thanks to our expertise in creating holistic betting-focused content solutions, you will benefit from increased efficiency and individual mobile application. The MDP requires no server infrastructure or large development teams on the bookmaker s side, guaranteeing the lowest development costs and minimising the source of errors. List of available widgets: Increased efficiency by externalising development processes in a cost-effective manner Match list Fixtures Cup roster Scoreboard Timeline Live match view Commentary Player info Statistics League table Head-to-head News Odds board Goal scorer Rankings Fully managed way of data delivery minimises possible sources of errors Low financial investment and operational costs as no infrastructure, developers or maintenance needed Fully customisable look and feel according to bookmaker s CI and to differentiate from competition Rapid development processes means a quick time to market ALL WIDGETS FIT SEAMLESSLY INTO ANY APPLICATION ENHANCE YOUR OWN BETTING APP WITH THRILLING SPORTS ENTERTAINMENT LINE-UPS LIVE TABLE TOP LISTS Entertaining and bet-engaging sports data widgets to enrich your sportsbook Seamless and cost-effective integration into any kind of platform Fully responsive design covering multiple media devices Fast and simple customisation designed to get attention quickly Attract new customers and drive revenues via direct links to your betting offer Content Solutions 32 / 33

18 Live Match Tracker Enhance your users in-play betting experience Unlimited customisation to perfectly suit your needs With Betradar s Live Match Tracker, bookmakers have a ready-made live sports solution that can be directly implemented into any in-play betting offer. Covering 10 different sports, our Live Match Trackers offer punters live scores, point-by-point coverage and live statistics in real-time, stimulating them to place more bets. Dynamic and styled live match animation, including attack visualisation and positional data of match events, complement the solutions. Moreover, our ball-spotting feature, available for soccer and handball, enables viewers to follow the ball movements as they happen, thus giving punters the feeling of being on-site at the venue. Based on modules from our Widget Centre, the Live Match Tracker offers the same flexibility and adaptability in regards to customisation. Thanks to its fully responsive design, the application is available across multiple media devices and allows an easy and cost-effective integration, providing your customers with an enhanced live sports experience. List of available sports TENNIS BASKETBALL HANDBALL VOLLEYBALL ICE HOCKEY Ready-made live sports solutions guaranteeing fastest time-to-market integration Bet stimulating real-time content for hundreds of leagues and tournaments Comprehensive live match animation including positional data of important match events, attack visualisation and ball spotting (soccer & handball) Easy, fast and flexible customisation and integration fitting your requirements Fully responsive design covering multiple media devices SOCCER BADMINTON RUGBY BEACH VOLLEYBALL DARTS Content Solutions 34 / 35

19 Live Sports Centre The all-in-one live sports complement to your in-play offer Betradar s Live Sports Centre is a fully responsive and branded all-in-one solution designed to provide your users with truly entertaining live content for soccer, tennis, basketball, darts and handball. Line-ups, tactical formations, top lists and comprehensive player & match statistics are just some of the features the solution offers. Moreover, our Live Sports Centres cater for users with graphically enhanced live match visualisation of all on-pitch action in real-time, including positional data of match events. Coupled with a comprehensive match commentary, which supports more than 35 different languages, Betradar s Live Sports Centre makes your website even more interactive and will attract and retain new visitors. ATTACK VISUALISATION & BALL SPOTTING POSITIONAL DATA OF ALL ON-PITCH ACTION Thanks to its flexible design, Betradar s Live Sports Centre suits any kind of website and covers multiple devices with the same implementation. You can use either a ready-made solution and customise it completely to your look-and-feel, or pick your preferred web widgets from a broad variety of information snippets to provide the latest sports news on your sportsbook in a fresh design. It s up to you. Let your customers feel and share the thrill of live betting through social integration and user interaction. PITCH-OVERLAYS TO PROMOTE BETTING OPPORTUNITIES INTEGRATED HEAT-MAP & REPLAY FUNCTION ALL-IN-ONE SOLUTION The best graphical live match visualisation of all on-pitch action to entertain your customers Comprehensive and detailed match commentary available in multiple languages Various promotion options such as pitch-overlays to draw attention to new betting opportunities Several options to integrate pre-match and live odds with direct link to betting slip Fully customisable look and feel according to your CI and to differentiate from competition In-depth coverage of over 70 soccer competitions worldwide FULLY RESPONSIVE DESIGN COVERING MULTIPLE MEDIA DEVICES Also available as tournament specific editions such as the brand new European Football Championship 2016 version Content Solutions 36 / 37

20 Live Scores Keep your sports bettors up to speed Statistics Centre Valuable information and entertainment for your customers Betradar offers the broadest, fastest and most comprehensive live scores service in the market. Our independent and fast growing scout network of more than 5,000 data journalists guarantees the highest accuracy and speed in live sports information for over 200,000 live events per year. From soccer, basketball and ice hockey to Aussie rules and bandy, Betradar s innovative product package enable you to provide the latest live scores from a massive range of sports on multiple media platforms. With Betradar s Statistics Centre, your customers can access the most comprehensive statistical service the market has to offer. Providing historical data for 40+ sports across more than 1,900 different tournaments, our Statistics Centre is truly an industry standard. The solution can be customised to perfectly suit your own preferences in content, layout, graphics and advertising integration. The modular design enables you to define individual landing pages and for every piece of information, and you can easily create a link into your editorial pages or event promotions. Betradar also offers an easy to use and flexible administration tool that delivers a range of content in various formats. FULLY CUSTOMISABLE BRANDING, CONTENT AND LAYOUT VARIOUS CUSTOMISABLE FILTER SETTINGS CAN CONNECT TO ALL OTHER BETRADAR SOLUTIONS UNLIMITED CUSTOMISATION OPTIONS THROUGH BUILDING BLOCKS INCLUDING CREATION OF WEB WIDGETS APPEALING DESIGN WITH IMPROVED FUNCTIONALITY ODDS INTEGRATION WITH OPTION TO CROSS-LINK TO YOUR BETTING SLIP Over 20 sports covering more than 600 competitions across 75+ countries Ability to cross-link with other Betradar content solutions or directly integrate them within the GUI (Live Match Tracker) Pre-match and live odds integration with direct link to bet slip or match overview Integrated bet slip that allows customers to select and simulate bets within the solution Fully responsive design covering multiple media devices Comprehensive statistics with historical data to help punters predict upcoming match results More than 40 sports across 110+ countries with historical data for up to 20+ years Over 1,900 sports events worldwide, including more than 500 soccer tournaments Individual tournament and league landing pages for all main statistics in team sports Team page enabling users to quickly see the performance of a team across different tournaments Content Solutions 38 / 39

21 GAMING Solutions Virtual Sports Built for betting Betradar s Virtual Sports are the top revenue-making products in the industry, delivering fast-paced 24/7 betting across multiple channels: retail, terminal, mobile and online. Our Virtual Sports are the products of choice for top bookmakers worldwide, providing punters with an always-on betting experience that is as close as possible to real-betting. The outstanding realism of our virtual products can be found across all in-video gameplay and events all of which are based on real sports data as well as across competition types and betting markets. Additionally, our Virtual portfolio offers unique features such as multiple bets, outrights and form-based pricing. Contents 40 Virtual Sports Betting 42 Virtual Football 44 Virtual Basketball 46 Virtual Tennis 47 Virtual Horse Racing 48 Virtual Dog Racing 49 Goal Flash 50 The highest revenue-driving Virtual Sports in the market: live with 100+ bookmakers, on 300+ websites and more than 4,000 retail outlets Easy and quick deployment using popular Betradar tools Appeals to wide group of punter types due to familiar user interface and intuitive usability Offers a betting experience just as for real sport Gaming Solutions 40 / 41

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