FARE AFFARI IN CINA - EXPERIENCES OF SWISS. Swiss International Air Lines Ltd. ISTUD conference Milan, July 7, 2008

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1 FARE AFFARI IN CINA - EXPERIENCES OF SWISS Swiss International Air Lines Ltd. ISTUD conference Milan, July 7, ISTUD conference, July 7, 2008

2 THE NEW PRODUCT 2 ISTUD conference, July 7, 2008

3 SWISS IS PROUD TO FLY TO SHANGHAI SINCE MAY ISTUD conference, July 7, 2008

4 DAILY SERVICEs BETWEEN ZURICH AND CHINA Beijing Shanghai LX188 Zurich 13:05 Shanghai # 06:35 LX189 Shanghai 09:15 Zurich 15:40 Airbus in three class configuration (8F 48C 172Y) LX138 Zurich 22:45 HongKong # 15:40 LX139 Hong Kong 23:15 Zurich # 06:10 Airbus three class configuration (8F 48C 172Y) Hong Kong LX3622/LX4046 Zurich 17:20 Beijing # 11:15 via MUC LX4047/LX3617 Beijing 13:15 Zurich 19:15 via MUC Airbus two class configuration (66C 279Y) 4 ISTUD conference, July 7, 2008

5 SWISS AND LUFTHANSA S MULTI-HUB SYSTEM PROVIDES AN EXTENSIVE NETWORK OF SERVICES FRA 18:50 / 05:55* SWISS network: - 48 destinations within Europe - 28 intercontinental destinations - 42 countries served LX network 21:40 / 08:30* 5 ISTUD conference, July 7, 2008 * Wednesdays, Fridays and Sundays ZRH 20:45 / 07:40* 13:15 / 23:40* MUC 06:55 07:50 15:40 05: :50 23:35 09:15 Hub Zurich: - Best European Airport Overall (2007 Business Traveller Award) - Best European Airport for Baggage Reliability (AEA ranking for 2006) SHA

6 THE BENEFITS OF ZURICH S SEAMLESS HUB AND BEST CONNECTIVITY TO ITALY - User-friendly hub concept - Shorter distances for travellers than at any European hub - High punctuality - SWISS Lounge: the world s longest airport bar - Airside Center: state-of-the-art facilities with 60 shops and restaurants other Connections to and from Italy Milano Malpensa Zurich (6 daily flights) Rome Fiumicino Zurich (4 daily flights) Venice Zurich (3 daily flights) Florence Zurich (3 daily flights) Naples Zurich (1 daily flight / Air One) 6 ISTUD conference, July 7, 2008

7 GOOD REASONS TO INTRODUCE THIS PRODUCT 7 ISTUD conference, July 7, 2008

8 THE MARKET VOLUME FOR AIR TRAFFIC BETWEEN EUROPA & CHINA HAS QUADRUPLED IN 10 YEARS Most dominant countries (passenger per year) DE % GB % FR % IT % ES % RU % NL % SE % UA % DK % Source: MIDT 8 ISTUD conference, July 7, 2008

9 STRONG GROWTH IN TRADE BETWEEN CHINA AND SWITZERLAND % (2005 vs. 2007) Exports to Switzerland (USD million) Imports from Switzerland (USD million) China is Switzerland s second-most-important trading partner in Asia. 600 Swiss companies present in China. 9 ISTUD conference, July 7, 2008 Source: SECO

10 FAST-GROWING LEISURE TRAFFIC FROM CHINA: OUTGOING IS OVERTAKING NCOMING 10 ISTUD conference, July 7, 2008 Source: EU Business Asia

11 SHANGHAI OUTPERFORMS ALL OTHER CHINESE REGIONS Gross per capita regional income for 2005, top 9 regions 60 RMB thousand per head Shenyang 2 Dalian 3 Qingdao Chengdu 10 Xi an Chongqing Wuhan Changsha 5 4 Nanjing Hangzhou Wenzhou 1 9 Fuzhou Kunming 6 Guangzhou Shenzhen Xiamen Provinces Haikou 11 ISTUD conference, July 7, 2008

12 SHANGHAI, BEIJING AND HONG KONG STILL DOMINANT FOR AIR TRAFFIC IN CHINA Projection (continued trends) SHANGHAI SHANGHAI SHANGHAI HONGKONG SHENZEN MACAO HONGKONG SHENZEN MACAO HONGKONG SHENZEN MACAO international domestic 12 ISTUD conference, July 7, 2008

13 WHY SHANGHAI? STRENGHTSS AND OPPORTUNITIES Participate in fastest growing economy A lot of corporate business High demand from Swiss corporate and trade Fast growing leisure traffic ex China High cargo demand Our competitive advantages Brand & image of Switzerland in China Continuous presence of SWISS in China (offline status) Cooperation with Lufthansa Air China/Shanghai Airlines joining Star Alliance Miles & More already very strong retention program Synergies with Hong Kong flights and Lufthansa to Bejing 13 ISTUD conference, July 7, 2008

14 PECULARITIES OF CHINA 14 ISTUD conference, July 7, 2008

15 OUR EXPERIENCES WITH CHINA Guangxi are very important A handshake or an OK count more than a contract Chinese people are very business minded Full serviceability is expected You won t hear a lot of No Invest with patience and time Italy is very much liked, also as a touristic China is aware of its attractiveness d (price or quality) c destination 15 ISTUD conference, July 7, 2008

16 QUESTIONS AND ANSWERS Benvenuti a bordo! 16 ISTUD conference, July 7, 2008

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