Vino Nobile di Montepulciano: Tuscany's Tiny Gem
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1 Vino Nobile di Montepulciano: Tuscany's Tiny Gem
2 Vino Nobile di Montepulciano: Tuscany's Tiny Gem Welcome to Montepulciano
3 Vino Nobile di Montepulciano: Tuscany's Tiny Gem Welcome to Montepulciano
4 Where do we come from? Montepulciano Area The entire area cover hectares ( acres)
5 Montepulciano's history has always been closely linked to the fame of its vines and wines, as demonstrated by the centuries-old cellars in the town. was also mentioned by significant and influential writers from Europe during 18th and 19th century, particularly some French writers, giving us a sign of the importance and the level of quality and prestige it had achieved. Voltaire Candide (1759) Alexandre Dumas Count of Montecristo (1846) Thomas Jefferson The complete book of U.S. Presidents (1801-9) Vino Nobile and Montepulciano History
6 Founded in 1965 with the aim of promoting and protecting the Vino Nobile di Montepulciano in Italy and in the rest of the world. The wine producers that are currently members of the Consortium represent 90% of the registered vineyards producing Vino Nobile di Montepulciano. The total bottling wineries associated are 75: - 16 more then bott. Sold/year - 18 between and bott. Sold/year - 41 less then bott. Sold/year The Consortium of Vino Nobile di Montepulciano
7 Vino Nobile di Montepulciano DOCG Vino Nobile di Montepulciano Riserva DOCG Vino Rosso di Montepulciano DOC Vin Santo di Montepulciano DOC Montepulciano Appellations
8 Production zone Area governed by the Montepulciano Municipality Vineyards planted between 250 and 600 metres above sea level hectares (3.250 acres) Vino Nobile di Montepulciano 550 hectares (1.375 acres) Rosso di Montepulciano Montepulciano Vineyards
9 Sangiovese Minimum 70% (locally called Prugnolo Gentile) Other more used grape varieties: Colorino Canaiolo Cabernet S. Merlot Local grapes International grapes Other authorized varieties by Tuscany Region VINO NOBILE Grape Varieties allowed
10 Vino Nobile di Montepulciano At least 2 years of ageing before selling. (today 2013 harvest) Vino Nobile Riserva At least 3 years of ageing before selling, including at least 6 months in bottle. (today 2012 harvest) VINO NOBILE Ageing
11 - Bottles sold in 2015: c.a. 8 millions - Export market: 80% Russia 0,6 % Canada 2% Asia 2 % Altri Paesi extra UE / Other extra-ue Countries 6 % USA 20% Germania / Germany 46% Altri paesi UE / Other UE Countries 4 % Benelux 2% Regno Unito / United Kingdom 1% Svizzera / Zwizerland 17 % VINO NOBILE Marketing data
12 Monitoring and protection of the trademark Vino Nobile in Italy and in other countries (traceability). Promotional tour in Italy and around the world to show the wines and the beauty of Montepulciano. Local events (mainly during the spring-summer) in order to promote local wine and food products and also traditions and arts. Consortium hometown links Investments for the restoration of city s most important monuments. Consortium main activities
13 Traceability
14 Nobile Preview Montepulciano, 2012 China November 2015 Tour USA 2016 Consortium main activities- Promotional tour
15 A Tavola con il Nobile, 2013 Bravìo delle Botti Running carrying a barrel around the town Cantiere Internazionale d Arte Consortium main activities - Local events
16 Restoring of The well of Griffin and Lions Consortium main activities - Consortium hometown links
17 Restoring of the Fortress (Consorzio s wine and local product shop, Consorzio s offices, Culinary Institute of Kennesaw University, location for wine-food-arts events) Consortium main activities - Consortium hometown links
18 Target Market 2016 Amsterdam Duesserdorf Bruxelles Prague Munich Zurigo San Francisco New York Montepulciano China Direct actions in 2016
19 Wine Spectator October 2011 Media Plan
20 Wine Spectator April 2012 Wine Spectator May 2012 Media Plan
21 Wine Spectator 2013 Media Plan
22 Wine Enthusiast 2014 Media Plan
23 Wine Spectator - Wine Enthusiast Web-site 2015 Media Plan
24 VINO NOBILE DI MONTEPULCIANO MAP Media Plan
25 VINO NOBILE DI MONTEPULCIANO FREE APP Media Plan
26 TASTING TIME...
27 2012 VINTAGE
28 BOSCARELLI
29 DEI
30 FATTORIA LA BRACCESCA ANTINORI FAMILY
31 SALCHETO
32 TENUTA DI GRACCIANO DELLA SETA
33 TENUTA VALDIPIATTA
34 Thank you for your attention...
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6 wine tastings (3 to 5 Bulgarian wines) from Thracian origin
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With the collaboration of:
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