News-Journal Single Copy Circulation Strategies
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1 News-Journal Single Copy Circulation Strategies
2 TEAK SOLUTIONS
3 TEAK MOBILE ROUTE ACCOUNTING
4 OPERATIONAL ANALYSIS
5 GL SUMMARY BY PUBLICATION
6 VELOCITY REPORT
7 Single Copy Solutions
8 Digital Display Rack
9 WALGREEN S Walgreens weekend 4-Oct 4-Oct 11-Oct 11-Oct 18-Oct 18-Oct 25-Oct 25-Oct Digital racks Daily Sunday Daily Sunday Daily Sunday Daily Sunday total % increase over base week 27% 26% 25% 19% 10% 16% Sunday coupon $ value $ $ $ $ /5 we started.79/1.79 promotion for 6 weeks. 10/18 biketoberfest weekend. 10/25 lowest coupon value of the year.(still a 16% increase over base week)
10 Single Copy Promotions EMPLOYEE PLAN Walgreens stores within the determined District will have the opportunity to compete for additional employee and store incentives. Each store will be given a single copy special rate for daily and Sunday News-Journal sales. Single Copy Promotion Offering reduced rate for in store papers purchased: Daily $0.79 / Sunday $1.79 $0.05 PM for every daily paper sold during the contest period paid for by the News-Journal $0.10 PM for every Sunday paper sold during the contest period paid for by the News-Journal Top sales associate of Single Copy papers during the promotion will receive a $250 Visa gift card. DISTRICT PLAN Each designated district will compete with the stores within the said district for highest overall sales increase in single copy sales during the introductory period. The store with the highest overall increase in the combined categories will win their choice of one of the listed prize packages. Marketing Builds Ads to run in News Journal to promote the promotion and drive traffic to the stores during the promotion period. 1-2x3 per week in Focus (with single copy offer) 1-2x5 per week in NJ Local/Main News 150,000 online digital impression Events Complimentary booth space at the listed events. October 23 25, Fall Home Show, Ocean Center (Flu Shots) January 2016 Health & Wellness Expo (Flu Shots) Opportunity for NJ to provide fliers to promote listed shows at all Volusia district stores Exclusive rights on local Home Show promotions
11 MURPHY Gas Station Single Copy Coffee with newspaper promotion. Determined promotion period Race tickets to the store with highest increase in sales Single Copy Promotions Incentive Flier for Store Managers Murphy USA NSB Store # /2/15 TO 5/2/15 week daily Sunday % of daily increase 5/2/ % 4/25/ % 4/18/ % 4/11/ % 4/4/ % vacation 3/28/ % 3/21/ % 3/14/ % 3/7/ % 33.33% price increase 1.00/2.00 2/28/ no promo old price.75/1.50 Ad to run in Southeast Volusia Sticker for Gas Pumps
12 Murphy Store Photos Coffee Station Display Gas Pump Mini Fridge give away
13 P.O.P. WINNERS
14 Dunkin Donuts
15 ED SALES REPORT The News-Journal 901 6th Street, Daytona Beach, Florida Rick Dumas Office: Cell: Dealer and Counter Sales Account ROUTE # WEEK ENDING: 11/1/15 LOCATION: ADDRESS: DUNKIN DONUTS - EDGEWATER 1816 S RIDGEWOOD AVE, EDGEWATER DAILY SALES MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY TOTAL RATE CHARGE IN OUT SOLD SUNDAY SALES IN OUT 2 2 SOLD Thank you for your business! TOTAL DUE $42.18 Talisha Plummer - djhdunkinedge@yahoo.com
16 HOTEL AMENITY PROGRAM
17 Home Delivery Solutions
18 FSI Home Delivery Promotions Home Delivery Promotions Free Standing Inserts FSI Full run Single Copy 3 days per week, Wednesday, Thursday and Sunday. High sales volume days. Averaging 60 sales per month this year. Themed monthly Offer based on current goals
19 Dunkin Donuts Cashier Cards Promotion Home Delivery Promotions Cashiers hand out subscription offer at register with receipt/in bag To get buy-in flier/card has space for cashier to write in their name, cashier earns spiff ($20 gift card) Customer receives $10 pre-loaded loyalty card for Dunkin Donuts
20 Home Delivery Promotions Senior Housing Center(s) Promotions Currently partnered with 40 individual Senior Housing Centers Flier includes discounted offer negotiated by housing management Distributed to new residents via welcome packet, at resident parties, and in housing newsletters Possible partnership with Visiting Angels at Bulk Single Copy rate
21 Waiting Room Promotion Home Delivery Promotions Circulation Marketing secures the location Carrier delivers a 5, 6 or 7-day Home Delivery Sample with a draw of 5 in DSI for a one month period. (Delivery days are based on individual business location schedules.) Business can renew at no cost for up to 3 months A Subscription Offer flier will be provided to insert into each paper delivered for the program period. There will be space at the bottom for the carrier to write-in their name and route number so they will receive credit for the sale. At time of sale, the carrier will get paid at the current commission rate. The subscription offer includes a premium that is geared towards the business (i.e. $20 gift card) After trial period, business will be approached with a Bulk Single Copy Rate offer to continue the program
22 News-Journal Events = NEW Subscribers Home Delivery Promotions Dates Event Expected Attendance Location Jan. 24 Heath & Wellness Expo 5,000 ICI Center Embry Riddle Feb. 10 Manufacturer Job Fair Mar th Annual Spring Home Show 15,000 Ocean Center April 2 Spring Mega Job Fair 1,500 News Journal Center April Port Orange Art Fest 10,000 City Center, Port Orange April 25 Taste of Home Cooking 750 News Journal Center June 5-7 Man Event 1,500 News Journal Center September 15 Fall Mega Job Fair 15,000 Ocean Center September 30 Business Report Women in Business Banquet 250 Daytona Shores Resort & Spa Oct TBD 2 nd Annual Flagler Food & Wine Festival 500 European Village Palm Coast Oct th Annual Fall Home Show 18,000 Ocean Center Nov th Annual Daytona Food & Wine Festival 1,500 News Journal Center
23 News-Journal Sponsored Events = NEW Subscribers Home Delivery Promotions The News-Journal sponsors many over 200+ events within our community each year. We blend advertising, circulation and marketing strategies to help maximize our partnerships. In many cases we negotiate booth space, tickets to events, and sponsor rights to gain additional advertising dollars while providing our clients with added exposure by way of our products and services. Circulation booths at community events equate to approximately 1800 new subscribers each year.
24 Building Partnerships
25 Single Copy Promotions Pick up the ThINK PINK! PINK Pace! The News-Journal is proud to team up in support of the American Cancer Society and its 2015 Making Strides fundraiser. Join our ThINK PINK Team at 9 a.m. Saturday, Oct. 31 at Jackie Robinson Ballpark for an inspiring 2.5 mile walk. Want an easy way to support the cause? Ne sure to pick up a copy of our ThINK PINK Special Edition which publishes Sunday, Nov. 1. A full 20% of all Sunday Nov. 1 Single Copy sales will be donated to the American Cancer Society. Visit on of these Single Copy partners in Volusia and Flagler Counties and you ll receive some great incentives with your newspaper purchase! FREE pink frosted donut with every Sunday, Nov. 1 News-Journal purchase. *At participating Dunkin Donuts stores only. FREE gift bag with every Sunday, Nov. 1 News-Journal purchase. *At All Volusia and Flagler county stores
26 Single Copy Promotions Sunday, Nov 1 and help
27 DAYTONA 500 SPEEDWEEKS COKE ZERO 400
28 OUT OF THE BOX IDEAS
29 IN DEVELOPMENT
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