English Wine Producers is here to encourage and support any vineyard or outlet celebrating English Wine Week.

Transcription

1 English Wine Producers is here to encourage and support any vineyard or outlet celebrating English Wine Week. Many vineyards are getting actively involved in English Wine Week. You could argue that every vineyard is involved by the very fact that they produce the wines! Retailers, wholesalers, hotels and restaurants are also getting fully involved; English Wine Week is an ideal opportunity to enhance your listing of English wine and bring them to your customers attention and of course sell more. English Wine Week has the potential to increase revenue and hopefully bring more profit to your business. English Wine Producers is here to support you in any way they can above all to raise the profile of English wines and the outlets that sell them at a busy and seasonal time of the year. Included in this document are some suggestions on ways to celebrate English Wine Week for: 1. RETAIL OUTLETS 2. HOTELS/RESTAURANTS/PUBS AND CLUBS 3. VINEYARDS 4. WHOLESALERS 5. WHAT ENGLISH WINE PRODUCERS CAN DO TO HELP YOU

2 1.RETAIL OUTLETS English Wine Week offers wine and other retailers a chance to participate. As retailers, your involvement in English Wine Week can allow you to further promote your store and the English wines you stock. Here are just a few ideas to promote the Week: Hold an in store tasting. Contact your customer database, send information to your local press. If you are near a vineyard, you could involve a representative from there to come in and take part in the tasting. Organise a group visit for your customers to a nearby vineyard Offer discounts on the English wines during the Week Make a feature in the shop, or window display Feature listed English wines as Wine(s) of the Week If you have trade customers why not ask them if they d like to do an English Wine promotion for EWW Farm shops and delicatessens could put together a thoroughly English Hamper containing a range of goodies. Invite a journalist to your premises to do a blind tasting, pitching English wines against others that you have in stock you could involve some of your customers as part of the consumer tasting panel Offer a tasting of regional food along with tastings of English wines, to show how well they go with food. Suggest an English menu based on ingredients they can purchase from your shop or a nearby outlet

3 2.HOTELS/RESTAURANTS/PUBS AND CLUBS With so many people enjoying a glass of wine these days, the on trade is well positioned to take advantage of the potential in English Wine Week. Make English wine a Wine of the Week You could offer your customers a tasting sample before ordering a glass/bottle Run a promotion with your supplier/supplying vineyard Offer your listed English wines by the glass as well as by the bottle Promote an English menu (if you don t already!) for the week Run an English or Regional themed dinner during English Wine Week, with national and/or local food and wine You could have a tutored tasting event with dinner, or a Winemaker s Dinner inviting a wine expert or vineyard representative to talk through the wines with each course, devising a menu especially to accompany the wines. If you offer accommodation why not organise an English wine weekend combining English themed menus with a trip out to a local vineyard for tours and tastings we can give you contact details for your local vineyards You can order point of sale material free of charge from English Wine Producers

4 3. VINEYARDS Vineyards play a critical role in the continued success of English Wine Week. English Wine Week is an opportunity to heighten the presence of English wine in an ever crowded marketplace and a chance to promote not only our industry but other businesses that support ours. Whether engaging with the wine buying public direct, or working with the growing number of outlets that stock English wine, here are some suggestions to increase your opportunities for a successful Week. Open your doors to the public. If you are not normally open to the public why not hold a special open day (weekends are usually the best the first weekend being a Bank Holiday often attracts the most visitors). This in itself is a story which the local press should be happy to publicise If you are already open, create some special on site attractions: a special themed evening or lunchtime event linking in with local shop, restaurant (have a wine tasting night?), caterers etc special English Wine Week offers eg 3 bottles for x, 10% off purchases of 3 bottles or more; Buy a case - get a bottle free etc Contact local outlets: restaurants, hotels, pubs, farm shops, delicatessens, wine merchants any outlet new to you. You could offer your wines sale or return for the week, plus a few bottles for tasting. It could result in ongoing sales after the Week itself.

5 Link with existing trade customers Encourage them to organise an instore tasting; maybe link in with tours to the vineyard. On trade could create a special English menu, maybe even a special dish for the wine/vineyard. Contact your own mail order customers outlining the special activities you and other outlets are doing in the area. Attract your local press they are always open to local events and activities. A good story can be made in the press, featuring all the outlets in the area linking together to promote English Wine Week. Think of some good stories coming out from the vineyard that could be launched in EWW: a new wine, range or vintage being launched; new label design; first time taking part in EWW; new link up with local businesses, etc. Perhaps your event could be linked with a charity? Contact other local businesses, community or social groups and offer to do an in house tasting an opportunity to attract more customers to your vineyard and make more mail order/direct sales. Contact your regional food group who have a good database of local outlets that may be worth contacting Are you near a public footpath or tourist trail? Promote yourselves as a good place to stop en route or link up with other local attractions for joint promotions Take part in some of the English Wine Week related activities being planned such as the Birm ingh am English W ine Fe stival(saturday 23 rd May) details are available from EWP

6 4. WHOLESALERS Talk to your trade customers about running an English Wine promotion during English Wine Week. A number may already be considering it or already involved! Point of sale material can be ordered from EWP and we will be happy to post direct to any of your trade customers on request

7 5. WHAT EWP CAN DO TO HELP List any event/activity on our website We will also write up some of the events in the news section Extensive promotion of EWW through social media (Twitter and Facebook) bulletins to keep you up to date with English Wine Week news and events Liaise with media (trade and consumer) Supply English Wine Week point of sale material free of charge: flyers posters table cards bottle tags bunting balloons Supplying maps (there will be a small charge for these) You can apply to take part via the EWP Website (go to the Trade section of Trade & Press ) Contact us on or wineweek@englishwineproducers.com Juli a Trus tram Eve and Mag sgi lb e rt