16 Days of Activism Take Action Kit

Transcription

1 16 Days of Activism Take Action Kit

2 Thank-you for joining the inaugural Victoria Against Violence - 16 Days of Activism campaign. We re so glad to have you involved. From 25 November to 10 December, we are aiming to bring together families, businesses, students, community centres and organisations all across Victoria for one common purpose: to unite to end family and gender violence. Here are three easy ways you can get involved: 1. Go Orange! Show your support for Victoria Against Violence During the 16 Days of Activism, Orange your world by wearing Orange and displaying Orange in your home, neighbourhood or workplace. Encourage your family, friends, neighbours and work colleagues to get on board. Display an Orange flag or poster on your front door or window, or tie an Orange ribbon around a tree or a fence. 2. Unite and Change Orange your social media accounts and websites during the 16 Days of Activism. We ve provided pre-written social media posts and images (including infographics) in the Campaign Assets section below. Like us, follow us, link with us! If your organisation has high-profile influencers and ambassadors, ask them to do the same. VicGovernmentNews Join the conversation. Be part of the action and watch out for content shared through the hashtags: - #UniteandChange - #16days - #VictoriaAgainstViolence - #OrangeDay 3. Attend an Orange event in your community. Find a full list of events here, or start an Orange event of your own! violence Host a morning tea in your workplace (make it Orange!). Establish a Clothesline Project in your school or workplace Organise a stall at a local shopping centre market or public space (with permission) utilising the provided resources, and demonstrate your organisation s commitment to gender equality and ending family violence. Set-up a guest speaker evening on gender equality or preventing family violence, for your sporting club, workplace or church. Put up a Victoria Against Violence display in your staffroom. 2

3 Anyone, anywhere can get involved in the 16 Days of Activism and show your support for an issue important to all Victorians. By coming together to #UniteandChange you can become part of a larger worldwide movement that promotes awareness of family and gender violence. You are the most important part of making this movement a reality. We have put together this toolkit to provide you with the information and resources you need to get started: The Campaign Key Messages Key Facts and Stats Campaign Assets - Social media content - Sample - Sample Newsletter/e-news - Website copy - Posters - Postcard - Infographic Links to Other Resources Support Services 3

4 The Campaign Purpose The Victoria Against Violence 16 Days of Activism initiative provides an opportunity for the community s voices to be heard, singularly and collectively, through awareness raising activities throughout the state. It provides the community with opportunities to promote gender equity, participate in the family violence discussion and support those who have experienced family and gender violence. Everyone has a role to play in preventing family and gender violence individuals, schools, workplaces, churches, sporting clubs and government. We can all be part of the solution and help break the cycle of violence against women for the next generation. Theme The Victoria Against Violence theme for 2015 is Unite and Change. Orange is the colour designated by the UN Secretary-General s UNiTE to End Violence against Women campaign. As a bright and optimistic colour, Orange represents a future free from violence against women and girls. Unite and Change with other Victorians wearing and displaying Orange to show your support for ending family and gendered violence. Timing - 25 November until 10 December 2015 The campaign is timed to coincide with the United Nations 16 Days of Activism against gendered violence. This will commence on the International Day for the Elimination of Violence Against Women (25 November) and conclude on International Human Rights Day (10 December). 4

5 Key Messages Show your support for gender equality, respect and nonviolence wear and display Orange during the 16 Days of Activism. Victoria Against Violence is a 16 Day, community based, government supported education and awareness initiative about family and gender violence. Orange your neighbourhood during the 16 Days of Activism - reach out to your neighbours and local community and get involved. Unite and Change. Be a voice against violence speak out if you hear excuses against violence or victim blaming. We need all Victorians to challenge stereotypes, support gender equality and call out sexist attitudes. Everyone has a role to play in preventing family violence individuals, schools, workplaces, churches, sporting clubs and government. Head to to see how you can get involved. If you, or someone you know, is experiencing family violence, there is help. In an emergency call 000. SAFE STEPS For confidential support and information call Safe Steps family violence response line 24/7. MEN S REFERRAL SERVICE (MRS) MRS provides anonymous and confidential telephone counselling, information and referrals to men to help them take action to stop using violent and controlling behaviour. Help make gender inequality and disrespectful behaviour unacceptable. 5

6 Key Facts and Stats Violence affects too many families in Victoria. This year, more than one women has been killed violently every week (Source: Destroy the Joint Counting Dead Women). 1 in 3 women have experienced physical violence by a partner, other known person or stranger (Violence against women: Australian Bureau of Statistics Personal Safety Survey, 2012) 1 in 5 women have experienced sexual violence by a partner, other known person or stranger (Violence against women: Australian Bureau of Statistics Personal Safety Survey, 2012) In Victoria, the number of family incident reports submitted by police rose from 50,382 in 2012 to 70,906 in June 2015 (Crime Statistics Agency, 30 June 2015) Family and gendered violence has a significant impact on the health of the Victorian community. Family and gendered violence takes many forms. It is more than slapping, punching and sexual violence it can be social, emotional and financial control and indirect harassment via telephone and In Victoria, violence against women is the number one contributor to death and disability in women aged 15 to 44 more than any other well-known risk factor, including high blood pressure, obesity and smoking Research and evidence links family violence to gender inequality. Women have a right to the same status and opportunities as men and relationships should be equal, respectful and safe At an individual level, the most consistent predictor of the use of violence among men is their agreement with sexist, patriarchal and/or sexually hostile attitudes Many people hold violence excusing attitudes and beliefs. One in four is prepared to excuse partner violence and one in five believes there are circumstances in which a woman bears some responsibility for the behaviour. More than half of people believe that a woman could leave a violent relationship if she really wanted to 35% of Victorians have a low understanding of the characteristics of family violence Societies with greater gender equality also enjoy lower levels of violence against women. 1 in 4 employed women took time off work as a result of their most recent incident of physical assault by a male cohabiting partner. (Violence against women: Australian Bureau of Statistics Personal Safety Survey, 2012) 6

7 Campaign Assets Social media content Ready to go tweets #UniteandChange for #16days of Activism against family violence starting today in Victoria (and globally!) Be visible to support Victoria Against Violence by wearing & displaying Orange during the #16days of Activism We re going Orange to #UniteandChange for #16days, are you? 1 in 3 women & girls experience violence in their lifetime. It s time to #UniteandChange. Show your support by going Orange Facebook sample posts Unite and Change for #16days of Activism against family violence starting today in Victoria (and globally!) Show your support for Victoria Against Violence wear and display Orange during the #16days of Activism 1 in 3 women & girls experience violence in their lifetime. It s time to #UniteandChange. Show your support by going Orange Be part of the action and watch out for content shared through the hashtags: - #UniteandChange - #16days - #VictoriaAgainstViolence - #OrangeDay 7

8 Campaign Assets - Cont... Sample Subject Line: #UniteandChange with Victoria Against Violence - 16 Days of Activism Dear <insert name of contact person >, The inaugural Victoria Against Violence, 16 Days of Activism is running from 25 November 10 December Victoria Against Violence is a 16 Day, community based education and awareness initiative about family and gender violence. The campaign is timed to coincide with the United Nations 16 Days of Activism against gendered violence. 1 in 3 women and girls experience violence in their lifetime. It s time to #UniteandChange. Violence affects too many families in Victoria, and we all have a role to play in preventing violence in our community. During the 16 Days of Activism, individuals, organisations and workplaces are being asked to be visible against violence by going Orange and sharing it using #OrangeDay. As a bright and optimistic colour, Orange represents a future free from violence against women and girls. There are a range of events happening over the 16 Days including the illumination of iconic Melbourne buildings in Orange, and an address to both houses of Parliament by Rosie Batty. The full event calendar can be found here (YOUR ORGANISATION) is showing our support, and I hope that you will too. Two easy ways to get involved in the 16 Days of Activism are: 1. Like and follow the official Victoria Against Violence social media accounts: and share posts/tweets with your friends and followers. 2. Be visible against violence. Wear Orange. Orange your home, neighbourhood or workplace with Orange balloons, flags, ribbons and share your Orange using #OrangeDay Let s unite to prevent family and gender violence in our community. Kind regards (your name) 8

9 Campaign Assets - Cont... Sample Newsletter Article / enews Orange your Neighbourhood Victoria Against Violence The inaugural Victoria Against Violence, 16 Days of Activism is running from 25 November 10 December Victoria Against Violence is a 16 Day, community based education and awareness initiative about family and gender violence. The campaign is timed to coincide with the United Nations 16 Days of Activism against gendered violence. 1 in 3 women and girls experience violence in their lifetime. It s time to #UniteandChange. Violence affects too many families in Victoria, and we all have a role to play in preventing violence in our community. During the 16 Days of Activism, individuals, organisations and workplaces are being asked to be visible against violence by going Orange. That means wearing Orange, and Oranging your home, neighbourhood, workplace and sharing it using #OrangeDay. As a bright and optimistic colour, Orange represents a future free from violence against women and girls. There are a range of events happening over the 16 Days including the illumination of iconic Melbourne buildings in Orange, and an address to both houses of Parliament by Rosie Batty. The full event calendar can be found here Support for change needs to be visible, and voices need to be heard, to change community attitudes to family and gender violence. Let s unite to spread the message that family and gender violence is serious, prevalent and preventable and encourage our communities to think and act towards a world free from family and gender violence. To find out more about how you can get involved, visit or by following us on social media: 9

10 Campaign Assets - Cont... Sample Web Copy Victoria Against Violence 16 Days of Activism Victoria Against Violence victoriaagainstviolence is a 16 Day, community based, government supported education and awareness initiative about family and gender violence. The campaign is timed to coincide with the United Nations 16 Days of Activism against gendered violence. There are a range of events happening over the 16 Days including the illumination of iconic Melbourne buildings in Orange, and an address to both houses of Parliament by Rosie Batty. The full event calendar can be found here in 3 women and girls experience violence in their lifetime. It s time to #UniteandChange. Violence affects too many families in Victoria, and we all have a role to play in preventing violence in our community. During the 16 Days of Activism, individuals, organisations and workplaces are being asked to be visible against violence by going Orange. That means wearing Orange, and Oranging your home, neighbourhood, workplace and sharing it using #OrangeDay. As a bright and optimistic colour, Orange represents a future free from violence against women and girls. 10

11 Campaign Assets - Cont... Printable poster 11

12 Campaign Assets - Cont... Printable postcard 12

13 Links to Other Resources United Nations Women 16 Days campaign Centre for Women s Global leadership - 16 Days campaign Our Watch - A Victorian-based organisation established to drive nation-wide change in the culture, behaviours and attitudes that lead to violence against women and children. VicHealth has a number of programs and resources aimed at preventing violence against women. 13

14 Support Services Helplines & Websites The following organisations offer 24/7 telephone support and counselling services, and online chat, for specific community groups and for people in specific situations. In an emergency, call 000. SAFE STEPS For confidential support and information call family violence response line 24/7. MEN S REFERRAL SERVICE (MRS) MRS provides anonymous and confidential telephone counselling, information and referrals to men to help them take action to stop using violent and controlling behaviour RESPECT The national sexual assault, domestic and family violence counselling service. 24/7 phone and online services. KIDS HELPLINE Kids Helpline is a counselling service for Australian children and young people aged between 5 and 25 years. 24/7 phone and online services. MENS LINE Professional support and information service for Australian men. 24/7 phone and online services. NAPCAN (02) Go to the Urgent Help section of the National Association for Prevention of Child Abuse and Neglect (NAPCAN) website for contact details of agencies which assist with reporting child abuse and neglect. 14

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