Affiliate Partner Processes

Transcription

1 Book Yourself Solid - The 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling Affiliate Partner Processes JUST THE BASICS 1 WHAT YOU WANT TO LOOK FOR 2 BENEFITS 2 BENEFITS OF BOOK YOURSELF SOLID 3 PROCESS 4 POTENTIAL AFFILIATES 4 PROSPECTING AFFILIATES 5 PARTNERSHIP PATHS 7 MORE DETAIL 7 LETTERS MICHAEL PORT & ASSOCIATES LLC INFO@MICHAELPORT.COM MICHAEL PORT JULIE HUNT

2 Book Yourself Solid Affiliate Partner Processes Being an Affiliate is how you make money telling your friends, acquaintances and clients about practical, positive, functional and valuable products you can t live without. It s like making money every time your friend eats at your favorite restaurant. You get paid to talk about what you love. It s about leveraging work done by other people work that you appreciate and believe in. And you make profits that otherwise wouldn t have been made. Just the Basics 1) How much money will you make? $89.50 for every Book Yourself Solid audio program sold and shipped. That s 50% of the retail purchase price and almost 5 times the income of most information product affiliate payouts. I live by the principal of abundance and want to give you as much as I make because if I do and you re excited, jazzed and want go out and promote you ll talk about it and tell your circle friends, clients, and colleagues what s working for you. Now, we re creating a viral affiliate plan. 2) What do I have to do? Do a 20 second sign up at Go to your inbox to retrieve your welcome letter and unique URL that you place on your website. We ll walk you through the rest it s so easy! If you want to take a proactive approach to increasing your income go to our copy pages and grab all the proven copy you want. The web address is in your welcome but here it is also: All you need to do is copy and paste and hit the send button to send out professional, tested copy to your clients. We recommend you maintain the content of our copy, but feel free to add personal touches and modify for your audience. Caveat: must comply with CAN spam laws and every person on your list must have given you the authority to mail them. 3) How keep track? Every time your clients click on the link, your personal code is entered into our system (tracks ISP) and you earn commission even if they come back to buy days or later. If the user clears his cookies, changes computers, wipes his hard disk, etc., between when he clicks and when he buys, then we will not have a way to associate you with

3 the sale. Or if, sales comes through phone, fax, mail or it will not be tracked in the affiliate program. 4) What support will I get? If this is your first affiliate relationship, we hope it s the first of many! That s what we re here for. We ll hold your hand and teach you heck learn together until you create a windfall of profits and lots of new affiliate relationships. 5) And requirements? Yes, listen to the Book Yourself Product to know the value that the program will give to your clients and customers. 6) How do I sign up? Go to and enter your name, address and address. 7) Must sell minimum? Nope 8) Affiliates outside of the U.S? Yep What You Want To Look For in an Affiliate Program Reliable payments High converting campaigns Tested copy Personal URL Support Personalized service Products easy to promote (CD s, e-books, software) Benefits Generate ongoing stream of income without any work, overhead or cost of new sales. It s an additional stream of income that otherwise wouldn t have been made. Set up and done in a very short period of time. Deepen client relationships by offering products and services that add value to their life. Save time and effort in product research and development. You can write the 27 th book on your topic of expertise or you can find an expert who s already been there, done that and launch a profitable relationship together with no outlay of time, money or energy. 2

4 No initial capital outlay. Enough said. Expand scope of services you offer and the perception your clients have of your role. Clients will see you as being connected to valuable resources in multiple areas. Seek out your opinion and assistance in other areas that will create opportunity, and increase your value. Generate referrals because the more you give and help your clients succeed the more they want to give back and sing your praises. Reduce your marketing expenses Paid regularly as sales are made Suppose you make $100 per sale and your affiliates send you only 1 order per day. Orders / Day Monthly Income Yearly Income 1 $3,000 $36,000 3 $9,000 $108,000 5 $15,000 $180,000 Benefits of the Book Yourself Solid Affiliate Program Turn key Lucrative revenue stream from a proven system Income without effort Accelerates success and profitability of your clients Increase perceived value of you and your services (broader and more diverse solutions) No tech effort or custom programming required Complete shopping cart management 50% pay out Copy and templates provided There are no modifications required to start immediately Link up directly to Book Yourself Solid home page Affiliate recruitment potential 3

5 Deepen client relationships by offering products and services that add value to their life. Expand scope of services you offer and the perception your clients have of your role. Clients will see you as being connected to valuable resources in multiple areas. Process Once you sign on to Enter your name, phone number, address and address. You ll get an reply. You ll see a line of code. All you do is place it on your website and it will take your clients to the Book Yourself Solid website. Included in the line of code is a banner graphic of Book Yourself Solid it will increase sales by 350% - as compared to only a text link. Users who click on the graphic link will be taken directly to the Book Yourself Solid website. The system will recognize and associate the unique visitor with your affiliate ID. Potential Leads Always be looking for new partners and ask for referrals. In the case of the Book Yourself Solid affiliate you are the list owner so today we ll talk in those terms. Joint ventures and affiliates are always going to go both ways you are either going to have a list, a product or broker the two. The position of strength in our opinion is always the list owner. Options to consider for potential affiliates: Clients Prospects Businesses you frequent Publications, Associations or Networks you belong to Vendors Competitors Internet search with keywords ( Prospecting Standards: Personalize your letters. You can get spam rejects or complaints unless you personalize them. And remember, never send to anyone who has not given you express permission to do so. Ever. If we find you are engaging in any type of SPAM that is associated with Book Yourself Solid you will automatically be expelled from the program and will not be allowed to participate in any future affiliate programs from Michael Port & Associates LLC. 4

6 Use the law of multiple exposures. One, two or three letters lets the receiver leisurely consider the offer. The second letter might close the deal, but the third may do even better However, know that the person receiving the letter may be slightly less excited to receive it then you were to send it. Listen to Book Yourself Solid Key 1 sell benefits not features. Solve your reader s problems. We ll do a copywriting session on putting together good benefit letters. For now be as specific as possible and stay away from your wants! Expect a 5-10% response on your affiliate partner or JV letters. You ll start to build momentum and gain even greater responses in time. Don t get frustrated by the no s it s just part of the process to get to the yes s. It s like finding the partner of your dreams. You may get rejected and run across a few flakes before you find the one of your dreams! Even if they say no, I always end with It s great to meet a friend and even though it looks like it s not going to work out now, you never know when we might chat or our paths cross in the future. The more friends you make along the way, the better your chances of success. This is a relationship building business. Be authentic and offer a friendly voice and open relationship. Follow up interested people with a phone call. It s challenging to do any JV deal without speaking on the phone at least once. Not impossible, just way more fun, energetic and easier. Always deal with the business owner unless you know the contact has direct access to the owner and decision making (do we need to talk about getting to the decision maker?) There are plenty small companies with open doors and fabulous products. If you can t get to the decision maker in two or three calls move on. What s the right size? There are people who say they won t work with a small list. I say no size is too small. And, I m not afraid to approach someone 100x my size. Some of the biggest names have been totally open to new and creative partnerships. Never assume. Keep the relationship informal. That doesn t mean you don t use a contract, but the industry standard is on a handshake. Sure, you may get burned but if you trust your instinct you ll be more attractive to people. Formal contracts repel some players. If they insist ask them to send their contract over as a sample for you to review. Prospecting Third Party Affiliates In this case, I m called the Third Party Affiliates, those that you create affiliate relationships with based on the Book Yourself Solid Product. You have 50% of the purchase price to do with what you will. If you find an organization that will give you access to 1000 potential clients, you may want to consider offering them 50% of your end, which is 25% of the retail purchase price. Send a cover letter to prospect and ask the potential affiliate to conduct their own due diligence and get comfortable with your offerings. See ours for Book Yourself Solid below. 5

7 Qualified leads must meet the following minimum requirements 1) Similar target market: exercise to define target market consider demographics (who and where clients are) and psychographics (why they buy) 2) Adding value principle: information, product or service absolutely must add value to their clients 3) Quality client list with relationship or quality product: (if doing endorsed mailings too) an active and organized list of clients that have a personal relationship with the list owner (database of clients that know who the list owner is and opens their mail) and are willing to make outside offers. Questions: Assuming the minimum requirements above are met, start to uncover the following How familiar is the affiliate prospect with me and my services? Ask questions about them before this education process starts. Biggest mistake of many sales situations is to dump a lot of information. People care about themselves find out business model operate in, challenges, accomplishments (If they stop you to answer questions or talk about your business by all means, do it! Just don t start vomiting information) Who is their target market? What do they do? What needs do they have? How much on average do clients spend? What other affiliate relationships have they entered into in the past? Products analysis Do your due diligence don t promote anything without reviewing it. Don t ever promote sub-par products. If your clients can get something obviously better, they will and you ll lose credibility. Ask for testimonials. With that being said, caveat the people at the top can be a busy or a little persnickety and difficult to work with. There are fabulous up and coming talent who rock and are amazingly through, service oriented and positive and have developed great insight in a particular niche.names that are unknown to the world can be incredibly talented, insightful and fun to work with. List owner questions: What is the composition of the list? Do they opt-in? Are they buyers, subscribers, or members? Who is the figure head? Is there a strong personality or endorser? How often are they contacting the list? What medium do they use to broadcast the message? 6

8 Partnership Paths Ways to partner with affiliates: Endorsements are the ideal Affiliate link Banner Space ads Article submission or free information to educate and build awareness we can and will provide articles for you to use Broker (Third Party Affiliates) partnerships More/Extra Detail You need two things. Clients and solutions. That s it other than that, feel free to learn more and dig deeper. List information: How many names? How did acquire the names? Who are they? What are buying patterns? Other offers responded to? Contract: Determine whether or not you will use a contract. Thousands of these have been done on a handshake, but if you want a sample contract here s what I use: Time frame: Determine how long the initial affiliate relationship will last? It can be anywhere from a 72 hour promotion to a permanent link to your site. Format mailings: Text mailing (use plain text message) HTML (with graphics) Responsiveness: Explain every aspect of your promotion or offer that has been tested, delivered and proven Give the affiliate partner your best idea of the responsiveness for similar lists (typically letter should pull 5 %). My conversation stats on this product are as high as 20% for this product to my list. You won t get those kinds of numbers unless you have spent a long time building and establishing trust with subscribers. Possible to re-release successful promotions in another 90 days 7

9 Letters Relationship opener Headline: Masterminding New Business Relationships Name, I just stumbled across your website and love your content and perspective. I m just now meeting potential affiliate partners and establishing friendly relat ions with business owners all over the world. I love to meet a friendly face and learn if there is anything that I can do that would help you achieve your goals. Looking forward to meeting you! Best, Your Name (What s the worst that can happen? Hmmm well, I promise someone will respond and ask what you had in mind. Have your response prepared.) To a list owner: Headline: Prosperous, Effective and Fun Business Relationship For Your Clients Name, I am writing to you today as an affiliate of Michael Port s. He s just released the hottest program Book Yourself Solid - The Seven Keys to Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling. It is a 3 CD audio program designed to create a thriving business for the struggling self-employed solo professional. I included the most popular and prominent article written that summarizes the program. Please feel free to use it as a resource for your clients. Book Yourself Solid is getting incredible reviews. Here s one of many Testimonial goes here. Let me rave for a minute before getting to the point. I love the CDs!!!! I m a high visual, so I m rarely into audio programs, and yours just blows me away. I love having the patterns for my visual sense, I love how your enthus iasm spills out of my computer and I love the content. WOW!!! Now there s just one small problem. I was so eager to get started that I managed to crack CD 1 trying to get it out of the package! Help! - Susan Meyer 8

10 The program is a must have for every solo-professional seeking to build a successful, prosperous, authentic and completely happy business and life. It s a rare collaboration between the most successful solo pros and the core needs that every struggling self employed person faces. I d like to speak with you personally, learn more about your business and determine if there are some synergies in working together. I d be happy to send a complimentary copy. Experience it and let me know if you think it s a good fit to introduce and endorse to your clients. I d like to learn more about your organization and I m looking forward to speaking with you! Warmest, Your Name 9