2015 Bus Bench. Advertising Programs

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1 2015 Bus Bench Advertising Programs

2 Who We Are Signal Outdoor Advertising is a growing outdoor media company known for innovation and excellence in the development of out-of-home media properties throughout the U.S. Our properties include: o Bus Shelters o Transit Advertising o Bus Passenger Benches o Informational Kiosks o Billboards (Static and Digital) o Wallscapes o College Campus Displays Established in 1998, Signal presently operates transit advertising franchises in over 100 communities in New York, New Jersey, Connecticut, Maryland, Virginia, Georgia, Florida and New Hampshire. With over 8,000 advertising displays, we offer advertisers the opportunity to reach consumers where they work, live, shop and play. Our headquarters is located in Atlanta, GA and we have field offices in New York, New Jersey, Connecticut, Maryland, Virginia, Orlando, Tampa, Miami and L.A.

3 Coverage By Market MANCHESTER, NH Shelter Advertising CONNECTICUT Shelter Advertising & Transit Advertising LONG ISLAND, NY Shelter Advertising & Bus Advertising Benches NORTHERN NEW JERSEY Shelter Advertising WASHINGTON, D.C. Suburban Maryland Shelter Advertising Prince George s County & Montgomery County Northern Virginia Shelter Advertising & Transit Advertising ATLANTA, GA Shelter Advertising, Transit Advertising & Digital Billboards TAMPA, FL Shelter Advertising ALTAMONTE SPRINGS, FL Shelter Advertising MIAMI, FL Shelter Advertising & Bus Advertising Benches

4 Benefits of Bench Advertising Affordability When compared to other forms of advertising, the cost per impression is pennies on the dollar. Nothing compares to Bench Advertising in means of attracting attention for minimum spending.

5 Benefits of Bench Advertising Local Targeting Unlike print or broadcast advertising, Bench Advertising is targeted to specific geographic areas or demographic groups.

6 Benefits of Bench Advertising Repetition Repetition is what advertising is all about. Ads located on Benches leverage the power of repetition for people who repeatedly pass by them several times a day, week, month or year.

7 Benefits of Bench Advertising Windshield Level Ad Placement Bench Advertising is placed at street level and more importantly, eye level. They are the ideal advertising medium for both drivers and pedestrians in metropolitan areas.

8 Miami Coverage Bus Bench Coverage

9 Miami Coverage Miami-Dade County is the most populous county in Florida and the 8 th largest in the United States, with a population of 2.5 million people. The county encompasses 2,431 square miles with 84 miles of coastline. The area is a leader in finance, commerce, culture, media, entertainment, the arts, and international trade. Miami-Dade County is extremely diverse, with 65.0% of the population being Hispanic and 18.9% being Black or African American. 51.4% of the county s residents are foreign born and 59.2% speak Spanish as their first language. Coverage At A Glance Total Population 2,496,435 Adults ,898,217 Pop Growth % Median Age 37.7 yrs Median HH Income $ 43,605 Mean Travel to Work 29.5 minutes Ethnicity: Hispanic 65.0% AA 18.9% Asian 1.5% Advertising Displays 1,600 Average Daily Impressions Per Display: 11,000 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix

10 Long Island Coverage Long Island Coverage Bus Bench Coverage

11 Long Island Coverage Long Island is one of the most affluent consumer markets in the United States and one of New York City s most densely populated suburbs. The Median Household Income is nearly twice the U.S. average. Shelter Coverage includes these highly desirable areas: Malls: Roosevelt Field, The Source, Americana and Sunrise Malls Colleges: Hofstra, Adelphi, Nassau Community College Nassau Coliseum, Eisenhower Park, Mineola Station and More Coverage At A Glance Total Population 2,832,882 Adults ,132,866 Pop Growth % Median Age 40.0 yrs Median HH Income $ 89,060 Mean Travel to Work 31.7 minutes Ethnicity: Hispanic 15.6% AA 9.3% Asian 5.5% Advertising Displays 250 Average Daily Impressions Per Display: 19,468 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix

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